The world’s largest search engine promises a host of advertising opportunities via Google AdWords. Its scope for potential customers is enormous. And best of all, Google Advertising is not restricted to just multinational corporations and big conglomerates.
Even the smallest businesses, such as home businesses, authors, consultants, niche marketers and local retailers, can have great successes with the right Google Advertising campaign. When it comes to making the most of your online advertising budget, Google Advertising is the way to go.
Here is a list of some the Advantages of Google Advertising:
Huge customer base from all over the world
One of the advantages of AdWords advertising is it allows you to target your advertisements to anyone, anywhere in the world. By tweaking your campaign you can choose to have your Google Ads seen by a whole continent, a specific region, or an area of just a few streets wide. With AdWords, you can run your entire campaign – targeting people from anywhere in the world – from your own home or office. You can micro target the region you want-almost down to the lamppost! You can draw the area you want on a map, or select just certain cities or counties, or ZIP Codes. It’s that easy!
Huge number of Google searches
Google handles more than 3.5 billion searches every day or 40,000 searches a second as of 2017. That’s 1.2 trillion searches worldwide per year! This means business owners can literally make money while they are sleeping as clicks on their Google Ads lead potential customers (who might then make conversions) to their websites.
Gone are the days when business owners had to go out into the marketplace and spend wads of advertising dollars on print, radio and television advertising in order to build their customer base.
Benefits outweigh the costs
The benefits of Google Advertising far outweigh the costs involved. By determining how people use Google to access information, Google Advertising takes the hard work away from advertisers, making advertising simple and effective.
With the ability to target qualified customers who are not only ready to make a conversion but are actively seeking it opens up a whole new world of customers.
Reach your audience, your way
Do you only want to drive live calls during business hours? No problem! Google AdWords can do that. Do you want to drive potential clients to just a certain page of your site? That’s doable also. Or maybe you want to test which landing page works best. This is easy to accomplish also. Do you prefer to show text ads to people in Google.com doing a keyword search or do you prefer to show image ads on the display network? It’s your choice. You have full control over the ad. And when your ad runs, your budget, and which keywords or sites your ad shows up on. At no time in history have advertisers had more choice over how their ads are displayed. And the reporting tools are phenomenal. You can see which keywords or websites are driving the best quality traffic, sales or conversions.
Google AdWords is the top online advertising tool
Google’s Advertising tool Google AdWords allows advertisers to target their Google Ads to people who are looking for their product or service. With Google AdWords they can create advertisements and campaigns and easily edit them after judging their success, work to a budget, and then see their Google Ads live online soon after creating them.
- With Google advertising there is no minimum spend.
- It is easy to create campaigns and you can see the results instantly.
- You can get your Google Ads up online quickly if any new developments occur.
- You only pay for clicks on your Google Ads, not for impressions.
- You can set a daily budget.
- And you can stop or pause any campaign when required.
While Google AdWords claims to be self-service the question is why would you try to go it alone? There are so many features and options and ways to optimize that it’s crazy to expect you can outperform a team of professionals who have been managing Google AdWords campaigns every day for over 10 years.
Here at Webrageous we focus on helping advertisers with budgets of at least $2000 per month on AdWords. Our forte is lead generation and we help a lot of attorneys. We have had the best success with pharmaceutical liability attorneys, family law attorneys, bankruptcy attorneys and personal injury attorneys. For more information on how to take advantage of AdWords, call us anytime at 800-645-9521 or fill out our contact form below. Remember we may be able to offer a 60 day risk-free trial.
We also encourage you to watch both the testimonial and results videos below!