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AdWords new expanded ads are now live!

  It happened sooner than expected while no account manager was really aware of it: you have now the ability… Read more

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5 Remarketing Audience Mistakes You Should Avoid

Leveraging remarketing campaigns can be an excellent way to boost your conversion rate, increase search traffic for your brand, and… Read more

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Price extensions for mobile ads: AdWords new feature

Google has just released new ad extensions: price extensions. What are price extensions? They are new extensions that advertisers can… Read more

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Google Adwords Campaign Settings: What You Need to Know

  Just getting started with your AdWords campaigns? AdWords offers its users a wide array of settings to adjust, giving… Read more

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5 PPC Features for AdWords to Try in 2016

The year is halfway through, but there’s still plenty of time to boost your PPC performance in 2016. If your… Read more

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AdWords Editor new version

A few weeks ago, Google released a brand new version of the AdWords Editor interface (version 11.4), and along with… Read more

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AdWords new expanded ads: how to get prepared for the change – optimization tricks and strategies

  Google announced several AdWords changes during their 2016 performance summit last month, the most important one probably being the… Read more

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Is Removing Desktop Sidebar Ads a Good Decision by Google?

Earlier this year, Google rolled out a significant change to how search ads are displayed for desktop browsers. The removal… Read more

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4 Ways to Keep Your Google AdWords Retargeting Campaigns from Turning Into a Disaster

Retargeting can be a highly effective method for filling your funnel and finding qualified customers. According to one study, retargeting… Read more

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How the AdWords Redesign Impacts Your PPC Campaigns

If you’ve been following news about AdWords, you might have heard that Google recently rolled out a whole new look… Read more

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6 Tips for Improving Call Rates for Google AdWords

Getting potential customers to reach out to your company with a phone call can be a critical step in the… Read more

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How to Target Mobile PPC in Google Adwords

If you had any doubts about the value of advertising to mobile device users, it’s time to start believing in… Read more

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When Does Pay Per Click Advertising Not Work?

Not many advertising agencies that manage paid search like to write about this. But there are times when paid search… Read more

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How to Choose a Google AdWords Management Agency

There are many factors to consider when hiring an agency to manage your paid search campaigns. Here are a few… Read more

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5 Metrics You Should Always Monitor in AdWords

If you’re already running AdWords campaigns, you know that Google makes a huge amount of data accessible to you surrounding… Read more

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Nine Reasons Why We Love AdWords (And You Should, Too!)

If you’re considering PPC advertising for your business, it is more than likely that AdWords will be one of the… Read more

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The Benefits of Using a PPC Agency

When it comes to getting serious about your PPC strategies, should you opt for an in-house manager or a PPC… Read more

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Top 5 PPC Management Sales Scams

Managing PPC campaigns that are budget-friendly and high-converting can be a challenging endeavor. This is especially true for business and… Read more

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10 Common Misconceptions About PPC

There’s no question that PPC advertising is a lucrative space right now; the Interactive Advertising Bureau (IAB) reported that search… Read more

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How to Track Call Conversions from Websites with AdWords

For many businesses, PPC campaigns are designed to drive not just web traffic, but generate calls. Seventy percent of mobile browsers… Read more