Top 10 Criminal Defense Attorney Keywords for PPC Advertising

Below are the top ten criminal defense attorney keywords for PPC advertising:

  • assault lawyers
  • attorney {city} criminal
  • criminal lawyers
  • domestic violence defense attorney
  • domestic violence lawyers
  • expunge your record
  • expunged record
  • how to expunge a record
  • probation lawyers
  • theft lawyers


Expungement  keywords tend to cost less per click.  And unfortunately also less profitable so please keep that in mind.

If you also have other practice areas  you should take a look at our pages  geared towards  bankruptcy attorneys  , family law attorneys and personal injury attorneys.  Often we can generate leads for personal injury attorneys under $200 per lead and for bankruptcy  around $50 per lead. For family law we can generate leads somewhere between $30 and $80 per lead. A lead is typically either a contact form submission or a phone call.


DUI keywords  tend to have a low return on investment  so we have not included those in this list.  Assault and theft   tend to have lower returns on investment than the 2 best areas to target:  drug distribution and  sex crimes.  the volume is lower so we have not included those keywords  in the list above.  People who manufacture and distribute large quantities of drugs  typically have  deeper pockets  and that’s why these crimes  are great to specialize in.   People caught with small quantities of drugs just don’t have the deeper pockets that a larger drug dealer may have. And,  logically, people charged with sex crimes will do (and pay) anything  to avoid  winding up on the sex crimes database.

Unfortunately, despite the fact that you now have access to this list, the success of your PPC campaigns will not be automatic. There are many other factors to be considered when launching and managing a criminal defense attorney PPC marketing campaign.

Want to Get the Most Out of Your Criminal Defense PPC Advertising Budget?

60 day free trial of AdWords PPC managementYou may be getting frustrated because of the results that you’re getting from your PPC campaigns. That’s okay, because we’re here to help. One reason why we have become so successful at this is we have PPC managers who will work closely with you. They will help you determine the best keywords to use and continually optimize your account to make the most out of your advertising budget. It’s this kind of personalized attention that could take your campaigns to the right direction.

Here’s an example. One of the most important aspects to effectively manage criminal defense PPC advertising campaigns is continued optimization based on return-on-investment (ROI). What do we do? Our PPC managers work closely with our clients to tailor PPC campaigns to meet their needs and make the most out of their advertising budgets.

With 10 years of experience in the field, we have the knowledge needed to take your PPC campaigns one step further. Take advantage of our 60-day risk-free trial by filling out the form on the upper right side of the page or by calling us at 800-645-9521.

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