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January 23rd, 2012
If you want to make this year the best year ever in PPC advertising, you need to follow through with the New Year’s resolutions in PPC advertising outlined below in this post.
 PPC advertising is all about looking forward, making changes and improving on what you already have achieved, therefore it has a lot to do with New Year’s resolutions. This makes the start of the new year the perfect time to assess where you are and make those all important changes to your PPC advertising campaigns to ensure that success ensues as we drive on into the spring.
PPC Advertising New Year’s Resolution 1: Improve Conversion Rate
Webrageous has four top ways of improving your conversion rate this year and being able to tick off your first PPC advertising new year’s resolution from your list.
Conversion Tip Number One
The first tip is to remove ONE unnecessary web page element from your site as soon as possible. In fact, our PPC advertising experts suggest that you remove a form that really serves little purpose. Read the rest of this entry »
Tags: New Year Resolutions PPC Advertising, New Year Resolutions PPC Google AdWords, New Year Resolutions PPC Management, New Year Resolutions PPC Marketing
Posted in Pay Per Click Tips and Advice, Strategies for Improving PPC Management | No Comments »
January 17th, 2012
The following post highlights five top strategies for getting mobile user to make more conversions. If you have any questions about mobile pay per click advertising or pay per click advertising via Google AdWords in general, contact the pay per click management team at Webrageous directly today.
 For now, take what you can from the following advice and start learning how to make your mobile advertising campaign work for you without delay.
1. The mobile advertising network is growing… you cannot deny it!
This year in the US the number of online sales grew to a record 14.3%. There are a number of advertisers out there who still refuse to even consider mobile advertising campaigns because they don’t see it as a market that is worth the while.
This is the first mistake.
Take mobile advertising seriously and start placing emphasis on your mobile advertising campaign. If you do this, you will instantly see an increase in your mobile user conversions. It is all about developing the right kind of mind set. Read the rest of this entry »
Tags: Mobile User Advertising, Mobile User Conversion Tips, Mobile User Conversions, Mobile User Marketing
Posted in Pay Per Click Tips and Advice, Strategies for Improving PPC Management | No Comments »
December 19th, 2011
How can you improve your PPC advertising campaigns by stepping back, using PPC graph tools and visual reports as a way of seeing the overall picture? Consider the following situation…
 What kind of boss is best? A boss who sits in his or her office all day, crunching numbers and paying attention to no-one, or a boss who spends time walking around the shop floor, seeing what people are doing in action and reviewing the progress of his or her company from an all-round, bird’s eye view perspective?
At Webrageous, we would opt for boss number two.
Sitting in your office, staring at data for hours on end is important in one respect and there are times when all bosses need to sit down with the figures and do some serious in-depth analysis, but it is easy to really lose sight of the big picture when you always work in this work. You cannot see the wood for the trees, as they say, and the same happens to the managers of PPC advertising.
How to improve your PPC advertising campaigns?
If you want to learn how to seriously improve your PPC advertising campaign, you need to learn how to use graph features and visual reporting systems made available to you by the likes of Google AdWords and spend time analyzing your PPC campaigns from a much broader perspective.
Read the rest of this entry »
Tags: Improve PPC Advertising, PPC advertising advice, PPC Advertising Graphs, PPC advertising help, PPC advertising tools, PPC Advertising Visual Reports
Posted in Strategies for Improving PPC Management | No Comments »
December 12th, 2011
If your pay per click advertising campaign generates lots of clicks, but little conversions, the problems might lie in the design and format of your landing pages.
 Follow the landing page improvement tips that Webrageous is happy to share and has listed below as soon as possible and hopefully, with all the right elements in place, you will begin to see your conversions rise and enjoy more benefits from your pay per click advertising in general.
1. Promise to maintain your client’s privacy
This may seem like an obvious point to make, but unless you explicitly state that you are not going to reveal any information that an internet user might share with your company when converting, they might not want to convert.
Internet users, despite ideas to the contrary, are very particular about the private information and feel much more willing to convert if they have been guaranteed complete privacy in terms of the information that they share. Read the rest of this entry »
Tags: Conversion Tips, Get More Conversions, Landing Page Tips
Posted in Pay Per Click Tips and Advice, PPC Management Basics, Strategies for Improving PPC Management | No Comments »
November 28th, 2011
One of the great things about pay per click advertising is the flexibility it offers – you can keep on assessing and making alterations to your budget, key words and advert text and layout until you get the results you want.
 You can also measure results in a lot more detail than in most forms of advertising, which means you really can tailor your advertising and also your website, making informed adjustments to continuously optimise your returns.
What can you measure?
- Which adverts get most clicks
- Which keywords are most popular
- What percentage of clicks convert to purchases
- How long customers spend on your website
- Which pages they visit
What next?
Obviously once you know which adverts and keywords are the most productive, you can focus your campaign around these. But what can you do if your click to purchase ratio still isn’t high enough?
