Webrageous is excited to announce that our mobile site is now live. Just go to Webrageous.com from any smart phone or tablet.
Before we delve further into this subject with you we want to see if maybe you are just looking for full service pay per click management? This way you can have an expert by your side every day who can improve the results you see from PPC. If so please fill out our contact form or give us a call or visit our homepage.
As a general idea, Enhanced Campaigns make it possible for PPC advertisers to run a single campaign across all devices: mobiles, tablets and desktops. Desktops and tablets are merged as one controlling device while mobile is set to make adjustments to the base metrics of the campaigns.
Advertisers will now have an easier time managing campaigns as one campaign can already be created to target desktop, tablet and mobile as compared to creating three separate campaigns before. Read the rest of this entry »
Pay Per Click (PPC) advertising campaigns provide businesses with fresh, engaging and innovative ways to attract consumers they would not otherwise be able to engage.
This paid search method requires campaign managers to bid on search phrases called keywords. The keyword with the average highest bid CPC (cost per click) and Quality Score wins the top rank in the Search Network. The Google Display Network gives advertisers opportunities to display their advertisements on hundreds of thousands of websites across the world.
SEO involves optimizing the structure and content of websites and is a long-term, time consuming method to achieving high organic search results. Though not without merit, it isn’t as dynamic in driving relevant traffic as PPC advertising campaigns.
Here are three reasons why; Read the rest of this entry »
So you’ve done some research and are ready to create a pay per click campaign for your business. Excellent choice. Now comes the hard part of making sure your PPC campaign is working for you.
How do you make good optimization decisions if you’re new to PPC? While it can be very complex, there are a few simple factors that will help you make the most out of your campaign.
Optimization involves constantly testing, managing, refining and improving your pay per click campaign. The most basic yet important things to pay attention to in this process are:
This is where you select your network, device, location targeting, bid, budget, ad rotation and ad extension. Making smart decisions in each of these areas is important for a successful PPC campaign. Hire a PPC management company to help you, or read through the Google AdWords learning center tutorials before making any selections. Read the rest of this entry »
When it comes to Pay Per Click (PPC) campaign management, Google AdWords is by far the leading product offered in the industry. With a thriving Display Network composed of hundreds of thousands of websites, newspapers and blogs, Google AdWords is the ideal platform for any business interested in exposure and long term online marketing success.
With global search engine market share at 88.2% as of February 2013, Google is a global giant in paid search engine advertising. The company’s AdWords PPC campaign management product is home to hundreds of thousands of advertisers and offers lots of ways to capitalize on fluid market trends.
Users have the capacity to reach an audience anywhere online while getting the support required to drive conversions. The platform offers text, image and video formats to best enable users to communicate their message to potential customers. Read the rest of this entry »
PPC management company, Webrageous, recently made a superb hire of yet another full-time Google AdWords manager.
The new marketing expert is already working as part of the expert team of online marketing specialists, managing large budgets for a wide range of loyal clients and benefitting from the incredible long-term job security that Webrageous is able to provide.
Webrageous boasts 100% advertising client retention over the past year, something which many marketing management companies are unable to achieve. The industry naturally lends itself to a high turnover of clients, particularly because a number of marketing management companies promise advertising results that they can’t deliver which leaves advertising clients feeling disappointed and cheated. Read the rest of this entry »
If you’re thinking about investing in a Google AdWords campaign,, you couldn’t make a better decision for your company. With 67 percent of market share and unmatched capabilities, Google is the clear choice for PPC advertisers.
Sheer popularity is reason enough to opt for Google, especially if you’re starting to use PPC advertisements. Obviously, the more often people see your advertisement, the more well known your business becomes, and the more users who see your advertisement, the more chances you have for sales.
A pay per click campaign with Google AdWords guarantees potential access to a more Internet users than Bing. Google is the default search engine for a lot of browsers and the choice most people make when searching.
If you still need some convincing, read on for the top reasons why Google is better than Bing, and any other search engine, for a pay per click campaign. Read the rest of this entry »
If you’re an online advertiser, it is a fantastic idea to invest in a PPC mobile campaign. While it is not absolutely necessary, doing so can benefit your company greatly.
Marin software recently released a report stating that mobile devices will drive one third of paid clicks in the US by December 2013. Do you want to potentially increase business by 33.3 percent? Then you should invest in a pay per click mobile campaign.
One of the exciting elements of mobile advertising is that you can show a different set of advertisements and set different bids based on the mobile device you are targeting. Like all Google AdWords campaigns, you can also target by location and time. People use their smartphones constantly, so targeting users on mobile devices is an obvious choice. As smartphones become both cheaper and more advanced, mobile PPC advertising is becoming more important for businesses. Read the rest of this entry »
What are the main advantages to be had from marketing your business online via pay per click advertising?
