What To Do When PPC Isn’t Working

If you are a PPC professional, I can bet you have encountered a situation where a client’s PPC campaigns stop being profitable. Their ROI starts declining and your client starts screaming, “What the hell did you do to my campaigns? PPC performance was good last month!” To this, you honestly answer, “Don’t worry, I am working on getting things back on track and the campaigns will start performing well again.”

Now you start looking into the change history to revert any changes you may have made since the ROI started declining. Still, you notice no big improvement. You play with different bids, pause low performing ads and/or write better ad copies, review search term reports and add negative keywords. Despite all of this, nothing works.

You have tried everything but still can’t reach the point where your client’s ROI improves. What do you do next? Here’s the answer – start to cut.

Reduce Radius Targeting

If you are a local business that has radius targeting, try reducing the radius. If you are targeting 30 miles, try 25 instead. If things still don’t work then try 20 miles. Just keep cutting until you start seeing profit from your campaigns.

Turn Off Broad or Phrase Match Keywords

In a situation where you stop seeing results, it’s a good idea to stop broad match keywords. Broad match keywords can silently eat your budget by showing your ads for irrelevant searches. It’s very important that you keep monitoring your search term reports. When you stop seeing profit, turn broad match off and see if your result improves. If you still don’t see results, try turning off the broad modifier and phrase match. Let nothing else aside from exact match keywords run and see if performance improves.

Turn Off the Display Network

If you are running ads on the display network, turn those off too and see if the results improve. There are some best practices for running ads on the Display Network and if you are not following them, you are probably just wasting your money.

Turn Off Search Partners

If your campaigns are running on search partners, it could be time to turn it off too. Simply uncheck the “include search partners” option and see if your results improve or not.

Turning off Google Search Partners

The idea is to get your hacksaw out and keep cutting every few days or every week and see if your campaign is doing better or worse. You want to focus on the key element that returns your campaign to profitability.

Turn Off Low-Performing Ad Groups and Campaigns

Review your ad groups and turn off those that have high cost-per-conversion. Do the same with campaigns if you have multiple campaigns. The idea is to run only your best campaigns and ad groups. Every account has several keywords, ad groups and campaigns with better performance than the others. The goal is to cut down to just those and see if you can do better.

Cut the Hours Ads are Running

Try cutting the number of hours during which your ads run. Review the hourly report and find the hours when you get most of your conversions. Schedule the campaign to run between those times. If your client wants to get calls, run ads only during business hours so that no call gets missed.

Case Studies

We had a client who was spending $100,000 a month but was barely making money after a change in market conditions. Both his website and his PPC account were well optimized. When optimization wasn’t working, cutting back was the only thing left to try. As an agency, you don’t like cutting your right arm off and seeing your fees going down, but it’s the right thing to do. And we have done it before for several clients. We always put their interest first. So we cut his budget to $50,000 per month and things worked great from there.

Another client was desperately trying to ramp up sales and was spending about $30,000 a month. The client decided to ramp up to $250,000 per month. They hemorrhaged a tremendous amount of money for over 1 to 2 months with no increase in sales. It didn’t seem like things were working for them, so we cut their budget to $1500 per month and started careful testing.

Another client was spending $100,000 a month and things weren’t working. When they were working with another agency, they did what a lot of other agencies do – suggest that they needed to increase their budget. But if things aren’t working now, they aren’t going to work with a higher budget. They started spending $200,000 a month and it was a disaster. They hired us and we cut the budget down to $50,000 per month. From there, things worked much better for them.

Sometimes, you have to guide your client in a direction, which hurts as an agency, but we feel if you do the right thing for your clients, they see results and stick around.

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Pharmaceutical Liability & Mass Tort Marketing with Google Adwords

60 day free trial of AdWords PPC managementPharmaceutical liability and medical device liability mass torts are the most lucrative spaces within the legal industry right now. We have been managing pharmaceutical liability campaigns for over 10 years. We helped a client become one of the lead plaintiffs on an important birth control mass tort lawsuit. And we have managed campaigns for failed pain pumps, failed hip replacements, a diabetes drug causing cancer and many more. We routinely manage Google AdWords accounts for law firms spending at least $100,000 per month. We have delivered thousands of leads in pharmaceutical liability for several clients nationwide. There are of tricks we have learned to manage pharmaceutical liability campaigns. The competition and cost per click can heat up very quickly with mass torts. And there are large ebbs and flows of search volume as news breaks on these cases. As seasoned veterans in this space we know how to maximize your advertising dollars.

Here are the all time results for several pharma campaigns for one of our clients. These results don’t include calls which improve the cost per conversion by about 50%.
pharma results

Watch All Webrageous Client Testimonials

Here are several video testimonials. After watching the first testimonial by the owner of a resort in the Bahamas you will see several videos of attorney clients.

The Legal Industry PPC Market is Highly Competitive

Because of the potential business that successful PPC campaigns can generate, pharmaceutical liability and medical device liability digital advertising is a highly competitive space. Unfortunately, keywords related to mass torts are some of the most expensive keywords on the market. Law firms can expect to bid upwards of $100 per click to secure the most competitive keywords. Many advertisers are finding greater success with mobile advertising campaigns, but effective mobile PPC can be just as time-consuming and costly for amateur advertisers. after managing dozens of pharmaceutical liability campaigns we know the tricks of managing these campaigns. The trick in 2016 and beyond is to drive live calls which are in most cases the best leads. We do this by giving people the option of clicking to call when they search on a smart phone. And when potential clients are on your website on a smart phone it’s important to have one or more opportunities to click to call.

The Unique Challenges of Pharmaceutical Liability Marketing

For firms specializing in pharmaceutical liability, creating effective advertising campaigns can be especially challenging. New rulings and cases can create an unpredictable ebb and flow to the most popular search terms for pharmaceutical liability. When a new case hits the news, search volume for related terms skyrockets and competition for the top keywords explodes, but then after time the volume dies down. These fluctuations can be difficult to navigate and challenging to keep track of over time. Search volume for these terms can have dramatic ups and downs as new developments hit the news wires but then go through weeks or months with much less interest before flaring up again. Your time is worth too much to spend playing catch up with the whims of an online audience, so having a solid, battle hardened digital advertising partner is your best bet against wasted time and energy. We helped one of our clients become one of the lead plaintiffs for the Yasmin case. And we manage tens of thousands of dollars for ongoing pharmaceutical liability cases every month.

Gain the Benefit of Years of Pharmaceutical Liability Marketing Experience

Because we dedicate our time managing successful advertising campaigns for law firms, we have a deep understanding of the pay per click advertising industry. We’ve done the hard work of figuring out what works and what doesn’t work over the years, so we can bring tried-and-true techniques to your PPC campaigns.

We also have a direct working relationship with Google AdWords representatives, making us a reliable resource on the latest PPC trends and strategies.

Webrageous’ team of legal advertising specialists has years of experience optimizing PPC campaigns within the pharmaceutical liability space. Our extensive experience with advertising in the legal industry has given us a wealth of knowledge and wisdom when it comes to dealing with the nuances of digital advertising for law firms. Our specialization within the pharmaceutical liability space lets us understand your needs and create strategies that work, rather than one-size-fits-all campaigns. We have helped many pharmaceutical liability clients see better results than they can achieve with self-managed campaigns or an inexperienced provider that doesn’t understand the tricks of managing pharmaceutical campaigns. Most importantly, you don’t want to risk running afoul of State Bar regulations. With our years of experience you won’t have to worry about us getting you in hot water.

See The Results We Have Delivered For Others

Our PPC professionals have the experience and time to focus in on creating a solution that works for you, so you can spend less time trying to navigate digital advertising and more time with your clients.

Change Your PPC Strategy Today with Webrageous and Start Seeing Results

Contact Webrageous today to jumpstart a mass tort PPC campaign that performs well and helps you hit your advertising goals. Let us review your existing Google Adwords campaigns on a no-obligation basis, and we will give you a brief analysis of your performance and help you understand why your campaigns might be falling flat. We’ll help you create a customized PPC plan that gets conversions and drives business for your firm.

Five Most Common Pay Per Click Management Myths

Pay Per Click Management MythsThis is an article designed for PPC Managers, PPC Advertisers who are working alongside PPC Managers in order to promote their business or service and anyone else who happens to be involved in the PPC efforts of both small and large corporations.

