How to Use Google Ads Call Recording Feature

How to Use Google Ads Call Recording Feature

Calls are an important client touchpoint for attorneys and legal firms. Conversations over the phone can include everything from initial consultations to follow-up calls with a client as their case progresses. As such a valuable tool in the client journey, it only...
The Low-down on Google Ads Enhanced Conversions

The Low-down on Google Ads Enhanced Conversions

For law firms, understanding how a lead converts into a full-fledged client is crucial to offering a tailored experience. However, tracking the customer journey isn’t easy due to the complexities associated with digital platforms. With various privacy policies like...
Google Tag Manager: How to Use It for Your Law Firm

Google Tag Manager: How to Use It for Your Law Firm

Google Tag Manager (GTM) can be a powerful tool for law firms. With GTM, your firm can track submissions on a new form, add pixels to specific pages on your website, extract data about your customers, and more. “Tags” in the context of Google ad campaigns are little...
Troubleshooting High PPC Bounce Rates

Troubleshooting High PPC Bounce Rates

The best pay per click management services for law firms look at a wide variety of metrics to track the potential and success of their ads. One of the most important metrics is the bounce rate, which determines the quality of a webpage based on how visitors interact...
Potential Causes of a Sudden Drop in Google Ads Impressions

Potential Causes of a Sudden Drop in Google Ads Impressions

There’s nothing more frustrating than dealing with a drop in PPC results you can’t immediately explain. While the reason for lost opportunities on Google Ads is sometimes clear (such as your budget running out), at other times, impressions can often flatline seemingly...
How Often Should You Update the Content of Your Display Ads?

How Often Should You Update the Content of Your Display Ads?

PPC (Pay Per Click) advertising on Google is an excellent way to draw leads to your law firm. With each campaign, you can gain exposure, traffic for your website, and an increased chance of conversions. However, getting the best possible results out of each campaign...
How to Use Google Ads Reach Planner for Your Law Firm

How to Use Google Ads Reach Planner for Your Law Firm

Google Ads Reach Planner is one of many valuable tools in the Google Ads ecosystem. Designed to help you plan and optimize reach-based campaigns, the service boosts your chances of connecting with the right customers through video campaigns on YouTube and partner...
Setting Up YouTube Video Ads for Your Law Firm

Setting Up YouTube Video Ads for Your Law Firm

YouTube video ads have lots of potential for a law company. Think about it: do you feel more connected to a business after watching a commercial or seeing a mention in their local newspaper? Videos offer the opportunity to see a company in action — allowing audiences...
How to Retain Clients Using PPC Advertising

How to Retain Clients Using PPC Advertising

Because clients in the legal industry build deep relationships with the professionals who assist them, they’re more likely to prefer working with the same agency multiple times. All you need to do is keep yourself top-of-mind. PPC ads can help with this. PPC isn’t...
NEVER Blindly Follow Google Ads Recommendations

NEVER Blindly Follow Google Ads Recommendations

Google Ads assigns your account an optimization score. It’s easy to feel like you can do better when you see a 72% optimization score. What you don’t want to do is blindly activate all of their recommendations to achieve a 100% optimization score. This is...
DON’T Create Responsive Search Ads!

DON’T Create Responsive Search Ads!

Google recently announced a sunsetting of expanded text ads (ETA’s) at the end of June 2022. Google recommended “To prepare for this change, we recommend that you have at least one responsive search ad in every ad group in your Search campaigns by June 30,...
What metrics are important for split testing an ad?

What metrics are important for split testing an ad?

There is a variety of metrics out there to use when split-testing an ad, from Cost Per Click to Impressions Per Minute. Which ones are the most effective? The answer really depends on your goals and individual preferences. Our ad gurus weighed in on their personal...