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Who Can Law Firms Target with Google Ads Remarketing Campaigns?

Most law firms convert only 3 to 4 percent of the traffic they receive on their websites. With Google Ads… Read more

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Attorneys/Legal Experts, What Has Been Your Best “Out of the Box” Marketing Strategy and Why?

Are conventional marketing strategies proving to be lackluster? Maybe it’s time to employ a little more creativity. Read on for… Read more

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Troubleshooting the Most Common Google Ad Account Problems

This is a post about the things that commonly mess up the Google Ads experience. It’s a result of analyzing… Read more

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Best Ways To Deal With PPC Click Fraud?

When you’re investing in a pay per click ad campaign, the last thing you want is for fraudsters to hijack… Read more

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How to Audit Your Ad Agency’s Work & Get the Most from your Google Ads Campaigns

  If you are supervising an employee or have outsourced management to an advertising agency then this webinar is for… Read more

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Getting the Most Out of Keyword Match Types

Essentially, keyword match types let you define which search queries should trigger your ads to display in the SERP (search… Read more

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An Overview of Google Ads Auction System

Google Ads lives up to its name. The platform is committed to making advertising as easy as possible and helping… Read more

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What Law Firms Need to Know About Dynamic Keyword Insertion

Does your law firm use Google Ads? Have you fiddled around with Dynamic Keyword Insertion but are unsure of its… Read more

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Ways Law Firms Can Utilize Google Ads Geotargeting

Google Ads can be extremely profitable for your law firm if all the geotargeting parameters are utilized correctly. Most firms… Read more

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We’re coming off of August, which is typically “the most dangerous month to drive.” Personal injury lawyers, what are your tips for safer driving moving forward?

COVID-19 kept many people off of the roads this summer, but this doesn’t change the fact that August is historically… Read more

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The Lowdown on Google Ads’ Conversion Action Sets

Google announced several updates to its Ads platform at the company’s 2019 Marketing Live conference. One of the most interesting… Read more

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How to Avoid Low Volume Keywords in Specific Niches

What would you do if you found that the keywords you picked for your law firm’s PPC campaign have the… Read more

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Diagnosing and Fixing Poor Conversion Rates in Google Ads

Your law firm isn’t getting the desired leads, despite your competitive bids and the swanky ads you’re running. Your email… Read more

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PPC experts, what are the most useful ad extensions and why?

Are you running a paid ad campaign? Don’t forget about ad extensions, which are critical for making the most of… Read more

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The Fundamentals of Pay-per-Click Ad Copy for Lawyers

Crafting great copy for ads is one of the most critical aspects of PPC for attorneys. Unfortunately, it’s also one… Read more

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The Most Powerful Google Ads Metrics for 2020

Maybe your law firm is paying a freelancer or a marketing agency to optimize your Google Ads campaign. Or perhaps… Read more

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Common Google Ads Automated Bidding Mistakes and How to Prevent Them

When setting up a Google Ads campaign, you’ll be asked about bidding. Specifically, Google wants to know what type of… Read more

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Did you rescue your failing paid ad campaign? Tell us about your success story.

Few things are more frustrating than spending a small fortune on a PPC campaign only to have it sputter and… Read more

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Attorneys, How Has COVID-19 Impacted Your Business?

COVID-19 has ushered in a time of monumental challenges as well as silver linings. Where do legal firms fall on… Read more

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How to Choose the Right PPC Agency for Your Law Firm

There are a lot of law firms that use PPC advertising, and there are plenty of agencies pitching PPC management… Read more