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How can you improve the Quality Score of your important keywords?

April 30th, 2013

Quality Score, as we all know by now, is determined by the relevance of your advertisements, keywords and landing page. Quality Score is Google’s way of recognizing, that indeed, your advertisements, keywords and landing pages serve their purpose of being useful to those searching online.

 

new-ideasAs a way of review, Google calculates your Quality Score through the following ways:

 

  • Your keywords’ click-through–rate  which shows the frequency by which your keywords encouraged users to click on your advertisements

  • Your display URL’s past click-through-rate which shows the frequency of clicks already matched to your URL

  • Your account history which shows the overall click-through-rate of your advertisements and keywords

  • Your landing page’s relevance, meaning how user-friendly your page is

  • Your keyword relevance in relation to your advertisements

  • Your keyword relevance in relation to what the searchers are actually looking for

  • Your account’s geographic performance

  • Your advertisment’s performance on a site

  • Your advertisement’s performance on desktops, mobile devices and tablets

Read the rest of this entry »

How can the PPC Manager improve keyword bidding techniques?

April 29th, 2013

The market industry evolves constantly. Marketing strategy, to be effective, needs to keep up with the demands of marketing channels that are being discovered from time to time. This is very true with the pay-per-click industry.

 

tip-jar As paid search campaign advertisements expand, the challenge of successfully managing numerous accounts surrounds the PPC Manager. To cope with the fast change, Google AdWords managers explore automated bid optimization platforms in order to improve their keyword bidding techniques.

 

With the majority of PPC managers and marketers alike shifting towards automated bid platforms, Google is making further improvements via the introduction of its Performance Bidding Suite. Google defines the performance Bidding Suite as a tool that allows a marketer to “easily define and optimize to his precise business objectives, and express a unique bid goal for every conversion type. It also offers the option to integrate data, and have this data expressed in bid decisions to ensure that the entirety of your business is usable for bid optimization consideration.” Read the rest of this entry »

What are the main advantages of Local-Mobile advertising via Google AdWords?

April 6th, 2013

According to xAD 2012 year-in-review report almost 95% of advertisers are now using location targeting with their advertisements. The year-in-review presented interesting statistics as follows:

  • Place-based targeting was the most popular form of audience targeting, leveraged in 67% of campaigns.

  • Only 20% of advertisers use behavioral targeting although it grew 212% between Q1 and Q4, faster than any other form.

  • Advertisers’ use of standard geo-targeting (zip, city, DMA) dropped from 64% in Q1 to just 13% in Q4.

  • Advertisers using geo-fencing and geo-specific behavior targeting tripled from 27% to 81%.

Google AdWords is very much aware of these changes with the user behavior and the need for advertisers to have more options when designing local-mobile campaigns. With this, Google launched its AdWords Enhanced Campaigns. Read the rest of this entry »

PPC remarketing campaigns… what are the top three things to consider?

April 6th, 2013

Google Adwords technology offers advertisers the unique opportunity to “remarket” or continue to target individuals who have already visited their website. Skillful remarketing can help your PPC campaign generate more conversions in a number of ways.

In the world of Pay Per Click, impressions (or views of your advertisements) are the foundation of any successful conversion rate. Remarketing is an excellent strategy to increase conversions through repeatedly displaying advertisements to someone who demonstrated interest by visiting your website.

The remarketing feature gives you the power to further connect with an individual who, for whatever reason, did not complete a purchase. Remarketing helps you to share special offers and other relevant advertisements even when they have turned to other websites on the Google Display Network. Potentially, you can even remarket to prospective clients while they browse the website of your stiffest competition (granted they are members of the Google Display Network).

A skillful Pay Per Click advertising expert will create a special series of advertisements just for remarketing campaigns. Quite often they include compelling offers and further encouragement to go back to his or her website and make a purchase.

Read the connecting article about ppc remarketing strategies for more information and advice about running a remarketing campaign before you actually go to launch.

 

3 PPC marketing improvements for your website that Google loves

April 5th, 2013

‘Optimize your website’ seems to be the top catch phrase for Pay Per Click (PPC) advertisers everywhere. Everyone wants to know how to create the most Google-friendly website that will reward them with higher PageRank and Quality Scores. This, many hope, will lead to lower costs per click and dominance of the Search Engine Results Pages.

Here are three PPC marketing adjustments you can make to your website to increase your Quality Score and get in Google’s good graces.

 

Local and National Pay Per Click campaigns are different because…

April 5th, 2013

When deciding what kind of Pay Per Click (PPC) campaign is best for your business,  whether local or national, it’s critical that you analyze your  target audience. Where are your customers coming from? What is the best platform  that will enable you to engage them?  Is it best to advertise at the district, state or regional level?

Local and national campaigns give paid search experts the room to make these decisions. Local campaigns offer advertisers the option of showing their advertisements  in a narrower geographic area, such as a city.

Where these advertisements are shown is fully determined by the advertisers. National campaigns are PPC campaigns that are shown across the country. These campaigns do not target specific states or regions. Find out more about the differences between local and national pay per click campaigns by reading the article, Important Differences between Local and National PPC Campaigns, on the Webrageous website.

 

Multilingual PPC campaigns: 5 things to avoid!

April 3rd, 2013

Creating multilingual ppc campaigns can allow your business to enter new and profitable markets.
 
However, there are many critical issues to keep in mind when you make the linguistic jump. Read about the top five things to avoid when aiming to run an effective multilingual PPC campaign in the connecting article, 5 Common Errors found in Foreign Language PPC Campaigns, on the Webrageous website.
 

PPC campaign advice for up-and-coming law firms

April 2nd, 2013

Pay Per Click advertising can generate interest from new clients for law firms no matter their size or area of speciality. Whether it be family law, corporate, criminal or otherwise, your business must be in the competition when potential customers require your services on the internet.
 

Law firms must structure their PPC advertising campaigns meticulously

A successful Pay Per Click campaign for law firms must be meticulously planned but also adaptable to whatever changes may take place during the course of the campaign. Google AdWords offers two main campaign networks: the Google Search Network and the Google Display Network. Read the rest of this entry »

Why Google AdWords is ideal for law firms

March 28th, 2013

A Google AdWords Pay Per Click campaign has numerous benefits for US law firms. An expertly tailored campaign can greatly help to drive traffic to your website and help you reach out to special clients who may need your services.
 
Lawyers are among those professionals with the most to gain from online advertising via Google’s Search and Display Networks for a number of reasons.
 

Seize the moment with speed marketing

Google AdWords gives lawyers the flexibility to change their target audience instantly and to connect with clients within different demographics whenever the time is right. Read the rest of this entry »

How does a PPC advertising beginner make good optimization decisions?

March 25th, 2013

The journey into paid search advertising or bidding on display networks can be a little frustrating to many new AdWords users. Beginners keen on making progress in their advertising should focus on several key areas in PPC campaign development.

Below are four tips to help even the most inexperienced PPC advertisers optimize their accounts.

Optimize advertisement text

Though PPC campaigns on the Display Network can also include video and image advertisements, it is the accompanying text that contains the call to action. PPC advertisements should be crafted in a creative way that drives the user towards your website. The words used should be attractive to your ideal customers and unappealing to everyone else. Including prices or descriptive words such as “affordable or premium” can give your audience an idea of whether or not the product or service is suitable for them. This is a fine art, so start practicing your pitch. Read the rest of this entry »