Most law firms convert only 3 to 4 percent of the traffic they receive on their websites. With Google Ads… Read more

Are conventional marketing strategies proving to be lackluster? Maybe it’s time to employ a little more creativity. Read on for… Read more

This is a post about the things that commonly mess up the Google Ads experience. It’s a result of analyzing… Read more

When you’re investing in a pay per click ad campaign, the last thing you want is for fraudsters to hijack… Read more

Essentially, keyword match types let you define which search queries should trigger your ads to display in the SERP (search… Read more

Google Ads lives up to its name. The platform is committed to making advertising as easy as possible and helping… Read more

Does your law firm use Google Ads? Have you fiddled around with Dynamic Keyword Insertion but are unsure of its… Read more

Google Ads can be extremely profitable for your law firm if all the geotargeting parameters are utilized correctly. Most firms… Read more

COVID-19 kept many people off of the roads this summer, but this doesn’t change the fact that August is historically… Read more

Google announced several updates to its Ads platform at the company’s 2019 Marketing Live conference. One of the most interesting… Read more

What would you do if you found that the keywords you picked for your law firm’s PPC campaign have the… Read more

Your law firm isn’t getting the desired leads, despite your competitive bids and the swanky ads you’re running. Your email… Read more

Are you running a paid ad campaign? Don’t forget about ad extensions, which are critical for making the most of… Read more

Crafting great copy for ads is one of the most critical aspects of PPC for attorneys. Unfortunately, it’s also one… Read more

Maybe your law firm is paying a freelancer or a marketing agency to optimize your Google Ads campaign. Or perhaps… Read more

When setting up a Google Ads campaign, you’ll be asked about bidding. Specifically, Google wants to know what type of… Read more

Few things are more frustrating than spending a small fortune on a PPC campaign only to have it sputter and… Read more

COVID-19 has ushered in a time of monumental challenges as well as silver linings. Where do legal firms fall on… Read more

There are a lot of law firms that use PPC advertising, and there are plenty of agencies pitching PPC management… Read more