If you are an attorney and are thinking about revamping your online marketing, then there is one solution that trumps the rest – pay per click advertising with Google AdWords.
When it comes to improving attorneys’ online marketing, Google AdWords provides the complete solution. It is fast, it is efficient, it is available to anyone, and it is incredibly effective. For attorneys competing against a nation of other attorneys specializing in their particular field, there is no better way to go.
The other important point to note, however, is that it is always better with quality management. While Google AdWords is a fantastic solution, it is not easy to guarantee successful results every time. If it was, everyone and their dog would be using it. That’s where expert Google AdWords management comes in. (more…)
Google AdWords is the Ferrari of the sports cars and like any quality sports car it needs a specialist mechanic and regular servicing. Google AdWords management is like the mechanic of your Google AdWords campaign.
It needs to keep the campaign in good condition to avoid the chance of it running into any mechanical problems. If something does go wrong, the Google AdWords management service needs to be able to fix the problem and seek a fast solution to get the campaign running again.
Why should you get a Google AdWords management service?
Here’s why your Google AdWords management service needs to keep on top of clients’ campaigns:
Google AdWords is the racecar of pay per click.
Around 250 million people search Google every day. Considering this, it makes sense that Google AdWords is the leading provider of paid search marketing. It is also obvious that the competition on such a popular search engine is going to be very fierce. And so advertisements need to stick out above the competition.
If a client is going to win the Google AdWords race and have their advertisements appear first and win over their audience, they need to have a great management team behind them. Having a Google AdWords management service means you never have to get out on the track alone. You’ll have someone driving the campaign and support giving them advice all the way through the race and beyond.
With a Google AdWords management service, you won’t need to constantly fill up at the gas station.
A quality Google AdWords management service sticks to the budget that the clients request. While there is always room for advice on where certain increases might be worthwhile, there shouldn’t be any pressure to spend more money. Any good quality Google AdWords management service would understand that a healthy campaign doesn’t mean more money. After all, you won’t be requiring Google AdWords management if your business runs out of money.
With Google AdWords there is no minimum spend so you can spend as much or as little as you want. You are then able to set a budget and keyword bids that match your company’s online advertising budget. With pay per click, you only pay for clicks on your advertisements, not every time they appear on Google. So if you don’t receive clicks, you don’t pay.
You won’t get road rage with a Google AdWords management service.
Online marketing can be frustrating, particularly for smaller companies who are constantly outbid by large companies with a significant web presence. The idea of a Google AdWords management service is that Google is accessible to all advertisers, no matter how small or large. So a good Google AdWords manager should be able to achieve results with a highly targeted campaign no matter how small your budget is.
So there shouldn’t be any need to come up against larger companies in a fight for keywords with the help of a Google AdWords management service. They should be able to get optimize your campaign so that money isn’t the main issue anymore. After all, Google AdWords ranks advertisements based on quality scores, which are affected by a range of optimization aspects.
With a Google AdWords campaign that runs well, you can cruise the countryside.
Google AdWords determines how people use Google to access information. A Google AdWords manager uses Google to highly focus your campaigns by targeting exactly those people that you are marketing your products or services to. This means that you can sit back and relax as the hard work is taken away from you.
With Google AdWords, your advertisements are shown to people who are already seeking what you’re offering. It is your Google AdWords management service that gets those advertisements in a prominent position on search results, makes them attractive to potential clients, and encourages them to make a conversion.
Take the highway to success
If you are looking for a Google AdWords management service that meets all of these criteria, then check out pay per click management company and Google AdWords specialist Webrageous.
You can contact us on 866-720-5172 for a free quote and consult with one of our Google AdWords managers.
To find out how Webrageous excels in Google AdWords management, have a look at this article on how our Google AdWords management can keep your campaigns in tune.
Not everyone gets a second shot when they put their product or service out on the market and their advertising campaign fails to reach their potential clients. So if you were given a second shot, you’d jump at it, wouldn’t you?
The Google Display Network is a fantastic way of targeting your company’s advertisements to pages that are related to the product or service you’re offering.
But what happens if a potential customer clicks away from your site before properly taking it in or by accident? Remarketing is a great way to get a second chance at converting searchers into buyers.
By remarketing on the Google Display Network, you can target people who have clicked on your advertisement. Google places your advertisements throughout the Google Display Network as people continue to search. This increases the chance that someone will revisit your site and go from searcher to buyer. (more…)
Pay Per Click management company Webrageous understands that non-profit organizations don’t have the funds to spend on massive advertising campaigns.
For this reason many non-profits turn to Pay Per Click as an affordable way of advertising online within the budget that is available to them.
