Post Image

Nine Reasons Why We Love AdWords (And You Should, Too!)

If you’re considering PPC advertising for your business, it is more than likely that AdWords will be one of the… Read more

Post Image

The Benefits of Using a PPC Agency

When it comes to getting serious about your PPC strategies, should you opt for an in-house manager or a PPC… Read more

Post Image

Top 5 PPC Management Sales Scams

Managing PPC campaigns that are budget-friendly and high-converting can be a challenging endeavor. This is especially true for business and… Read more

Post Image

10 Common Misconceptions About PPC

There’s no question that PPC advertising is a lucrative space right now; the Interactive Advertising Bureau (IAB) reported that search… Read more

Post Image

How to Track Call Conversions from Websites with AdWords

For many businesses, PPC campaigns are designed to drive not just web traffic, but generate calls. Seventy percent of mobile browsers… Read more

Post Image

Yahoo Gemini Isn’t a PPC Gamechanger. Here’s Why.

In February 2014, Yahoo launched Gemini, a marketplace for mobile and native advertising on the Yahoo network. But while Yahoo… Read more

Post Image

Conversion Optimizer: Weighing the Pros and Cons

  With all the data you can track with Google AdWords, it can be easy to get sidetracked by relatively… Read more

Post Image

“Near Me”: How to Optimize Your PPC Campaigns for Local Search

While the Internet is a powerful tool for reaching a worldwide audience, one of the best ways for businesses to… Read more

Post Image

How to Optimize a “Limited by Budget” Campaign

Whether you have been running AdWords campaigns for a while or you are new to PPC, there’s a good chance… Read more

Post Image

How to Prevent Overbidding on PPC Keywords

Keeping your PPC ads in the top position can have a huge impact on the success of your PPC campaigns… Read more

Post Image

Best Practices of Placing Your Call To Action on Your Mobile Landing Page

No matter what industry you’re in, mobile advertising is most likely becoming one of the best ways to reach the… Read more

Post Image

“Always Be Testing” An A/B Testing Rule To Improve Conversion Rate

There’s an often quoted saying in the advertising world, coined by John Wanamaker, a famed early 20th-century advertising tycoon: “I… Read more

Post Image

How To Use Adwords Ad Extensions To Increase Profitability

Why Are Adwords Ad Extensions So Important? We know that the more Adwords ad extensions we use with our campaigns… Read more

Post Image

Ad Blocking Software is on the Rise– Here’s What Advertisers Need to Know

You’ve identified your audience, researched keywords and written great ad copy — but are your PPC ads really reaching your… Read more

Post Image

What To Do When Your PPC Campaigns Stop Getting Results

Love it or hate it, PPC advertising is a continuously changing landscape. Ads that converted well last month might flop… Read more

Post Image

5 Tips to Supercharge Your Remarketing Campaigns

When used correctly, remarketing can be a powerful tool for advertisers, allowing them to track and engage prospective customers multiple… Read more

Post Image

4 Common Mobile PPC Advertising Mistakes and How to Avoid Them

If you’re not currently seeing the results you want from your PPC campaigns, or are ready to take your digital… Read more

Post Image

Best Practices for Running Call Only Ad Campaigns

With smartphones becoming more and more pervasive in many people’s lives, consumers often look for ways to get in touch… Read more

Post Image

Instagram Advertising Basics

Instagram advertising has been a great medium for small businesses in many verticals and especially in the fashion world from… Read more

Post Image

How to Create Lead Conversions

Inbound marketing is a relatively new term in the marketing community and marketers are still fine-tuning their systems to fully… Read more