4 Ways to Keep Your Google AdWords Display & Retargeting Campaigns from Turning Into a Disaster

Retargeting and display campaigns in general can be highly effective methods for filling your funnel and finding qualified customers. According to one study, retargeting campaigns can boost conversion rates by as much as 147%. However, display and retargeting campaigns do have the potential to backfire if you aren’t careful. At best, retargeting campaigns can have the highest ROI of any of your paid search campaigns, and at worst, poorly placed ads can offend your audience and be a PR nightmare. Here are a few steps you can take to ensure that your Display campaigns stay focused on the right audience for your business. One of the best things you can do to prevent ads from showing up next to a newspaper article about the next massacre you might want to add the negative keywords for Display.

One of the biggest things you want to prevent is your ad from showing up in places like this:

4 Ways to Keep Your Google AdWords Display & Retargeting Campaigns from Turning Into a Disaster

 

or even worse….showing up here

4 Ways to Keep Your Google AdWords Display & Retargeting Campaigns from Turning Into a Disaster

any questions? I didn’t think so!

Develop a Strong Negative Keyword List

You need to make sure that you minimize the instances where ads will be served in inappropriate circumstances. AdWords lets users compile negative keyword lists, which inform the AdWords algorithm about which search terms you do not want to have your ads served for. Keep in mind that including too many negative keywords can limit the reach of your ads and prevent people from seeing them, so building your negative keyword list should be done carefully.

We’ve compiled a list of common negative keywords below that every advertiser should be sure to add to their negative keywords list for retargeting/display campaigns.We can’t guarantee it will prevent your ad from showing in the every inappropriate circumstance but we can promise that it will help.

Our Checklist of Negative Keywords for Retargeting/Display Campaigns

  • death
  • obituary
  • terrorism
  • suicide
  • death
  • earthquake
  • tsunami
  • homicide
  • rape
  • war
  • bomb
  • murder
  • abuse
  • abused
  • accident
  • arrest
  • arrested
  • arson
  • assault
  • attack
  • avalanche
  • bomber
  • bombing
  • brutal
  • burglary
  • cancer
  • crash
  • crime
  • criminal
  • dead
  • deadly
  • die
  • dies
  • disease
  • drowned
  • drowning
  • drug
  • drugs
  • drunk
  • electrocution
  • extortion
  • fire
  • flood
  • floods
  • fraud
  • hurricane
  • ISIS
  • ISIL
  • Islamic State
  • kidnapped
  • kill
  • killed
  • killing
  • kills
  • massacre
  • manslaughter
  • molest
  • molestation
  • molester
  • molesting
  • murderer
  • pedophile
  • pedophilia
  • pimp
  • pimps
  • porn
  • pornography
  • possession
  • predator
  • predators
  • prostitute
  • prostitution
  • robbery
  • sex
  • shooting
  • shoplift
  • shoplifting
  • shot
  • solicitation
  • stroke
  • terrorist
  • theft
  • tornado
  • trafficking
  • tragedy
  • violence
  • violent
  • wreck
  • gun
  • weapon

Negative Keywords for Search Campaigns

And while we’re on the topic of negative keywords here is a negative keyword list you can use for your search campaigns also. It’s a good idea to review this and make sure this negative keyword list is appropriate for your circumstances.

4 Ways to Keep Your Google AdWords Display & Retargeting Campaigns from Turning Into a Disaster

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    youtube 

    If you use anything other than exact match then your ads may show up when someone is searching for a competitor attorney in your area. If you are not aware that this may be happening just check the search terms in your Google Ads account. According to feedback from many of our clients, these leads aren’t very good. Below is a list of several thousand common first and last names which you can add as negative broad match keywords to your campaigns. Just remember to remove your first and last name and the first and last name of anyone who works for you in your office. Because you want to show up when people search for your employees and partners. We hope you find this helpful! Please reach out to us if you need full-service Google Ads management. While you are adding to your list of negative keywords you might want to check out this article which has more negative keywords to add to your campaigns.

