What would you do if you found that the keywords you picked for your law firm’s PPC campaign have the… Read more

Your law firm isn’t getting the desired leads, despite your competitive bids and the swanky ads you’re running. Your email… Read more

Are you running a paid ad campaign? Don’t forget about ad extensions, which are critical for making the most of… Read more

Crafting great copy for ads is one of the most critical aspects of PPC for attorneys. Unfortunately, it’s also one… Read more

Maybe your law firm is paying a freelancer or a marketing agency to optimize your Google Ads campaign. Or perhaps… Read more

When setting up a Google Ads campaign, you’ll be asked about bidding. Specifically, Google wants to know what type of… Read more

Few things are more frustrating than spending a small fortune on a PPC campaign only to have it sputter and… Read more

COVID-19 has ushered in a time of monumental challenges as well as silver linings. Where do legal firms fall on… Read more

There are a lot of law firms that use PPC advertising, and there are plenty of agencies pitching PPC management… Read more

Pay-per-click can be a powerful tool for your lead generation, but it can also be risky if not configured correctly…. Read more

Is your law firm aiming to secure more cases and initial consultations from Google Ads? Then you need to start… Read more

Warning! Click fraud is worse than ever, and it’s taking a toll on PPC advertising. Losses from fraudulent clicks amount… Read more