With help by experienced professionals, non-profits should be able to narrow their search options in order to find a balance and only target the best performing keywords.
However, both Google and Webrageous understand that this can still limit the reach that NGOs have when trying to target their audience.
It is for this reason that the Google Grants program was born. The program awards a $10,000 monthly grant to non-profit agencies so they can run Pay Per Click advertisements on Google AdWords and better promote their causes. (more…)
A major development to pay per click advertising via Google AdWords over the next few weeks will be caused by the introduction of the Google + 1 button feature.
It is commonly known, I believe, that the Google + 1 button feature will appear next to the Google organic listings on the search page and will help Google to continue improving the quality and relevance of the search results that it provides. But who knew that the Google + 1 button was also going to be used alongside the pay per click advertising listings too? (more…)
If you are thinking about advertising online, the best way to market your business, products or services is to begin advertising via Google AdWords. It is even more effective to begin advertising via Google AdWords at present because of the recent developments to the Google AdWords Sitelinks Advertisements format.
First of all, it might be necessary for us to explain a little more about what the Google AdWords Sitelink Advertisement actually is before we continue explaining why the current developments help to make Google AdWords Advertising so effective. (more…)
Webrageous Studios is excited by the prospect of sharing its Google AdWords management success stories on the #adwordsstory Twitter stream over the next few weeks. Every day, Webrageous Studios has another Google AdWords management success story to share with the world, but most of the time we simply forget to tell people about them. The day goes past so quickly with our pay per click managers working like busy little Google AdWords management bees, that we never really share the wonderful things that we do for our advertising clients on a daily basis.
All of that is about to change.
Now, thanks to the #adwordsstory stream, developed on Twitter by the Google AdWords team, Webrageous has the opportunity to share its success stories in Google AdWords management quickly and with very little effort.
Sharing Our Story through #adwordsstory
Thank goodness! There’s already so much else to do, that promoting all the fantastic work we do in Google AdWords management through #adwordsstory is just not at the top of our list of priorities, even though it perhaps should be.
Incidentally, anyone can post an #adwordsstory to the stream on Twitter. Whatever it is you have to say about your experiences related to Google AdWords can be tweeted at any time and read by everyone. It is a great way of sharing your Google AdWords management moments because it is so quick and convenient, so do log in and get tweeting if you have something you would like the world to know about.
As for Webrageous and its Google AdWords management successes, the following stories are due to make their tweeting debut over the next couple of days. Keep your eyes peeled for the Webrageous Google AdWords management updates on the #adwordsstory stream and you’ll see just how fantastic we are at what we do.
Celebrate with us!
#adwordsstory Tweets You Should Look Forward To
Here are the Google AdWords management stories we are likely to tweet about on the #adwordsstory stream in the next few days:
1. Increase in Conversions
Thanks to Webrageous’ Google AdWords management skills, one advertising attorney client received 17 calls and 6 people filled out his contact form during one week when he spent only $650 on Google AdWords advertising.
2. Google AdWords Management Extras
All divorce attorney advertising clients at Webrageous are given a FREE website as part of our Google AdWords management services, because we know that these websites are optimized for optimum pay per click advertising success and they bring immediate results.
3. Doubling Client Base
One law firm in Texas has reported that its business has more than doubled since beginning to advertise via Google AdWords and that this has been down to the wonderful Google AdWords management skills of Webrageous Studios.
4. Loyal Clients
“Webrageous has been in charge of our Google AdWords management for the past five years and since that time our web advertising has gone crazy, ” reports another very satisfied and very loyal advertising client.
5. Click Fraud
Another client is keen to report the fact that Webrageous was quick to recognize some click fraud that was going on within his advertising campaign and that, because of Webrageous’ fast response, all of the monies lost were given back to the client. Webrageous protects your advertising campaign when in charge of your Google AdWords management and this means that you have little to worry about.
Keep an eye out for more of Webrageous Studios’ Google AdWords management success stories on the #adwordsstory Twitter stream from now on. Or, better yet, contact our company and start working with us to make some more Google AdWords success stories of your own to write about.
There is no denying the fact that we all need help sometimes. The first step is admitting that you need help so you can get on the path to actively seeking Google AdWords support.
When it comes to online advertising and Google AdWords, help is important. It is all too common to hear advertisers say that they can handle their online advertising campaigns on their own – without experience and without support from anyone.
But when you realize that your advertising money is going down the drain because you don’t know how to optimize your Google AdWords campaigns, then it is time to join a Google AdWords Support Group.