 

Too often, people who know very little about PPC Advertising are either put in charge of the PPC Management of a company or the PPC Expert is continuously invaded by ill-informed suggestions (or, better said, demands) made by those in the company who have the power to exercise a lot of control over what goes on. Unfortunately, these people rarely have any idea about the ins and outs of PPC Management.

 

For this reason, the following five Pay Per Click Management Myths have been listed in order to highlight some of the most common ways in which inexperienced staff in a company can ruin a PPC Advertising Campaign because they only understand results and data available from a very basic point of view.

 

triohandshake (2)1. More is Better

Just because you have lots of people working on a PPC Advertising Campaign, this does not mean that the results will be better. If one element of your PPC Campaign begins to do really well, this is no reason to begin throwing manpower at it from all directions.

 

Too many people focusing on the same thing can cause a lot of problems. Too many cooks spoil the broth and all that.

 

Equally, when one element of a PPC Campaign is working well this does not mean that all efforts should be streamed to run wild with this element, ignoring other possibilities in the mean time. Variety and experimentation can be the source of success when it comes to PPC. Therefore, avoid overdoing an element that shows promise. Be careful of doing something too much; of wearing it out so much that it dies.

 

fallingcurrency (1)2. Fixing the Easy and Most Visible Problems is the Most Effective

Inexperienced PPC Managers or members of a company who are working alongside a PPC Manager, inputting ideas, tend to think that the problems which are most visible are the problems that should be tackled.

 

Unfortunately, this means that problems within a PPC Advertising Campaign that are perhaps hidden a little deeper below the surface are not looked for; they are not even considered.

 

This lack of focus on those all important details in the work of a Pay Per Click Campaign can be dangerous and it demonstrates a thorough lack of understanding. If a campaign is not working, avoid accepting the most obvious cause as the answer to all your problems. PPC Management is technical and very complex. You must be well trained or at least learn to follow the advice of someone who is well trained, even if your inexperienced instincts are telling you that the most glaringly obvious problem is the root cause of the issue.

 

842893623. All Data is Relevant

PPC Advertising Campaigns need time to run for a while before data can begin to be useful and accurate. If you make changes to your PPC Advertising Campaign, those changes need to be given a fair run before you decide that they are not working for you in your favor.

 

People who are inexperienced in the arena of Pay Per Click Management are impatient and believe that the data they receive in the first week or even within the first few days of a campaign is data worth analyzing. This is not always true.

 

Some PPC Campaigns need to be given more time to run their course. Only then can truly effective data be gathered for analysis that is meaningful.

 

diceinhand (2)4. Knowing your Competition is Helpful

Lots of inexperienced PPC Managers and PPC Advertisers spend lots of time worrying about their competition. They look at what their competitors are doing, what kind of advertisement text is being used, when and where their advertisements are being impressed and more.

 

While this may be useful in some respects, it is a far better use of your time to be concentrating on the positive elements of your own campaign. Ignoring your competition is not what is being suggested here. However, putting more effort into your own affairs is recommended.

 

The less time spent on your own PPC campaign and the more time spent on observing the efforts of others only means that you are easily distracted from following both your instincts and from working on a campaign that suits your business. It as opposed to recreating the campaign of another and trying to make it fit the style of your business and website.

 

whichwaysign (1)5. Planning Ahead Creates More Success

Just like the stock market, predictions can be made but not so far ahead. PPC Managers need to work with short time frames and cannot be asked to predict what they are going to be suggesting to you regarding your campaign two or three months down the line.

 

To make these kinds of predictions is very difficult for a PPC Manager as the market changes constantly. Requesting that your PPC Manager makes a plan for the months ahead and then sticks to this plan may help you, the PPC Advertiser, to feel more in control and aware of what is going on with your advertising budget, but it is not going to help the PPC Manager to create a successful campaign.

 

In fact, these kinds of demands are likely to constrict the creativity and skill of your PPC Manager. Try to avoid making such precise demands on your PPC Manager and refrain from asking for concrete plans of action months in advance. In this kind of work, it is simply impossible.

 

3 Tips for Turning Errors into Conversions

tips for turning errors into conversionsIt is probably best not to think about the number of times an internet user has not converted on your site only because they encountered an error, particularly if your site is large and heavily visited. Errors are unavoidable. The Internet, like all technology, cannot escape moments of malfunction and therefore it is impossible to eradicate errors completely.

 

However, instead of allowing these errors to go to waste, why not do some work on your website to increase the prospect of turning errors into conversions?

 

Make something positive out of what could potentially be a huge loss of business by redesigning the look, feel and tone of the error message that the Internet user is presented with.

 

In this way, errors do not have to result in a negative action. Errors can create positive outcomes and the success of your website can continue to grow despite the inevitable existence of these errors.

 

The first thing to do is to test your website for what happens when someone types in a bad URL. For example, the following is the correct URL for a page on the Webrageous Studios Website: PPC Imposters However, if someone mistakenly types in the following bad URL that includes a stray number, for example: PPC Imposters Bad URL they are then presented with a polite message that tells them exactly what went wrong. Try clicking on both of these links above to see what we mean by this exactly. Then follow in the footsteps of Webrageous Studios and prepare for bad URLs by creating pages like the one Webrageous has set up above.

 

Once you have taken a look at the above, follow the 3 tips below in order to redesign the error message that the internet user is presented with so that you can increase your chances of achieving a conversion despite the existence of that technical error:

 

97452608Images and Visual Layout

An error message that is visually inviting or that includes an image which aims to brighten the mood of the Internet user is very important.

 

If an internet user is presented with a message that is difficult to read, this can cause them to leave the site immediately without bothering to retry what it was they were trying to do in the first place. In short, a visually poor error message can cut dead any chance you have of securing a conversion.

 

On the other hand, if the internet user is presented with an error message that is clearly presented or which includes an image that may help to lighten their spirits, they may be convinced to either return to the site again later to try once more or they may continue trying to convert in that same moment (if you provide them with the option to do so, that is… more on this below in “Links and Options for What to do Next”).

 

Take a look at examples of error messages that are poorly constructed visually and examples of error messages that visually entice the internet user to keep trying to make a conversion by following this link.

 

dv488035Links and Options for What to do Next

Error messages that provide no exit route are extremely poorly designed. The kind of error message that simply says “there has been an error,” but which offers no way in which to continue or resolve the matter means that the internet user cannot convert, even if they are prepared to continue trying.

 

Therefore, if you provide links to alternative pages, telephone numbers or email addresses for internet users to make use of, you are more likely to turn an error into a conversion.

 

To see examples of the ways in which optional links or contact information in an error message can be used in order to keep the internet user on the path to conversion, read the Webrageous Studios article that presents visual examples of some effective solutions.

 

triohandshake (2)Tone of Language

Finally, if you “shout” the error message to your possible converter, or if you construct the error message without any thought given to the tone of the language you are using, then you run the risk of angering the internet user.

 

This is a really bad move because you run the risk of that internet user never returning to your site again. Anger is such a powerful emotion that you also run the risk of that internet user spreading their poor experience on your site by both word of mouth and through comment boxes, etc. on the Internet. Poor online reputation is something that you really should avoid at all costs.

 

Therefore, make sure that the message you offer doesn´t make the internet user feel responsible for the error. Avoid an error message where the tone of the language is brash, unhelpful or completely different to that which you utilize throughout your website in general. Make the language you use internet user friendly and in keeping with your website style.

 

Take a look at some examples of error messages that alienate the internet user further because of language tone and examples of those that help to encourage the user to continue in their quest towards conversion by reading the article on the Webrageous Studios.

 

Turn your errors into conversions and turn what could be detrimental for your business into something very, very positive.

 

Divorce Attorneys, Pay Per Click and Webrageous Studios is a Match Made in Heaven!

triohandshake (1)The irony is simply too good to ignore, but there are many divorce attorneys out there who are so happy with the Pay Per Click Management Services provided by Webrageous Studios that they are willing to make a commitment for life. If Webrageous Studios’ divorce attorney clients could marry with Webrageous, they would!

