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Why Doing PPC Yourself Can Equal Disaster

December 26th, 2013

Paid search seems so deceptively simple, how could you go wrong by doing PPC yourself? All that’s needed is a basic AdWords account and profile, a payment set-up with any major credit card, and small one-time set-up fee. With roughly 15 minutes of preparation, anyone can write an ad and trigger a basic PPC campaign. Then you just sit back and watch the money pour in, right?


Oh, if it were only that simple. Many, many business owners have wasted their entire marketing budgets by assuming PPC were a basic trial and error experience. Consider each of your paid search campaigns to be like a high-end car; they need maintenance, care, and attention. If you ignore any warning signs that something might be wrong, things can get painfully expensive.

Because PPC is brimming with hidden complexities and potentially pricey trappings, working with an expert firm can save valuable dollars and heaps of time and effort. To help you understand the dangers of going it alone, we’ve outlined all the crucial factors involved in a successful campaign below. If reading this list feels overwhelming, don’t fret; finding a PPC partner is less expensive than you might think, and it will simplify your life and help make your business the success it deserves to be.


Market Research

Most business owners have a deep understanding of their business, and a solid awareness of the industry as a whole. But the more intimately you know your competitors’ PPC campaigns, the more competitive you can, in turn, become. Who doesn’t like beating top competitors at their own game? This takes a tremendous amount of time and effort; competitive landscapes are tricky to analyze, and trends change so quickly, it is truly a daunting task to keep your finger on the pulse of the market’s current trajectories.


Keyword Expertise

The selection of keywords to target in any PPC campaign is absolutely crucial to success. Proper determination of keywords involves a comprehensive understanding of your business, the overall niche and industry, and current search trends enacted by actual customers looking for your goods and services. Many entrepreneurs assume they have an instinctual understanding of what keywords are appropriate for their business, but without that data to back up those assumptions, people waste money on keywords that are either not actually searched for often or are not relevant to the exact things they’re attempting to sell. A good PPC partner has the tools to analyze real-time data, and can in turn help you correctly target keywords from day one. This is extremely important when it comes to saving costs on tests and assumptions that are miles away from your target.


Determining an Appropriate Budget

One of the most complicated nuances to a paid search campaign is computing the right pay-per-click (which is what PPC stands for!) A well-executed PPC plan has a balance of cost that draws in the targeted audience, and in turn actually generates conversions and sales for the business. As you can imagine, it’s not uncommon for PPC campaigns to generate higher traffic, but without careful strategizing before the launch about the quality of this traffic, the price per click may be wasted on unqualified leads, or visitors that don’t contribute to the company’s bottom line. This is a very common DIY mistake in paid search, and another prime reason you should consult an expert.


Data Analysis

Finally, there’s the all-important task of analyzing a given campaign’s metrics. Understanding the story PPC data is telling is no easy task, and it varies as the campaign increases in longevity. Having the awareness to know when to stay consistent or shift tactics takes a tremendous amount of experience and paid search knowledge. It also requires analysis by someone who is current on tools and trends in the space; two traits that most business owners don’t have the time to conquer.

Paid search is a dicey, ever-changing landscape, which is why the DIY approach is so dangerous. If you’re a rare business owner who has spare time to devote to becoming a campaign expert, and it’s your passion to do so, that’s a beautiful thing. But for most entrepreneurs, all aspects of marketing are better left to the experts, or budgets are blown with little to no results. Paid search has an incredible ability to get positive results for your company in record time, but not if you make a continuous string of rookie mistakes.


Holiday Thank You Notes From Our Clients

December 23rd, 2013

At Webrageous we have a lot to be thankful for this year with a successful 2013 almost behind us. We’re very thankful for the dedicated account managers who have helped us grow and for the clients who support us. Here are a few words of thanks that we have received over the past week:


THANK YOU so much for the delicious gift! Everyone in the office is already diving in head first!

We sincerely appreciate you guys and are happy to be back on board with Webrageous! I hope you and the team have a wonderful Christmas and a Happy New Year! I look forward to prosperous 2014 together!

Thanks again!!


Got your Holiday gift and thank you so much. Very thoughtful.
You folks have done great for us.
I just wanted to thank you for the gift you sent from the bakery.  That King Cake is delicious.  I also wanted to thank you for continuing to provide such excellent service to me over the past 3-4 years.  It has been a pleasure and I look forward to continuing to work together in 2014.  Happy Holidays to you.
Thanks guys!  That bad boy was gone so quick.  Happy Holidays.

Webrageous Mobile Site is Live

June 26th, 2013

Webrageous is excited to announce that our mobile site is now live. Just go to from any smart phone or tablet.

Why is Google AdWords the best PPC advertising network for mobiles and tablets?

June 1st, 2013

Google AdWords launched its Enhanced Campaigns which makes them the best PPC advertising network for mobile and tablet advertisements.

