Top 10 Criminal Defense Attorney Keywords for Google AdWords PPC and SEO/organic in 2024

Below are the top ten criminal defense attorney keywords for AdWords PPC and SEO advertising in terms of volume. Here’s a video with the keywords, and below that is the keyword list in text format.

  • assault lawyers
  • attorney {city} criminal
  • criminal lawyers
  • domestic violence defense attorney
  • domestic violence lawyers
  • expunge your record
  • expunged record
  • how to expunge a record
  • probation lawyers
  • theft lawyers


Expungement  keywords tend to cost less per click.  And unfortunately also less profitable so please keep that in mind before targeting these phrases for PPC.  Of course if you want to use this keyword list  to develop an SEO campaign  then you don’t really have to worry so much about conversion rate and signup rate.

Another key factor to keep in mind is that sex crimes and drug crimes are the most lucrative areas within criminal defense. Just pair sex crime and drug crime with the word attorney or lawyer or law firm or defense. Of course there are many intricacies including tracking form submissions and calls that make managing a Google AdWords account very complex. And remember you have to use the right match type to avoid draining your budget with useless clicks.

Check Out These Amazing Results We Are Seeing For Criminal Defense Attorneys With Google Ads



If you also have other practice areas  you should take a look at our pages  geared towards  bankruptcy attorneys  , family law attorneys and personal injury attorneys.  Often we can generate leads for personal injury attorneys under $200 per lead and for bankruptcy  between $50 and $100 per lead. For family law we can generate leads somewhere between $50 and $120 per lead depending on your location. A lead is typically either a contact form submission or a phone call.


DUI keywords  tend to have a low return on investment  so we have not included those in this list.  Assault and theft   tend to have lower returns on investment than the 2 best areas to target:  drug distribution and  sex crimes.  the volume is lower so we have not included those keywords  in the list above.  People who manufacture and distribute large quantities of drugs  typically have  deeper pockets  and that’s why these crimes  are great to specialize in.   People caught with small quantities of drugs just don’t have the deeper pockets that a larger drug dealer may have. And,  logically, people charged with sex crimes will do and pay anything  to avoid  winding up on the sex crimes database.

Unfortunately, despite the fact that you now have access to this list, the success of your PPC campaigns will not be automatic. There are many other factors to be considered when launching and managing a criminal defense attorney marketing campaign that will actually deliver tangible results instead of just pretty numbers on an online analytics dashboard.

Want to Get the Most Out of Your Criminal Defense PPC Advertising Budget?

You may be getting frustrated because of the results  (or lack thereof )  that you’re getting from your PPC campaigns. That’s okay, because we’re here to help. One reason why we have become so successful at this is we have PPC managers who will work closely with you. They will help you determine the best keywords to use and continually optimize your account to make the most out of your advertising budget. It’s this kind of personalized attention that could take your campaigns to the right direction.

Here’s an example. One of the most important aspects to effectively manage criminal defense PPC advertising campaigns is continued optimization based on return-on-investment. What do we do? Our PPC managers work closely with our clients to tailor PPC campaigns to meet their needs and make the most out of their advertising budgets.

With 10 years of experience in the field, we have the knowledge needed to take your PPC campaigns one step further. You may prefer to avoid the complexity of managing Google Ads campaign.  We are  also seeing tremendous success for pharmaceutical liability, family law, and bankruptcy law. If you have an interest in targeting pharmaceutical liability, family law and bankruptcy leads at the same time as criminal defense than it would be worthwhile to contact us for AdWords management.

Please watch both the testimonial and results videos below!