by David | May 8, 2013
“Art, Copy and Code” is Google’s new project which marries the classic storytelling rich in human insights with today’s highly technological digital advertising. “Art, Copy and Code” benefits PPC advertisers in crucial ways. It can provide a...
by David | Jan 27, 2013
It is likely that most people who remain up-to-date with the movements and changes at Google AdWords on a daily basis will already be aware of the changes to Google AdWords Free Call Extensions. However, if the recent news has slipped you by, take note of the...
by David | Jan 27, 2013
Google +. What is all the fuss? Is it a useful networking tool for online advertisers? If so, how useful? Google + is going to be very useful to online paid advertisers in the future for one specific reason… The way in which it helps to create circles of...
by David | Jan 27, 2013
Google reveals that only 5% of search advertisers are taking full advantage of the benefits of mobile advertising and investing the right amount of cash into their mobile advertising campaigns. This was based on an interesting article recently featured on Search...
by David | Jan 26, 2013
Page Quality and Quality Score are two of the most important things for a website owner to focus on when advertising online or when trying to drive natural and paid search traffic to their website. The higher your page quality in the eyes of Google, the less you pay...
by David | Jan 26, 2013
Wait a minute! How can it be that giving Internet users the option to mute or turn off my advertisements is a good thing? Stop thinking about things from the advertiser’s perspective and consider them from the consumer’s point of view. When you have more control over...