    Aaron
    ABBOTT
    Abigail
    ACEVEDO
    ACOSTA
    Adam
    ADAMS
    ADKINS
    AGUILAR
    AGUIRRE
    Alan
    Albert
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    Jerry
    Jesse
    Jessica
    JIMENEZ
    Joan
    Joe
    John
    Johnny
    JOHNS
    JOHNSON
    JOHNSTON
    Jonathan
    JONES
    Jordan
    JORDAN
    Jose
    Joseph
    JOSEPH
    Joshua
    Joyce
    JOYCE
    JOYNER
    Juan
    JUAREZ
    Judith
    Judy
    Julia
    Julie
    JUSTICE
    Justin
    KANE
    Karen
    Katherine
    Kathleen
    Kathryn
    KAUFMAN
    Kayla
    Keith
    KEITH
    KELLER
    KELLEY
    Kelly
    KELLY
    KEMP
    KENNEDY
    Kenneth
    KENT
    KERR
    Kevin
    KEY
    KIDD
    KIM
    Kimberly
    KING
    KINNEY
    KIRBY
    KIRK
    KIRKLAND
    KLEIN
    KLINE
    KNAPP
    KNIGHT
    KNOWLES
    KNOX
    KOCH
    KRAMER
    Kyle
    LAMB
    LAMBERT
    LANCASTER
    LANDRY
    LANE
    LANG
    LANGLEY
    LARA
    Larry
    LARSEN
    LARSON
    Laura
    Lauren
    Lawrence
    LAWRENCE
    LAWSON
    LE
    LEACH
    LEBLANC
    LEE
    LEON
    LEONARD
    LESTER
    LEVINE
    LEVY
    LEWIS
    Linda
    LINDSAY
    LINDSEY
    Lisa
    LITTLE
    LIVINGSTON
    LLOYD
    Logan
    LOGAN
    LONG
    LOPEZ
    LOTT
    Louis
    LOVE
    LOWE
    LOWERY
    LUCAS
    LUNA
    LYNCH
    LYNN
    LYONS
    MACDONALD
    MACIAS
    MACK
    MADDEN
    MADDOX
    Madison
    MALDONADO
    MALONE
    MANN
    MANNING
    Margaret
    Maria
    Marie
    Marilyn
    Mark
    MARKS
    MARQUEZ
    MARSH
    MARSHALL
    Martha
    MARTIN
    MARTINEZ
    Mary
    MASON
    MASSEY
    MATHEWS
    MATHIS
    Matthew
    MATTHEWS
    MAXWELL
    MAY
    MAYER
    MAYNARD
    MAYO
    MAYS
    MCBRIDE
    MCCALL
    MCCARTHY
    MCCARTY
    MCCLAIN
    MCCLURE
    MCCONNELL
    MCCORMICK
    MCCOY
    MCCRAY
    MCCULLOUGH
    MCDANIEL
    MCDONALD
    MCDOWELL
    MCFADDEN
    MCFARLAND
    MCGEE
    MCGOWAN
    MCGUIRE
    MCINTOSH
    MCINTYRE
    MCKAY
    MCKEE
    MCKENZIE
    MCKINNEY
    MCKNIGHT
    MCLAUGHLIN
    MCLEAN
    MCLEOD
    MCMAHON
    MCMILLAN
    MCNEIL
    MCPHERSON
    MEADOWS
    MEDINA
    Megan
    MEJIA
    MELENDEZ
    Melissa
    MELTON
    MENDEZ
    MENDOZA
    MERCADO
    MERCER
    MERRILL
    MERRITT
    MEYER
    MEYERS
    Michael
    MICHAEL
    Michelle
    MIDDLETON
    MILES
    MILLER
    MILLS
    MIRANDA
    MITCHELL
    MOLINA
    MONROE
    MONTGOMERY
    MONTOYA
    MOODY
    MOON
    MOONEY
    MOORE
    MORALES
    MORAN
    MORENO
    MORGAN
    MORIN
    MORRIS
    MORRISON
    MORROW
    MORSE
    MORTON
    MOSES
    MOSLEY
    MOSS
    MUELLER
    MULLEN
    MULLINS
    MUNOZ
    MURPHY
    MURRAY
    MYERS
    Nancy
    NASH
    Natalie
    Nathan
    NAVARRO
    NEAL
    NELSON
    NEWMAN
    NEWTON
    NGUYEN
    Nicholas
    NICHOLS
    NICHOLSON
    Nicole
    NIELSEN
    NIEVES
    NIXON
    Noah
    NOBLE
    NOEL
    NOLAN
    NORMAN
    NORRIS
    NORTON
    NUNEZ
    OBRIEN
    OCHOA
    OCONNOR
    ODOM
    ODONNELL
    OLIVER
    Olivia
    OLSEN
    OLSON
    ONEAL
    ONEIL
    ONEILL
    ORR
    ORTEGA
    ORTIZ
    OSBORN
    OSBORNE
    OWEN
    OWENS
    PACE
    PACHECO
    PADILLA
    PAGE
    PALMER
    Pamela
    PARK
    PARKER
    PARKS
    PARRISH
    PARSONS
    PATE
    PATEL
    Patricia
    Patrick
    PATRICK
    PATTERSON
    PATTON
    Paul
    PAUL
    PAYNE
    PEARSON
    PECK
    PENA
    PENNINGTON
    PEREZ
    PERKINS
    PERRY
    Peter
    PETERS
    PETERSEN
    PETERSON
    PETTY
    PHELPS
    Philip
    PHILLIPS
    PICKETT
    PIERCE
    PITTMAN
    PITTS
    POLLARD
    POOLE
    POPE
    PORTER
    POTTER
    POTTS
    POWELL
    POWERS
    PRATT
    PRESTON
    PRICE
    PRINCE
    PRUITT
    PUCKETT
    PUGH
    QUINN
    Rachel
    Ralph
    RAMIREZ
    RAMOS
    RAMSEY
    RANDALL
    RANDOLPH
    Randy
    RASMUSSEN
    RATLIFF
    RAY
    Raymond
    RAYMOND
    Rebecca
    REED
    REESE
    REEVES
    REID
    REILLY
    REYES
    REYNOLDS
    RHODES
    RICE
    RICH
    Richard
    RICHARD
    RICHARDS
    RICHARDSON
    RICHMOND
    RIDDLE
    RIGGS
    RILEY
    RIOS
    RIVAS
    RIVERA
    RIVERS
    ROACH
    ROBBINS
    ROBERSON
    Robert
    ROBERTS
    ROBERTSON
    ROBINSON
    ROBLES
    ROCHA
    RODGERS
    RODRIGUEZ
    RODRIQUEZ
    Roger
    ROGERS
    ROJAS
    ROLLINS
    ROMAN
    ROMERO
    Ronald
    ROSA
    ROSALES
