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The Best PPC Management Tools for Law Firms

The Best PPC Management Tools for Law Firms

Pay-per-click advertising is one of the most effective ways to boost brand reach in the digital world. SEO strategies and social media campaigns take time to gain traction, but with PPC, you can instantly grab your target audience’s attention. All you need is...
What are Your Craziest 2020 Marketing Memories?

What are Your Craziest 2020 Marketing Memories?

Nothing was normal in 2020, and, as you’ll see from these responses, that held true in the marketing realm as well. Read on to learn about some of the unusual ways that marketers were affected last year. Shakun Bansal Shakun Bansal, Head of Marketing...
Troubleshooting the Most Common Google Ad Account Problems

Troubleshooting the Most Common Google Ad Account Problems

This is a post about the things that commonly mess up the Google Ads experience. It’s a result of analyzing countless Google Ads accounts, keyword configuration, CPCs, and conversions. What is a little bit surprising is that the solutions to some of these...
Best Ways To Deal With PPC Click Fraud?

Best Ways To Deal With PPC Click Fraud?

When you’re investing in a pay per click ad campaign, the last thing you want is for fraudsters to hijack it and leave you hemorrhaging budget. We asked a panel of professionals to share their ideas for protecting your campaigns. Read on to learn more. Rebecca...
Getting the Most Out of Keyword Match Types

Getting the Most Out of Keyword Match Types

Essentially, keyword match types let you define which search queries should trigger your ads to display in the SERP (search engine result page). (Pixabay / Memed_Nurrohmad) For example, if your keyword is “Seattle personal injury lawyer” do you want Google...
An Overview of Google Ads Auction System

An Overview of Google Ads Auction System

Google Ads lives up to its name. The platform is committed to making advertising as easy as possible and helping people connect with the businesses, services, and information they need. At a general level, it’s powered by an auction system that determines what...
What Law Firms Need to Know About Dynamic Keyword Insertion

What Law Firms Need to Know About Dynamic Keyword Insertion

Does your law firm use Google Ads? Have you fiddled around with Dynamic Keyword Insertion but are unsure of its full potential? You’re not alone. Dynamic Keyword Insertion or DKI is a powerful Google Ads feature that enables you to create text ads that update...
Ways Law Firms Can Utilize Google Ads Geotargeting

Ways Law Firms Can Utilize Google Ads Geotargeting

Google Ads can be extremely profitable for your law firm if all the geotargeting parameters are utilized correctly. Most firms usually target far too large of an area, causing them to spend budget on clicks by people who are nowhere near their place of business....
The Lowdown on Google Ads’ Conversion Action Sets

The Lowdown on Google Ads’ Conversion Action Sets

Google announced several updates to its Ads platform at the company’s 2019 Marketing Live conference. One of the most interesting things to come out of these updates was conversion action sets. It’s a powerful new feature that allows you to optimize...