Before we delve further into this subject with you we want to see if maybe you are just looking for full service pay per click management? This way you can have an expert by your side every day who can improve the results you see from PPC. If so please fill out our contact form or give us a call or visit our homepage.


laptop-workerAs a general idea, Enhanced Campaigns make it possible for PPC advertisers to run a single campaign across all devices: mobiles, tablets and desktops. Desktops and tablets are merged as one controlling device while mobile is set to make adjustments to the base metrics of the campaigns.


Advertisers will now have an easier time managing campaigns as one campaign can already be created to target desktop, tablet and mobile as compared to creating three separate campaigns before. Read the rest of this entry »

3 ways PPC beats SEO for driving traffic and increasing conversions

May 28th, 2013

Pay Per Click (PPC) advertising campaigns provide businesses with fresh, engaging and innovative ways to attract consumers they would not otherwise be able to engage.


piggy-bank-money-stackThis paid search method requires campaign managers to bid on search phrases called keywords. The keyword with the average highest bid CPC (cost per click) and Quality Score wins the top rank in the Search Network. The Google Display Network gives advertisers opportunities to display their advertisements on hundreds of thousands of websites across the world.


SEO involves optimizing the structure and content of websites and is a long-term, time consuming method to achieving high organic search results. Though not without merit, it isn’t as dynamic in driving relevant traffic as PPC advertising campaigns.

Here are three reasons why; Read the rest of this entry »

New to PPC? How do you make good optimization decisions?

May 24th, 2013

So you’ve done some research and are ready to create a pay per click campaign for your business. Excellent choice. Now comes the hard part of making sure your PPC campaign is working for you.


How do you make good optimization decisions if you’re new to PPC?  While it can be very complex, there are a few simple factors that will help you make the most out of your campaign.


Optimization involves constantly testing, managing, refining and improving your pay per click campaign. The most basic yet important things to pay attention to in this process are:



This is where you select your network, device, location targeting, bid, budget, ad rotation and ad extension. Making smart decisions in each of these areas is important for a successful PPC campaign. Hire a PPC management company to help you, or read through the Google AdWords learning center tutorials before making any selections. Read the rest of this entry »

Google AdWords is the best form of PPC Advertising

May 23rd, 2013

When it comes to Pay Per Click (PPC) campaign management, Google AdWords is by far the leading product offered in the industry. With a thriving Display Network composed of hundreds of thousands of websites, newspapers and blogs, Google AdWords is the ideal platform for any business interested in exposure and long term online marketing success.



With global search engine market share at 88.2% as of February 2013, Google is a global giant in paid search engine advertising. The company’s AdWords PPC campaign management product is home to hundreds of thousands of advertisers and offers lots of ways to capitalize on fluid market trends.


Users have the capacity to reach an audience anywhere online while getting the support required to drive conversions. The platform offers text, image and video formats to best enable users to communicate their message to potential customers. Read the rest of this entry »

PPC management company hires another full-time Google AdWords manager

May 22nd, 2013

PPC management company, Webrageous, recently made a superb hire of yet another full-time Google AdWords manager.

Man with map Man with map

The new marketing expert is already working as part of the expert team of online marketing specialists, managing large budgets for a wide range of loyal clients and benefitting from the incredible long-term job security that Webrageous is able to provide.


Webrageous boasts 100% advertising client retention over the past year, something which many marketing management companies are unable to achieve. The industry naturally lends itself to a high turnover of clients, particularly because a number of marketing management companies promise advertising results that they can’t deliver which leaves advertising clients feeling disappointed and cheated. Read the rest of this entry »

Why Google is better than Bing for PPC advertisers

May 21st, 2013

If you’re thinking about investing in a Google AdWords campaign,, you couldn’t make a better decision for your company.  With 67 percent of market share and unmatched capabilities, Google is the clear choice for PPC advertisers.


Sheer popularity is reason enough to opt for Google, especially if you’re starting to use PPC advertisements. Obviously, the more often people see your advertisement, the more well known your business becomes, and the more users who see your advertisement, the more chances you have for sales.


A pay per click campaign with Google AdWords guarantees potential access to a more Internet users than Bing. Google is the default search engine for a lot of browsers and the choice most people make when searching.


If you still need some convincing, read on for the top reasons why Google is better than Bing, and any other search engine, for a pay per click campaign. Read the rest of this entry »

Why you should invest in a PPC mobile campaign ASAP

May 20th, 2013

If you’re an online advertiser, it is a fantastic idea to invest in a PPC mobile campaign. While it is not absolutely necessary, doing so can benefit your company greatly.


Marin software recently released a report stating that mobile devices will drive one third of paid clicks in the US by December 2013. Do you want to potentially increase business by 33.3 percent? Then you should invest in a pay per click mobile campaign.


One of the exciting elements of mobile advertising is that you can show a different set of advertisements and set different bids based on the mobile device you are targeting. Like all Google AdWords campaigns, you can also target by location and time.  People use their smartphones constantly, so targeting users on mobile devices is an obvious choice. As smartphones become both cheaper and more advanced, mobile PPC advertising is becoming more important for businesses. Read the rest of this entry »