Getting the Google AdWords Support Group You Need
Learning the ins and outs of Google AdWords can only come with experience. So when you are looking for a Google AdWords support group, remember that help is going to come in the form of a qualified expert in Google AdWords such as Webrageous Studios. (more…)
The world’s largest search engine promises a host of advertising opportunities via Google AdWords. Its scope for potential customers is enormous. And best of all, Google Advertising is not restricted to just multinational corporations and big conglomerates.
Even the smallest businesses, such as home businesses, authors, consultants, niche marketers and local retailers, can have great successes with the right Google Advertising campaign. When it comes to making the most of your online advertising budget, Google Advertising is the way to go.
Here is a list of some the Advantages of Google Advertising:
Huge customer base from all over the world
One of the advantages of AdWords advertising is it allows you to target your advertisements to anyone, anywhere in the world. By tweaking your campaign you can choose to have your Google Ads seen by a whole continent, a specific region, or an area of just a few streets wide. With AdWords, you can run your entire campaign – targeting people from anywhere in the world – from your own home or office. You can micro target the region you want-almost down to the lamppost! You can draw the area you want on a map, or select just certain cities or counties, or ZIP Codes. It’s that easy! (more…)
If you are a Google AdWords user and want to strike the Google Display Network right where you’re aiming, a few keyword arrows would usually do the trick.
But if you want to select the topic field without going too specific, Google AdWords is ensuring that your aim will meet its target. It is now allowing you to specify topics in order to contextually target your AdWords advertisements to pages within the Google Display Network through Google AdWords Topic Targeting.
What is Google AdWords Topic Targeting?
The Google AdWords topic targeting option allows users to choose from more than 1,750 topics and sub-topics to target your ads. This is a great option for a Pay Per Click Advertiser who is focused on brand awareness, generating sales and reaching a broad audience already seeking their product. (more…)
Google is already the most powerful search engine in the US and it is therefore an essential advertising forum for anyone wanting to increase their client base in the US, but now it looks as though Google dominates the Mobile Search Network, too.
Google AdWords Pay Per Click Marketing is a must for all US Advertisers and the recent figures show that all advertisers need to start taking the Google AdWords Mobile Network into consideration too alongside the advertising they are already investing in via PCs, laptops and MACs.
What are the figures that prove that Google dominates the Mobile Search Network?
Roughly 5% of paid search advertising in the US is now cornered by the mobile network and Google AdWords Advertisers are a major part of this action. Google dominates the Mobile Search Network because it is controlling about 97% of mobile paid search at present, which means that US businesses are more likely to generate an increase in custom when advertising via the Google AdWords Pay Per Click Mobile Network than with any other network in operation at present. (more…)
Yes, you did read correctly. Google has created a feature which enables any internet user to block particular sites from showing up in Google Search Results.
The feature is very simple. There is a small hyperlink attached to every single Google Search Advertisement which says, “Block all sites” which will block all Pay Per Click Advertisements and Organic Search Advertisements from appearing in the Google SERP for that person. The only thing left for a Google internet searcher to do is to click on the link and block the sites of their choice.
This Google feature comes as a result of the continued promise that Google makes to all internet users; to ensure that the internet user experience on its search engine is the best that it can possibly be. The new Google Search Block feature gives the internet user even more control over what Pay Per Click Advertisements are shown in their Google Search than ever before. (more…)
In general, the internet audience prefers to watch and listen to videos than read articles. In our visually influenced society (film, TV and online internet channels being some of our favorite past times), businesses that are still not making full use of video as a way of advertising their services or products are going to continue to fall even further behind their competitors.
Indeed, it is not only important to incorporate video into your Google AdWords Pay Per Click Advertising Campaign, but it is important to incorporate video into your website and to promote your online profile in general.
Most human beings love video and as your target audience is definitely going to be human, video must form a significant part of your business online. Just look at the success of YouTube, one of the biggest and most visited websites in the world.
Google AdWords Pay Per Click Advertisers must tap into this video-loving audience in order to stay one step ahead of advertising competitors. For this reason, Webrageous Studios wants to draw your attention to the Google AdWords Video Preview feature. (more…)
The first Google AdWords API Upgrade of the year has been released and the developments listed look, as always, extremely promising.
The one thing that Google always does well is to listen to the needs of Google AdWords Pay Per Click Managers and Google AdWords Pay Per Click Advertisers and then act upon those needs. Google AdWords Pay Per Click, thanks to this most recent Google AdWords API Upgrade, is about to get even better. Allow Webrageous Studios to give you all a quick low-down on the recent developments.
