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Why you should invest in a PPC mobile campaign ASAP

May 20th, 2013

If you’re an online advertiser, it is a fantastic idea to invest in a PPC mobile campaign. While it is not absolutely necessary, doing so can benefit your company greatly.

laptop-worker

Marin software recently released a report stating that mobile devices will drive one third of paid clicks in the US by December 2013. Do you want to potentially increase business by 33.3 percent? Then you should invest in a pay per click mobile campaign.

 

One of the exciting elements of mobile advertising is that you can show a different set of advertisements and set different bids based on the mobile device you are targeting. Like all Google AdWords campaigns, you can also target by location and time.  People use their smartphones constantly, so targeting users on mobile devices is an obvious choice. As smartphones become both cheaper and more advanced, mobile PPC advertising is becoming more important for businesses. Read the rest of this entry »

What are the Main Advantages of Pay Per Click Advertising?

May 17th, 2013

What are the main advantages to be had from marketing your business online via pay per click advertising?

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1. Anything from a local to global audience at the touch of a button

The first top advantage of pay per click advertising is that worth nothing is the fact that you can easily select the focus and scale of your target audience at the click of a button in your pay per click advertising account.

 

If you want to focus your online advertising on a small, localized area, within a few square miles of your business or store, you can choose to do so. If you want to advertise your products or services across more than one continent, you can choose to do so thanks to the technical advantages of pay per click advertising.

 

Being able to geographically target your audience is a huge pay per click advertising advantage, particularly because the boundaries that you set can be changed at any time. There are also lots of other ways to continue targeting your audience, such as their social or cultural preferences which can be gleaned from your audience’s social networking activities for example. Read the rest of this entry »

5 Tips for Creating the Best Image Advertisements

May 16th, 2013

Compared to other forms of advertisements,

AdWords’ best image advertisements generates a higher click-through-rate and higher conversion value through their impression rate. After all, people are automatically drawn to images compared to texts. Although it is true that a marketer creating an image advertisement would have to pay a little more for it, the benefits that the best image advertisements can bring to the campaign are more than worth it.

 
best image advertisementSince an image advertisement will cost a few extra cents, it is best to take note of these 5 tips that will help create the best image advertisements a marketer can make out of a tight budget:

 

1. Create image advertisements like a movie poster.

It’s not about getting a popular star posing for the advertisement. It’s as simple as using a picture of someone with a pretty face using the product, a happy family enjoying the services, or good-looking peers sharing what the company is offering. Most of the best image advertisements you’ll see bears an image of a person or scene that users can relate with instantly.
 
In the same way that a movie poster is in tune with its TV trailer and print advertisements, your online AdWords image advertisements should also be aligned with what is advertised offline. Be consistent with your message and branding. If the offline advertisement establishes recall, then this can translate to the image advertisement online.

2. Craft it like a book cover.

The cover of a book usually has a compelling title that urges the reader to turn to the first page of the book. In the case of an image advertisement, a marketer should be witty and keen to use call-to-action phrases that will compel the user to click on the advertisement.
 
Choose a color scheme compatible with the font color of the texts in the entire image. Think twice before using extremely bright colors that can make reading the text difficult. Try possible color combinations until you get an overall effect that is pleasing to the eye.

3. Play with tools.

Utilize Google AdWords Display Ad Builder. With Display Ad Builder, AdWords image advertisements can be done with images in different sizes keenly put together. Also, there are a lot of templates and animations made available through the Display Ad Builder that a marketer can utilize, allowing you to make some of the best image advertisements that anyone has ever seen.
 
If you are designing a display image advertisement for desktop browsers, images should be formatted using GIF, JPG, JPEG, PNG, and SWF, and sizes of all files should be limited to 50KB.
 
The following sizes are supported:
 

  • 250×250 for a square advertisement.
  • 468×60 for a banner advertisement
  • 728×90 for a leaderboard
  • 300×250 for an inline rectangle advertisement
  • 120×600 for a skyscraper
  • 160×600 for a wide skyscraper
  • 300×600 for a half-page advertisement

Mobile browsers require different sizes and specs. When designing advertisements for mobile browsers, images formatted in GIF, JPG, JPEG and PNG are the only ones accepted.
 
The following sizes are supported:
 

  • 320×50 for a leaderboard advertisement
  • 200×250 for a small square advertisement
  • 250×25 for a square image
  • 300×250 for an inline rectangle image

Be sure to choose the correct device setting for the campaign if the advertisement is meant to show on mobile devices. Otherwise, the quality of the image and the way it is displayed will be compromised.

4. Be Positive about Remarketing.

Remarketing is one feature of paid search marketing where advertisements are only shown to people who have previously visited the advertiser’s website and are currently visiting a page on the Google Display Network.
 
Remarketing is done through tagging an AdWords code to the entire image advertisement on the website. As soon as the images are tagged with this code, AdWords is prompted to save whoever visited the site to its “Homepage List”. Consequently, when this visitor visits another page in the Google Display Network, the image advertisement will re-appear. An image advertisement tagged with a Remarketing code will surely promote awareness and recall for the campaign.