First impressions
The first thing to get right is your landing page. What do customers see when they arrive at your site? Continuity is vital here. Remember, they’ve entered those particular keywords and clicked on that particular advert for a reason. If what they see doesn’t immediately match up with these two things, they’re unlikely to stick around. Read the rest of this entry »
Tags: pay per click advertising, pay per click profits
Posted in Pay Per Click Tips and Advice, Strategies for Improving PPC Management | No Comments »
November 23rd, 2011
It is an unfortunate fact that click fraud continues to impose on the returns of advertisers using pay per click. While it is not as massive a problem as recent media hype has suggested, there is no denying that there are some pay per click advertisers who continue to deal with fraudulent clicks.
Why does pay per click fraud happen?
 Pay per click fraud can happen for a number of reasons. It might be that publishers click on your company’s advertisements in order to boost their profit. These fraudulent clicks could be a result of malicious intent or someone trying to boost your numbers.
Click fraud could also be a result of a competitor wanting to stop your pay per click campaigns from performing well so they decide to click on your advertisement in order to increase your spend, making it less affordable for you. As pay per click advertising is very competitive, with many advertisers fighting for the best positions for a particular keyword phrase, unfortunately this does continue to happen. Read the rest of this entry »
Tags: How to Stop Click Fraud, Pay Per Click Fraud, pay per click management, Stop Click Fraud, Stopping Click Fraud, Stopping Fraudulent Clicks
Posted in Pay Per Click Tips and Advice, Strategies for Improving PPC Management | No Comments »
November 14th, 2011
Even if you are managing the pay per click campaigns of a huge organization where money is not an issue, pay per click advertising will reach a cap.
 In order to generate further leads for your client, you are going to have to do more than simply throw more money at the campaign and bid for the highest spot on the SERP.
True lead generation that builds and builds and builds over time is a wonderful mixture of a number of different elements and we suggest that you try a few of the ideas that we have put together for you here below as a starting point:
Use search campaigns to dominate the longer and less expensive keywords
Long tail keywords might not draw in reams and reams of traffic because the search query is far more specific. However, any kind of lead generation helps.
On the up-side, if someone is typing in a very specific long-tail keyword it is likely that they know what they are looking for and are perhaps more liable to convert too. Therefore, these kinds of keywords should not be overlooked at any time. Read the rest of this entry »
Tags: Increasing Advertising Campaign Leads, Increasing Leads, Increasing Online Advertising Leads, Increasing Online Leads
Posted in online marketing, Strategies for Improving PPC Management | No Comments »
November 10th, 2011
How does one improve paid search marketing? How does one take an average or failing paid search marketing campaign onwards and upwards to success?
 The key lies in focusing on user intent and using this knowledge / analysis to make better informed decisions about keywords and online content.
Have you ever considered the fact that there are, more or less, three types of internet user in terms of intent:
1. The navigator
2. The investigator
3. The buyer
The first thing that we must understand if we are to learn how to improve search marketing success is to know exactly what we mean by navigator, investigator and buyer. If we understand the nature of intent adopted by these three internet user types, we can better choose keywords and create content designed to give them what they need and improve the effects of our search marketing campaigns for good.
So… Read the rest of this entry »
Tags: Improve Paid Online marketing, Improve Search Marketing, Search Marketing Strategies, Search Marketing Tips
Posted in Pay Per Click Tips and Advice, Strategies for Improving PPC Management | No Comments »
November 1st, 2011
In the swinging sixties it was all about being “groovy baby” and achieving results through peace and harmony.
 In a way, this is what a pay per click management consultant is able to do for advertisers’ campaigns. They are able to find a solution to your advertising needs without using force but by perfectly harmonizing a campaign so that all the aspects work together.
The thing about pay per click management is it is not about doing over the competition or cheating. There is no need for sneaky advertising tricks. A good pay per click management consultant does it all by the books. Read the rest of this entry »
Tags: Google AdWords Management Consultant, Pay Per Click Management Consultant, PPC Management Consultant
Posted in Pay Per Click Tips and Advice, PPC Management Basics, Strategies for Improving PPC Management | No Comments »
October 24th, 2011
Are you sick and tired of reading about what pay per click management companies can do for you if you need to outsource your pay per click campaigns? Are you more interested in calling the shots yourself and building your own kind of pay per click management service?
If this is the case, contact the pay per click management experts at Webrageous and build the kind of pay per click management program that you want piece by piece directly with our pay per click management team today.
 Our years of pay per click management experience has taught us that what pay per click advertisers really need from a pay per click management company at present is a specialist program designed to help them with their pay per click campaigns in the exact way which is necessary to them and their business.
Pay per click management should be custom-made and Webrageous is a pay per click management company which can offer customised pay per click campaign help for any client at any time.
What kind of pay per click campaign help do you need?
For example, maybe you are looking for someone to help you like a pay per click management consultant. Maybe what you need is a pay per click management expert on hand at all times so that you can consult them about any issue, whilst remaining in control of your pay per click management campaigns at the base level. Read the rest of this entry »
Tags: Help Pay Per Click Advertising, Help Pay Per Click Campaigns, Help Pay Per Click Management, Help Pay Per Click Marketing
Posted in Pay Per Click Tips and Advice, Strategies for Improving PPC Management | No Comments »
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