PPC Trends for 2021: What Law Firms Need to Know

PPC Trends for 2021: What Law Firms Need to Know

Pay-per-click continues to be a great way for law firms to boost their online reach and get customers without any wait. However, PPC for lawyers is constantly evolving, which means you need to keep up with the trends to get the most out of this marketing tactic....
Top 10 PPC Tools (in 2021) Every Law Firm Should Use

Top 10 PPC Tools (in 2021) Every Law Firm Should Use

Pay-per-click advertising is one of the most effective ways to boost brand reach in the digital world. SEO strategies and social media campaigns take time to gain traction, but with PPC, you can instantly grab your target audience’s attention. All you need is...
What are Your Craziest 2020 Marketing Memories?

What are Your Craziest 2020 Marketing Memories?

Nothing was normal in 2020, and, as you’ll see from these responses, that held true in the marketing realm as well. Read on to learn about some of the unusual ways that marketers were affected last year. Shakun Bansal Shakun Bansal, Head of Marketing...
Troubleshooting the Most Common Google Ad Account Problems

Troubleshooting the Most Common Google Ad Account Problems

This is a post about the things that commonly mess up the Google Ads experience. It’s a result of analyzing countless Google Ads accounts, keyword configuration, CPCs, and conversions. What is a little bit surprising is that the solutions to some of these problems are...
Best Ways To Deal With PPC Click Fraud?

Best Ways To Deal With PPC Click Fraud?

When you’re investing in a pay per click ad campaign, the last thing you want is for fraudsters to hijack it and leave you hemorrhaging budget. We asked a panel of professionals to share their ideas for protecting your campaigns. Read on to learn more. Rebecca...
Getting the Most Out of Keyword Match Types

Getting the Most Out of Keyword Match Types

Essentially, keyword match types let you define which search queries should trigger your ads to display in the SERP (search engine result page). (Pixabay / Memed_Nurrohmad) For example, if your keyword is “Seattle personal injury lawyer” do you want Google to serve...
An Overview of Google Ads Auction System

An Overview of Google Ads Auction System

Google Ads lives up to its name. The platform is committed to making advertising as easy as possible and helping people connect with the businesses, services, and information they need. At a general level, it’s powered by an auction system that determines what...
Ways Law Firms Can Utilize Google Ads Geotargeting

Ways Law Firms Can Utilize Google Ads Geotargeting

Google Ads can be extremely profitable for your law firm if all the geotargeting parameters are utilized correctly. Most firms usually target far too large of an area, causing them to spend budget on clicks by people who are nowhere near their place of business....
The Lowdown on Google Ads’ Conversion Action Sets

The Lowdown on Google Ads’ Conversion Action Sets

Google announced several updates to its Ads platform at the company’s 2019 Marketing Live conference. One of the most interesting things to come out of these updates was conversion action sets. It’s a powerful new feature that allows you to optimize campaigns and...
How to Avoid Low Volume Keywords in Specific Niches

How to Avoid Low Volume Keywords in Specific Niches

What would you do if you found that the keywords you picked for your law firm’s PPC campaign have the status “low volume?” Would you proceed? Create another campaign? Reach out for help? If you’re unfamiliar with the volume side of keyword searches, chances are that...
Diagnosing and Fixing Poor Conversion Rates in Google Ads

Diagnosing and Fixing Poor Conversion Rates in Google Ads

Your law firm isn’t getting the desired leads, despite your competitive bids and the swanky ads you’re running. Your email list, too, has been stagnant for the past few weeks. No calls. No sign ups. The first thought that comes to your mind is that your Google Ads...
The Fundamentals of Pay-per-Click Ad Copy for Lawyers

The Fundamentals of Pay-per-Click Ad Copy for Lawyers

Crafting great copy for ads is one of the most critical aspects of PPC for attorneys. Unfortunately, it’s also one of the trickiest. Not only do you get a small number of characters to work with, but you also have to keep your practice area in mind when writing the...
The Most Powerful Google Ads Metrics for 2020

The Most Powerful Google Ads Metrics for 2020

Maybe your law firm is paying a freelancer or a marketing agency to optimize your Google Ads campaign. Or perhaps you have an employee who’s an expert in Google Ads and helps with keywords, ad groups, etc. But how can you tell if their efforts are working? Only by...
Attorneys, How Has COVID-19 Impacted Your Business?

Attorneys, How Has COVID-19 Impacted Your Business?

COVID-19 has ushered in a time of monumental challenges as well as silver linings. Where do legal firms fall on the spectrum? That depends. Read on to learn about the good and bad of the pandemic’s effects on different law firms. Renata Castro Renata Castro,...
How to Choose the Right PPC Agency for Your Law Firm

How to Choose the Right PPC Agency for Your Law Firm

There are a lot of law firms that use PPC advertising, and there are plenty of agencies pitching PPC management for lawyers. But how do you pick the right agency from hundreds of pitches, media kits, and portfolios? We’ve got you covered with a checklist of things to...