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Getting More Out of Cross-Device Attribution Reports on AdWords

  The buyer’s path to conversion isn’t always straight and narrow. According to Google, as many as 60% of buyers… Read more

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Using Expanded Text Ads Effectively

Earlier this year, AdWords introduced expanded text ads. With more space for ad text and some changes to ad format,… Read more

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AdWords new expanded ads performance

With new expanded ads being live in AdWords accounts since 26th July, I decided now is a good time two… Read more

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Google releases campaign groups in AdWords

Earlier this month Google released a new feature that makes it easier for advertisers to monitor the performance of their… Read more

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9 Creative Ways to Make Your PPC Ads Even Better

The basics of creating PPC ads isn’t hard to learn. But developing AdWords campaigns that make the most of your… Read more

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5 Steps to Help You Survive A PPC Disaster

PPC campaigns can be a great boon to your business, but that doesn’t mean that they are entirely foolproof. There… Read more

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AdWords new expanded ads are now live!

  It happened sooner than expected while no account manager was really aware of it: you have now the ability… Read more

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5 Remarketing Audience Mistakes You Should Avoid

Leveraging remarketing campaigns can be an excellent way to boost your conversion rate, increase search traffic for your brand, and… Read more

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Price extensions for mobile ads: AdWords new feature

Google has just released new ad extensions: price extensions. What are price extensions? They are new extensions that advertisers can… Read more

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Google Adwords Campaign Settings: What You Need to Know

  Just getting started with your AdWords campaigns? AdWords offers its users a wide array of settings to adjust, giving… Read more

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5 PPC Features for AdWords to Try in 2016

The year is halfway through, but there’s still plenty of time to boost your PPC performance in 2016. If your… Read more

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AdWords Editor new version

A few weeks ago, Google released a brand new version of the AdWords Editor interface (version 11.4), and along with… Read more

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AdWords new expanded ads: how to get prepared for the change – optimization tricks and strategies

  Google announced several AdWords changes during their 2016 performance summit last month, the most important one probably being the… Read more

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Is Removing Desktop Sidebar Ads a Good Decision by Google?

Earlier this year, Google rolled out a significant change to how search ads are displayed for desktop browsers. The removal… Read more

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4 Ways to Keep Your Google AdWords Display & Retargeting Campaigns from Turning Into a Disaster

Retargeting and display campaigns in general can be highly effective methods for filling your funnel and finding qualified customers. According… Read more

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How the AdWords Redesign Impacts Your PPC Campaigns

If you’ve been following news about AdWords, you might have heard that Google recently rolled out a whole new look… Read more

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6 Tips for Improving Call Rates for Google AdWords

Getting potential customers to reach out to your company with a phone call can be a critical step in the… Read more

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How to Target Mobile PPC in Google Adwords

If you had any doubts about the value of advertising to mobile device users, it’s time to start believing in… Read more

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When Does Pay Per Click Advertising Not Work?

Not many advertising agencies that manage paid search like to write about this. But there are times when paid search… Read more

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How to Choose a Google AdWords Management Agency

There are many factors to consider when hiring an agency to manage your paid search campaigns. Here are a few… Read more