Pay-per-click ads can be a great resource for lawyers wanting to market their services, but only if they’re done correctly. In this article, marketing experts from all over the world shared their secrets on how lawyers can take advantage of PPC advertising....
You’ve heard of Google Ads (previously Google AdWords), but what about Google Ads account structures? Like most marketing strategies, Google Ads will deliver the best results for your law firm when you have the right strategy to guide your campaigns. Google Ads...
Dynamic ads are great for a lot of reasons, but they may not always be the best choice for your business. We asked digital marketing experts to weigh in on why dynamic ads sometimes have to take a backseat to static ads in creating the kind of marketing campaign you...
Clients are more digitally savvy today than ever before. When someone needs support from an attorney, they don’t start flipping through phone books. Today’s clients search for the assistance they need online, through social media, referrals, and Google...
3 years ago I asked a Google Ads client who has been loyal to us for well over 10 years what they wanted for Christmas. he replied “Pappy Van Winkle Bourbon”. It turns out unless you are prepared to spend about $5000 for a bottle it’s impossible to...
Mobile devices provide different online experiences for customers. Optimizing sites for viewing on mobile devices with smaller screens changes the way that ads appear and can influence the effectiveness of PPC campaigns. To get the most for your money, it is vital to...
PPC advertising can quickly turn into a numbers game as you try to balance the click cost, click-through rate, ad position, and conversion rate. You may be left wondering if fighting for the top spot is really worth what you are paying for it. How can you tell if you...
Google Ads offers attorneys and law firms an excellent opportunity to stand out online. Google processes around 3.5 billion searches every day. Often, when your clients are searching for help from a legal professional, they’ll start by heading over to Google....
Frustrated by having to make individual edits to your Google Ads campaigns? Wish there was a way to tweak your keywords and ad groups while you’re offline? If you answered yes to any of these questions, Google has the perfect solution for you – the Google...
Many experts find it challenging to include their clients in the setup and management of their PPC campaigns because of the complexity of the subject matter and the jargon that comes with it. As clients are usually happiest when they are directly involved in the...
Let’s face it, the rise of technology brought us the internet, which then paved the way for new business opportunities. Unfortunately, though, not everyone has the tools, knowledge, or experience needed to properly market their services and products online. As...
Pay-per-click advertising is one of the most valuable tools for generating brand awareness and growth. If you want more people to come and enquire about your law firm, PPC can get eyes on your website and attention to your services. However, there’s more than...
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