 

Webrageous Studios is one of the best Pay Per Click Management Companies in operation today via the Google AdWords Network. It provides a fantastic service which not only demonstrates a wealth of expert knowledge, but which also creates true success for its clients. The online marketing strategies employed by Webrageous mean that its PPC Advertising divorce lawyer clients benefit from increased quality score, higher conversion rates and a much healthier looking ROI.

 

fallingcurrency (2)As a simple example, one of Webrageous Studios’ divorce attorney clients in Austin, Texas, had 21 potential clients fill out his contact form in one month thanks to the Pay Per Click advertising strategies of Webrageous Studios. The same divorce lawyer client also received a huge number of direct phone calls as a result of the PPC Advertising Campaign that Webrageous Studios had put in place.

 

In addition, this particular divorce attorney has also reported that he recently signed off $10,000 worth of cases in one week thanks to the PPC Management skills of Webrageous Studios. His advertising costs only reached $1000 for that week too and therefore he is more than just a little pleased with these results.

 

See the results from this campaign below.

 

divorce attorney-2

 

divorce-attorney

 

The reason why Webrageous Studios achieves such fantastic results for divorce lawyers through Google AdWords is because the company is solely made up of Google AdWords Certified PPC Account Managers. In addition to this, the company is also extremely well versed in various types of divorce attorney work.

 

googlelogoFor example, Webrageous Studios can help divorce attorneys who wish to generate success through online marketing by concentrating those PPC efforts on the following areas of divorce law:

 

  • general divorce
  • contested divorce
  • uncontested divorce
  • divorce mediation
  • child visitation
  • child custody
  • child support cases

It is this specific focus and this specific knowledge owned by those PPC Account Managers who work for Webrageous Studios that makes the company so effective in online marketing for divorce lawyers in general.

 

Therefore, if you are a divorce lawyer who is interested in improving your online marketing efforts and utilizing the powers of Pay Per Click Management, Webrageous Studios is only a few clicks away. The company is waiting to hear from you today.

 

Divorce Attorneys, Pay Per Click and Webrageous Studios is a Match Made in Heaven!

triohandshake (1)The irony is simply too good to ignore, but there are many divorce attorneys out there who are so happy with the Pay Per Click Management Services provided by Webrageous Studios that they are willing to make a commitment for life. If Webrageous Studios’ divorce attorney clients could marry with Webrageous, they would!

 

Webrageous Studios is one of the best Pay Per Click Management Companies in operation today via the Google AdWords Network. It provides a fantastic service which not only demonstrates a wealth of expert knowledge, but which also creates true success for its clients. The online marketing strategies employed by Webrageous mean that its PPC Advertising divorce lawyer clients benefit from increased quality score, higher conversion rates and a much healthier looking ROI.

 

fallingcurrency (2)As a simple example, one of Webrageous Studios’ divorce attorney clients in Austin, Texas, had 21 potential clients fill out his contact form in one month thanks to the Pay Per Click advertising strategies of Webrageous Studios. The same divorce lawyer client also received a huge number of direct phone calls as a result of the PPC Advertising Campaign that Webrageous Studios had put in place.

 

In addition, this particular divorce attorney has also reported that he recently signed off $10,000 worth of cases in one week thanks to the PPC Management skills of Webrageous Studios. His advertising costs only reached $1000 for that week too and therefore he is more than just a little pleased with these results.

 

Click here to take a look at results and data belonging to this specific campaign.

 

The reason why Webrageous Studios achieves such fantastic results for divorce lawyers through Google AdWords is because the company is solely made up of Google AdWords Certified PPC Account Managers. In addition to this, the company is also extremely well versed in various types of divorce attorney work.

 

googlelogoFor example, Webrageous Studios can help divorce attorneys who wish to generate success through online marketing by concentrating those PPC efforts on the following areas of divorce law:

 

  • general divorce
  • contested divorce
  • uncontested divorce
  • divorce mediation
  • child visitation
  • child custody
  • child support cases

It is this specific focus and this specific knowledge owned by those PPC Account Managers who work for Webrageous Studios that makes the company so effective in online marketing for divorce lawyers in general.

 

Therefore, if you are a divorce lawyer who is interested in improving your online marketing efforts and utilizing the powers of Pay Per Click Management, Webrageous Studios is only a few clicks away. The company is waiting to hear from you today.

 

Online Marketing Through the Content Network

86803654Online marketing through content is one of the best forms of online marketing available today. Making your site informative is one of the best things you can do in order to draw more traffic and to ensure that internet users want to return to your site again and again.

Even if the sole purpose of your website or blog is to sell a product or a service, internet users are going to be far more receptive to those products if they feel that your website offers more to them than the simple sale.

Nobody likes to feel that they are being harassed into buying a product and many people feel a lot happier doing business with someone who can demonstrate that they have a lot of experience and knowledge within the field in which they work.

Therefore, if the content on your site is informative, plentiful and easy to navigate, the internet user is much more likely to return.

83678621Secondly, developing content for your site is also an excellent way of marketing yourself online because your site will be full of keywords that are going to be picked up by search engines on a regular basis. Therefore, organic search traffic is likely to rise. A rise in organic search traffic is essentially free online marketing. Write keyword-rich content on a regular basis and take advantage of the business that will come your way from organic search listings.

Naturally, the art of appearing at the top of a Google Search is a little more complex than this, but the fundamental idea behind this marketing technique is clearly explained. Equally, the art of remaining at the top of a Google Search is also complex, but beginning with keyword-rich content is a very effective step in the right direction.

Online Marketing through Social Media Networking

82020838
“Is it possible to market yourself online without owning a website?” is a question that has been popping up recently across the Internet and the answer is…

Yes!

Why? How? Surely there must be some mistake!

No. No mistake. Online marketing is possible without a website in the 21st Century because of the huge viral power of Social Media Networking.

Linking up to sites such as Twitter, LinkedIn, Facebook and Digg gives the online marketer a lot more scope for successfully engaging people in the products, business or service that they are promoting. As long as there is always a way in which someone can contact you (a telephone number, email address or even home address) and if the online marketing campaign is good enough, Social Media Networking can create a strong enough buzz to help businesses grow healthily.

88162901For example, imagine that you are creating a new business and you are selling certain products from your home on a made-to-order basis. If you don’t have a website, the only way in which a huge number of people have the chance of finding out about your product is through Social Media.

A possible online marketing plan as a social networker would generally include:

1. signing-up and generating profiles on sites such as Digg, Facebook, Twitter and LinkedIn
posting, tweeting and commenting regularly on these sites (regularly meaning ALL DAY if possible)
2. generating a sense of online community spirit

If you are consistent in your online marketing through social media networking, you will reap the benefits of increased trade as it starts to hammer down your door without the need of a website.

97084793The important thing to remember with Social Media Networking is that you have to be dedicated to this form of online marketing. You must be online every day and you must be active. Your activity shouldn’t just be self-centered either. Social Media is just that… “social.” It is not just a way for people to sell things. It is a place for people to “share” information and to offer or receive advice.

Social Media Networkers are looking for more than a straight-forward advertiser and therefore you really do have to work at building an online profile that people find interesting; one that they want to follow and then suggest to their friends.

This is VERY important. If you can manage to capture interest, half of your online marketing work is done. In terms of making your social media efforts effective, a little more further tweaking might be needed. Read the article about prepping your content for social media networking so that you can enjoy further success through this form of online marketing.

Online Marketing through PPC Advertising

The hand which is going to wave the dicePPC Advertising is one of the forms of Online Marketing that you have to pay for. PPC stands for “Pay Per Click” and refers directly to the fact that every time someone “clicks” on your online advertisement, you are charged for that “click.”

How much you are charged differs depending on factors that arise from what is known as “bidding,” which is a little too complicated to go into in this article, but which is basically a system that works rather like a auction where you bid for certain keywords against other PPC Advertisers who are looking to market themselves online in the same or a similar field to you.

PPC Advertising is offered by the big online marketing giants like Bing, Yahoo and Google. However, newer PPC networks have begun appearing on the scene through certain social networking sites too.

fallingcurrency (2)
As the competition continues to rise between different PPC Networks, the complexity of the PPC Advertising also becomes that much more profound. Every day, new products, features and tools are developed for the PPC network of users in order to make PPC Advertising more effective. At the same time, these constant developments have turned PPC Advertising into a full time job with specialists qualified to work in the field.