    ROSARIO
    Rose
    ROSE
    ROSS
    ROTH
    ROWE
    ROWLAND
    Roy
    ROY
    RUIZ
    RUSH
    Russell
    RUSSELL
    RUSSO
    Ruth
    RUTLEDGE
    Ryan
    RYAN
    SALAS
    SALAZAR
    SALINAS
    Samantha
    SAMPSON
    Samuel
    SANCHEZ
    SANDERS
    SANDOVAL
    Sandra
    SANFORD
    SANTANA
    SANTIAGO
    SANTOS
    Sara
    Sarah
    SARGENT
    SAUNDERS
    SAVAGE
    SAWYER
    SCHMIDT
    SCHNEIDER
    SCHROEDER
    SCHULTZ
    SCHWARTZ
    Scott
    SCOTT
    Sean
    SEARS
    SELLERS
    SERRANO
    SEXTON
    SHAFFER
    SHANNON
    Sharon
    SHARP
    SHARPE
    SHAW
    SHELTON
    SHEPARD
    SHEPHERD
    SHEPPARD
    SHERMAN
    SHIELDS
    Shirley
    SHORT
    SILVA
    SIMMONS
    SIMON
    SIMPSON
    SIMS
    SINGLETON
    SKINNER
    SLATER
    SLOAN
    SMALL
    SMITH
    SNIDER
    SNOW
    SNYDER
    SOLIS
    SOLOMON
    Sophia
    SOSA
    SOTO
    SPARKS
    SPEARS
    SPENCE
    SPENCER
    STAFFORD
    STANLEY
    STANTON
    STARK
    STEELE
    STEIN
    Stephanie
    Stephen
    STEPHENS
    STEPHENSON
    Steven
    STEVENS
    STEVENSON
    STEWART
    STOKES
    STONE
    STOUT
    STRICKLAND
    STRONG
    STUART
    SUAREZ
    SULLIVAN
    SUMMERS
    Susan
    SUTTON
    SWANSON
    SWEENEY
    SWEET
    SYKES
    TALLEY
    TANNER
    TATE
    TAYLOR
    Teresa
    TERRELL
    Terry
    TERRY
    Theresa
    Thomas
    THOMAS
    THOMPSON
    THORNTON
    TILLMAN
    Timothy
    TODD
    TORRES
    TOWNSEND
    TRAN
    TRAVIS
    TREVINO
    TRUJILLO
    TUCKER
    TURNER
    Tyler
    TYLER
    TYSON
    UNDERWOOD
    VALDEZ
    VALENCIA
    VALENTINE
    VALENZUELA
    VANCE
    VANG
    VARGAS
    VASQUEZ
    VAUGHAN
    VAUGHN
    VAZQUEZ
    VEGA
    VELASQUEZ
    VELAZQUEZ
    VELEZ
    Victoria
    VILLARREAL
    Vincent
    VINCENT
    VINSON
    Virginia
    WADE
    WAGNER
    WALKER
    WALL
    WALLACE
    WALLER
    WALLS
    WALSH
    Walter
    WALTER
    WALTERS
    WALTON
    WARD
    WARE
    WARNER
    WARREN
    WASHINGTON
    WATERS
    WATKINS
    WATSON
    WATTS
    Wayne
    WEAVER
    WEBB
    WEBER
    WEBSTER
    WEEKS
    WEISS
    WELCH
    WELLS
    WEST
    WHEELER
    WHITAKER
    WHITE
    WHITEHEAD
    WHITFIELD
    WHITLEY
    WHITNEY
    WIGGINS
    WILCOX
    WILDER
    WILEY
    WILKERSON
    WILKINS
    WILKINSON
    William
    WILLIAM
    WILLIAMS
    WILLIAMSON
    Willie
    WILLIS
    WILSON
    WINTERS
    WISE
    WITT
    WOLF
    WOLFE
    WONG
    WOOD
    WOODARD
    WOODS
    WOODWARD
    WOOTEN
    WORKMAN
    WRIGHT
    WYATT
    WYNN
    YANG
    YATES
    YORK
    YOUNG
    Zachary
    ZAMORA
    ZIMMERMAN
    Liam
    Noah
    William
    James
    Logan
    Benjamin
    Mason
    Elijah
    Oliver
    Jacob
    Lucas
    Michael
    Alexander
    Ethan
    Daniel
    Matthew
    Aiden
    Henry
    Joseph
    Jackson
    Samuel
    Sebastian
    David
    Carter
    Wyatt
    Jayden
    John
    Owen
    Dylan
    Luke
    Gabriel
    Anthony
    Isaac
    Grayson
    Jack
    Julian
    Levi
    Christopher
    Joshua
    Andrew
    Lincoln
    Mateo
    Ryan
    Jaxon
    Nathan
    Aaron
    Isaiah
    Thomas
    Charles
    Caleb
    Josiah
    Christian
    Hunter
    Eli
    Jonathan
    Connor
    Landon
    Adrian
    Asher
    Cameron
    Leo
    Theodore
    Jeremiah
    Hudson
    Robert
    Easton
    Nolan
    Nicholas
    Ezra
    Colton
    Angel
    Brayden
    Jordan
    Dominic
    Austin
    Ian
    Adam
    Elias
    Jaxson
    Greyson
    Jose
    Ezekiel
    Carson
    Evan
    Maverick
    Bryson
    Jace
    Cooper
    Xavier
    Parker
    Roman
    Jason
    Santiago
    Chase
    Sawyer
    Gavin
    Leonardo
    Kayden
    Ayden
    Jameson
    Kevin
    Bentley
    Zachary
    Everett
    Axel
    Tyler
    Micah
    Vincent
    Weston
    Miles
    Wesley
    Nathaniel
    Harrison
    Brandon
    Cole
    Declan
    Luis
    Braxton
    Damian
    Silas
    Tristan
    Ryder
    Bennett
    George
    Emmett
    Justin
    Kai
    Max
    Diego
    Luca
    Ryker
    Carlos
    Maxwell
    Kingston
    Ivan
    Maddox
    Juan
    Ashton
    Jayce
    Rowan
    Kaiden
    Giovanni
    Eric
    Jesus
    Calvin
    Abel
    King
    Camden
    Amir
    Blake
    Alex
    Brody
    Malachi
    Emmanuel
    Jonah
    Beau
    Jude
    Antonio
    Alan
    Elliott
    Elliot
    Waylon
    Xander
    Timothy
    Victor
    Bryce
    Finn
    Brantley
