Ways Law Firms Can Utilize Google Ads Geotargeting

Ways Law Firms Can Utilize Google Ads Geotargeting

Google Ads can be extremely profitable for your law firm if all the geotargeting parameters are utilized correctly. Most firms usually target far too large of an area, causing them to spend budget on clicks by people who are nowhere near their place of business....
The Lowdown on Google Ads’ Conversion Action Sets

The Lowdown on Google Ads’ Conversion Action Sets

Google announced several updates to its Ads platform at the company’s 2019 Marketing Live conference. One of the most interesting things to come out of these updates was conversion action sets. It’s a powerful new feature that allows you to optimize campaigns and...
How to Avoid Low Volume Keywords in Specific Niches

How to Avoid Low Volume Keywords in Specific Niches

What would you do if you found that the keywords you picked for your law firm’s PPC campaign have the status “low volume?” Would you proceed? Create another campaign? Reach out for help? If you’re unfamiliar with the volume side of keyword searches, chances are that...
Diagnosing and Fixing Poor Conversion Rates in Google Ads

Diagnosing and Fixing Poor Conversion Rates in Google Ads

Your law firm isn’t getting the desired leads, despite your competitive bids and the swanky ads you’re running. Your email list, too, has been stagnant for the past few weeks. No calls. No sign ups. The first thought that comes to your mind is that your Google Ads...
The Fundamentals of Pay-per-Click Ad Copy for Lawyers

The Fundamentals of Pay-per-Click Ad Copy for Lawyers

Crafting great copy for ads is one of the most critical aspects of PPC for attorneys. Unfortunately, it’s also one of the trickiest. Not only do you get a small number of characters to work with, but you also have to keep your practice area in mind when writing the...
The Most Powerful Google Ads Metrics for 2020

The Most Powerful Google Ads Metrics for 2020

Maybe your law firm is paying a freelancer or a marketing agency to optimize your Google Ads campaign. Or perhaps you have an employee who’s an expert in Google Ads and helps with keywords, ad groups, etc. But how can you tell if their efforts are working? Only by...
Attorneys, How Has COVID-19 Impacted Your Business?

Attorneys, How Has COVID-19 Impacted Your Business?

COVID-19 has ushered in a time of monumental challenges as well as silver linings. Where do legal firms fall on the spectrum? That depends. Read on to learn about the good and bad of the pandemic’s effects on different law firms. Renata Castro Renata Castro,...
How to Choose the Right PPC Agency for Your Law Firm

How to Choose the Right PPC Agency for Your Law Firm

There are a lot of law firms that use PPC advertising, and there are plenty of agencies pitching PPC management for lawyers. But how do you pick the right agency from hundreds of pitches, media kits, and portfolios? We’ve got you covered with a checklist of things to...
6 Mistakes That Can Ruin Your Lawyer PPC Campaign

6 Mistakes That Can Ruin Your Lawyer PPC Campaign

Pay-per-click can be a powerful tool for your lead generation, but it can also be risky if not configured correctly. Whether you’re a solo practitioner or a marketing director of an Am Law 200 firm, mistakes in your PPC campaign can cost you hundreds to thousands of...

YouTube Retargeting Videos Work Great

We have been running retargeting campaigns for our clients for nine years. A fairly recent development is the ability to show pre-roll video ads on YouTube to visitors who have been to your website. This is a powerful new development for many reasons.  Below you can...
How to Secure Your Pay-per-Click ROI from Click Fraud

How to Secure Your Pay-per-Click ROI from Click Fraud

Warning! Click fraud is worse than ever, and it’s taking a toll on PPC advertising. Losses from fraudulent clicks amount to about $60 billion per year, and the practice seems to be growing at over 50% year over year. Click fraud has been around since PPC was invented....

New Results Video

Check out the results we’ve achieved recently for our clients – it may be easier to view if you click on the full screen link:   Your browser does not support the video tag.

Increase Your Sales With These Easy Callrail Tips

I just threw together a quick 3 minute video to go over a few really simple tricks in callrail.  In a nutshell just look for short calls/hangups because sometimes those are worth calling back. And remember to use the notes section to document details about each call....

The Best Bankruptcy Attorney Text Ads For AdWords PPC

If you are a bankruptcy attorney already using AdWords or thinking of using it in the future, text ads similar to the following ones will work very well for you and bring you a lot of traffic on your website. See The Amazing Results We Deliver for Bankruptcy Attorneys...

Webrageous Offering Free PPC Google Ads Audit

With Google regularly updating Adwords features and changing their search algorithms, you can’t just “set it and forget it” when it comes to managing campaigns.  Is your agency working hard enough for you?  Or if you’re currently managing your PPC accounts in-house,...

Great Way To Monitor Multiple AdWords Accounts

Being able to quickly spot problems across many AdWords accounts is important especially if you work at an agency. When you login to your MCC you can do a date comparison to compare spend and conversions and conversion rate to quickly spot day to day or week to week...