For example, Webrageous Studios is a company made up of highly qualified Google AdWords PPC Account Managers who have all passed the Google AdWords Exam in PPC Management. Webrageous Studios employees are all thoroughly experienced and specially trained; they are simply waiting to do wonders for your online marketing efforts.

Most people who are really serious about their online marketing employ a PPC Account Manager to run their PPC Advertising Campaign for them and Webrageous Studios is always happy to hear from someone interested in starting up a PPC campaign through Google AdWords.

78853241The main benefit of PPC Advertising is that you have so much control. You have the ability to control the following and more:

when, where and to whom your advertisements are shown
how much money you spend per “click” or per day
the text content of every advertisement you create
visual and video components of advertisements if working within the Content Network
which section of your website an interested internet user will be taken to if they click on your advertisement (known as landing pages)

Everything listed above is really just a general overview. The extent of the control that you have with online marketing as a PPC Advertiser is incredible. If used well and if you employ a trusted, well-experienced PPC Account Manager to manage your account for you, online marketing in the form of PPC can really help to improve the success of any business or organization.

How an SEO uses the “mental model”.

whichwaysign (2)The “mental model” is the way in which SEOs learn to understand people; how they learn to understand the behavior of the internet user and thus how they better optimize the website that they are working on.

Without an idea of who the people are that visit the website, inexperienced or very weak SEOs utilize generic labeling on their websites such as “about” or “products” or “contact.” These uninspired standards do serve a function, but an SEO who wants to create a powerful impact, to make the website easier to navigate and to improve the findability of that website needs to be included in the development of website content. They also need to use the “mental model” to understand the audience of that website to the max.

For instance, the world is full of travelling tourists at every given moment and there are millions of people employed in the task of serving those tourists. When foreigners arrive to a country and they do not speak the language, it is helpful if someone who speaks their language is there at the airport to meet them.

86803654Another way of looking at the importance of the “mental model” for the SEO is to think about what happens when someone develops an allergy or a medical condition that they know little or nothing about. For example, a recently diagnosed diabetic may well want to research further into their condition online. An SEO needs to consider the behavioral habits of that internet user.

Is that internet user likely to want to see a site with broad labels such as “information” and “treatment,” or would it be more helpful to see labels like “forms of treatment” and “treatment side-effects”? On a similar note, might it be useful to create a “recently diagnosed” section on a website about diabetes that would explain everything in more depth; a clickable link that the new diabetic would see immediately upon entering the site?

Maybe a recently diagnosed diabetic would actually want to know less about the medical ins and outs of their condition, as this is something that they could find out about from their doctor; something that they could learn over time. From this perspective, maybe a recently diagnosed diabetic would rather be offered a site with labels that speak to them in common discourse. For example, “Diabetic DOs” and “Diabetic DONTs”?

Whatever the answers are to these above hypotheses, the essence behind the root of each question is the same…

SEOs must understand people. Therefore, successful SEOs utilize the “mental model”.

tipsAs an introduction to using the “mental model,” Webrageous Studios suggests that SEOs consider the following questions every time they begin to work on a website:

1. Who do you expect to use the site?
2. What do these internet users need?
3. How do they behave? How do they complete certain tasks?
4. What are the variables? (For instance, consider their age, how much time they have, whether they will have lots of computer experience or not).
5. How do they think and put ideas together?

Essentially, do a little research into the audience and put yourself in their shoes. This is the best way in which to begin employing the “mental model” and one of the best ways to improve the quality of the work you deliver as an SEO.

How to become a better SEO.

help (1)The art of the SEO in action is a talent that cannot be learned nor refined within a matter of months. A truly effective SEO will need to work at their job for a few years at least in order to really understand how to build a site that internet users can find and navigate with ease.

 

However, there are a few ideas that, when combined into a kind of checklist, can be used to identify particular faults or areas of focus that an SEO may need to pay attention to.

 

Fundamentally, these ideas cross three very specific areas:

  1. Context
  2. Organization
  3. Findability

Context

200539641-001
An SEO should be prepared to work with content on a website. This may well mean that they write the content themselves, create link labels or that they link between pages, but their presence in the development of website content should be constant.

 

Many SEOs stop at the research of keywords and it is here that some of the main problems lie. An effective SEO analyzes contextual issues. They look at whether the site is global or local, they research into the terminology used by regular internet visitors and they are aware of the different languages spoken by users who use the site.

 

A really effective SEO is thoroughly aware of the context of the internet user who visits that particular site. In fact, that are so mindful of their audience that they employ the “mental model” when optimizing any site that they are working on.

 

Organization

whichwaysign (1)If a website is poorly organized, then the internet user is going to have difficulty in navigating through it. A huge part in the job of an effective SEO is to make sure that the organization of a website is not hindering its success.

 

For example, establishing a hierarchical structure in terms of content and pages in a website is one of the most basic and fundamentally important jobs for a successful SEO. SEOs need to consider where content goes, how much content is used, how important certain content is, what content is included and why.

 

If an SEO is not directly involved with the development and creation of content in this intimate way then they are never really going to be anything but a mediocre SEO at best.

 

Findability

85203966Successful SEOs make websites and pages within websites easy to search for. This is one of their most basic of responsibilities. This means that an SEO needs to have an understanding of the difference between short-tail and long-tail keywords. This directly refers to a knowledge of Information Architecture; a key concept in the work of a successful SEO.

 

A brutal fact is that 95% of all search engine referrals come from Page 1 of a SERP.

 

The option to utilize PPC Advertising and to pay for the advertisements on Page 1 does exist. However, the skill and craft that an SEO must develop to get a website ranked highly on a consistent basis through Organic Marketing is challenging. It is also what can make the work of an SEO incredibly fulfilling.

 

In conclusion, to improve the quality of an internet user’s experience or to make a website more attractive to a search engine bot is a true art and the best way to approach that art from the beginning is to first analyze what the audience wants and how they want to find it.

 

If you can do this, an incredibly successful SEO you will be.

 

Information Architecture in 3 Easy Steps

tipsSEOs who are looking to improve the optimization of the websites they are working can do so through the implementation and practice of Information Architecture (IA) in three easy steps.

1. Navigation
2. Mental Model
3. Taxonomy and Ontology

However, not all SEOs really know what IA is. Nor do they realize that it can be fairly easy to put into practice by following a few simple guidelines.

This article aims to highlight three easy steps to improve the IA of a website. It is hoped that the straight-forward nature of this article makes for a simple and useful introduction to the topic.

Navigation
whichwaysign (1)
Any really effective SEO will take a look at a website’s navigating keywords and labels, particularly those found on the home page of a website. However, very few do so. They spend a great deal of time working on meta keywords, content keywords and other linking work, but tend to forget about those keywords that are used by the internet user to navigate the site.

For example, many websites, managed by SEOs who ignore navigating keywords, tend to be sites that make use of generic labeling such as “about” or “services” or “contact,” for example.

One of the easiest ways for an SEO to improve the navigational IA of a website is to add a keyword to each link label. For example, with a generic label like “services,” a skilled SEO might think about adding linking labels that break down each of the services offered on the website. These specific services might well include, “accounting,” “advice,” or “discounts,” for example.

Mental Model
71077610The “mental model” asks the SEO to really consider the audience; to consider who the internet user is that is going to be utilizing the website. Without a true knowledge of the internet user, an SEO is never going to be able to optimize the website to the maximum.

An understanding of people is required by all SEOs and there are various ways in which an SEO can learn to analyze and preempt the type of internet user that is most likely to visit the site. In fact, this is such a crucial area of SEO and IA that Webrageous Studios has provided an even more detailed article on the subject of the “mental model” set apart from this article. We recommend that you read this article too.

Taxonomy and Ontology
84289362A third a final area of IA that all SEOs should be taking advantage of is known as Taxonomy and Ontology.

Much of the work that an SEO does is related to navigational layout and category development. Taxonomy is basically the classification of categories and Ontology is the relationships between those classifications.

In simple terms this translates to:

Taxonomy (or categorization): Dance
Ontology (sub-category): Ballet
Ontology (related terms): Modern Ballet, Classical Ballet

The problem is that as any website grows, the relationships between categories and sub-categories can begin to overlap. Therefore, unless the IA of that website has been worked out by the SEO previously, the invisible mapping of that website might begin to look like a complete and utter mess.

