May 7th, 2013
This year, Google AdWords continues to change the game in the world of paid search marketing through its competitive keyword tools, Enhanced Mobile Ad Campaign and Remarketing, thus making it the best PPC advertising network in the US.
Competitive Keyword Tools
Google AdWords’ research tools pull up keywords with a higher rate of clickability or marketability for campaigns compared to any other PPC tools, as highlighted in the infographic presented by Dr. Pete.
Dr. Pete and his team collected data from 10,000 page one Google SERPs via Google.com both for typical business hours on a particular day and random hours on random days. They turned off the personalization and saw to it that crawlers were logged-out from Chrome browser. They retrieved 500 keywords in 20 different categories through AdWord’s keyword tools and generated the following results: Read the rest of this entry »
May 6th, 2013
According to xAD 2012 year-in-review report almost 95% of advertisers are now using location targeting with their advertisements. The year-in-review presented interesting statistics as follows:
Place-based targeting was the most popular form of audience targeting, leveraged in 67% of campaigns.
Only 20% of advertisers use behavioral targeting although it grew 212% between Q1 and Q4, faster than any other form.
Advertisers’ use of standard geo-targeting (zip, city, DMA) dropped from 64% in Q1 to just 13% in Q4.
Advertisers using geo-fencing and geo-specific behavior targeting tripled from 27% to 81%.
Google AdWords is very much aware of these changes with the user behavior and the need for advertisers to have more options when designing local-mobile campaigns. With this, Google launched its AdWords Enhanced Campaigns. Read the rest of this entry »
May 3rd, 2013
The PPC Manager can improve his or her keyword bidding techniques through these 7 simple ways:
Pay attention to the users’ queries and bid consequently.
PPC Managers should know when to increase or decrease bids on a particular keyword or ad group to improve their keyword bidding techniques. The Search Query Performance Tool can be really helpful in deciding whether to higher or lower the keyword bids. Paying attention to what the searchers are actually typing aids PPC Managers to choose the perfect keywords they should bid on.
PPC Managers should base his or her decision to bid on freshly retrieved data and this means retrieving words to be use as keywords from actual traffic and actual conversions. The best tip to keep in mind is that searchers’ queries should control the keywords to be bid on rather than bidding blindly on keywords in the hopes that these keywords will drive customers to the site. Read the rest of this entry »
April 30th, 2013
Quality Score, as we all know by now, is determined by the relevance of your advertisements, keywords and landing page. Quality Score is Google’s way of recognizing, that indeed, your advertisements, keywords and landing pages serve their purpose of being useful to those searching online.
As a way of review, Google calculates your Quality Score through the following ways:
Your keywords’ click-through–rate which shows the frequency by which your keywords encouraged users to click on your advertisements
Your display URL’s past click-through-rate which shows the frequency of clicks already matched to your URL
Your account history which shows the overall click-through-rate of your advertisements and keywords
Your landing page’s relevance, meaning how user-friendly your page is
Your keyword relevance in relation to your advertisements
Your keyword relevance in relation to what the searchers are actually looking for
Your account’s geographic performance
Your advertisment’s performance on a site
Your advertisement’s performance on desktops, mobile devices and tablets
Read the rest of this entry »
April 29th, 2013
The market industry evolves constantly. Marketing strategy, to be effective, needs to keep up with the demands of marketing channels that are being discovered from time to time. This is very true with the pay-per-click industry.
As paid search campaign advertisements expand, the challenge of successfully managing numerous accounts surrounds the PPC Manager. To cope with the fast change, Google AdWords managers explore automated bid optimization platforms in order to improve their keyword bidding techniques.
With the majority of PPC managers and marketers alike shifting towards automated bid platforms, Google is making further improvements via the introduction of its Performance Bidding Suite. Google defines the performance Bidding Suite as a tool that allows a marketer to “easily define and optimize to his precise business objectives, and express a unique bid goal for every conversion type. It also offers the option to integrate data, and have this data expressed in bid decisions to ensure that the entirety of your business is usable for bid optimization consideration.” Read the rest of this entry »
April 6th, 2013
Google Adwords technology offers advertisers the unique opportunity to “remarket” or continue to target individuals who have already visited their website. Skillful remarketing can help your PPC campaign generate more conversions in a number of ways.
In the world of Pay Per Click, impressions (or views of your advertisements) are the foundation of any successful conversion rate. Remarketing is an excellent strategy to increase conversions through repeatedly displaying advertisements to someone who demonstrated interest by visiting your website.
The remarketing feature gives you the power to further connect with an individual who, for whatever reason, did not complete a purchase. Remarketing helps you to share special offers and other relevant advertisements even when they have turned to other websites on the Google Display Network. Potentially, you can even remarket to prospective clients while they browse the website of your stiffest competition (granted they are members of the Google Display Network).
A skillful Pay Per Click advertising expert will create a special series of advertisements just for remarketing campaigns. Quite often they include compelling offers and further encouragement to go back to his or her website and make a purchase.
Read the connecting article about ppc remarketing strategies for more information and advice about running a remarketing campaign before you actually go to launch.
April 5th, 2013
‘Optimize your website’ seems to be the top catch phrase for Pay Per Click (PPC) advertisers everywhere. Everyone wants to know how to create the most Google-friendly website that will reward them with higher PageRank and Quality Scores. This, many hope, will lead to lower costs per click and dominance of the Search Engine Results Pages.
Here are three PPC marketing adjustments you can make to your website to increase your Quality Score and get in Google’s good graces.
April 5th, 2013
When deciding what kind of Pay Per Click (PPC) campaign is best for your business, whether local or national, it’s critical that you analyze your target audience. Where are your customers coming from? What is the best platform that will enable you to engage them? Is it best to advertise at the district, state or regional level?
Local and national campaigns give paid search experts the room to make these decisions. Local campaigns offer advertisers the option of showing their advertisements in a narrower geographic area, such as a city.
Where these advertisements are shown is fully determined by the advertisers. National campaigns are PPC campaigns that are shown across the country. These campaigns do not target specific states or regions. Find out more about the differences between local and national pay per click campaigns by reading the article, Important Differences between Local and National PPC Campaigns, on the Webrageous website.
April 3rd, 2013
Creating a multilingual Pay Per Click (PPC) advertising campaign can allow your business to enter new and profitable markets.
However, there are many critical issues to keep in mind when you make the linguistic jump. Read about the top five things to avoid when aiming to run an effective multilingual PPC campaign in the connecting article, 5 Common Errors found in Foreign Language PPC Campaigns, on the Webrageous website.
March 25th, 2013
The journey into paid search advertising or bidding on display networks can be a little frustrating to many new AdWords users. Beginners keen on making progress in their advertising should focus on several key areas in PPC campaign development.
Below are four tips to help even the most inexperienced PPC advertisers optimize their accounts.
Optimize advertisement text
Though PPC campaigns on the Display Network can also include video and image advertisements, it is the accompanying text that contains the call to action. PPC advertisements should be crafted in a creative way that drives the user towards your website. The words used should be attractive to your ideal customers and unappealing to everyone else. Including prices or descriptive words such as “affordable or premium” can give your audience an idea of whether or not the product or service is suitable for them. This is a fine art, so start practicing your pitch. Read the rest of this entry »