by David | Apr 30, 2013
Quality Score, as we all know by now, is determined by the relevance of your advertisements, keywords and landing page. Quality Score is Google’s way of recognizing, that indeed, your advertisements, keywords and landing pages serve their purpose of being useful to...
by David | Apr 29, 2013
The market industry evolves constantly. Marketing strategy, to be effective, needs to keep up with the demands of marketing channels that are being discovered from time to time. This is very true with the pay-per-click industry. As paid search campaign...
by David | Apr 6, 2013
According to xAD 2012 year-in-review report almost 95% of advertisers are now using location targeting with their advertisements. The year-in-review presented interesting statistics as follows: Place-based targeting was the most popular form of audience targeting,...
by David | Apr 6, 2013
Google Adwords technology offers advertisers the unique opportunity to “remarket” or continue to target individuals who have already visited their website. Skillful remarketing can help your PPC campaign generate more conversions in a number of ways. In...
by David | Apr 5, 2013
If there’s one common catch phrase you’ll hear from Pay Per Click (PPC) advertisers everywhere, it’s ‘Optimize your Website’. After all, everybody is after the same thing — higher page rank and quality scores. Therefore, creating...
by David | Apr 5, 2013
When deciding what kind of Pay Per Click (PPC) campaign is best for your business, whether local or national, it’s critical that you analyze your target audience. Where are your customers coming from? What is the best platform that will enable you to engage them? ...