Before a site can offer the internet user impeccable navigational ease, the relationships and links between categories must be established and organized. In the same way, an understanding of internet user behavior needs to be researched as well. These categories and classifications should be preempted through the application of the “mental model” so that they will make sense for that particular website’s audience.

Taxonomy and Ontology helps to improve the IA of a website and as a natural continuation, therefore, also helps search engines to link directly to the pages that are the most popular.

In short, the job of an SEO goes much, much deeper than simply including a few meta keywords here and there. Indeed, meta keywords are only the beginning of what is an incredibly technical, yet also intuitive job.

Experienced PPC Account Managers

88011664If you are looking for a PPC account manager to manage your Google AdWords or Bing accounts you’ve come to the right place. Here are some of the benefits of working with Webrageous:

  • Our account managers on average have at least five years and some close to 10 years experience managing AdWords accounts
  • We are the only firm we have heard of that offers a risk free 60 day trial so you can kick the tires with one of our qualified account managers.
  • We have an A+ BBB rating
  • As of the spring of 2016 85% of our clients have been with us for at least three years.

Please visit our home page to learn more!

If instead of looking for a PPC account manager you are considering a new career, or managing PPC yourself, then read the following words of warning before making such a decision to make sure that a career in PPC Management is actually the career that you truly have been looking for all these years.

Going Solo

As much as you may enjoy your own company and be highly self-motivated, working from home or “Going Solo” can be incredibly hard-going at times, even for the most solitary of souls.

It is something to bear seriously in mind if considering a career in PPC Management because it is an element of the job that is unlikely to change. There are few companies who really need to have offices because so much of the work that needs to be done does not require very much staff interaction.

In addition, one of the positive selling points for the job is that PPC Account Managers can work from home. Therefore, changing this factor would result in losing a highly attractive benefit of the job that most PPC Management Employers are unlikely to want to change for obvious reasons.

Can you “Go Solo” every day? Ask yourself this question very seriously before considering the move forward with this career choice.

Going Mad

Working day in, day out, at home and on your own, staring at a computer for hours on end is also very tough at times. In fact, working from home with PPC campaign data coming out of your ears and the images of acronyms like CTR and CPC flying out at you in your dreams is one sure way of “sending yourself slightly mad.”

It is all too easy as a PPC Account Manager to be so gripped by and entranced by what you are doing with your various PPC campaigns that you eat, drink and dream PPC Management to the point of slight insanity. There’s always something to do, some figure or example of data to check, some article to read about concerning some new Google feature that is now in the BETA testing stage. There is always someone that you have to call or respond to by email and there are always changes to every campaign’s position.

Keyword cost, popularity and effectiveness go up and down every day. The work is never ending. A PPC campaign is a project that will not find the finish line, because there is no finish line to cross. The minute that a finish line is crossed is the moment when a PPC client has decided to terminate that campaign. Therefore, you can never really tick anything off from your life. Nothing is ever done. For this reason, it can be very hard to switch off from work.

This kind of workload style has a tendency to generate a little bit of madness in the PPC Account Manager (nothing like true madness, an illness or a real certifiable problem of course… please do not misinterpret here or think that PPC Management is dangerous for your health). However, do understand that the level and style of the job can make you feel a little crazy at times and the need to flee and never see a computer screen ever again is a regular sensation that you will have to get used to if beginning a career in PPC Management.

Being fully entranced and gripped by the Internet and leading a cyber life is not good for your sanity, but is a natural result if employed as a PPC Account Manager.

Going Nowhere

This final note is a word of warning. It is all too easy as a PPC Account Manager to “Go Nowhere;” meaning that it is very easy not to leave the house at all. A common day in the life of a PPC Account Manager in a really job-focused state of being would be the following:

  1. Wake up and boot up the laptop immediately as it is already lying next to your bed from the night before.
  2. Make a coffee whilst the laptop is booting up; your regular wake-up remedy.
  3. Drink the coffee and check emails.
  4. Check all PPC campaign progress for updates and changes that may need urgent attention.
  5. Begin work.
  6. At 2pm, look at the clock with horror and realize that you haven’t even taken a shower yet, let alone eaten anything that didn’t come pre-packaged and have tons of E-numbers inside.
  7. Continue working, with the promise that you’ll do some exercise in an hour after you have finished this really important final task on a particular campaign.
  8. Look at the clock and see that it is now 6pm and you still have not showered, you certainly did not do any exercise and you cannot face the idea of cooking anything or even thinking about what you might need in order to cook something, so you order a pizza… online! (the laptop is still on, obviously!)

Perhaps this is highlighting the most extreme of PPC Account Manager cases, but the point is clearly made. Be careful about the way in which this job can suck out everything else from your life unless you have a really strong routine that you stick to without fail.

Having said all of that, there are REALLY POSITIVE REASONS for beginning a career as a PPC Account Manager and in many ways these POSITIVE reasons far out way the reasons for deciding not to follow a career path in this field.

Therefore, click to read why working as a PPC Account Manager is in fact a really positive step to make in terms of forging a new career.

Three Reasons to Become a PPC Account Manager

86803654As is unquestionably clear, every job has its good and its bad points. Being a PPC Account Manager is no exception to this rule and there are various things to take into consideration before taking the leap into a career in this field that you can read about via the Webrageous Studios article posted on the subject.

However, the benefits that a PPC Account Manager can gain from working in the field are very attractive indeed. Below is a list of the top three benefits selected by Webrageous Studios that any PPC Account Manager can expect to reap the advantages of if choosing to follow a career in this line of work.

Working From Home

Working from home affords a great deal of benefits to someone wanting to start a career as a PPC Account Manager. The main benefits about working from home are:

1. You can organize your own schedule and build your work around your life as opposed to work dictating everything else that you do with your time.
2. You avoid travel expenses to and from work.
3. You avoid rush hour travel times and all the annoyances and discomforts that come with it.
4. Taking breaks, organizing meals, receiving important mail through the post, being at home when the washing machine repair person comes to call are all possible when working from home.
5. Childcare is suddenly not an issue.

Working Abroad

As a PPC Account Manager, almost everything that you do within your work involves being online. That means that wherever you go in the world, your work can go with you. If you begin working for a company as a PPC Account Manager and then suddenly decide that you need a change of scene and want to try living in a foreign country for a while, your PPC Account Management job is less likely to stand in your way.

You will be able to carry on working, carry on managing your PPC clients and carry on earning money whilst trying out something new. Naturally, this is all within the agreement made by the PPC Management Company for which you work, but as a PPC Account Manager, building a life abroad at any given moment is far easier than it is for most people in other professions.

In fact, building a life abroad in PPC Management may even be looked on favorably by the PPC Management Company for which you work as this then opens up the possibility of working with PPC clients from overseas too.

Every Day is New

Working in the field of PPC Management is an area that is only going to keep on growing. The Internet becomes more and more powerful and more and more essential by the day. Therefore, the need for online marketing and indeed the ways in which people choose to market their businesses online is forever going to change and develop. This is a profession that is alive and buzzing and will continue to be so until something better than the Internet comes along, which would have to be a pretty amazing invention to say the least. Speaking of inventions, here is an interesting invention company that you can find on Facebook called Idea Design Studio.

There is always something new to learn in PPC Management because there is always someone else developing something new for PPC Managers to utilize when managing their PPC campaigns. Being involved in an industry that is so full of life, like the PPC Management Industry, is one of the most appealing factors about working in the field.

All too often, the majority of people are bored, disheartened and disillusioned by their jobs. Working in PPC Management will give you the opportunity to work in an industry that is anything but dull if only because it is one of the fastest moving and fastest developing industries of the 21st Century. If wanting to avoid the boredom factor that looms over many jobs across the world, try being a PPC Account Manager on for size.

In addition to the three areas of benefits listed above, Webrageous Studios is a PPC Management Company that promises to provide all the professional development required to ensure that anyone new to the profession becomes AdWords Certified. Take a look at what you can expect as an employee at Webrageous Studios by reading the full article on the subject posted on the company’s website.

PPC with LinkedIn

whichwaysign (2)Did you know that LinkedIn offers its own version of PPC? The system is called LinkedIn PPC (a name that is helpfully easy to remember) and information about the advertisements and the various ways in which to begin utilizing the system can be found at LinkedIn Direct Ads.

