May 16th, 2013
AdWords image advertisements will always generate a higher click-through-rate and higher conversion value through impression rate compared to other forms of advertisements. People are automatically drawn to images as compared to texts. A marketer creating an image advertisement would just have to pay a little more for image advertisements which will not pose a problem considering the benefits it can bring to the campaign.
Since an image advertisement will cost a few extra cents, it will be best to take note of these 5 tips that will help create the most effective advertisement a marketer can make out of his or her budget:
Create image advertisements like a movie poster.
No, this is not about getting a popular star posing for the AdWords advertisement. This is as simple as using a picture of someone with a pretty face using the product; a happy family enjoying the services; good-looking peers sharing what the company is offering; an adorable kid; or a loveable pet. Use an image of a person to whom the users can relate instantly; a picture able to grab the interest of the users right then and there. Read the rest of this entry »
May 10th, 2013
Webrageous continues to welcome new law firms needing help with their Google AdWords campaigns. The growing database of its clients is gained through favorable testimonials shared by Webrageous’ clients in the past. Satisfied law firms have shared testimonials about how Webrageous improved their Google AdWords Campaigns.
So how does Webrageous help Law Firms to improve their Google AdWords Campaigns?
- Webrageous increases the number of conversions while the cost per conversion consistently decreases
- Webrageous perks up law firms’ Google AdWords Campaigns through conversion optimization. Webrageous does conversion optimization not just by examining the results and activity within law firm Google AdWords Campaigns, but more importantly, Webrageous examines WHY this activity occurs in the campaigns. Read the rest of this entry »
May 8th, 2013
“Art, Copy and Code” is Google’s new project which marries the classic storytelling rich in human insights with today’s highly technological digital advertising.
“Art, Copy and Code” benefits PPC advertisers in crucial ways. It can provide a higher visibility rate for PPC advertisements, drive large qualified traffic to a site, which thereby increases the site’s click-through-rate resulting in a higher Quality Score.
PPC is purely built on data, tools and software. With “Art, Copy and Code” PPC advertisers can utilize the intelligence of Google AdWords, and at the same time bank on what is real, what could touch the audience and what could really grab the audience.
Having both forms of advertising working together, Google provides an all new platform which PPC advertisers can utilize. Read the rest of this entry »
May 7th, 2013
This year, Google AdWords continues to change the game in the world of paid search marketing through its competitive keyword tools, Enhanced Mobile Ad Campaign and Remarketing, thus making it the best PPC advertising network in the US.
Competitive Keyword Tools
Google AdWords’ research tools pull up keywords with a higher rate of clickability or marketability for campaigns compared to any other PPC tools, as highlighted in the infographic presented by Dr. Pete.
Dr. Pete and his team collected data from 10,000 page one Google SERPs via Google.com both for typical business hours on a particular day and random hours on random days. They turned off the personalization and saw to it that crawlers were logged-out from Chrome browser. They retrieved 500 keywords in 20 different categories through AdWord’s keyword tools and generated the following results: Read the rest of this entry »
May 3rd, 2013
The PPC Manager can improve his or her keyword bidding techniques through these 7 simple ways:
Pay attention to the users’ queries and bid consequently.
PPC Managers should know when to increase or decrease bids on a particular keyword or ad group to improve their keyword bidding techniques. The Search Query Performance Tool can be really helpful in deciding whether to higher or lower the keyword bids. Paying attention to what the searchers are actually typing aids PPC Managers to choose the perfect keywords they should bid on.
PPC Managers should base his or her decision to bid on freshly retrieved data and this means retrieving words to be use as keywords from actual traffic and actual conversions. The best tip to keep in mind is that searchers’ queries should control the keywords to be bid on rather than bidding blindly on keywords in the hopes that these keywords will drive customers to the site. Read the rest of this entry »
May 2nd, 2013
Why should you choose to outsource your law firm’s pay per click management to Webrageous? Here are some of the most compelling reasons why:
The company’s track record.
As of December 2012, 72% of Webrageous’ clients are discerning and reputable attorneys across the US.
This 72% of US attorneys is composed largely of divorce lawyers, attorneys whose practices deal directly with medical device liability law and those which focus on pharmaceutical liability law.
Webrageous is proud to say that it began managing the marketing campaigns for some of these clients from a 0% visibility in the market. Thanks to Webrageous’ efficient Pay Per Click Management advertising, these law firms have been able to get a higher position on the Google SERP.
As more and more law firms outsource their Pay Per Click Management to Webrageous, the company continues to gain expertise in law firm Pay Per Click Management. It continues to find more efficient ways to create campaigns for law firms and advertising for US attorneys that can really generate successful results.
Webrageous never stops at one thing.
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May 1st, 2013
PPC Managers need to effectively generate reports, most importantly because they are usually solely responsible for the PPC campaigns they manage and they have to track and analyze their campaigns in order to make the best decisions for the advertising success of their clients.
The PPC manage is the very first person expected to organize and analyze data and to immediately act on whatever findings a PPC report generates before passing this information to the clients.
Generating reports allows managers to successfully troubleshoot when and where it is needed. PPC reports are all about damage control and they inform the advertising clients of the problems encountered and solutions applied.
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April 30th, 2013
Quality Score, as we all know by now, is determined by the relevance of your advertisements, keywords and landing page. Quality Score is Google’s way of recognizing, that indeed, your advertisements, keywords and landing pages serve their purpose of being useful to those searching online.
As a way of review, Google calculates your Quality Score through the following ways:
Your keywords’ click-through–rate which shows the frequency by which your keywords encouraged users to click on your advertisements
Your display URL’s past click-through-rate which shows the frequency of clicks already matched to your URL
Your account history which shows the overall click-through-rate of your advertisements and keywords
Your landing page’s relevance, meaning how user-friendly your page is
Your keyword relevance in relation to your advertisements
Your keyword relevance in relation to what the searchers are actually looking for
Your account’s geographic performance
Your advertisment’s performance on a site
Your advertisement’s performance on desktops, mobile devices and tablets
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April 29th, 2013
The market industry evolves constantly. Marketing strategy, to be effective, needs to keep up with the demands of marketing channels that are being discovered from time to time. This is very true with the pay-per-click industry.
As paid search campaign advertisements expand, the challenge of successfully managing numerous accounts surrounds the PPC Manager. To cope with the fast change, Google AdWords managers explore automated bid optimization platforms in order to improve their keyword bidding techniques.
With the majority of PPC managers and marketers alike shifting towards automated bid platforms, Google is making further improvements via the introduction of its Performance Bidding Suite. Google defines the performance Bidding Suite as a tool that allows a marketer to “easily define and optimize to his precise business objectives, and express a unique bid goal for every conversion type. It also offers the option to integrate data, and have this data expressed in bid decisions to ensure that the entirety of your business is usable for bid optimization consideration.” Read the rest of this entry »
April 6th, 2013
According to xAD 2012 year-in-review report almost 95% of advertisers are now using location targeting with their advertisements. The year-in-review presented interesting statistics as follows:
Place-based targeting was the most popular form of audience targeting, leveraged in 67% of campaigns.
Only 20% of advertisers use behavioral targeting although it grew 212% between Q1 and Q4, faster than any other form.
Advertisers’ use of standard geo-targeting (zip, city, DMA) dropped from 64% in Q1 to just 13% in Q4.
Advertisers using geo-fencing and geo-specific behavior targeting tripled from 27% to 81%.
Google AdWords is very much aware of these changes with the user behavior and the need for advertisers to have more options when designing local-mobile campaigns. With this, Google launched its AdWords Enhanced Campaigns. Read the rest of this entry »