April 2nd, 2013
Pay Per Click advertising can generate interest from new clients for law firms no matter their size or area of speciality. Whether it be family law, corporate, criminal or otherwise, your business must be in the competition when potential customers require your services on the internet.
Law firms must structure their PPC advertising campaigns meticulously
A successful Pay Per Click campaign for law firms must be meticulously planned but also adaptable to whatever changes may take place during the course of the campaign. Google AdWords offers two main campaign networks: the Google Search Network and the Google Display Network.
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March 28th, 2013
A Google AdWords Pay Per Click campaign has numerous benefits for US law firms. An expertly tailored campaign can greatly help to drive traffic to your website and help you reach out to special clients who may need your services.
Lawyers are among those professionals with the most to gain from online advertising via Google’s Search and Display Networks for a number of reasons.
Seize the moment with speed marketing
Google AdWords gives lawyers the flexibility to change their target audience instantly and to connect with clients within different demographics whenever the time is right. Read the rest of this entry »
March 25th, 2013
The journey into paid search advertising or bidding on display networks can be a little frustrating to many new AdWords users. Beginners keen on making progress in their advertising should focus on several key areas in PPC campaign development.
Below are four tips to help even the most inexperienced PPC advertisers optimize their accounts.
Optimize advertisement text
Though PPC campaigns on the Display Network can also include video and image advertisements, it is the accompanying text that contains the call to action. PPC advertisements should be crafted in a creative way that drives the user towards your website. The words used should be attractive to your ideal customers and unappealing to everyone else. Including prices or descriptive words such as “affordable or premium” can give your audience an idea of whether or not the product or service is suitable for them. This is a fine art, so start practicing your pitch. Read the rest of this entry »
March 22nd, 2013
When it comes to Pay Per Click (PPC) campaign management, Google AdWords is by far the leading product offered in the industry. With a thriving Display Network composed of hundreds of thousands of websites and blogs, Google AdWords is the ideal platform for any business interested in exposure and long term online marketing success.
With global search engine market share at 88.2% as of February 2013, Google is a global giant in paid search engine advertising. The company’s AdWords PPC campaign management product is home to hundreds of thousands of advertisers and offers lots of ways to capitalize on fluid market trends.
Users have the capacity to reach an audience anywhere online while getting the support required to drive conversions. The platform offers text, image and video formats to best enable users to communicate their message to potential customers. Read the rest of this entry »
March 21st, 2013
Pay Per Click (PPC) advertising campaigns provide businesses with fresh, engaging and innovative ways to attract consumers they would not otherwise be able to engage.
This paid search method requires campaign managers to bid on search phrases called keywords. The keyword with the average highest bid CPC (cost per click) and Quality Score wins the top rank in the Search Network. The Google Display Network gives advertisers opportunities to display their advertisements on hundreds of thousands of websites across the world.
SEO involves optimizing the structure and content of websites and is a long-term, time consuming method to achieving high organic search results. Though not without merit, it isn’t as dynamic in driving relevant traffic as PPC advertising campaigns. Here are three reasons why; Read the rest of this entry »
March 20th, 2013
When a law firm decides to enter the world of online paid advertising, it radically transforms its business opportunities by expanding its reach into a whole new market.
Online marketing, particularly the world of PPC campaigns via Google AdWords, has enabled many law firms to accurately and conveniently target potential clients and achieve high returns on investments. However, there are still many law firms which believe that they can navigate the world of Google AdWords alone.
Here at Webrageous, we believe that while it is possible for a law firm to manage campaigns, outsourcing your law firm’s ppc management is still the best option for a number of reasons… Read the rest of this entry »
March 19th, 2013
While 2013 is considered the Year of the Snake by Chinese astrologers, for Pay Per Click (PPC) campaign managers advertising on the Google Display and Search Networks, it may as well be known as the Year of the Tablet.
Last year 128 million of these devices were shipped, an increase of 78% since 2011. PPC campaign managers must engage these as well as mobile users in 2013 as they represent a large and promising slice of potential conversions.
Integration of devices
Google has recognized the importance of the tablet market as well as the similarities between tablets and desktop computers. In both cases, the display settings are quite comparable as website surfing on tablets offers the same look and feel as the desktop computer experience. The similarities also mean that people search the same way on both devices, often utilizing the same type and number of keywords. In the future the two will become one, with tablet bidding merging seamlessly into desktop campaigns. Read the rest of this entry »
March 17th, 2013
Pay Per Click advertising campaigns are an excellent way for lawyers to reach potential customers via the Internet. At Webrageous, we have over a 10 years of experience in leading successful PPC campaigns for lawyers, which makes us the best choice in lawyer PPC management across the whole of the US..
Almost 90% of our clients are in the legal industry, and we have amassed a generous amount of knowledge about the unique ways of managing paid search advertising for law firms over the years. Listed below are a few things that every lawyer should consider before outsourcing the management of a PPC campaign to a PPC management company.
What’s the company’s track record for managing lawyer ppc advertising campaigns?
Don’t just hire your run of the mill PPC advertising management company. The legal industry has a unique set of demands and characteristics that require specialist support. Read the rest of this entry »
March 15th, 2013
Advertising on the Google Search Network through Google Adwords can help your business to generate traffic and conversions on your website while building brand power. Google uses an algorithm to determine the PageRank of your website which, among other factors, is determined by the quantity, quality and relevance of the links other websites make to yours.
Recently Google announced that it would be streamlining activities it deemed as “unnatural links schemes”. Essentially, this is any behavior that manipulates links to your website or outgoing links from your site. It’s a broad definition but the company clarified by giving users a detailed list of these activities.
As expected, practices that were considered unfavorable included exchanging money, services or products for links, using excessive link exchanging or “link to me and I’ll link to you”, linking to spammers or unrelated websites to improve PageRank and utilizing automated programmes to create links to your website.
If these links are not removed, your company risks being banned from the Google Search Network and paid search with Google Adwords. Though removing these links can be a challenging process, it is a necessary one if you are to safeguard your PPC campaign. Read the rest of this entry »
March 14th, 2013
Effective Pay Per Click branding campaigns should be supported by what marketers refer to as “link-building”. This is the dynamic process of driving traffic to your website via links from other website sources.
You can create links in many ways. Popular methods include: contributing content to other websites operating in your industry, posting information on online forums and message boards and writing replies in the comment sections of blogs.
The higher the quality, quantity and relevance of links leading to your website, the higher your website’s PageRank or appearance in Google search results. A high PageRank will positively affect your Quality Score and since the success of your PPC branding campaign is in part tied to Quality Score, link-building is just as essential for the PPC manager as it is for the SEO specialist.
PPC campaign benefits of having a high Quality Score include; Read the rest of this entry »