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Yahoo Gemini Isn’t a PPC Gamechanger. Here’s Why.

In February 2014, Yahoo launched Gemini, a marketplace for mobile and native advertising on the Yahoo network. But while Yahoo… Read more

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Conversion Optimizer: Weighing the Pros and Cons

  With all the data you can track with Google AdWords, it can be easy to get sidetracked by relatively… Read more

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“Near Me”: How to Optimize Your PPC Campaigns for Local Search

While the Internet is a powerful tool for reaching a worldwide audience, one of the best ways for businesses to… Read more

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How to Optimize a “Limited by Budget” Campaign

Whether you have been running AdWords campaigns for a while or you are new to PPC, there’s a good chance… Read more

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How to Prevent Overbidding on PPC Keywords

Keeping your PPC ads in the top position can have a huge impact on the success of your PPC campaigns… Read more

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Best Practices of Placing Your Call To Action on Your Mobile Landing Page

No matter what industry you’re in, mobile advertising is most likely becoming one of the best ways to reach the… Read more

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“Always Be Testing” An A/B Testing Rule To Improve Conversion Rate

There’s an often quoted saying in the advertising world, coined by John Wanamaker, a famed early 20th-century advertising tycoon: “I… Read more

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How To Use Adwords Ad Extensions To Increase Profitability

Why Are Adwords Ad Extensions So Important? We know that the more Adwords ad extensions we use with our campaigns… Read more

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Ad Blocking Software is on the Rise– Here’s What Advertisers Need to Know

You’ve identified your audience, researched keywords and written great ad copy — but are your PPC ads really reaching your… Read more

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What To Do When Your PPC Campaigns Stop Getting Results

Love it or hate it, PPC advertising is a continuously changing landscape. Ads that converted well last month might flop… Read more

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5 Tips to Supercharge Your Remarketing Campaigns

When used correctly, remarketing can be a powerful tool for advertisers, allowing them to track and engage prospective customers multiple… Read more

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4 Common Mobile PPC Advertising Mistakes and How to Avoid Them

If you’re not currently seeing the results you want from your PPC campaigns, or are ready to take your digital… Read more

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Best Practices for Running Call Only Ad Campaigns

With smartphones becoming more and more pervasive in many people’s lives, consumers often look for ways to get in touch… Read more

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Instagram Advertising Basics

Instagram advertising has been a great medium for small businesses in many verticals and especially in the fashion world from… Read more

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How to Create Lead Conversions

Inbound marketing is a relatively new term in the marketing community and marketers are still fine-tuning their systems to fully… Read more

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Should Ecommerce Merchants Opt for Shopping Ads Over Text Ads?

While many companies use online advertising to promote products and increase sales, ecommerce merchants have the advantage of being able… Read more

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Why Running Broad Keywords on Bing Ads is a Bad Idea

For many advertisers, their PPC efforts begin and end with Google AdWords. But as the most popular search advertising platform,… Read more

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Why PPC Advertising is Great for Lawyers

With an estimated annual spend exceeding $100 billion, the US legal market is thriving. But while there’s plenty of raw… Read more

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Savvy Legal Professionals are Choosing Mobile PPC Over Desktop Ads — Here’s Why They’re Making the Right Move

How much was your online ad spend last month? If you’re in the legal industry, it was likely pretty high…. Read more

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Why Mobile PPC is Where Your Ad Spend Needs to Be

Advertisers are often wary of mobile ads, but as mobile devices continue to constitute a larger and larger chunk to… Read more