    Edward
    Abraham
    Patrick
    Grant
    Karter
    Hayden
    Richard
    Miguel
    Joel
    Gael
    Tucker
    Rhett
    Avery
    Steven
    Graham
    Kaleb
    Jasper
    Jesse
    Matteo
    Dean
    Zayden
    Preston
    August
    Oscar
    Jeremy
    Alejandro
    Marcus
    Dawson
    Lorenzo
    Messiah
    Zion
    Maximus
    River
    Zane
    Mark
    Brooks
    Nicolas
    Paxton
    Judah
    Emiliano
    Kaden
    Bryan
    Kyle
    Myles
    Peter
    Charlie
    Kyrie
    Thiago
    Brian
    Kenneth
    Andres
    Lukas
    Aidan
    Jax
    Caden
    Milo
    Paul
    Beckett
    Brady
    Colin
    Omar
    Bradley
    Javier
    Knox
    Jaden
    Barrett
    Israel
    Matias
    Jorge
    Zander
    Derek
    Josue
    Cayden
    Holden
    Griffin
    Arthur
    Leon
    Felix
    Remington
    Jake
    Killian
    Clayton
    Sean
    Adriel
    Riley
    Archer
    Legend
    Erick
    Enzo
    Corbin
    Francisco
    Dallas
    Emilio
    Gunner
    Simon
    Andre
    Walter
    Damien
    Chance
    Phoenix
    Colt
    Tanner
    Stephen
    Kameron
    Tobias
    Manuel
    Amari
    Emerson
    Louis
    Cody
    Finley
    Iker
    Martin
    Rafael
    Nash
    Beckham
    Cash
    Karson
    Rylan
    Reid
    Theo
    Ace
    Eduardo
    Spencer
    Raymond
    Maximiliano
    Anderson
    Ronan
    Lane
    Cristian
    Titus
    Travis
    Jett
    Ricardo
    Bodhi
    Gideon
    Jaiden
    Fernando
    Mario
    Conor
    Keegan
    Ali
    Cesar
    Ellis
    Jayceon
    Walker
    Cohen
    Arlo
    Hector
    Dante
    Kyler
    Garrett
    Donovan
    Seth
    Jeffrey
    Tyson
    Jase
    Desmond
    Caiden
    Gage
    Atlas
    Major
    Devin
    Edwin
    Angelo
    Orion
    Conner
    Julius
    Marco
    Jensen
    Daxton
    Peyton
    Zayn
    Collin
    Jaylen
    Dakota
    Prince
    Johnny
    Kayson
    Cruz
    Hendrix
    Atticus
    Troy
    Kane
    Edgar
    Sergio
    Kash
    Marshall
    Johnathan
    Romeo
    Shane
    Warren
    Joaquin
    Wade
    Leonel
    Trevor
    Dominick
    Muhammad
    Erik
    Odin
    Quinn
    Jaxton
    Dalton
    Nehemiah
    Frank
    Grady
    Gregory
    Andy
    Solomon
    Malik
    Rory
    Clark
    Reed
    Harvey
    Zayne
    Jay
    Jared
    Noel
    Shawn
    Fabian
    Ibrahim
    Adonis
    Ismael
    Pedro
    Leland
    Malakai
    Malcolm
    Alexis
    Kason
    Porter
    Sullivan
    Raiden
    Allen
    Ari
    Russell
    Princeton
    Winston
    Kendrick
    Roberto
    Lennox
    Hayes
    Finnegan
    Nasir
    Kade
    Nico
    Emanuel
    Landen
    Moises
    Ruben
    Hugo
    Abram
    Adan
    Khalil
    Zaiden
    Augustus
    Marcos
    Philip
    Phillip
    Cyrus
    Esteban
    Braylen
    Albert
    Bruce
    Kamden
    Lawson
    Jamison
    Sterling
    Damon
    Gunnar
    Kyson
    Luka
    Franklin
    Ezequiel
    Pablo
    Derrick
    Zachariah
    Cade
    Jonas
    Dexter
    Kolton
    Remy
    Hank
    Tate
    Trenton
    Kian
    Drew
    Mohamed
    Dax
    Rocco
    Bowen
    Mathias
    Ronald
    Francis
    Matthias
    Milan
    Maximilian
    Royce
    Skyler
    Corey
    Kasen
    Drake
    Gerardo
    Jayson
    Sage
    Braylon
    Benson
    Moses
    Alijah
    Rhys
    Otto
    Oakley
    Armando
    Jaime
    Nixon
    Saul
    Scott
    Brycen
    Ariel
    Enrique
    Donald
    Chandler
    Asa
    Eden
    Davis
    Keith
    Frederick
    Rowen
    Lawrence
    Leonidas
    Aden
    Julio
    Darius
    Johan
    Deacon
    Cason
    Danny
    Nikolai
    Taylor
    Alec
    Royal
    Armani
    Kieran
    Luciano
    Omari
    Rodrigo
    Arjun
    Ahmed
    Brendan
    Cullen
    Raul
    Raphael
    Ronin
    Brock
    Pierce
    Alonzo
    Casey
    Dillon
    Uriel
    Dustin
    Gianni
    Roland
    Landyn
    Kobe
    Dorian
    Emmitt
    Ryland
    Apollo
    Aarav
    Roy
    Duke
    Quentin
    Sam
    Lewis
    Tony
    Uriah
    Dennis
    Moshe
    Isaias
    Braden
    Quinton
    Cannon
    Ayaan
    Mathew
    Kellan
    Niko
    Edison
    Izaiah
    Jerry
    Gustavo
    Jamari
    Marvin
    Mauricio
    Ahmad
    Mohammad
    Justice
    Trey
    Elian
    Mohammed
    Sincere
    Yusuf
    Arturo
    Callen
    Rayan
    Keaton
    Wilder
    Mekhi
    Memphis
    Cayson
    Conrad
    Kaison
    Kyree
    Soren
    Colby
    Bryant
    Lucian
    Alfredo
    Cassius
    Marcelo