The question is whether the LinkedIn PPC system is an online advertising system worth investing in, financially speaking more than anything of course. The answer is definitely unique to each and every business that is hoping to utilize the powers of online marketing and therefore only through a test period will you be able to decide for yourself whether the answer to this question is “yes” or “no”.

Having said that, Webrageous Studios wants to be helpful at this primary juncture by sharing a little of the information that it has uncovered concerning the subject of LinkedIn PPC through this blog post.

Some of what is covered is also mentioned in the video below which Webrageous Studios hopes is of practical use to anyone interested in the LinkedIn PPC service:

Video: http://www.youtube.com/watch?v=r4ljQeKyRFE

The following is a list that takes a closer look at the most important elements of LinkedIn PPC. Webrageous Studios lists them here as it believes anyone looking to use the LinkedIn PPC system should know and understand the following elements above all else and especially before attempting to run a LinkedIn PPC campaign.

71077610Expensive PPC Management

At the time of going to print the CPM through LinkedIn PPC was $3.00 and the minimum CPC bid was $2.00 which is a little high when you compare these costings with other PPC systems including Google AdWords and Social Facebook Advertisements. However, the minimum daily budget, at the time of going to print, was also only $10.00, therefore cheaper ways of using the system do exist.

PPC Advertising Discounts and Promotions

LinkedIn regularly runs discounts and promotions for internet users who manage PPC campaigns through their LinkedIn PPC system. This includes coupons for up to $250. Clearly, this kind of promotion promises the PPC Advertiser a large degree of financial security. The PPC Advertiser can try out the LinkedIn PPC system using promotions of this type without fearing a loss of money in the process.

Clearly, it is important to note that these promotions do not run all the time and Webrageous Studios wishes to make it very clear that it cannot be held accountable for changes to the promotions or lack of offered to PPC Advertisers by LinkedIn. This information is merely based on past evidence that by no means promises to remain constant forever.

Demographic Targeting

The ability to target a PPC audience with focus and clarity exists through the LinkedIn PPC system. PPC Account Managers can target by industry, profession, age and geography. Demographic targeting is essential for any PPC campaign. Therefore, knowing that this feature is possible through the LinkedIn PPC system is important.

LinkedIn PPC in Three Easy Steps

A PPC campaign can be set up in three quick and easy steps on the LinkedIn PPC network. The three simple steps are as follows:

Step 1: Create the advertisement and write the advertisement copy.

Step 2: Target your audience.

Step 3: Decide on a daily budget and billing style (CPC or CPM).

97084793No Need for Keywords with LinkedIn PPC

The most important factor to note when thinking about utilizing the LinkedIn PPC system is that you do not have to create keywords in order to run these campaigns.

Why?

Because LinkedIn selects which advertisements to impress purely based on the profile information of the LinkedIn internet user who is logged on to the LinkedIn system at the time.

Your advertisements are matched by demographics and profile information to the various LinkedIn professionals that are members of the site. Therefore, keywords are simply irrelevant. These internet users are not going to be typing in search phrases. They are going to be looking at their accounts and managing their online profiles via the site. Whilst they are doing this, LinkedIn will be displaying various PPC advertisements that the internet user, based on their profile, may well be interested in.

It’s that simple!

Are You Using LinkedIn PPC?

On a final note, if there is anyone utilizing the advertising powers of LinkedIn PPC at present, Webrageous Studios would like to invite them to share their experiences of the system here on this blog or by contacting the company directly via its contact form.

Insider Secrets for Writing Awesome Google AdWords Advertisement Text

Writing good advertisement text that doesn’t take hours to write but that does have a real positive effect in terms of drawing more traffic to your website is anything but easy.

But do not fear! Webrageous can recommend ways in which to approach the creation of good advertisement text so that the process becomes a little less daunting and a lot less cumbersome. In fact, there is another article on the writing of good advertisement text already published on this website that you may wish to read too.

Webrageous Studios wants to make sure that you have more than one way of approaching the writing of good advertisement text to choose from. So, read the first article in this series” first and then come back to this article to read the alternative approach to generating effective advertisement copy printed below.

In this way, you’ll be able to decide which approach works best for you, your website and your PPC campaign.

Headline

The first thing to consider is that your headline should include the keyword that best fits your product, service or whatever it is that you are advertising AS WELL AS the keyword that draws in the most amount of traffic. As you experiment with your advertisement text, take note of the keyword that generates the highest CTR and stick with that one.

You should then surround that keyword with extra words that are going to help your headline to stand out from the crowd.

  • Example Headline: AdWords Ad Text Course

Feature

The body of the advertisement text should include a feature of what you are trying to sell. The advertisement must be concentrated. An advertisement that is vague and that tries to cover everything that you do or sell via your website is not going to work, ever!

Therefore, consider what it is that you are truly trying to sell through this advertisement in particular. Examples of possible features could be:

  • Prices: Learn to write effective advertisement text for US$50
  • Percentages: 50% increase in CTR thanks to improved advertisement text
  • Celebrities: Matt Cutts’ seminar on writing effective advertisement text
  • Product specifications: Free advertisement text course for beginners

Call-to-action

If there is no call-to-action then your advertisement text is worthless. In fact, it is NOT advertisement text. It is simply “text” without a purpose. Remember that you are trying to sell something through your advertisement text, therefore…

USE A CALL-TO-ACTION IN ORDER TO MAKE THE SALE!

With this in mind, use the second line of your advertisement description to include a call-to-action or some kind of benefit that the internet user will receive if making the conversion. Ask yourself…

WHAT IS THE INTERNET USER GOING TO GET BY CLICKING ON MY ADVERTISEMENT?

Words like buy, order now, watch, see, look at, download, sign-up to receive are all excellent examples of call-to-action words that should be utilized in the second line of the advertisement text body in any advertisement you create.

  • Example call-to-action: Sign-up for the seminar with Matt Cutts today.

Display URL

Google does have some rules regarding the use of Display URLs. These rules ensure that the internet user is always aware of where they will be taken to if clicking on your advertisement and these rules must be obeyed. However, the most important thing to remember is that as long as the same domain name is used, the rest of the Display URL can be used to work in your favor.

Essentially, what this means is that you can use your domain name followed by one of your most effective keywords as your Display URL. You don’t even need to include “http://” or “www” either, which gives you a lot more character space to play with too.

  • Example Display URL: webrageous.com/advertisement-text-course

Writing Good Advertisement Text Concluded

When you take a look at the whole picture together, it may start looking a little like the following:

advertisementtext

By following the simple four-part formula above, you should be well prepared to begin writing highly improved advertisement text. However, remember that there is another article on the writing of good advertisement text on the Webrageous Studios Website too that you may also find useful. If still having difficulties with the development of advertising text, be sure to read this second article today.

If, having read this article, you still feel that you need more help and support regarding the development and management of your advertisement text, be sure to contact the expert PPC Managers at Webrageous directly.

Our PPC Managers are specialists in the creation and optimization of advertisement text, regardless of the type of advertising campaign that you are running or the kind of product / service you are trying to market.

We are only a phone call away. We hope to be helping you manage your PPC advertisement text needs as soon as possible.

Writing Good Google AdWords Advertisement Text

The following method for writing good advertisement text, the kind of copy that is going to increase your CTR with paid search, is a very simple method that deals with the basic and most important elements that should be considered when developing such an important feature of any PPC campaign.

Advertisement Text Should Be Keyword Relevant

If you are promoting second hand books, for instance, then your advertisement text needs to be full of relevant keywords. “Second Hand Books” should be in the headline, in the body of the text and in the Display URL too if it will fit. remember that thed display URL does not have to function. That’s right, only the destination or final URL actually has to work.

Advertisement Text Should Always Use Calls To Action

Give the internet user a reason to act. If there’s no reason to click, then why are they going to bother? Think about it logically. For instance, you might ask them to:

  • “buy”
  • “sign up”
  • “follow”
  • “call”

Use the imperatives and internet users will become more active by default.

