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AdWords (PPC) management is becoming more challenging, particularly over the past several months with the dramatic increase in search volume for mobile searches. Desktop searches are declining and that’s a big problem for some advertisers. Competition is heating up. The good news is we can help.
PPC For Attorneys and Law Firms
PPC (Pay-Per-Click) is the secret rival firms don’t want you to know. When done right, few marketing strategies are as effective as PPC advertising for lawyers. This method is a transparent and effective way to increase traffic, inquiries, and revenue for your business.
Gone are the days of people heading to their local high street to find an attorney. Now, more people than ever are searching for legal services online. Fortunately, we specialize in PPC management for attorneys and can get your firm in front of ready-to-buy, bottom-of-the-funnel clients.
What Is “Google Ads?”
You already know that pay-per-click is a type of online advertising where you display ads on a search engine to qualified leads. You already know that PPC platforms like Google Ads allow you to set an ad spend budget… BUT, did you know that the higher you bid isn’t the only way to increase your chances of showing in the top spot of search results? PPC ads success also depends on other factors like your ad’s relevance and the quality of your landing pages.
Keep reading and we’ll tell you how to leap ahead of your competitors.
Best Lawyer PPC Ads?
Google Ads is the most popular PPC platform due to the potential reach of ads. Millions of people search for products and services through Google’s search engine every day, and in different ways. Meaning you have a salesman ready to send you qualified leads 24/7 in a variety of ad types.
• Search ads
• Remarketing ads
• YouTube ads
• Local search ads
• Discovery ads
Whatever PPC type may suit your firm, it can be tailored to meet your business objectives. In fact, you could even run a mix of ads to see which one performs best. Personal injury lawyer? You can use a combination of display, search, remarketing, and YouTube ads to get in front of different audiences. Tracking and measuring each campaign’s performance will generate data and insights to effectively lower costs and choose the best ads mix for your company.
Google Ads are also good for harnessing intent. For instance, people on social media aren’t looking to be advertised to. They’re looking for vacation photos and an opportunity to reminisce about old times with a friend. On the search network, though, people are looking for solutions to issues that plague their everyday lives. With Google Ads, you can help them find answers in an intent-driven environment instead of interrupting their browsing experience.
Today, most PPC advertising is done via Google Ads. The network has something for law firms of all sizes with varying budgets and different target audiences.
What Google Ads PPC Advertising Can Do For Your Law Firm
Increase client traffic
With law firm Google Ads management, we can steer more crucial traffic to your website. Carefully crafted campaigns will accelerate your queries and caseloads, paving the way for bigger profits. The Webrageous team works with you to target your ideal client for more relevant, valuable traffic.
Improve visibility online
Leverage or specialized law firm PPC management and advertising skills to make your firm stand out on the web. Webrageous uses tried and tested techniques to ensure your company is the first to appear on the search engine results pages. With strategic bidding, keywords, and pricing, we consistently place your business in front of those who need you.
Reduce client acquisition costs
It’s easy to overspend in a competitive environment like PPC. Webrageous ensures you’re getting the best returns on the lowest investments, with promotional plans tailored to you. We’ll work with you to improve your ROI and reduce your CAC (Customer Acquisition Costs) with powerful and profitable approaches to PPC for lawyers.
Discover new opportunities
PPC for attorneys is one of the fastest and most effective ways to acquire new clients for your law firm. As a standalone tool for client engagement, or a part of a comprehensive online marketing strategy, our PPC strategies will drive compounding results from your digital presence. We’ll also regularly revisit each campaign to ensure an optimized impact.
Full Suite of PPC Management Services for Attorneys
Effective PPC advertising requires a holistic approach. At Webrageous, we take a full-funnel approach to pay-per-click that allows us to lower your customer acquisition costs, maximize your connection with the target audience, and automate sophisticated management tasks to improve your ROI. Working with our PPC specialists will make your life easier while delivering while generating measurable results.
Our PPC management services include:
Connect with the people who need your legal services most. As experts in law firm pay-per-click management, Webrageous has extensive data on consumer behavior to inform your audience targeting strategies. We’ll help you build your user personas and leverage every opportunity to connect with customers. We use intent-based PPC campaigns to drive clients to your firm at the moment they’re ready to start their case and build remarketing lists for a second chance at a sale.
Dynamic keyword insertion
Dynamic Keyword Insertion allows us to customize the ad copy in each promotion to match a search phrase exactly. When legal clients search for answers to their questions, search phrase matching can build credibility and trust. We can even pull those search phrases onto your landing page to help reassure clients that they’re in the right place.
