AdWords new expanded ads are now live!

 

It happened sooner than expected while no account manager was really aware of it: you have now the ability to create new expanded ads in AdWords.

How to create new expanded ads?

As you probably know already, those new expanded ads contain:

  • Two 30 characters headline (compared to one 25 characters headline before) so 60 characters in total, that’s more than the double amount of characters allowed before!
  • One 80 characters description line (compared to two 35 characters description lines before), that’s 10 more characters allowed than old ads.

You can now create new expanded ads directly through your AdWords interface. If you go on the “Ads” tab on your AdWords account and choose to create a new ad by clicking on the red button “+ AD” and you then select “Text ad” in the drop-down menu, this will automatically give you the opportunity to create a new expanded ad as you can see in the screenshot hereunder. If you want to create an ad with the old format instead, you will need to click on the option “Switch back to standard text ads”.

Create Expanded Ads AdWords

Google has also released a new version of AdWords Editor for the occasion, and if you download the latest update of Editor you will be able to create new expanded ads straight away (I have to say that Google really made a huge effort here to make it easy for account managers as you usually need to wait a few weeks or even months for any new change to be supported in AdWords Editor). Once the latest version is installed, you will see “Expanded text ads” listed under the “Ads” menu as you can see in the screenshot hereunder.

Create Expanded Ads AdWords Editor

What is the deadline to create new expanded ads and what is going to happen during the transition period?

We are now in a transition period where you can still create and edit old AdWords text ads until 26th October. After that date, you won’t be able to create or edit those old ads anymore, so it will be mandatory to use expanded ads if you want to change messaging or create new ads. However, it doesn’t mean that your old ads will stop showing after 26th October, they might still run for a while along new expanded ads (no extra information has been given yet about what will happen to old ads after 26th October, except that you won’t be able to update them anymore).

What is sure is that if you do create new expanded ads now, you can still keep your old ads running along with them, and I would advise you to do that so you can test new expanded ads and see what could be improved.

When should you create your new expanded ads?

Even if you technically can wait until 26th October to create new expanded ads, I would advise you to start creating them now and as soon as possible, for several reasons:

  • If you are an account manager dealing with several accounts, you might need to rewrite hundreds or thousands of ads. This is not going to be done in one day. If you start now, you will have the time to come with a plan and a schedule, which will make things smoother and less stressful that if you leave everything until the very last day.
  • As stated above, if you create new expanded ads now, you can also keep your old ads running during that transition period and take advantage of that period to test your new ads, as it might need time and lot of adjustments before your new expanded ads work as good as your old ad texts.
  • A lot of advertisers will leave creating new expanded ads until September or so, as we are now in a transition period where both old ads and new expanded ads are allowed to run along each other. Which format do you think will get the more attention between the new expanded ads with their 140 characters and the old ads with their 90 characters? That’s right, now is the right time to get your expanded ads ready and gain advantage over your competitors who are not using them yet!

What are the best practices to write new expanded ads?

Here are a few tips to create new expanded ads:

  • You should take advantage of the new full characters limit. Don’t just use your former description line 1 and use it as headline 2. You should rethink your entire ads and write new versions, creating deeper messages. Try and focus on needs and benefits, including concepts important to your customers that will make you stand out among your competitors.
  • You should focus on the headlines as they will appear in blue and be the most viewable part of your ads. Write your most important messages in your headlines. You should particularly focus on headline 1 as there might be a line break between your two headlines, especially on mobile devices, or your headline 2 might appear on same line as headline 1 but be truncated (during the tests a lot of users already complained about that and Google advised to limit both headlines to 33 characters maximum to be sure headlines are not truncated, which is a bit extreme!).
  • Use the path fields and add your top keywords to display URL to make it clear for users that they will end on a relevant landing page.
  • Mobile preferred ads are no longer supported with new expanded text ads, so you should use messaging that speak to users on all devices. You can also choose to add a mobile specific URL, so if you have landing pages that are best optimized for mobiles, don’t forget to use that feature.
  • You should create multiple versions of expanded ads and test them. Remember how it took you years to figure out what messaging was working best in your old ads? You are back to square one now, and you should start A/B testing different versions of your new expanded ads.
  • You should keep your old ads running along with new expanded ones, and not pause your old ads directly. As stated above the current transition period is ideal for testing. Keep your old ads running so if your new expanded ads don’t perform as well at the beginning you have time to adjust and test between different versions of expanded ads to see what works best.
  • You should check your ad extensions and update them if necessary. Now that you are allowed more characters in the new expanded ads, you might add messages that you were before using in your ads extensions because you were limited by characters in old ads. You therefore have to make sure that the message you now use in your new ads don’t repeat in your old ad extensions.

What about display?

Following the release of new expanded ads on the search network, Google has also announced that a new ad format will be ready for display soon: responsive ads.

As for the expanded ads on the search network, the new responsive ads on the display network will have more characters:

  • Two headlines: the first headline will contain up to 25 characters and the second one 90 characters (compared to only one 25 characters headline before). That’s 90 characters more.
  • One 90 characters description line (compared to two 35 characters description lines before). That’s 20 more characters allowed.

 

Those new responsive ads are rolling out at the moment, if they are not available in your account yet just be patient a few more weeks.

 

Images’ source: Google AdWords interface / Editor

Price extensions for mobile ads: AdWords new feature

price-extensions

Google has just released new ad extensions: price extensions.

What are price extensions?

They are new extensions that advertisers can use in their AdWords mobile ads. It allows them to easily and quickly show prices for different services or products.

What are the price extensions’ requirements?