    Nikolas
    Brennan
    Darren
    Jasiah
    Jimmy
    Lionel
    Reece
    Ty
    Chris
    Forrest
    Korbin
    Tatum
    Jalen
    Santino
    Case
    Leonard
    Alvin
    Issac
    Bo
    Quincy
    Mack
    Samson
    Rex
    Alberto
    Callum
    Curtis
    Hezekiah
    Finnley
    Briggs
    Kamari
    Zeke
    Raylan
    Neil
    Titan
    Julien
    Kellen
    Devon
    Kylan
    Roger
    Axton
    Carl
    Douglas
    Larry
    Crosby
    Fletcher
    Makai
    Nelson
    Hamza
    Lance
    Alden
    Gary
    Wilson
    Alessandro
    Ares
    Kashton
    Bruno
    Jakob
    Stetson
    Zain
    Cairo
    Nathanael
    Byron
    Harry
    Harley
    Mitchell
    Maurice
    Orlando
    Kingsley
    Kaysen
    Sylas
    Trent
    Ramon
    Boston
    Lucca
    Noe
    Jagger
    Reyansh
    Vihaan
    Randy
    Thaddeus
    Lennon
    Kannon
    Kohen
    Tristen
    Valentino
    Maxton
    Salvador
    Abdiel
    Langston
    Rohan
    Kristopher
    Yosef
    Rayden
    Lee
    Callan
    Tripp
    Deandre
    Joe
    Morgan
    Dariel
    Colten
    Reese
    Jedidiah
    Ricky
    Bronson
    Terry
    Eddie
    Jefferson
    Lachlan
    Layne
    Clay
    Madden
    Jamir
    Tomas
    Kareem
    Stanley
    Brayan
    Amos
    Kase
    Kristian
    Clyde
    Ernesto
    Tommy
    Casen
    Ford
    Crew
    Braydon
    Brecken
    Hassan
    Axl
    Boone
    Leandro
    Samir
    Jaziel
    Magnus
    Abdullah
    Yousef
    Branson
    Jadiel
    Jaxen
    Layton
    Franco
    Ben
    Grey
    Kelvin
    Chaim
    Demetrius
    Blaine
    Ridge
    Colson
    Melvin
    Anakin
    Aryan
    Lochlan
    Jon
    Canaan
    Dash
    Zechariah
    Alonso
    Otis
    Zaire
    Marcel
    Brett
    Stefan
    Aldo
    Jeffery
    Baylor
    Talon
    Dominik
    Flynn
    Carmelo
    Dane
    Jamal
    Kole
    Enoch
    Graysen
    Kye
    Vicente
    Fisher
    Ray
    Fox
    Jamie
    Rey
    Zaid
    Allan
    Emery
    Gannon
    Joziah
    Rodney
    Juelz
    Sonny
    Terrance
    Zyaire
    Augustine
    Cory
    Felipe
    Aron
    Jacoby
    Harlan
    Marc
    Bobby
    Joey
    Anson
    Huxley
    Marlon
    Anders
    Guillermo
    Payton
    Castiel
    Damari
    Shepherd
    Azariah
    Harold
    Harper
    Henrik
    Houston
    Kairo
    Willie
    Elisha
    Ameer
    Emory
    Skylar
    Sutton
    Alfonso
    Brentley
    Toby
    Blaze
    Eugene
    Shiloh
    Wayne
    Darian
    Gordon
    London
    Bodie
    Jordy
    Jermaine
    Denver
    Gerald
    Merrick
    Musa
    Vincenzo
    Kody
    Yahir
    Brodie
    Trace
    Darwin
    Tadeo
    Bentlee
    Billy
    Hugh
    Reginald
    Vance
    Westin
    Cain
    Arian
    Dayton
    Javion
    Terrence
    Brysen
    Jaxxon
    Thatcher
    Landry
    Rene
    Westley
    Miller
    Alvaro
    Cristiano
    Eliseo
    Ephraim
    Adrien
    Jerome
    Khalid
    Aydin
    Mayson
    Alfred
    Duncan
    Junior
    Kendall
    Zavier
    Koda
    Maison
    Caspian
    Maxim
    Kace
    Zackary
    Rudy
    Coleman
    Keagan
    Kolten
    Maximo
    Dario
    Davion
    Kalel
    Briar
    Jairo
    Misael
    Rogelio
    Terrell
    Heath
    Micheal
    Wesson
    Aaden
    Brixton
    Draven
    Xzavier
    Darrell
    Keanu
    Ronnie
    Konnor
    Will
    Dangelo
    Frankie
    Kamryn
    Salvatore
    Santana
    Shaun
    Coen
    Leighton
    Mustafa
    Reuben
    Ayan
    Blaise
    Dimitri
    Keenan
    Van
    Achilles
    Channing
    Ishaan
    Wells
    Benton
    Lamar
    Nova
    Yahya
    Dilan
    Gibson
    Camdyn
    Ulises
    Alexzander
    Valentin
    Shepard
    Alistair
    Eason
    Kaiser
    Leroy
    Zayd
    Camilo
    Markus
    Foster
    Davian
    Dwayne
    Jabari
    Judson
    Koa
    Yehuda
    Lyric
    Tristian
    Agustin
    Bridger
    Vivaan
    Brayson
    Emmet
    Marley
    Mike
    Nickolas
    Kenny
    Leif
    Bjorn
    Ignacio
    Rocky
    Chad
    Gatlin
    Greysen
    Kyng
    Randall
    Reign
    Vaughn
    Jessie
    Louie
    Shmuel
    Zahir
    Ernest
    Javon
    Khari
    Reagan
    Avi
    Ira
    Ledger
    Simeon
    Yadiel
    Maddux
    Seamus
    Jad
    Jeremias
    Kylen
    Rashad
    Santos
    Cedric
    Craig
    Dominique
    Gianluca
    Jovanni
    Bishop
    Brenden
    Anton
    Camron
    Giancarlo
    Lyle
    Alaric
    Decker
    Eliezer
    Ramiro
    Yisroel
    Howard
    Jaxx

