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AdWords new expanded ads: how to get prepared for the change – optimization tricks and strategies

Google announced several AdWords changes during their 2016 performance summit last month, the most important one probably being the increase… Read more

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Is Removing Desktop Sidebar Ads a Good Decision by Google?

Earlier this year, Google rolled out a significant change to how search ads are displayed for desktop browsers. The removal… Read more

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4 Ways to Keep Your Google AdWords Retargeting Campaigns from Turning Into a Disaster

Retargeting can be a highly effective method for filling your funnel and finding qualified customers. According to one study, retargeting… Read more

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How the AdWords Redesign Impacts Your PPC Campaigns

If you’ve been following news about AdWords, you might have heard that Google recently rolled out a whole new look… Read more

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6 Tips for Improving Call Rates for Google AdWords

Getting potential customers to reach out to your company with a phone call can be a critical step in the… Read more