Remarketing ads setup
Unlike standard pay-per-click advertising, remarketing ads work by showing your ad to people who have already clicked on your ad once or have been to your website. By remarketing an ad to a warmed-up audience, you’re simply reinforcing your practice to people who are already interested.
Like PPC, you only pay when an ad is clicked, but with remarketing, you only pay for the second click. However, that second click is much more likely to convert into a new patient as they’ve already shown interest in your practice twice!
Dynamic search ads for lawyers
Adapt your PPC strategy based on the services your clients are looking for. Webrageous Dynamic Search Advertising makes it easier to send the right message to the correct client with every ad. You can rest assured your potential clients will always see ads relevant to their search. Through proven law firm Google Ads management techniques like Dynamic Search Ads, we can improve your click-through rate, advertising quality score, and ranking position.
Tailoring ad copy for attorneys
Amazing PPC for attorneys is reliant on compelling, engaging ad copy. At Webrageous, we produce eye-catching copy that speaks your clients’ language. Every word is carefully chosen based on the priorities and pain points of your target audience. We believe creating powerful copy is an art form and a science, which means we’re constantly testing, refining, and optimizing to generate the best results. We use metrics from CTR (click-through rate) to ROAS (Return on Ad Spend) to highlight the value of each ad.
Account restructuring for lawyers’ PPC
Your success is our success. That’s why we manage your media spend as though it was our own. We take law firm Google ads management seriously, carefully assessing the most profitable strategies for every firm we work with. Crucially, we’ll also keep a close watch on the performance of your campaigns over time, optimizing and tweaking when necessary to drive better results. After setting initial campaign objects with you, we’ll also share forecasts to demonstrate the potential benefits of restricting strategies like increased budgets or bidding strategies.
Bid and budget management for attorney paid ads
Managing bids and budgets correctly is crucial to keep your business growing organically. Our team will work with you to get the most out of every penny you have to spend, exploring ideas and strategies to find the best results. We’ll ensure your legal PPC account is structured carefully based on your budgetary requirements before we start suggesting any new tactics.
Conversion tracking of lawyers’ ads
Webrageous uses advanced conversion tracking filters to find out the percentage of people clicking on your ads and contacting your law firm. Our expertise includes using refined data to track user-submitted contact forms and generate call-tracking numbers that associate with each click you get for your website, coming from your PPC ads.
Trusted Premier Google Ads Partner for Lawyers
Webrageous is a certified Google Partner and AdWords specialist agency for law firms. Our team consists of individuals specializing in everything related to Google PPC marketing from display ads to TrueView in-stream ads. We can even help you show up right where your clients are searching—on their mobile devices. Feel free to check out our client reviews and case studies to see how we can help.
FAQs About Google Ads for Attorneys
In a competitive environment like the legal field, PPC can be an expensive investment. With Webrageous, you get a solution to help you make the most of your ad investment for a price that makes sense to your business. The exact cost of your law firm’s PPC management will depend on the services you need. Because every client we work with is different, we only provide quotes after learning more about what you need.
Once your Google Ads are set up, you can start to see results straight away. We can help you activate your ads at just the right time to make the most of your budget and generate the highest number of successful conversions each day.
Our focus is on increasing real results for your law firm. That means more consultations, queries, and cases. We track metrics that really matter to your business, like conversion rates and the number of clients acquired, rather than focusing exclusively on impressions or clicks.
PPC and SEO are different strategies for online advertising, but they often overlap. While Google Ads and PPC campaigns are a form of paid advertising, SEO is focused on organic results. Google Ads campaigns appear at the top of the search results page and are usually the first listings a client will see.
SEO involves using keyword optimization and backlinks to improve your ranking within the organic search listing (underneath the paid ads). SEO is a long-term strategy that delivers compounding results over time, but it doesn’t deliver results as quickly as PPC.
With law firm Google AdWords management, attorneys can increase their visibility in search engines when clients search for a specific keyword or phrase. The key to success is learning how to optimize your PPC ads for better quality score, relevance, and landing page experience while keeping your bid within your budgetary requirements. With law firm PPC management from Webrageous, you get tailored guidance and support to leverage the benefits of Google Ads.
Success Stories From Our Clients
Founder at the law firm of Schneider & Wallace
“I wholeheartedly recommend Webrageous for all your pay per click advertising.”
Owner at the Hotel Resort The Bahama Beach Club
“Business is great. I can’t say enough about their creativity and how they are able to drive business to our resort.”
Success Stories From Our Clients
PPC Areas Where Webrageous Excels:
Webrageous has an A+
Better Business Bureau rating
No long-term contract
Over half of our clients have been with
us more than three years.
Most Webrageous account managers have
over five years experience in PPC.