    Emma
    Olivia
    Ava
    Isabella
    Sophia
    Mia
    Charlotte
    Amelia
    Evelyn
    Abigail
    Harper
    Emily
    Elizabeth
    Avery
    Sofia
    Ella
    Madison
    Scarlett
    Victoria
    Aria
    Grace
    Chloe
    Camila
    Penelope
    Riley
    Layla
    Lillian
    Nora
    Zoey
    Mila
    Aubrey
    Hannah
    Lily
    Addison
    Eleanor
    Natalie
    Luna
    Savannah
    Brooklyn
    Leah
    Zoe
    Stella
    Hazel
    Ellie
    Paisley
    Audrey
    Skylar
    Violet
    Claire
    Bella
    Aurora
    Lucy
    Anna
    Samantha
    Caroline
    Genesis
    Aaliyah
    Kennedy
    Kinsley
    Allison
    Maya
    Sarah
    Madelyn
    Adeline
    Alexa
    Ariana
    Elena
    Gabriella
    Naomi
    Alice
    Sadie
    Hailey
    Eva
    Emilia
    Autumn
    Quinn
    Nevaeh
    Piper
    Ruby
    Serenity
    Willow
    Everly
    Cora
    Kaylee
    Lydia
    Aubree
    Arianna
    Eliana
    Peyton
    Melanie
    Gianna
    Isabelle
    Julia
    Valentina
    Nova
    Clara
    Vivian
    Reagan
    Mackenzie
    Madeline
    Brielle
    Delilah
    Isla
    Rylee
    Katherine
    Sophie
    Josephine
    Ivy
    Liliana
    Jade
    Maria
    Taylor
    Hadley
    Kylie
    Emery
    Adalynn
    Natalia
    Annabelle
    Faith
    Alexandra
    Ximena
    Ashley
    Brianna
    Raelynn
    Bailey
    Mary
    Athena
    Andrea
    Leilani
    Jasmine
    Lyla
    Margaret
    Alyssa
    Adalyn
    Arya
    Norah
    Khloe
    Kayla
    Eden
    Eliza
    Rose
    Ariel
    Melody
    Alexis
    Isabel
    Sydney
    Juliana
    Lauren
    Iris
    Emerson
    London
    Morgan
    Lilly
    Charlie
    Aliyah
    Valeria
    Arabella
    Sara
    Finley
    Trinity
    Ryleigh
    Jordyn
    Jocelyn
    Kimberly
    Esther
    Molly
    Valerie
    Cecilia
    Anastasia
    Daisy
    Reese
    Laila
    Mya
    Amy
    Teagan
    Amaya
    Elise
    Harmony
    Paige
    Adaline
    Fiona
    Alaina
    Nicole
    Genevieve
    Lucia
    Alina
    Mckenzie
    Callie
    Payton
    Eloise
    Brooke
    Londyn
    Mariah
    Julianna
    Rachel
    Daniela
    Gracie
    Catherine
    Angelina
    Presley
    Josie
    Harley
    Adelyn
    Vanessa
    Makayla
    Parker
    Juliette
    Amara
    Marley
    Lila
    Ana
    Rowan
    Alana
    Michelle
    Malia
    Rebecca
    Brooklynn
    Brynlee
    Summer
    Sloane
    Leila
    Sienna
    Adriana
    Sawyer
    Kendall
    Juliet
    Destiny
    Alayna
    Elliana
    Diana
    Hayden
    Ayla
    Dakota
    Angela
    Noelle
    Rosalie
    Joanna
    Jayla
    Alivia
    Lola
    Emersyn
    Georgia
    Selena
    June
    Daleyza
    Tessa
    Maggie
    Jessica
    Remi
    Delaney
    Camille
    Vivienne
    Hope
    Mckenna
    Gemma
    Olive
    Alexandria
    Blakely
    Izabella
    Catalina
    Raegan
    Journee
    Gabrielle
    Lucille
    Ruth
    Amiyah
    Evangeline
    Blake
    Thea
    Amina
    Giselle
    Lilah
    Melissa
    River
    Kate
    Adelaide
    Charlee
    Vera
    Leia
    Gabriela
    Zara
    Jane
    Journey
    Elaina
    Miriam
    Briella
    Stephanie
    Cali
    Ember
    Lilliana
    Aniyah
    Logan
    Kamila
    Brynn
    Ariella
    Makenzie
    Annie
    Mariana
    Kali
    Haven
    Elsie
    Nyla
    Paris
    Lena
    Freya
    Adelynn
    Lyric
    Camilla
    Sage
    Jennifer
    Paislee
    Talia
    Alessandra
    Juniper
    Fatima
    Raelyn
    Amira
    Arielle
    Phoebe
    Kinley
    Ada
    Nina
    Ariah
    Samara
    Myla
    Brinley
    Cassidy
    Maci
    Aspen
    Allie
    Keira
    Kaia
    Makenna
    Amanda
    Heaven
    Joy
    Lia
    Madilyn
    Gracelyn
    Laura
    Evelynn
    Lexi
    Haley
    Miranda
    Kaitlyn
    Daniella
    Felicity
    Jacqueline
    Evie
    Angel
    Danielle
    Ainsley
    Dylan
    Kiara
    Millie
    Jordan
    Maddison
    Rylie
    Alicia
    Maeve
    Margot
    Kylee
    Phoenix
    Heidi
    Zuri
    Alondra
    Lana
    Madeleine
    Gracelynn
    Kenzie
    Miracle
    Shelby
    Elle
    Adrianna
    Bianca
    Addilyn
    Kira
    Veronica
    Gwendolyn
    Esmeralda
    Chelsea
    Alison
    Skyler
    Magnolia
    Daphne
    Jenna
    Everleigh
    Kyla
    Braelynn
    Harlow
    Annalise
    Mikayla
    Dahlia
    Maliyah
    Averie
    Scarlet
    Kayleigh
    Luciana
    Kelsey
    Nadia
    Amber
    Gia
    Kamryn
    Yaretzi
    Carmen
    Jimena
    Erin
    Christina
    Katie
    Ryan
    Viviana
    Alexia
    Anaya
    Serena
    Katelyn
    Ophelia
    Regina
    Helen
    Remington
    Camryn
    Cadence
    Royalty
    Amari
    Kathryn
    Skye
    Emely
    Jada
    Ariyah
    Aylin
    Saylor
    Kendra
    Cheyenne
    Fernanda
    Sabrina
    Francesca
    Eve
    Mckinley
    Frances
    Sarai
    Carolina
    Kennedi
    Nylah
    Tatum
    Alani
    Lennon
    Raven
    Zariah
    Leslie
    Winter
    Abby
    Mabel
    Sierra
    April
    Willa
    Carly
    Jolene
    Rosemary
    Aviana
    Madelynn
    Selah
    Renata
    Lorelei
    Briana
    Celeste
    Wren
    Charleigh
    Leighton
    Annabella
    Jayleen
    Braelyn
    Ashlyn
    Jazlyn
    Mira
    Oakley
    Malaysia
    Edith
    Avianna
    Maryam
    Emmalyn
    Hattie
    Kensley
    Macie
    Bristol
    Marlee
    Demi
    Cataleya
    Maia
    Sylvia
    Itzel
    Allyson
    Lilith
    Melany
    Kaydence
    Holly
    Nayeli
    Meredith
    Nia
    Liana
    Megan
