Calls are an important client touchpoint for attorneys and legal firms. Conversations over the phone can include everything from initial consultations to follow-up calls with a client as their case progresses. As such a valuable tool in the client journey, it only...
For law firms, understanding how a lead converts into a full-fledged client is crucial to offering a tailored experience. However, tracking the customer journey isn’t easy due to the complexities associated with digital platforms. With various privacy policies like...
Undoubtedly you’ve come across a website on your phone that is difficult to read, hard to navigate, and a headache overall. Chances are, that website was not optimized for mobile use. We reached out to some experts about mobile site optimization to help you better...
When you create a campaign in Google Ads for your law firm, it covers all regions and countries by default. But since most firms can only serve clients in a specific area, any targeting outside of this space can result in wasted clicks and ad spend. Google Ads...
Google Tag Manager (GTM) can be a powerful tool for law firms. With GTM, your firm can track submissions on a new form, add pixels to specific pages on your website, extract data about your customers, and more. “Tags” in the context of Google ad campaigns are little...
Mastering the art of pay per click as a law firm requires considerable time and experimentation. To achieve the best results every time, you need to constantly test your strategies, measure metrics, and stay on top of the latest changes to the PPC networks. (Pexels /...
Joining Google Maps makes sense for a new local eatery, but if you are a lawyer trying to gain more traction, can you get the same positive results by joining Google Maps? We reached out to some Google Maps specialists so they could weigh in on the conversation. Keep...
The best pay per click management services for law firms look at a wide variety of metrics to track the potential and success of their ads. One of the most important metrics is the bounce rate, which determines the quality of a webpage based on how visitors interact...
There’s nothing more frustrating than dealing with a drop in PPC results you can’t immediately explain. While the reason for lost opportunities on Google Ads is sometimes clear (such as your budget running out), at other times, impressions can often flatline seemingly...
Dynamic ads seem promising to promote your business, but they are not one-size-fits all solution. While they do have their place and can be effective when used correctly, they are not always the best choice. We reached out to some PPC specialists to see when they...
PPC (Pay Per Click) advertising on Google is an excellent way to draw leads to your law firm. With each campaign, you can gain exposure, traffic for your website, and an increased chance of conversions. However, getting the best possible results out of each campaign...
When setting up a Google Ads account with YouTube or Display campaigns, one of the most important things you’ll need to do is implement “exclusions.” Previously, Google Ads didn’t have a dedicated feature to help advertisers make exclusions. But now, you have dynamic...
For a lawyer, reaching new clients is challenging. With more clients searching online for a good lawyer, many legal professionals are turning to PPC, social media, and other forms of paid advertising. We asked some lawyers which marketing channels and strategies have...
PPC (Pay Per Click) is an excellent way for law firms to attract attention in the digital age. With carefully planned PPC management for attorneys, you can increase your online traffic, encourage potential clients to book consultations and improve your reputation....
Google’s recent decision to roll out a range of new advertising features is good news for businesses. These include assets designed to attract targeted leads towards specialist services—perfect for your legal firm. Today, we’re going to discuss one relatively new...
Drug and alcohol rehab centers need to market their facilities just like any other business. But unlike other businesses, these facilities face a variety of challenges unique to their industry. Establishing a plan for drug and alcohol rehab Google ads management, PPC,...
A small budget ad account will need to be handled differently than a big budget ad account. What are the differences? We reached out to experts to have them compare handling the two differently budgeted accounts. Keep reading to see what they had to say. Rebecca Danko...
Getting clicks on your ads but people aren’t buying into your service? Google Discovery Ads could be the solution you need. Introduced in 2019, Discovery Ads are relevant ads that are shown as people scroll through their various Google feeds. The ads combine...
Google’s new Local Service Ads (LSAs) could be one of the most powerful ways to bring leads to your law firm. Some context: LSAs are designed to connect prospective clients in your area to your firm. What’s unique about these ads is that they require a background...
When was the last time you ventured all the way to the second page of Google to find what you were looking for? More often than not, when people search for something on Google, they are looking at the top results. Earning one of those top spots can be a daunting task...
Google Ads Reach Planner is one of many valuable tools in the Google Ads ecosystem. Designed to help you plan and optimize reach-based campaigns, the service boosts your chances of connecting with the right customers through video campaigns on YouTube and partner...
YouTube video ads have lots of potential for a law company. Think about it: do you feel more connected to a business after watching a commercial or seeing a mention in their local newspaper? Videos offer the opportunity to see a company in action — allowing audiences...
Google Maps is pretty handy if you’re trying to find a new local restaurant, but as a lawyer, can you utilize it to help you find new potential clients? We reached out to Google Maps specialists to see what tips and tricks they had for lawyers wanting to expand their...
Because clients in the legal industry build deep relationships with the professionals who assist them, they’re more likely to prefer working with the same agency multiple times. All you need to do is keep yourself top-of-mind. PPC ads can help with this. PPC isn’t...
Google Ads assigns your account an optimization score. It’s easy to feel like you can do better when you see a 72% optimization score. What you don’t want to do is blindly activate all of their recommendations to achieve a 100% optimization score. This is...
Google recently announced a sunsetting of expanded text ads (ETA’s) at the end of June 2022. Google recommended “To prepare for this change, we recommend that you have at least one responsive search ad in every ad group in your Search campaigns by June 30,...
Google Ads allows you to optimize for both online and offline conversions. Online conversions such as a prospect filling out a form are easy to track. But conversion in the offline world presents a tracking challenge for law firm marketers. How do you track a customer...
There is a variety of metrics out there to use when split-testing an ad, from Cost Per Click to Impressions Per Minute. Which ones are the most effective? The answer really depends on your goals and individual preferences. Our ad gurus weighed in on their personal...
PPC and SEO are two of the most powerful digital marketing tools. With pay-per-click advertising (PPC), you boost your chances of success by ensuring you’re always in the right position to capture audience attention. With Search Engine Optimization (SEO), you increase...
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