Pay-per-click advertising is one of the most effective ways to boost brand reach in the digital world. SEO strategies and social media campaigns take time to gain traction, but with PPC, you can instantly grab your target audience’s attention. All you need is...
Nothing was normal in 2020, and, as you’ll see from these responses, that held true in the marketing realm as well. Read on to learn about some of the unusual ways that marketers were affected last year. Shakun Bansal Shakun Bansal, Head of Marketing...
If you’re a personal injury attorney, you might have heard different things about paid ads. Some law firms swear by them, others claim they don’t give a satisfactory return on investment. What makes the difference? We asked a few law professionals to share...
If you use anything other than exact match then your ads may show up when someone is searching for a competitor attorney in your area. If you are not aware that this may be happening just check the search terms in your Google Ads account. According to feedback from...
Most law firms convert only 3 to 4 percent of the traffic they receive on their websites. With Google Ads remarketing, you get the opportunity to increase your ROI. Also called retargeting, remarketing tells Google Ads to follow potential customers as they visit...
Are conventional marketing strategies proving to be lackluster? Maybe it’s time to employ a little more creativity. Read on for innovative ideas from legal professionals. Andrew Jezic Andrew Jezic, Founding Partner of Law Offices of Jezic & Moyse. Affiliate...
This is a post about the things that commonly mess up the Google Ads experience. It’s a result of analyzing countless Google Ads accounts, keyword configuration, CPCs, and conversions. What is a little bit surprising is that the solutions to some of these...
When you’re investing in a pay per click ad campaign, the last thing you want is for fraudsters to hijack it and leave you hemorrhaging budget. We asked a panel of professionals to share their ideas for protecting your campaigns. Read on to learn more. Rebecca...
If you are supervising an employee or have outsourced management to an advertising agency then this webinar is for YOU. You might not even know the questions to ask or how to review their work, but David Chapman is ready to help! David is the Founder of...
Essentially, keyword match types let you define which search queries should trigger your ads to display in the SERP (search engine result page). (Pixabay / Memed_Nurrohmad) For example, if your keyword is “Seattle personal injury lawyer” do you want Google...
Google Ads lives up to its name. The platform is committed to making advertising as easy as possible and helping people connect with the businesses, services, and information they need. At a general level, it’s powered by an auction system that determines what...
Does your law firm use Google Ads? Have you fiddled around with Dynamic Keyword Insertion but are unsure of its full potential? You’re not alone. Dynamic Keyword Insertion or DKI is a powerful Google Ads feature that enables you to create text ads that update...
Google Ads can be extremely profitable for your law firm if all the geotargeting parameters are utilized correctly. Most firms usually target far too large of an area, causing them to spend budget on clicks by people who are nowhere near their place of business....
COVID-19 kept many people off of the roads this summer, but this doesn’t change the fact that August is historically a disaster when it comes to car accidents. As we come off of summer, we’d like to reexamine what goes wrong in August so we can be safer...
Google announced several updates to its Ads platform at the company’s 2019 Marketing Live conference. One of the most interesting things to come out of these updates was conversion action sets. It’s a powerful new feature that allows you to optimize...
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