The Most Powerful Google Ads Metrics for 2020
Maybe your law firm is paying a freelancer or a marketing agency to optimize your Google Ads campaign. Or perhaps you have an employee who’s an expert in Google Ads and helps with keywords, ad groups, etc. But how can you tell if their efforts are working? Only by...
Common Google Ads Automated Bidding Mistakes and How to Prevent Them
When setting up a Google Ads campaign, you’ll be asked about bidding. Specifically, Google wants to know what type of bidding you want to use: Manual? Automated? Most law firms choose automated because nobody wants to adjust bids all the time, and that’s where...
Did you rescue your failing paid ad campaign? Tell us about your success story.
Few things are more frustrating than spending a small fortune on a PPC campaign only to have it sputter and die. If this is happening to you, don’t panic or overreact. Often, there are steps you can take to turn the campaign around and start seeing a better...
Attorneys, How Has COVID-19 Impacted Your Business?
COVID-19 has ushered in a time of monumental challenges as well as silver linings. Where do legal firms fall on the spectrum? That depends. Read on to learn about the good and bad of the pandemic’s effects on different law firms. Renata Castro Renata Castro,...
How to Choose the Right PPC Agency for Your Law Firm
There are a lot of law firms that use PPC advertising, and there are plenty of agencies pitching PPC management for lawyers. But how do you pick the right agency from hundreds of pitches, media kits, and portfolios? We’ve got you covered with a checklist of things to...
6 Mistakes That Can Ruin Your Lawyer PPC Campaign
Pay-per-click can be a powerful tool for your lead generation, but it can also be risky if not configured correctly. Whether you’re a solo practitioner or a marketing director of an Am Law 200 firm, mistakes in your PPC campaign can cost you hundreds to thousands of...
How Google Ads “Call Extensions” Can Help Lawyers Find New Clients
Is your law firm aiming to secure more cases and initial consultations from Google Ads? Then you need to start using what Google refers to as “call extensions.” With law-related keywords costing over $50 per click, it’s crucial that the ads you are running are...YouTube Retargeting Videos Work Great
We have been running retargeting campaigns for our clients for nine years. A fairly recent development is the ability to show pre-roll video ads on YouTube to visitors who have been to your website. This is a powerful new development for many reasons. Below you can...
How to Secure Your Pay-per-Click ROI from Click Fraud
Warning! Click fraud is worse than ever, and it’s taking a toll on PPC advertising. Losses from fraudulent clicks amount to about $60 billion per year, and the practice seems to be growing at over 50% year over year. Click fraud has been around since PPC was invented....Learn to Audit Your Own Google Ads Account and Stop Wasted Spending
Latest Results for Personal Injury/Auto Accident Attorneys via Google Ads
Check out this screenshot provided by a client. It shows the expected value of new cases generated by Webrageous for an auto accident campaign and workers comp campaign combined. Notice the amazing ratio between ad spend and total expected case value at the bottom....See What Sets Us Apart
Helping a client whose business has been affected by Coronavirus/COVID19
New Results Video
Check out the results we’ve achieved recently for our clients – it may be easier to view if you click on the full screen link: Your browser does not support the video tag.Important Elements for Websites To Convert Better With Google Ads
When you pay for clicks it is essential to have a website that converts well. Otherwise your competitors will be able to afford to bid more per click. Here are the critical elements of a website that converts well with Google Ads. Of course these tricks will also...Increase Your Sales With These Easy Callrail Tips
I just threw together a quick 3 minute video to go over a few really simple tricks in callrail. In a nutshell just look for short calls/hangups because sometimes those are worth calling back. And remember to use the notes section to document details about each call....Increase Live Calls With Google Ads Using Advanced Bid Adjustments
Check out this tutorial on how to boost calls from Google Ads. This is a really easy optimization trick and very effective. Your browser does not support the video tag.Google Ads Target CPA Bidding Case Studies & How To
Check out this video on the success we’ve seen with Target CPA bidding. Be sure to click the fullscreen video link at the bottom right of the video Your browser does not support the video tag.
One Critical Excel Function for Faster, Smarter PPC/Google Ads Management
Why Learn Vlookups? So, you’re a PPC veteran. You’ve dabbled in quick Excel shortcuts that get the job done faster. You know that =proper() will capitalize your ad copy, and that =LEN() will count characters. But you have so many things on your plate that are way...The Best Bankruptcy Attorney Text Ads For AdWords PPC
If you are a bankruptcy attorney already using AdWords or thinking of using it in the future, text ads similar to the following ones will work very well for you and bring you a lot of traffic on your website. See The Amazing Results We Deliver for Bankruptcy Attorneys...Webrageous Offering Free PPC Google Ads Audit
With Google regularly updating Adwords features and changing their search algorithms, you can’t just “set it and forget it” when it comes to managing campaigns. Is your agency working hard enough for you? Or if you’re currently managing your PPC accounts in-house,...Great Way To Monitor Multiple AdWords Accounts
Being able to quickly spot problems across many AdWords accounts is important especially if you work at an agency. When you login to your MCC you can do a date comparison to compare spend and conversions and conversion rate to quickly spot day to day or week to week...AdWords Client Success Stories
Here is an overview of the PPC account performance for the past 6 months for the Memphis Laser Clinic. They do laser tattoo removal, laser hair removal, and much more. We took over February 3 2017. Monthly lead volume has been 5 times higher the past two months...Google Changing how Exact Match Functions in Adwords
What’s Changing: Last Friday, Google announced some changes to the way exact match keywords function in Adwords. For a few years now, Phrase and Exact match have already included close variants, which are plurals, abbreviations, typos, etc. Now close variants will...I Need to Be #1 for [Keyword]…
I’m on-boarding a new client. I’ve sailed through the introductions and pleasantries. I’ve noted several excellent points to consider while digging into the depths of my new client’s business. My mind is excitedly reeling through all the directions I want to explore...Using AdWords IF Functions to Create Tailored Ad Experiences
AdWords recently introduced IF functions to users as a new method of creating customized ad content. The new feature allows advertisers to generate and serve personalized ad copy when specific conditions are met by their audience. How will this impact your AdWords...Optimizing Desktop PPC Ads for Cross-Device Conversions
It should be no surprise to advertisers that mobile devices are important to robust PPC strategies. But that doesn’t mean that mobile PPC is the only important part of digital advertising. Desktop PPC ads are still a critical part of high-performing PPC strategies....Optimizing Expanded Text Ads
Now that all AdWords users are obliged to use the new AdWords Expanded Text Ads format for their PPC campaigns, it’s time to start focusing on optimizing your expanded text ad campaigns to get the most out of your updated ads. Many advertisers are already seeing...Best Practices for Leveraging Shopping Ads in 2024
A recent article in Search Engine Journal featuring predictions for PPC trends in 2017 indicated that Shopping Ads are going to be top of mind for PPC experts this year. And we couldn’t agree more. Over the last year, Google has quietly expanded impression share...Get a FREE Consultation Now
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