5. Know the Rules.

In creating the best image advertisements, it is very important to abide by the rules and policies. Google AdWords’ rules on image advertisements are as follows:
 

  • The text on the image advertisements must adhere to editorial policy guidelines
  • A display URL is NOT necessary in an upload image.
  • Image advertisements are NOT allowed to be rotated or inverted
  • Image advertisements must be rated family-safe only.
  • Image advertisements must be clear and readable
  • NO mock animated features may be included in an image ad

For people interested in creating some of the best image advertisements for their company, they can contact Webrageous Studios. Webrageous is the most dependable paid search management company for people who want the best image advertisements for the Google Display Network.
 

How does Webrageous help Law Firms improve their Google AdWords Campaigns?

May 10th, 2013

Webrageous continues to welcome new law firms needing help with their Google AdWords campaigns. The growing database of its clients is gained through favorable testimonials shared by Webrageous’ clients in the past. Satisfied law firms have shared testimonials about how Webrageous  improved their Google AdWords Campaigns.

 

judge-gavel-mouseSo how does Webrageous help Law Firms to improve their Google AdWords Campaigns?

  • Webrageous increases the number of conversions while the cost per conversion consistently decreases
  • Webrageous perks up law firms’ Google AdWords Campaigns through conversion optimization. Webrageous does conversion optimization not just by examining the results and activity within law firm Google AdWords Campaigns, but more importantly, Webrageous examines WHY this activity occurs in the campaigns. Read the rest of this entry »

How will the new Google venture known as “Art, Copy and Code” benefit PPC Advertisers?

May 8th, 2013

“Art, Copy and Code” is Google’s new project which marries the classic storytelling rich in human insights with today’s highly technological digital advertising.

 

jumping“Art, Copy and Code” benefits PPC advertisers in crucial ways.  It can provide a higher visibility rate for PPC advertisements, drive large qualified traffic to a site, which thereby increases the site’s click-through-rate resulting in a higher Quality Score.

PPC is purely built on data, tools and software. With “Art, Copy and Code” PPC advertisers can utilize the intelligence of Google AdWords, and at the same time bank on what is real, what could touch the audience and what could really grab the audience.

Having both forms of advertising working together, Google provides an all new platform which PPC advertisers can utilize. Read the rest of this entry »

What makes Google AdWords the best PPC advertising network in the US?

May 7th, 2013

This year, Google AdWords continues to change the game in the world of paid search marketing through its competitive keyword tools, Enhanced Mobile Ad Campaign and Remarketing, thus making it the best PPC advertising network in the US.

dirtbikeCompetitive Keyword Tools

Google AdWords’ research tools pull up keywords with a higher rate of clickability or marketability for campaigns compared to any other PPC tools, as highlighted in the infographic presented by Dr. Pete.

Dr. Pete and his team collected data from 10,000 page one Google SERPs via Google.com both for typical business hours on a particular day and random hours on random days. They turned off the personalization and saw to it that crawlers were logged-out from Chrome browser. They retrieved 500 keywords in 20 different categories through AdWord’s keyword tools and generated the following results: Read the rest of this entry »

How can the PPC Manager improve keyword bidding techniques?

May 3rd, 2013

The PPC Manager can improve his or her keyword bidding techniques through these 7 simple ways:

  1. tip-jarPay attention to the users’ queries and bid consequently.

PPC Managers should know when to increase or decrease bids on a particular keyword or ad group to improve their keyword bidding techniques. The Search Query Performance Tool can be really helpful in deciding whether to higher or lower the keyword bids. Paying attention to what the searchers are actually typing aids PPC Managers to choose the perfect keywords they should bid on.

PPC Managers should base his or her decision to bid on freshly retrieved data and this means retrieving words to be use as keywords from actual traffic and actual conversions. The best tip to keep in mind is that searchers’ queries should control the keywords to be bid on rather than bidding blindly on keywords in the hopes that these keywords will drive customers to the site. Read the rest of this entry »

5 Reasons Why You Should Outsource your Law Firm Pay Per Click Management

May 2nd, 2013

Why should you choose to outsource your law firm pay per click management to Webrageous? Here are some of the most compelling reasons why:

 
law firm pay per click management

1. Webrageous has a great track record.

As of December 2012, 72% of Webrageous’ clients are discerning and reputable attorneys across the US. This 72% of US attorneys is composed largely of divorce lawyers, attorneys whose practices deal directly with medical device liability law and those who focus on pharmaceutical liability law.
 

Webrageous is proud to say that it began managing the marketing campaigns for some of these clients from a 0% visibility in the market. Thanks to Webrageous’ efficient law firm Pay Per Click Management advertising, these firms have been able to get a higher position on the Google SERP.
 