What’s New with the Google AdWords API Upgrade
Google AdWords API v201101 is going to include the following Pay Per Click Management features and tools:
A feature to allow reports to be run across clients
Improved filtering features and Pay Per Click monitoring tools
Better geo-targeting features (Google AdWords Pay Per Click will now allow Pay Per Click Advertisers to specify if they want to geo-target the internet user based on their IP location or on the location that they enter into the search… very useful!)
A/B split testing tools (the Google AdWords API upgrade is going to support Campaign Experiments which means that A/B Pay Per Click Campaign Testing can be easily put in place and every Pay Per Click Manager can monitor the little changes that they make to their campaigns in real time).
Out of all of the developments that Google has made to the Google AdWords API, Webrageous Studios would like to focus on and highlight somewhat those changes made to the Google AdWords Pay Per Click Cross-Client Reporting feature, outlined in bullet point number one above.
Google AdWords Pay Per Click Cross-Client Reporting
The new Google AdWords Reports will allow the Pay Per Click Manager to spot the various trends occurring across his/her client base from many different perspectives and angles. The Pay Per Click Manager will be able to evaluate and analyze trends across:
Ad Extensions Performance
There are some other ways in which the reports can be used to analyze data, but Webrageous Studios believes the areas listed above to be the most useful overall. Indeed, for US Law Firms which use Google AdWords Pay Per Click as part of their online advertising campaigns, Ad Extensions will be very useful. These Pay Per Click Advertisers will find the data generated in these reports helpful because they will be able to see which areas of their legal services are generating the most interest from their online customers.
For more information on the recent Google AdWords API Upgrade and how these developments can be manipulated to improve your particular Pay Per Click Campaign, contact Webrageous Studios directly and a Google AdWords Certified representative will be able to help you.
Google AdWords has come up with an amazing new feature once again. Find out more about Google AdWords Mobile Instant Preview and what it can do for you.
What is the Google AdWords Mobile Instant Preview?
The Google AdWords Mobile Instant Preview is a fantastic little feature that has recently been officially rolled out to all Android phones by Google AdWords to enable mobile internet users to view thumbnails of the landing pages that they would be directed to were they to click on any given Pay Per Click Advertisement.
Why is this a great feature for Google AdWords PPC Advertisers?
It’s amazingly helpful to the internet user, that’s why.
Mobile devices have much smaller screens in comparison to PCs, MACs and laptops. Therefore, it can sometimes be difficult to make a decision about which advertisement you want to click on when browsing through a Google search. It can also be extremely annoying for the internet user to keep clicking on advertisements only to hit the back button in the end because they’re not happy with your selection.
If the internet user’s life becomes difficult, they are always going to be tempted into just giving up. Internet users on the mobile network are even easier to annoy and so Pay Per Click Advertising Features like the Google AdWords Mobile Instant Preview really do help everyone concerned. Every internet user that gives up in the middle of a search is a potential lost customer for your Pay Per Click Campaign.
The Google AdWords Mobile Instant Preview feature is but another way of keeping the internet user happy and easier to convince to go to your website.
On the right hand side of every Google Search Advertisement, there now appears a small magnifying glass icon. When the internet user hovers over that icon an enlarged preview screen of that landing page pops up and gives the mobile internet user a better idea of what it is they are going to be redirected to.
This means that they don’t have to keep clicking on advertisements and then returning to the SERP until they find what they are looking for. The experience is likely to be a lot more enjoyable and less annoying for the internet user while being less expensive for the Pay Per Click Advertiser as the Google AdWords Mobile Instant Preview should help avoid high CTRs that do not lead to conversions.
When a mobile internet user looks at the preview of your landing page before they click, they can make a more informed choice about which Google AdWords Pay Per Click Advertisement they want to click on. It is more likely that when they land on your website, it is because they definitely want to be there and are definitely interested in your services.
Well done Google AdWords! Another fantastic Pay Per Click Advertising feature for the ever expanding Google AdWords Mobile Network that everyone can benefit from.
For more information about how to start utilizing the growing power of the Google AdWords Mobile Network as part of your overall Google AdWords Pay Per Click Campaign, contact Webrageous Studios directly today. Our Google AdWords Qualified Pay Per Click Managers will be able to go through all the options with you.
One of the best things about advertising through Google AdWords is that Google is always working to make the experiences of both advertisers and internet users as positive and effective as possible. One of the most recent developments for Google AdWords Advertisers is that all campaigns can now be set up to automatically optimize using conversion data.
In case you are unaware, Google encourages its Pay Per Click Advertisers to run more than one advertisement for any campaign that is being run through Google AdWords. It is important to run more than one advertisement so that you can optimize those advertisements with more success and efficiently target the various different sections of your target audience.
