Setting Up YouTube Video Ads for Your Law Firm

Setting Up YouTube Video Ads for Your Law Firm

YouTube video ads have lots of potential for a law company. Think about it: do you feel more connected to a business after watching a commercial or seeing a mention in their local newspaper? Videos offer the opportunity to see a company in action — allowing audiences...
How to Retain Clients Using PPC Advertising

How to Retain Clients Using PPC Advertising

Because clients in the legal industry build deep relationships with the professionals who assist them, they’re more likely to prefer working with the same agency multiple times. All you need to do is keep yourself top-of-mind. PPC ads can help with this. PPC isn’t...
NEVER Blindly Follow Google Ads Recommendations

NEVER Blindly Follow Google Ads Recommendations

Google Ads assigns your account an optimization score. It’s easy to feel like you can do better when you see a 72% optimization score. What you don’t want to do is blindly activate all of their recommendations to achieve a 100% optimization score. This is...
DON’T Create Responsive Search Ads!

DON’T Create Responsive Search Ads!

Google recently announced a sunsetting of expanded text ads (ETA’s) at the end of June 2022. Google recommended “To prepare for this change, we recommend that you have at least one responsive search ad in every ad group in your Search campaigns by June 30,...
What metrics are important for split testing an ad?

What metrics are important for split testing an ad?

There is a variety of metrics out there to use when split-testing an ad, from Cost Per Click to Impressions Per Minute. Which ones are the most effective? The answer really depends on your goals and individual preferences. Our ad gurus weighed in on their personal...
PPC vs. SEO: Which Gets You Results Faster?

PPC vs. SEO: Which Gets You Results Faster?

Pay per click advertising is one of the fastest ways to generate attention for your law firm online. With the right strategy, you can get your ads in front of the right clients quickly and create opportunities for new cases long before your organic ads start showing...
Google Ads Auto Applied Recommendations: Should You Use Them?

Google Ads Auto Applied Recommendations: Should You Use Them?

Figuring out how to optimize your online ads can be a complicated process for law firms. Google Ad suggestions aim to minimize this complexity by giving users a chance to leverage AI insights for potential growth. Over the years, Google has expanded its auto-applied...
Best Google Ads Optimization For Declining Performance

Best Google Ads Optimization For Declining Performance

Seeing Worse Results In Google Ads Compared With a Few Months or Years Ago? Here’s the best optimization hack to turn things around quickly! 1. Look at all time results and find the month when results were best and compare to the past month. 2. drill down to see...
Optimize by Devices-Super Easy Optimization Hack

Optimize by Devices-Super Easy Optimization Hack

One of my easiest optimization hacks is looking at the cost per lead for desktop, mobile and tablets , then reducing the bid percentage for whichever devices have poor results, or increasing for devices with terrific results. This is so easy, it’s almost...
Free Optimization Help From Google

Free Optimization Help From Google

I just posted this on my linkedin profile. “Has anyone gotten calls from Google Ads offering free optimization help on your account? Let me know your experience in the comments below.” Here are the replies:
Easiest Google Ads Optimization Ever

Easiest Google Ads Optimization Ever

The simplest of suggestions is paying big dividends for one of our Google Ads clients. I told him to ditch the automated menu where you press one for existing clients and 2 for new clients and just PICK UP THE PHONE! Look at what happened to his conversions below...
Google Lead Form Extensions: How to Use Them For Your Firm

Google Lead Form Extensions: How to Use Them For Your Firm

For a law firm to thrive, it needs to generate a constant flow of potential clients. The more leads you collect, the more opportunities your business has to grow. Mobile advertising is one of the best ways to reach your customers these days, but it’s not always...
The Perks and Pitfalls of Dynamic Search Ads

The Perks and Pitfalls of Dynamic Search Ads

Choosing the right strategy for advertising your law firm online can be a tricky process. There are countless ways to expand your brand reach, from interacting with customers on social media to building your search presence through SEO. Dynamic Search Ads are one form...
5 Steps for Creating a Great Google Ads Account Structure

5 Steps for Creating a Great Google Ads Account Structure

You’ve heard of Google Ads (previously Google AdWords), but what about Google Ads account structures? Like most marketing strategies, Google Ads will deliver the best results for your law firm when you have the right strategy to guide your campaigns. Google Ads...
Why are dynamic ads sometimes NOT a good idea?

Why are dynamic ads sometimes NOT a good idea?

Dynamic ads are great for a lot of reasons, but they may not always be the best choice for your business. We asked digital marketing experts to weigh in on why dynamic ads sometimes have to take a backseat to static ads in creating the kind of marketing campaign you...
Searched For This Present For a Client for THREE YEARS!!!

Searched For This Present For a Client for THREE YEARS!!!

3 years ago I asked a Google Ads client who has been loyal to us for well over 10 years what they wanted for Christmas. he replied “Pappy Van Winkle Bourbon”. It turns out unless you are prepared to spend about $5000 for a bottle it’s impossible to...