As more and more firms outsource their law firm Pay Per Click Management to Webrageous, the company continues to gain expertise in the fiels, allowing them to continue finding more efficient ways to create campaigns for law firms and advertising for US attorneys that can really generate successful results.

 

2. Webrageous never stops at one thing.

Legal offices should outsource their law firm Pay Per Click Management to Webrageous because it employs a range of advertising techniques that allow its clients to move to the top of the Google SERP.
 
Webrageous started as a Web Design Company but it didn’t stop at that. Webrageous continues to evolve and develop its skills from designing its clients’ websites to creating content for SEO purposes as well as managing Pay Per Click advertisements via Google AdWords. Webrageous is able to utilize these skills at the same time when running Pay Per Click campaigns for all its clients.

 
Today, Webrageous can say that it is capable of making careful adjustments to its clients’ landing pages through skilled website designs, crafting intelligent content and efficient optimization with all the tools available through Google AdWords.
 
Webrageous has also started servicing lawyers for their mobile websites designs. This is another reason why more and more organizations are outsourcing their law firm Pay Per Click Management to Webrageous.
 
Webrageous designs mobile websites with a click-to-call feature. Webrageous sees the need for lawyers to have click-to-call extensions within their mobile pay per click advertisements because prospective clients will most likely need to get in touch with the law firms directly by telephone in order to best deal with their immediate legal concerns.
 
As Webrageous stays in the business, it will never run out of innovative ideas to offer its growing database of clients.
 

3. There are effective and efficient people behind Webrageous.

All businesses that outsource law firm Pay Per Click Management to Webrageous are assigned an exclusive Pay Per Click  Account Manager. These Account Managers are skilled in managing campaigns and paid search marketing. They are highly trained in the management of advertising campaigns and focus on generating the highest percentage of conversions possible.

 
Webrageous Account Managers are both creative and analytical. They can create witty image and video advertisements in the same way that they can scrutinize data and numbers. They also keep their skills up to date with the latest tools and Google AdWords advertising concepts. Whether a client needs to use the new Google Enhanced Campaigns or whether a client wants to adopt the new concept of “Art, Copy and Code”, Account Managers at Webrageous are skilled enough to know what the most appropriate approach or form of advertising to take, especially when it comes to law firm pay per click management.
 

4. Webrageous goes the extra mile.

All firms that outsource law firm Pay Per Click Management to Webrageous are given the opportunity to call and email their Account Managers at any time that they need to shed light on anything about their campaigns. Webrageous always aims to get back to its clients within 24 hours too, should they miss a call or receive an email.
 
Whether clients call to clarify new information or information that they are confused about,  Webrageous Pay Per Click Account Managers will be available to take the calls. This is something that other Pay Per Click companies might not promise at all.
 

5. Webrageous has BBB Certification.

Law firms should outsource their law firm Pay Per Click Management to Webrageous because it is a BBB (Better Business Bureau) certified company. A BBB certification is a mark that a company operates in good faith with its consumers and will respond to its clients any time there is a complaint.
 
BBB has rated Webrageous Studios by evaluating the length of time that it has been operating, investigating complaints that were filed against the company (Webrageous is actually 100% free of complaints) and acquiring sufficient background information about the company too.
 
For law firms that are convinced that they need to outsource their Pay Per Click Management to Webrageous, they can contact the company through the contact form available on  this website.

Why must PPC Managers learn to generate reports? What kind of PPC reports are useful?

May 1st, 2013

PPC Managers need to effectively generate reports, most importantly because they are usually solely responsible for the PPC campaigns they manage and they have to track and analyze their campaigns in order to make the best decisions for the advertising success of their clients.

 

laptop-workerThe PPC manage is the very first person expected to organize and analyze data and to immediately act on whatever findings a PPC report generates before passing this information to the clients.

 

Generating reports allows managers to successfully troubleshoot when and where it is needed. PPC reports are all about damage control and they inform the advertising clients of the problems encountered and solutions applied.

Read the rest of this entry »

How can you improve the Quality Score of your important keywords?

April 30th, 2013

Quality Score, as we all know by now, is determined by the relevance of your advertisements, keywords and landing page. Quality Score is Google’s way of recognizing, that indeed, your advertisements, keywords and landing pages serve their purpose of being useful to those searching online.

 

new-ideasAs a way of review, Google calculates your Quality Score through the following ways:

 

  • Your keywords’ click-through–rate  which shows the frequency by which your keywords encouraged users to click on your advertisements

  • Your display URL’s past click-through-rate which shows the frequency of clicks already matched to your URL

  • Your account history which shows the overall click-through-rate of your advertisements and keywords

  • Your landing page’s relevance, meaning how user-friendly your page is

  • Your keyword relevance in relation to your advertisements

  • Your keyword relevance in relation to what the searchers are actually looking for

  • Your account’s geographic performance

  • Your advertisment’s performance on a site

  • Your advertisement’s performance on desktops, mobile devices and tablets

Read the rest of this entry »