Google Remarketing is the Best Way of Generating More Conversions
Google Remarketing is a form of online advertising developed specifically to increase the number of conversions any website or company is likely to get from every potential buyer visiting their site. When considering the fact that as much as 98% of people visiting any given website at any time will leave the site without purchasing anything, ie: without making a conversion, even the idea of being able to focus on customers that were once lost forever once they left your site should bring happiness and excitement to the hearts of all online advertisers everywhere.
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How does Google Remarketing actually work?
In the simplest of terms, the Google Remarketing strategy takes note of each and every visitor who lands on your website and who leaves without making a conversion. This kind of data activity is normal and used all the time by search engines and programs across the web, but it is what the Google Remarketing strategy does with this information that makes the program so innovative.
Google Remarketing software remembers the visitor who didn’t convert, then follows them to the next website they land on and proceeds to serve them with another advert from your company, thus reminding them of where they have just been and hopefully giving them more reason to return to your website and convert.
Google Remarketing truly works as a form of advertising because it plays on the natural tendencies of the ordinary consumer, ie: that they are more likely to buy something if they see it over and over again. By tracking a potential converter until they eventually click back onto your website, the number of successful conversions you achieve is likely to rise.
The Benefits of Google Remarketing
As evident from the above explanation, Google Remarketing is one of the most effective ways of increasing the number of conversions on your site. However, above and beyond this benefit, Google Remarketing has so much more working in its favour.
The amount of money spent by advertisers through online advertising is an issue that must be taken into consideration. If a potential converter clicks onto your site, but does not convert, that is a lot of wasted advertising money. Therefore, working with the Google Remarketing strategy is one way of saving money, or at least putting your advertising budget to better use.
In addition, the program is full of options. Google Remarketing allows the advertiser to choose the style of ads used to follow the potential converter after they have left the original site; the choice of using image based ads as opposed to less effective text heavy ads for example. Advertisers can also choose where they want their adverts to appear on the following webpages, giving the advertiser lots of freedom and choice to experiment until they find a formula that works for them.
Finally, the benefits of using the remarketing tool through Google is that Google is the largest and most utilised search engine on the web, therefore Google Remarketing enables you to reach the maximum amount of potential converters as well as then being able to follow them online until they are encouraged to make that all important purchase.
Google Remarketing with Webrageous Studios
Proven Success with Google Remarketing at Webrageous Studios
Indeed, one of our present clients has been following the Google Remarketing program under our supervision and guidance and has had some fantastic results to date.
This particular client is experiencing the largest number of conversions on their website through the Google Remarketing service; a total of 40 conversions being the exact number achieved in a single week! This figure makes up almost 25% of all the conversions gained overall for this client and has really made a difference to the success of the company in a very short space of time.
Google Remarketing Concluded
In short, conversions are likely to increase through Google Remarketing and we would love to help you get started. Please fill out the contact form at the bottom of this page or call us at 800-645-9521 to get started today!