1. Anything from a local to global audience at the touch of a button
The first top advantage of pay per click advertising is that worth nothing is the fact that you can easily select the focus and scale of your target audience at the click of a button in your pay per click advertising account.
If you want to focus your online advertising on a small, localized area, within a few square miles of your business or store, you can choose to do so. If you want to advertise your products or services across more than one continent, you can choose to do so thanks to the technical advantages of pay per click advertising.
Being able to geographically target your audience is a huge pay per click advertising advantage, particularly because the boundaries that you set can be changed at any time. There are also lots of other ways to continue targeting your audience, such as their social or cultural preferences which can be gleaned from your audience’s social networking activities for example. Read the rest of this entry »
Compared to other forms of advertisements,
AdWords’ best image advertisements generates a higher click-through-rate and higher conversion value through their impression rate. After all, people are automatically drawn to images compared to texts. Although it is true that a marketer creating an image advertisement would have to pay a little more for it, the benefits that the best image advertisements can bring to the campaign are more than worth it.
Since an image advertisement will cost a few extra cents, it is best to take note of these 5 tips that will help create the best image advertisements a marketer can make out of a tight budget:
1. Create image advertisements like a movie poster.
It’s not about getting a popular star posing for the advertisement. It’s as simple as using a picture of someone with a pretty face using the product, a happy family enjoying the services, or good-looking peers sharing what the company is offering. Most of the best image advertisements you’ll see bears an image of a person or scene that users can relate with instantly.
In the same way that a movie poster is in tune with its TV trailer and print advertisements, your online AdWords image advertisements should also be aligned with what is advertised offline. Be consistent with your message and branding. If the offline advertisement establishes recall, then this can translate to the image advertisement online.
2. Craft it like a book cover.
The cover of a book usually has a compelling title that urges the reader to turn to the first page of the book. In the case of an image advertisement, a marketer should be witty and keen to use call-to-action phrases that will compel the user to click on the advertisement.
Choose a color scheme compatible with the font color of the texts in the entire image. Think twice before using extremely bright colors that can make reading the text difficult. Try possible color combinations until you get an overall effect that is pleasing to the eye.
3. Play with tools.
Utilize Google AdWords Display Ad Builder. With Display Ad Builder, AdWords image advertisements can be done with images in different sizes keenly put together. Also, there are a lot of templates and animations made available through the Display Ad Builder that a marketer can utilize, allowing you to make some of the best image advertisements that anyone has ever seen.
If you are designing a display image advertisement for desktop browsers, images should be formatted using GIF, JPG, JPEG, PNG, and SWF, and sizes of all files should be limited to 50KB.
The following sizes are supported:
- 250×250 for a square advertisement.
- 468×60 for a banner advertisement
- 728×90 for a leaderboard
- 300×250 for an inline rectangle advertisement
- 120×600 for a skyscraper
- 160×600 for a wide skyscraper
- 300×600 for a half-page advertisement
Mobile browsers require different sizes and specs. When designing advertisements for mobile browsers, images formatted in GIF, JPG, JPEG and PNG are the only ones accepted.
The following sizes are supported:
- 320×50 for a leaderboard advertisement
- 200×250 for a small square advertisement
- 250×25 for a square image
- 300×250 for an inline rectangle image
Be sure to choose the correct device setting for the campaign if the advertisement is meant to show on mobile devices. Otherwise, the quality of the image and the way it is displayed will be compromised.
4. Be Positive about Remarketing.
Remarketing is one feature of paid search marketing where advertisements are only shown to people who have previously visited the advertiser’s website and are currently visiting a page on the Google Display Network.
Remarketing is done through tagging an AdWords code to the entire image advertisement on the website. As soon as the images are tagged with this code, AdWords is prompted to save whoever visited the site to its “Homepage List”. Consequently, when this visitor visits another page in the Google Display Network, the image advertisement will re-appear. An image advertisement tagged with a Remarketing code will surely promote awareness and recall for the campaign.
5. Know the Rules.
In creating the best image advertisements, it is very important to abide by the rules and policies. Google AdWords’ rules on image advertisements are as follows:
- The text on the image advertisements must adhere to editorial policy guidelines
- A display URL is NOT necessary in an upload image.
- Image advertisements are NOT allowed to be rotated or inverted
- Image advertisements must be rated family-safe only.
- Image advertisements must be clear and readable
- NO mock animated features may be included in an image ad
For people interested in creating some of the best image advertisements for their company, they can contact Webrageous Studios. Webrageous is the most dependable paid search management company for people who want the best image advertisements for the Google Display Network.