The Perks and Pitfalls of Dynamic Search Ads

The Perks and Pitfalls of Dynamic Search Ads

Choosing the right strategy for advertising your law firm online can be a tricky process. There are countless ways to expand your brand reach, from interacting with customers on social media to building your search presence through SEO. Dynamic Search Ads are one form...
5 Steps for Creating a Great Google Ads Account Structure

5 Steps for Creating a Great Google Ads Account Structure

You’ve heard of Google Ads (previously Google AdWords), but what about Google Ads account structures? Like most marketing strategies, Google Ads will deliver the best results for your law firm when you have the right strategy to guide your campaigns. Google Ads...
Why are dynamic ads sometimes NOT a good idea?

Why are dynamic ads sometimes NOT a good idea?

Dynamic ads are great for a lot of reasons, but they may not always be the best choice for your business. We asked digital marketing experts to weigh in on why dynamic ads sometimes have to take a backseat to static ads in creating the kind of marketing campaign you...
Searched For This Present For a Client for THREE YEARS!!!

Searched For This Present For a Client for THREE YEARS!!!

3 years ago I asked a Google Ads client who has been loyal to us for well over 10 years what they wanted for Christmas. he replied “Pappy Van Winkle Bourbon”. It turns out unless you are prepared to spend about $5000 for a bottle it’s impossible to...
Tips for educating clients about PPC advertising?

Tips for educating clients about PPC advertising?

Many experts find it challenging to include their clients in the setup and management of their PPC campaigns because of the complexity of the subject matter and the jargon that comes with it. As clients are usually happiest when they are directly involved in the...
Google Ads Vs. Bing Ads – Everything You Need to Know

Google Ads Vs. Bing Ads – Everything You Need to Know

Pay-per-click advertising is one of the most valuable tools for generating brand awareness and growth. If you want more people to come and enquire about your law firm, PPC can get eyes on your website and attention to your services. However, there’s more than one kind...
Google Ads Strategy: 7 Ways to Boost % of Qualified Leads!

Google Ads Strategy: 7 Ways to Boost % of Qualified Leads!

Leads are one of the most valuable assets any law firm has. Leads are the visitors that come to your firm’s website, social media page, or booking form with the potential to convert into clients. leaders in pay per click management for personal injury lawyers, we can...
HELP! I Am Under House Arrest! (Sort of….)

HELP! I Am Under House Arrest! (Sort of….)

Thankfully I’m not under house arrest because I did anything wrong. There’s just a lot of snow here at the Snowbird Ski Resort in Utah. So much so that there was no skiing today due to the risk of avalanches. Looking forward to tomorrow morning. In the...
PPC Trends for 2021: What Law Firms Need to Know

PPC Trends for 2021: What Law Firms Need to Know

Pay-per-click continues to be a great way for law firms to boost their online reach and get customers without any wait. However, PPC for lawyers is constantly evolving, which means you need to keep up with the trends to get the most out of this marketing tactic....
Top 10 PPC Tools (in 2021) Every Law Firm Should Use

Top 10 PPC Tools (in 2021) Every Law Firm Should Use

Pay-per-click advertising is one of the most effective ways to boost brand reach in the digital world. SEO strategies and social media campaigns take time to gain traction, but with PPC, you can instantly grab your target audience’s attention. All you need is...
What are Your Craziest 2020 Marketing Memories?

What are Your Craziest 2020 Marketing Memories?

Nothing was normal in 2020, and, as you’ll see from these responses, that held true in the marketing realm as well. Read on to learn about some of the unusual ways that marketers were affected last year. Shakun Bansal Shakun Bansal, Head of Marketing...