Advertisement Text Should Emphasize Urgency or Need

An even better way of calling the internet user to action is to emphasize a current need or urgency to click IN THAT MOMENT. For instance, the advertisement copy could make reference to a discount or a promotion; something that is not going to last forever and that the internet user should take advantage of while the opportunity exists. For example:

  • “Limited amount of…”
  • “First 500 buyers get…”
  • “50% off until May 1st”

If what you are offering is not always going to be available, the internet user will need to be more active; they will need to make a decision immediately and will not have as long a time to ponder over things. This is a great way of ensuring a higher CTR because once an internet user (or even a buyer who is buying something in person from a store) begins to think things through, you have kind of lost the battle.

Keep the energy of the internet user high and the ad is more likely to result in a click.

Advertisement Text Should Be Emotive

This is the element of PPC Advertising in general that many PPC Account Managers fail to take into account… the fact that they are advertising to HUMAN BEINGS.

It is very important to remember that even though most of your day managing a Google AdWords account is spent by analyzing data, looking at figures, generating keywords and generally working on things from a technological or computerized perspective, PPC Advertising and PPC campaigns are about attracting the custom of PEOPLE.

People have feelings. People have emotions. People do not buy anything unless they feel that it is going to be good for them; unless they feel that in some way it is going to make them feel better or make their lives that little bit easier.

For example, when an internet user buys some protein pills that are designed to increase muscle density as quickly as possible, it is not simply because they want to be bigger. Of course, the result will be (they hope!) that the pills will give them bigger muscles. However, the deeper reason for wanting to be bigger, to have bigger muscles and for buying the pills therefore, is because they are lacking in self-esteem. The pills that they buy are really a way of making them feel better.

How does this affect the way in which you need to approach advertisement text in your PPC campaign? Allow us to explain:

  • Don’t write: Buy protein pills and increase muscle density by 50%
  • INSTEAD WRITE: Buy protein pills. Gain 50% more muscle. Look hot on the beach.

(In fact, the above example would be even better advertisement text to use if campaigning during the months leading up to the summer, for obvious reasons).

Writing Good Advertisement Text Concluded

The above four strategies are not rocket science. They are not difficult to implement, but they are perhaps elements that are missing in your ads, particularly if you are new to PPC Advertising and are still learning the ropes.

However, this article only offers one way of approaching the creation of text ads. There are many ways of generating effective advertising copy. By trying more than one approach you will gradually find something that suits the way in which you work best.

Don’t forget. PPC Account Managers are just as human as internet users. Machines could create advertisement text in a matter of seconds. Humans need to find something that suits them individually. Please fill out our contact form today below if you would like help from us in crafting the best paid search ads possible.

Seven Ways of Making Social Media Content Work For Your PPC Campaign

Social Media Content
This article aims to help you improve the effects of your social media networking efforts by readjusting the way in which you present the information that you post. It is not an article that can help you to develop content. If wanting to receive guidance and advice on the ways in which to generate useful content on social media sites or if you want to find out more information about the social media sites that Webrageous Studios recommends, then the linked articles listed below are a good place to start:

This article, however, focuses on the way in which to present content on sites such as Digg.com, Facebook, Twitter and LinkedIn. It is an article which aims to highlight some of the basic mistakes that many people make when trying to tap into the powers of social media.

 

Most of these mistakes have very little to do with content and much more to do with the way in which that content is presented. The ideas highlighted below are obvious when you read them, but you would be surprised to see how many people do not follow these simple guidelines to their own detriment.

 

Therefore, follow the list, adjust the format of your social media content and watch your traffic numbers soar.

 

Make Sure Your Content is Structured

whichwaysign (1)Some of the basic things to remember when structuring your content for social media purposes are:

  1. short sentences
  2. short paragraphs
  3. ideas clearly separated by paragraphs

Internet users by default are incredibly lazy. They do not want to read long sentences and endless streams of information. Keep it short, keep it snappy and keep it direct to the point. The structure of your writing must allow for internet users to scan through the information with ease.

 

In addition, utilize other techniques that help internet users to jump to the pieces of information that they want to read without having to read through the whole post. For example, you might decide to work with the following:

  1. A list of sub-titles at the start of the article that allows internet users to see which section applies to them.
  2. Bullet points and sub-titles to disseminate the information easily.
  3. Headings, subheadings and text body that is differentiated VISUALLY… place content on separate lines and find other ways of highlighting the different aspects of the article VISUALLY for maximum social media results.

Finally, remember the golden rule that anyone writing any kind of article, whether it be in print or online, should follow:

  1. First paragraph: all the facts and the most important information.
  2. Second paragraph: a little more information about the essence of the article in a little more depth.
  3. Then slowly make your way down through the content to the information that is not necessarily important, but that could be useful to someone who is looking to understand the topic in depth.

It is very important that this structure is followed because very few internet users get beyond the first couple of paragraphs. Indeed, many internet users don’t even get beyond the title before they either leave the page or start scanning, so make sure the important and enticing information is in that first paragraph.

 

Make Sure Your Content is Styled Appropriately

82020838
The following areas of style should be worked on every single time you post content on any site:

  • Headings
  • Imagery
  • Color
  • Bold
  • Italics
  • Capitals
  • Whitespace
  • Multi-media

Headings

Use headings so that internet users can jump from section to section. They are more likely to respond to your social media efforts if they can navigate with more control and this means you need to make the content easy to navigate through.

 

Imagery

Pictures and images can really lift content. Read the Webrageous Studios article about Digg.com and how the articles that focus on a central image always make the front page over and above posts that rely more on text content.

 

Color

Do not go too mad. Too many colors will actually have a negative effect, but using color to highlight a particular word or a link, for instance, can be very useful and can draw those scanning eyes of the internet users to the information that you are aiming to highlight with more ease.

 

Bold, Italics and Capitals

news (2)By placing something in bold or in italics or by CAPITALIZING a word, you can be sure that these words will be immediately more distinctive to the internet user. This seems like such an obvious thing to note, but not everyone makes the effort to make these stylistic adjustments on social media sites and this is perhaps one of the reasons why the content on these sites does not effectively call the attention of the internet user and therefore doesn’t drive more traffic to the websites that they are trying to promote.

 

Sometimes it is the most basic of things that needs attention.

 

Whitespace

Make use of whitespace. The best internet style is still black on white and if there is a lot of text on your social media site, take the opportunity to utilize the whitespace where you can.

 

Double space areas of text, make sure the paragraphs are short and that there is space between them. This will make the content much easier on the eye, it will be easier for the internet user to begin scanning and it will also help to make the content look a lot more inviting; almost appearing as though there’s actually less to read.

 

Multi-media

Many social media applications including Twitter and Facebook provide the option to upload multi-media as a way of promoting your website. This is perhaps one of the most useful and effective ways of using social media to drive traffic to your site.

 

Internet users love to click on links and videos and watch information or hear information as opposed to read about it. Utilize multi-media whenever and wherever you can on social media sites. If you don’t do this, you will be missing out on a huge section of the social media network’s marketing potential.

 

In conclusion, as well as generating lots of content and posting regularly to all your social media networks, it is important to consider the style of the content and the way in which it is presented. That is, of course, if you want your social media networks to work effectively for you and to continue promoting your online presence with success.

 

How Successful is your Branding Campaign?

tipsAll too often when it comes to measuring the success of a Branding Campaign, PPC Managers focus only on clicks and impressions. This is not a very thorough way of viewing the data because it doesn’t take into account the natural behavior of the common internet user.

Most people have very little time to spare in their day. In fact, they have no time to spare. Therefore, the idea that anyone is going to click on a Content Network advert there and then is always going to be very slim indeed. However, if the Branding Campaign is effective, you may well find that the same internet user returns to their computer at a later date and actively seeks your site out from scratch in order to then follow through with a conversion.

Awareness of internet user behavior and activity is exactly the kind of awareness that is needed in order to really understand and create effective Branding Campaigns.

Think about things on the following level…

news (2)If an internet user sees your banner advertisement over and over again, during a period long enough to give your brand credibility, they are liable to type your brand name into a search engine browser and perform a brand search in order to relocate what they have seen before. This action (a Brand Search) will show up in your campaign analysis, letting you know that an internet user sought out your website by typing the brand name into a search engine browser.

The internet user is NOT liable to go back to their computer and seek out the page they were looking at previously in order to try and relocate that particular Content Network advertisement so that they can click on that link specifically. This would just seem a rather long way of going about things.

