Undoubtedly you’ve come across a website on your phone that is difficult to read, hard to navigate, and a headache overall. Chances are, that website was not optimized for mobile use. We reached out to some experts about mobile site optimization to help you better understand what it means to optimize a website for mobile, and why it may be beneficial to you. Keep reading to find out what they had to say.
Table of Contents
Designing a Website Easily Navigated on a Phone
When optimizing a law firm’s website for mobile, it is important to make sure that the website is easy to use on mobile devices. This means that the website should be designed in such a way that it can be easily navigated on a phone or tablet. The website should also be responsive, which means that it will automatically resize to fit the screen of the device being used. Visitors should be able to easily access all the information that they want on your website while using their phones.
When designing a law firm’s mobile website, it is important to have an internal linking structure that makes sense. The internal links should allow users to navigate through the site logically, so that people can find what they are looking for easily. Having the right keywords available will also help with matching potential visitors when they search for legal services related to their needs. Another thing to consider is writing content that contains rich keyword phrases so you rank higher in Google searches.
When it comes to mobile design, less is more. Make sure that you don’t cram too much information onto the page, as this can be difficult to navigate on a small screen. Also, remember to keep your font size manageable; you don’t want people to have to pinch and zoom to read the text on your website.
Prioritize the Content
Optimizing a law firm website for mobile primarily means that the content is prioritized for consumption in a usable and visually pleasing way on a mobile device. This often includes making Calls to Action very prominently at the top or bottom of your page.
A high percentage of users visiting your site by mobile are looking for your phone number or directions to your physical location. Make that easy for a client. The answer to your most commonly asked questions should be highlighted up front, clearly, and precisely.
Don’t forget, first and foremost, a new visitor to your site wants to know who you are and what services you provide.
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Enhancing the Accessibility of a Website
Website availability in mobile phones is meant to give a certain level of ease, accessibility, and convenience, which is far different from being limitedly available on specific devices only. Given its basic meaning, optimization should now be about enhancing those advantages.
Optimizing a law firm’s website refers to improving its design and appearance to be more understandable for the users, easier and faster access by enhancing the loading time, and letting the users navigate it more efficiently. Optimization means getting all of this out of the strategy, thus this just means squeezing the best for that website’s availability in mobiles.
Keep Files Lightweight and Easy to Read
Optimizing a law firm’s website for mobile means ensuring that all files and resources are able to render quickly and properly by design across mobile devices and different mobile network connectivity levels.
This means that each file should be as lightweight as possible in terms of how large the file size is, and that there are a few requests to the server as needed in order to load the website.
Some common elements that can be done here are compressing and properly sizing images to remove data that humans cannot see when the file loads, using Tag Management systems to reduce the number of requests for tracking tags to one single request and making sure that all files are requested as they are needed on a page so that the above the fold rendering is not being blocked by a resource that isn’t used until three-quarters of the way down the page.
When a user searches for something on a mobile device they are often on the go and want a fast response.
An added dimension is that mobile network connectivity levels vary; sometimes you can lose service by walking across a room, but the content on your site still needs to be able to load.
It also needs to be properly visible, too, and there should be ample spacing between links and interactive portions of the page, so that users do not inadvertently click the wrong button during their session.
Law firms, in particular, should be interested in mobile-friendliness, as many potential clients are often looking them up after an accident or incident takes place when they are not in front of a computer and are likely in a frenzied emotional state.
This makes providing the best mobile experience all the more imperative, as they want something easy to navigate and use.
Mobile optimizations are also important with Google using a mobile-first index, so the better optimized your site is for mobile devices, the better you’ll rank, improving discoverability.
Utilize Search Engine Optimization
Optimizing a law firm’s website essentially means SEO (search engine optimization). There are a lot of law firm websites that have a lot of legal resources but essentially no traffic. One will need to identify the legal keywords that people search for that are not too competitive to rank and write articles about those keywords. Remember that you are not writing a legal essay for lawyers, but you are targeting potential customers, so make sure that you make your articles easy to read and not too legalistic.
Try to type in the keywords in Google and look at the “People Also Ask” section at the bottom and see if you can answer the questions in your article. Please include the exact question and make your answer as clear and concise as possible. This may help you win some snippets from Google. Overall, try and make your legal website as user-friendly as possible with legal resources for free.
Create a Website With a Phone in Mind
The idea is to create a responsive, optimized website that will work flawlessly on the phone. People mainly check websites on their phones, especially when it comes to finding specific services online. This makes the mobile version even more important. All of the elements and buttons have to be functional and visible on the site.
There should be no bugs or missing sections in the mobile version. Oftentimes, websites are designed for desktops and they look really bad on the mobile version. This can be detrimental to law firms that practically depend on people’s inquiries.
Mobile Sites Rank Higher in Searches
Optimizing a law firm’s website for mobile devices is all about preparing the website for optimal performance majorly on smartphones and tablets. Being mobile-ready not only empowers the website to delight visitors but also boosts its chances to rank higher on search engines.
The optimization process majorly includes enhancing the design elements to fit different screen sizes without compromising the user experience. It’s almost obligatory to optimize websites for mobile devices if your goal is to generate leads.
Optimizing is Important for Any Website
Optimizing any website for mobile, whether a law firm’s or a grocery store’s, means making it easier to use on a mobile phone. If you’ve ever gone to a website on your phone that seems to struggle with touch screen features, it’s hard to scroll on, and is weirdly sized, it’s probably not optimized for mobile.
Optimizing a website for mobile devices makes them easier to use on those devices and therefore helps your audience to interact with your brand, contact you, or make a purchase. And given how many people use their mobile devices to browse the web today, it’s an extremely important aspect of running any business with a website.
Mobile-Friendly Version of the Website
Optimizing means exactly what it sounds like. Most people use mobile devices to browse the internet especially when they’re out and about, so it’s crucial to make sure your site runs smoothly and looks great on handhelds.
You can use Google’s Mobile-Friendly tool to check how well your site is optimized for mobile.
In general, mobile optimization entails:
- Ensuring full responsiveness of your site so that all images and elements resize properly
- Enabling accelerated mobile pages and re-designing the “heaviest” elements for mobile, especially pop-ups
- Breaking up your text into short, easily readable paragraphs
- Ensuring videos are compatible and optimized for Android and iOS devices
- Ensuring that your pages are as simple to navigate on mobile as they are on desktop and avoiding making users go from page to page (it’s best if you can just scroll through your content)
Optimization is a whole lot of work, so if you have a very large and difficult to optimize resource, one alternative that could be worth looking into is developing a mobile app instead.
Resized Version of all the Website’s Features
When a law firm’s website is optimized for mobile, it means the site is made to work well on a smartphone or tablet rather than just a computer. The term “mobile optimization” is often used for websites that can be resized or switched so they fit on any size of the screen without scrolling sideways. It includes phones, tablets, laptops, or any other type of device you can use.
A law firm might optimize its site by implementing features like unlimited page length so it doesn’t result in an error message when users scroll down too far, or set an image slider so visitors only have to scroll left/right instead of tapping back and forth between images.
This is a crowdsourced article. Contributors are not necessarily affiliated with this website and their statements do not necessarily reflect the opinion of this website, other people, businesses, or other contributors.