Optimize by Devices-Super Easy Optimization Hack

Optimize by Devices-Super Easy Optimization Hack

One of my easiest optimization hacks is looking at the cost per lead for desktop, mobile and tablets , then reducing the bid percentage for whichever devices have poor results, or increasing for devices with terrific results. This is so easy, it’s almost...
Free Optimization Help From Google

Free Optimization Help From Google

I just posted this on my linkedin profile. “Has anyone gotten calls from Google Ads offering free optimization help on your account? Let me know your experience in the comments below.” Here are the replies:
Easiest Google Ads Optimization Ever

Easiest Google Ads Optimization Ever

The simplest of suggestions is paying big dividends for one of our Google Ads clients. I told him to ditch the automated menu where you press one for existing clients and 2 for new clients and just PICK UP THE PHONE! Look at what happened to his conversions below...
Google Lead Form Extensions: How to Use Them For Your Firm

Google Lead Form Extensions: How to Use Them For Your Firm

For a law firm to thrive, it needs to generate a constant flow of potential clients. The more leads you collect, the more opportunities your business has to grow. Mobile advertising is one of the best ways to reach your customers these days, but it’s not always...
The Perks and Pitfalls of Dynamic Search Ads

The Perks and Pitfalls of Dynamic Search Ads

Choosing the right strategy for advertising your law firm online can be a tricky process. There are countless ways to expand your brand reach, from interacting with customers on social media to building your search presence through SEO. Dynamic Search Ads are one form...
5 Steps for Creating a Great Google Ads Account Structure

5 Steps for Creating a Great Google Ads Account Structure

You’ve heard of Google Ads (previously Google AdWords), but what about Google Ads account structures? Like most marketing strategies, Google Ads will deliver the best results for your law firm when you have the right strategy to guide your campaigns. Google Ads...
Why are dynamic ads sometimes NOT a good idea?

Why are dynamic ads sometimes NOT a good idea?

Dynamic ads are great for a lot of reasons, but they may not always be the best choice for your business. We asked digital marketing experts to weigh in on why dynamic ads sometimes have to take a backseat to static ads in creating the kind of marketing campaign you...
Is Your PPC Campaign Equipped to Account for Voice Search?

Is Your PPC Campaign Equipped to Account for Voice Search?

Clients are more digitally savvy today than ever before. When someone needs support from an attorney, they don’t start flipping through phone books. Today’s clients search for the assistance they need online, through social media, referrals, and Google Search....
Searched For This Present For a Client for THREE YEARS!!!

Searched For This Present For a Client for THREE YEARS!!!

3 years ago I asked a Google Ads client who has been loyal to us for well over 10 years what they wanted for Christmas. he replied “Pappy Van Winkle Bourbon”. It turns out unless you are prepared to spend about $5000 for a bottle it’s impossible to...
Google Ads Editor: What It Is and How It Can Change Your Game?

Google Ads Editor: What It Is and How It Can Change Your Game?

Frustrated by having to make individual edits to your Google Ads campaigns? Wish there was a way to tweak your keywords and ad groups while you’re offline? If you answered yes to any of these questions, Google has the perfect solution for you – the Google Ads Editor....
Tips for educating clients about PPC advertising?

Tips for educating clients about PPC advertising?

Many experts find it challenging to include their clients in the setup and management of their PPC campaigns because of the complexity of the subject matter and the jargon that comes with it. As clients are usually happiest when they are directly involved in the...
Google Ads Vs. Bing Ads – Everything You Need to Know

Google Ads Vs. Bing Ads – Everything You Need to Know

Pay-per-click advertising is one of the most valuable tools for generating brand awareness and growth. If you want more people to come and enquire about your law firm, PPC can get eyes on your website and attention to your services. However, there’s more than one kind...
Google Ads Strategy: 7 Ways to Boost % of Qualified Leads!

Google Ads Strategy: 7 Ways to Boost % of Qualified Leads!

Leads are one of the most valuable assets any law firm has. Leads are the visitors that come to your firm’s website, social media page, or booking form with the potential to convert into clients. leaders in pay per click management for personal injury lawyers, we can...
HELP! I Am Under House Arrest! (Sort of….)

HELP! I Am Under House Arrest! (Sort of….)

Thankfully I’m not under house arrest because I did anything wrong. There’s just a lot of snow here at the Snowbird Ski Resort in Utah. So much so that there was no skiing today due to the risk of avalanches. Looking forward to tomorrow morning. In the...