If you can get your Branding Campaign to the stage where your banner and brand name are recognized and remembered, then brand searches and visitors to your website overall are bound to increase.

Some internet users will be so familiar with your brand that they will type your URL into the search engine directly, arriving to your site because of the Branding Campaign’s effectiveness but not by clicking on the advertisement itself.

Internet users might not be clicking on your impressions, but they may be arriving to your site by alternative means like a brand search or a direct URL search. This is one of the principal reasons why it is futile to simply analyze the success of a Branding Campaign based solely on clicks and impressions on the Content Network, or by reach and frequency of the same campaign.

In addition, any basic analysis program will let you see how long an internet user stayed on your site and how many pages they looked at before leaving. These programs will also tell you in which geographical region that internet user was accessing the Internet from.

97452608All three pieces of information are vital for judging the success of your Branding Campaign for the following reasons:

1. If an internet user is staying on your site for a long time, they are interested.

2. Maybe there is a page that every single internet user always looks at before leaving your site. If this is the case, then this page may need some serious reworking.

3. Perhaps there is a page that internet users spend a lot of time on. In this instance, you may wish to make this the page that your branding advertisement links to and the page that includes a call to action so that an internet user can convert.
4. If you are running a Branding Campaign using a video advertisement, for example, in a particular geographical area and your website visits from that area begin to increase, then you know that the Branding Campaign is successful too. Even if the internet users are not actually clicking on the video that you have placed on the Content Network, there has to be a connection between this advertisement and the growth of visits from that geographical reason. This is just logical.

The internet users illustrated in the four ideas above may not be converting on the Content Network by clicking on your Branding Campaign advertisement directly, but something that you are doing through your Branding Campaign is drawing them to your website and this should be measured as a success.

Further ways for measuring the success of a Branding Campaign with more precision include monitoring the changes in the CTR and conversions from your Search Network advertisements. Both are also likely to go up if the Branding Campaign is working well.

When a brand is visible enough on the Internet, it becomes well known; it develops a reputation. With this reputation comes trust and with trust comes a higher chance that an internet user is going to click and maybe even convert at a later date via the Search Network. Therefore, by keeping a keen eye on these figures too, you will be able to really see whether your Branding Campaign is successful or not.

e00015191Finally, the best feature or measuring technique that Webrageous Studios wants to highlight in this article about Branding Campaigns is a Google creation called The View-Through Tracking Feature.

This Google feature allows you to see which internet users clicked on your Branding Campaign advertisement and did not convert there and then, but who then did return to your website via another route within the following 30 days. This tool then also shows you which users followed through with a conversion.

It is a fantastic PPC Management tool for analyzing the effectiveness of a Branding Campaign because, as this article has been illustrating from start to finish, Branding Campaigns cannot be judged simply by analyzing reach ad frequency. The efforts and effects of a successful Branding Campaign go far, far deeper than this.

In conclusion, if believing that your Branding Campaign is unsuccessful based on clicks and conversions, reach and frequency… think again… think again and re-read this article. Put the analysis ideas that Webrageous Studios as shared with you in this article into action and avoid making the error of giving up on a Branding Campaign that is in fact working really well for you, without you even realizing it.

5 Characteristics of a PPC Management Imposter

97452608This article has been developed for the security of all PPC Advertisers and particularly those advertisers new to online advertising. There are many people working in the PPC Management Industry who claim to be specialists in the field and are in fact nothing but mere impostors.

Much of the time it will seem to the PPC Management novice that all is in order with their account. However, experienced PPC Management Companies, like Webrageous Studios, are able to spot the impostors from a long way off in the distance.

Therefore, below are five ways in which to spot a PPC Management imposter so that you do not waste your money on someone who is really not doing the best for your business.

85203966“Broad Matching Happy”
When a PPC Account Manager is pretending to have a lot of experience and training in the field, but is in fact an imposter, your PPC account will normally be full of broad match keywords. Inexperienced PPC Managers rely heavily on the use of broad match keywords because they know little about how to take advantage of the many other keyword styles that the astute PPC Account Manager makes full use of.

For example, phrase match keywords can be far more effective in many ways. They can result in more conversions and a lower CPC at the same time if utilized with knowledge and precision. An account full of mostly two word broad match keywords however stinks of a PPC Account Manager who doesn’t really know how to keyword research. It is also reminiscent of someone who was too lazy to add phrase match and exact match keywords which, if implemented correctly, can improve the quality score of your keywords.

“Child-like Budgeting”
fallingcurrency (2)PPC Management imposters normally have very little knowledge about how to best set a daily budget. In general, a campaign’s daily budget run by an imposter will either be set too high or too low. For example, rather than set the budget for a particular geographical area based on the findings generated through campaign analysis, an inexperienced PPC Manager will set the daily budget at the same value for every single geographical location targeted in the campaign.

When considering this action from a logical point of view, even if you are without PPC experience, it is clear that money is not being used wisely here. Individual aspects of a campaign are going to be more or less successful than others. It is not uncommon for one geographical area to generate more conversions than another. Therefore, when your PPC Manager is setting the budget at the same value across the board, whether it be geographical area or something else, it may well be that you have employed an imposter.

fallingcurrency (1)“ROI Ignorant”
PPC imposers pay no attention to ROI. They rarely utilize Google Analytics to monitor your account and they tend to make sweeping actions across the campaign as a whole. For example, they will bid the same for both the highest quality and lowest quality keywords in your account. If your PPC management company bids the same for every keyword in your account then this is a warning sign. There is nothing subtle about the actions of a PPC imposter.

A really inexperienced PPC Manager will not even have installed conversion tracking and will be doing nothing with Google Analytics to set CUSTOMIZED goals for your campaign. They may not have even set up Google Analytics.

What you are presented with when you are dealing with a PPC imposter is someone who sets the campaign in motion and then does nothing to look at the tiny parts that make up that campaign in order to check that all is functioning to perfection. It’s just like dealing with the dodgy mechanic who simply checks that the car is working. However, 30 minutes after having left the garage, the car breaks down again because there was something really wrong inside.

However, because it wasn’t immediately obvious on the surface, it was overlooked. The problem would have been noted if the car had been looked at through the eyes of a specialist. Are you spending 30% of your budget or more on just one keyword that probably isn’t the highest quality keyword in your account? That could be a warning sign!

“Behind the Times”
whichwaysign (1)The PPC imposter is also likely to be very, very ignorant of what is happening in the world of PPC Management TODAY. They will not be up-to-date with new programs, features or tools. Nor will they suggest alternative ways in which to approach the running of your PPC campaign. If your PPC manager can’t explain what conversion tracking is then that a huge warning sign!

Remarketing is one of the greatest new products launched by Google AdWords in years. If your PPC account manager can’t tell you what it is it might be time to look for someone else to help you.

PPC imposters are not researchers. They are people who rely on old methods that they picked up by reading an old “Dummies Guide to PPC” and they are certainly not the kind of PPC Manager who really understands the power of the Content Network, for example.

Truly qualified PPC Account Managers are in the loop and know what is going on at Google and the other top PPC providers the minute that any new information is released.

e00015191“All Talk and Nothing to Show”
The age-old trick of printing out lots of reports and showing reams and reams of data and documents is a trick used by PPC imposters in order to pull the wool over the eyes of innocent PPC Advertising novices.

If your PPC Manager is showing you lots of data but not telling you anything about what that data means and how that data is going to be used in order to optimize your campaign further, he or she is a PPC imposter. Another great way to tell if your account manager is actually doing anything is to look at the change history and see how many changes are actually made each month by your account manager. Under the reporting tab go to ‘Change History’.

Rather than using reports as something that puts a full stop to the end of the PPC Manager’s work for the day, the reports that the PPC Manager generates should result in new goals, new ideas and new visions or ideas for progress in the future. Simply saying, “Broad match keywords are converting well, therefore we will continue using lots of those in the campaign,” really is a sign of someone pretending to be an experienced PPC Manager.

Webrageous Studios hopes that the above information was highly useful to you and that if any of the above scenarios sound familiar you take immediate action and find yourself a REAL PPC Manager.

If you would like to know more about the way in which Webrageous Studios manages its various PPC accounts, please do contact the company directly.