    Justice
    Bethany
    Alejandra
    Janelle
    Elisa
    Adelina
    Ashlynn
    Elianna
    Aleah
    Myra
    Lainey
    Blair
    Kassidy
    Charley
    Virginia
    Kara
    Helena
    Sasha
    Julie
    Michaela
    Carter
    Matilda
    Kehlani
    Henley
    Maisie
    Hallie
    Jazmin
    Priscilla
    Marilyn
    Cecelia
    Danna
    Colette
    Baylee
    Elliott
    Ivanna
    Cameron
    Celine
    Alayah
    Hanna
    Imani
    Angelica
    Emelia
    Kalani
    Alanna
    Lorelai
    Macy
    Karina
    Addyson
    Aleena
    Aisha
    Johanna
    Mallory
    Leona
    Mariam
    Kynlee
    Madilynn
    Karen
    Karla
    Skyla
    Beatrice
    Dayana
    Gloria
    Milani
    Savanna
    Karsyn
    Rory
    Giuliana
    Lauryn
    Liberty
    Galilea
    Aubrie
    Charli
    Kyleigh
    Brylee
    Jillian
    Anne
    Haylee
    Dallas
    Azalea
    Jayda
    Tiffany
    Avah
    Shiloh
    Bailee
    Jazmine
    Esme
    Coraline
    Madisyn
    Elaine
    Lilian
    Kyra
    Kaliyah
    Kora
    Octavia
    Irene
    Kelly
    Lacey
    Laurel
    Adley
    Anika
    Janiyah
    Dorothy
    Sutton
    Julieta
    Kimber
    Remy
    Cassandra
    Rebekah
    Collins
    Elliot
    Emmy
    Sloan
    Hayley
    Amalia
    Jemma
    Jamie
    Melina
    Leyla
    Jaylah
    Anahi
    Jaliyah
    Kailani
    Harlee
    Wynter
    Saige
    Alessia
    Monica
    Anya
    Antonella
    Emberly
    Khaleesi
    Ivory
    Greta
    Maren
    Alena
    Emory
    Alaia
    Cynthia
    Addisyn
    Alia
    Lylah
    Angie
    Ariya
    Alma
    Crystal
    Jayde
    Aileen
    Kinslee
    Siena
    Zelda
    Katalina
    Marie
    Pearl
    Reyna
    Mae
    Zahra
    Kailey
    Jessie
    Tiana
    Amirah
    Madalyn
    Alaya
    Lilyana
    Julissa
    Armani
    Lennox
    Lillie
    Jolie
    Laney
    Roselyn
    Mara
    Joelle
    Rosa
    Kaylani
    Bridget
    Liv
    Oaklyn
    Aurelia
    Clarissa
    Elyse
    Marissa
    Monroe
    Kori
    Elsa
    Rosie
    Amelie
    Aitana
    Aliza
    Eileen
    Poppy
    Emmie
    Braylee
    Milana
    Addilynn
    Royal
    Chaya
    Frida
    Bonnie
    Amora
    Stevie
    Tatiana
    Malaya
    Mina
    Emerie
    Reign
    Zaylee
    Annika
    Kenia
    Linda
    Kenna
    Faye
    Reina
    Brittany
    Marina
    Astrid
    Kadence
    Mikaela
    Jaelyn
    Briar
    Kaylie
    Teresa
    Bria
    Hadassah
    Lilianna
    Guadalupe
    Rayna
    Chanel
    Lyra
    Noa
    Zariyah
    Laylah
    Aubrielle
    Aniya
    Livia
    Ellen
    Meadow
    Amiya
    Ellis
    Elora
    Milan
    Hunter
    Princess
    Leanna
    Nathalie
    Clementine
    Nola
    Tenley
    Simone
    Lina
    Marianna
    Martha
    Sariah
    Louisa
    Noemi
    Emmeline
    Kenley
    Belen
    Erika
    Myah
    Lara
    Amani
    Ansley
    Everlee
    Maleah
    Salma
    Jaelynn
    Kiera
    Dulce
    Nala
    Natasha
    Averi
    Mercy
    Penny
    Ariadne
    Deborah
    Elisabeth
    Zaria
    Hana
    Kairi
    Yareli
    Raina
    Ryann
    Lexie
    Thalia
    Karter
    Annabel
    Christine
    Estella
    Keyla
    Adele
    Aya
    Estelle
    Landry
    Tori
    Perla
    Lailah
    Miah
    Rylan
    Angelique
    Avalynn
    Romina
    Ari
    Jaycee
    Jaylene
    Kai
    Louise
    Mavis
    Scarlette
    Belle
    Lea
    Nalani
    Rivka
    Ayleen
    Calliope
    Dalary
    Zaniyah
    Kaelyn
    Sky
    Jewel
    Joselyn
    Madalynn
    Paola
    Giovanna
    Isabela
    Karlee
    Aubriella
    Azariah
    Tinley
    Dream
    Claudia
    Corinne
    Erica
    Milena
    Aliana
    Kallie
    Alyson
    Joyce
    Tinsley
    Whitney
    Emilee
    Paisleigh
    Carolyn
    Jaylee
    Zoie
    Frankie
    Andi
    Judith
    Paula
    Xiomara
    Aiyana
    Amia
    Analia
    Audrina
    Hadlee
    Rayne
    Amayah
    Cara
    Celia
    Lyanna
    Opal
    Amaris
    Clare
    Gwen
    Giana
    Veda
    Alisha
    Davina
    Rhea
    Sariyah
    Noor
    Danica
    Kathleen
    Lillianna
    Lindsey
    Maxine
    Paulina
    Hailee
    Harleigh
    Nancy
    Jessa
    Raquel
    Raylee
    Zainab
    Chana
    Lisa
    Heavenly
    Oaklynn
    Aminah
    Emmalynn
    Patricia
    India
    Janessa
    Paloma
    Ramona
    Sandra
    Abril
    Emmaline
    Itzayana
    Kassandra
    Vienna
    Marleigh
    Kailyn
    Novalee
    Rosalyn
    Hadleigh
    Luella
    Taliyah
    Avalyn
    Barbara
    Iliana
    Jana
    Meilani
    Aadhya
    Alannah
    Blaire
    Brenda
    Casey
    Selene
    Lizbeth
    Adrienne
    Annalee
    Malani
    Aliya
    Miley
    Nataly
    Bexley
    Joslyn
    Maliah
    Zion
    Breanna
    Melania
    Estrella
    Ingrid
    Jayden
    Kaya
    Kaylin
    Harmoni
    Arely
    Jazlynn
    Kiana
    Dana
    Mylah
    Oaklee
    Ailani
    Kailee
    Legacy
    Marjorie
    Paityn
    Courtney
    Ellianna
    Jurnee
    Karlie
    Evalyn
    Holland
    Kenya
    Magdalena
    Carla
    Halle
    Aryanna
    Kaiya
    Kimora
    Naya
    Saoirse
    Susan
    Desiree
    Ensley
    Renee
    Esperanza
    Treasure
    Caylee
    Ellison
    Kristina
    Adilynn
    Anabelle
    Egypt
    Spencer
    Tegan
    Aranza
    Vada
    Emerald
    Florence
    Marlowe
    Micah
    Sonia
    Sunny
    Tara
    Riya
    Yara
    Alisa
    Nathalia
    Yamileth
    Saanvi
    Samira
    Sylvie
    Brenna
    Carlee
    Jenny
    Miya
    Monserrat
    Zendaya
    Alora

