Optimize by Devices-Super Easy Optimization Hack

One of my easiest optimization hacks is looking at the cost per lead for desktop, mobile and tablets , then reducing the bid percentage for whichever devices have poor results, or increasing for devices with terrific results. This is so easy, it’s almost cheating! Here’s a screenshot showing how important it is to optimize by devices:

Optimize by Devices-Super Easy Optimization Hack

Optimize by Devices-Super Easy Optimization Hack

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