However, in the past it has only ever been possible to optimize Google AdWords Pay Per Click Campaigns automatically in relation to CTR.
This is how the process has worked in the past: (more…)
This is a very important and also highly exciting move on the part of Google; highly exciting for anyone who just loves to be connected to social network sites and who truly knows the value of the social network’s advertising power through word of “social mouth.”
As of now, you will start to see Google SERP Listings that have actually been picked up from a number of social network sites, particularly Twitter which seems to be getting a lot more Google air time in comparison with the other social network sites.
Google had already started to list text elements and images/videos that had already been posted on social network sites. However, these listings had always been written by the person who posted the information. Posts, images and videos that had been reposted and shared by people other than the author on social network sites have not yet been listed on the SERP by Google.
People often ask why it’s better to run PPC Campaigns via Google AdWords as opposed to Bing or Yahoo, for example. The simplest answer is because Google is The #1 Search Engine in every single country in the world, except for five.
The most recent country to reveal that Google is now their top search engine as well is the Czech Republic. Apparently, TV advertising was the deciding factor which shifted Google into the search engine top spot and therefore there are now only five other countries in the world where Google is not at the top of the Internet Food Chain.
Google never stops looking to the future. It never refrains from creating the next Google Tool or projecting towards the next Google focus. Last year, Google has focused a great deal on the local internet user via tools for local search and mobile queries. This year it seems that Google’s plan is to continue making it even easier for internet users to find information about what they want… this time, before they have even asked for it through Google AdWords Contextual Discovery.
What is Google AdWords Contextual Discovery?
Contextual Discovery is, as Google itself is describing it at present, “Google results without the search.”
Ah yes, Google is pulling out all of the stops with this one! Google plans, through Google AdWords Contextual Discovery, to give the internet user exactly what they are looking for before they even begin to look for it.
Google’s Marissa Mayer explains that Google AdWords Contextual Discovery works by “taking a user’s location as a piece of context for finding what they want without them actually searching for anything.” Once Google has your location and has recorded information taken from your Web Browser and your Web Tool Bar, it will begin to make educated calculations about what it is that you would like more information on, even if you logged on to the Internet without the intention of searching for it.
Google can look into where you have been browsing recently and what interests you have been showing recently (a little like the way in which PPC Advertising works on the Google Display Network) and then information that you need can be sent your way immediately, without you having to do anything.
An example of what Google AdWords Contextual Discovery might do is to serve an internet user a copy of the menu from a restaurant in a side panel when that internet user is looking at that restaurant’s website. Another example could be that Google provides a list of relevant articles in a header panel if the internet user is reading about a particular topic on a daily news site.
What does this mean for PPC Advertisers?
It means that your focus on location and the local internet searcher should be higher next year. Make sure your website would be picked up by Google as being useful for local internet searchers, just as much as it would for international internet users at all times. If you optimize for local search, Contextual Discovery is bound to start doing some effective and free advertising for you on your part.
Make your website a place full of important and relevant content, encouraging Google to cite your website through Contextual Discovery as and when the tool begins to come into play next year.
Are you sure that you keeping track of all the Google AdWords important updates?
Google likes to move quickly and work constantly to improve its PPC services for the benefit of its PPC Advertisers and general internet users, too. For that reason we must all make sure that we keep on our toes and stay tuned to Google AdWords important updates.
Webrageous Delivers Google AdWords Important Updates
Just in case you have missed something, Webrageous Studios has decided to publish some of the Google AdWords important updates without delay. Before you even begin thinking about planning for this future year, take into consideration the one that we have only just left behind and get on the right track from the start.
Not all of the Google AdWords important updates are going to be relevant for everyone. Each PPC Campaign is different from the rest and any good PPC Manager will know this anyway. However, it is still important to be aware of what is out there because you never know when changes to a campaign are going to be needed and new approaches to Google AdWords PPC might be necessary.
In addition, you may find yourself managing the PPC Campaigns of a new client as the months roll on and you’ll need to be in the best of positions regarding your Google AdWords knowledge so that you can be ready for any kind of PPC requirement that is asked of you out of the blue.
Therefore, in short, the following Google AdWords important updates from last year are the ones that Webrageous Studios wants to make sure you are fully aware of:
AdWords Editor Upgrades
Enhanced CPC Bidding
AdWords Campaign Experiments
New Features to the Google Analytics Reports
Broad Match Modifier
For more information about any of the above Google AdWords important updates, read the more detailed article entitled The Most Important Google AdWords PPC Updates. Take a look at the sections that are most relevant to you and your campaigns and take a note of the article’s URL so that you can come back to it and use it as a resource time and time again.