     

Utilize Site Category Exclusions on Display Network Ads

Sometimes going keyword by keyword isn’t enough to ensure that your ads are served appropriately. To make sure that your ads are only shown to the right audience, you can use site category exclusions to eliminate categories of websites that you are sure you don’t want your ads to be associated with on the Google Display Network.  This helpful feature lets you turn your ads off for broader categories of websites. This could include those with content on sensitive topics, such as death and tragedies, or with content that has been designated for mature audiences only. To adjust your site category exclusion settings, go to the “Display Network” tab of your AdWords dashboard and select “+Targeting.” this is a good place to review a variety of settings for your display campaign. Scroll down past this first image and in the second image you will see some really great settings you may not be aware of:

4 Ways to Keep Your Google AdWords Display & Retargeting Campaigns from Turning Into a Disaster

okay great so now you know where to get started to find where you can exclude certain categories of sites. if you scroll down even further you will see site category options.

if you don’t see site category options you will need to add it. Here is how:

4 Ways to Keep Your Google AdWords Display & Retargeting Campaigns from Turning Into a Disaster

then here is what should appear under site category options and the options checked in red are the ones that we recommend turning off:

4 Ways to Keep Your Google AdWords Display & Retargeting Campaigns from Turning Into a Disaster

you’ll notice I’ve taken the time to turn off some of the worst offenders. If you take advantage of all of these tactics outlined above you will be in much better shape to avoid advertising in a place that could bring you some very unwanted publicity! while we can’t guarantee you won’t show up advertising somewhere you don’t want to I think this will prevent  showing up in the worst placements about 99% plus of the time.

Identify Why Campaigns Aren’t Converting

There are other things you can do to improve a nonperforming retargeting campaign. Retargeting works best when it can identify and anticipate consumer browsing behavior, so it’s important to understand what the ideal journey to conversion will look like. You must also be able to anticipate any poor matches that you are likely to encounter as well. There are a variety of reasons that your ads might not be a good fit for the audience they reach, including:

  • Bad Product-Audience Fit – The audience you’re reaching might not be a perfect fit for your services. This is often the case where keywords can mean multiple things. Someone who searches for picture frames then gets hit with ads for eyeglass frames will waste your advertising resources and might annoy your audience.
  • Aspirational Searches – If your audience isn’t at the right point in their purchasing journey to make a commitment, your retargeting dollars may be wasted. They may be doing research and looking for information, without any intention to make a purchase yet. They may be looking for employment or education — for example, someone searching for “patent law school” would not actually be interested in finding a patent lawyer to represent them.
  • Inappropriate placement – Sometimes your ad placement isn’t a just poor fit — it’s offense. Serving ads for affordable vacation home rentals side-by-side with articles about a recent natural disaster in the same area, for instance, can trigger negative feelings in your audience and do damage to your brand beyond simple annoyance.

Unfortunately, the AdWords algorithm does not necessarily understand these contextual clues that what may seem like a good candidate for retargeting may actually be a poor fit for your business. Once you’ve identified potential reasons that someone would NOT want to see your ads, you can take action to avoid serving them retargeted ads.

Understand Context and Define Industry-Specific Negative Keywords

Context is incredibly important for successful retargeting campaigns, and understanding all of the potential scenarios in which someone might be served your ads is key. In addition to these general negative keywords, you may have to find industry-specific negative keywords. For some industries, pinpointing keywords that have potentially problematic use cases is critical to retargeting success. For instance, it’s important for airlines to avoid serving retargeting ads on articles about recent plane crashes, so keywords like “plane crash” should be added to your negative keywords list. Building a comprehensive list of negative keywords that are specific to your industry can be challenging. If you’re working with a PPC manager or consultant who has experience in your industry, they may be able to draw on past experiences to help you build out a list of industry-specific negative keywords more quickly and efficiently.

Refine Display & Retargeting Campaigns with Webrageous

Webrageous’ team of PPC experts has experience managing the challenges of running successful retargeting campaigns. We can bring our expertise and experience to your campaigns and help you ensure that your campaigns won’t suffer from poor fit or inappropriate placements. Contact us today to learn more about our no-risk 60-day trial for PPC management, and we can start transforming your retargeting campaigns today. 

Image Source: stevepb via Pixabay