  • They are only available on mobile ads for now (so you need to have a mobile friendly website).
  • You need to set up a minimum of 3 price extensions and a maximum of 8.
  • Your mobile ad needs to appear in the top ad position (otherwise it won’t be eligible for this new extension).
  • They are only available in English at the moment.

How to set up price extensions?

Just as other ad extensions, price extensions are easily set up in AdWords.

They can be set at account, campaign or ad group level.

You will find them in the ad extensions tab, under “Price extensions” in the drop-down menu.

Price extensions set up

To create a price extension you will need to add:

  • A header (clickable title, up to 25 characters).
  • A description (up to 25 characters).
  • The actual price.
  • A final URL (the landing page related to the extension – the same landing page can be used for a set of ad extensions).

What are the benefits of price extensions?

  • They give extra information to potential customers with minimal work. You don’t need to include your price in your ad anymore and you can use that extra space to focus on other unique selling points in your ads.
  • They are one click away to conversions: when users click on your price extension, they are redirected to your website straight away.
  • They are easily set up, updated and can be used for special offers.
  • They are flexible and customizable.

 

Images source: Pixabay

AdWords Editor new version

A few weeks ago, Google released a brand new version of the AdWords Editor interface (version 11.4), and along with it some new features that will make the life of AdWords users easier.

AdWords Editor 11.4.3

New “Add campaign button”

One very interesting new feature is that you can now create a new campaign faster, with a drop down menu added on the “add campaign” button that allows you to select straight away the type of campaign you want to create: search, display, shopping or video. Please note however than when you create a new campaign this way, some default settings are applied (example: language targeting is set to “all” for shopping campaigns), so make sure to double check the settings so you don’t have any bad surprise.

You can now create display mobile app installs directly from AdWords Editor too.

Capture

New section for Ad extensions

But the main changes have been applied to the extensions. First, ads and ad extensions are now separated in different sections in AdWords Editor, which brings more clarity in the menus.

AdWords Editor ads and ads extensions

App extensions

Along with that, and it is probably the new feature that AdWords users will love the most, it is now finally possible to create and edit app extensions and review extensions in AdWords Editor, as they are now both available from the Shared Library.

Frequency capping

Last but not least, it is now possible to set up frequency capping through AdWords Editor, which allows you to limit the number of times a same person will see your ad on the display network. The frequency capping option is located in the campaign settings under the enhanced CPC setting.

AdWords Editor frequency capping

AdWords new expanded ads: how to get prepared for the change – optimization tricks and strategies

expanded-ads

 

Google announced several AdWords changes during their 2016 performance summit last month, the most important one probably being the increase of characters limits with new expanded text ads.

Google has been working on this for years (the side ads removal in February happened for this reason) and this might be the biggest change since the creation of AdWords! Finally marketers will have a bit more space for their creativity and will be less frustrated by the very restrictive characters limit they had to deal with until now. But unfortunately such important changes usually don’t happen smoothly and there is a high price to pay for improvement… If you are part of an agency dealing with several huge AdWords accounts, you might need to cancel your forthcoming holidays and work your whole summer on new ads to be ready for the change. And if you are not an AdWords expert and you only run a campaign for your small local business, you might be lost and not sure where to start. The goal of this post is to give any advertiser tricks to get ready for that huge change as quick as possible so you have your campaigns updated and don’t lose deals when the new ads format rolls out.

But first let’s have a look at what is changing.

What are the new expanded ads characters limits?

The new expanded ads will now contain:

  • Two 30 characters headline (compared to one 25 characters headline before) so 60 characters in total, that’s more than the double amount of characters allowed!
  • One 80 characters description line (compared to two 35 characters description lines before), that’s 10 more characters allowed.

So the new ads will be allowed to contain 140 characters in total, that’s 47% more than the current 95 characters!

What are the benefits of this change for advertisers?

Google has announced that the new expanded ads will work better across screens, especially mobiles, and that this change was designed especially for today’s mobile-first world, where more and more searches are done on mobile devices.

With the number of characters expanded, there is no doubt that advertisers will get more visibility, and you can therefore more than likely expect a higher CTR.

When and how will this change happen?

Google didn’t communicate any exact date yet, they just gave a vague indication of “later this year”. That’s why we advise you to get ready as soon as possible, and we will keep you updated on how and when exactly the change will happen when more information is given.

It would be great if those new expanded ads could be somehow automated, as it was the case for Upgraded URL’s. When that changed happened last year, Google set up an upgrade option in the AdWords interface that helped advertisers along the way, simply copying their current destination URL’s to the final URL’s fields. That made upgrading pretty straightforward and advertisers with small and simple accounts were able to be ready for the update in just a few minutes and clicks through the AdWords interface (it was also very easy to upgrade through AdWords Editor).

However an automated system is unlikely to happen with the new expanded ads, as the changes here have more consequences and the whole ads structure will be changed with now 2 headlines and 1 description line. Things would certainly be easier if there was an automated option in the AdWords interface that could just copy your existing description line 1 and use it as your new second headline, and keep your existing description line 2 and use it as your new description line. But the problem with that would occur with the characters limit: your first headline would remain the same and only contains 25 characters while your second headline would contain up to 35 characters and might exceed the new 30 characters limit if you used them all, and your new description line would only contain the 35 characters of your previous description line 2, instead of the new 80 characters allowed. Besides that, you might not want to use a previous description line as headline, depending on its content. So we just don’t see a way for this change to be automated, and if it is somehow anyway, it won’t be a perfect solution. Extra work will definitely be needed on your side to make sure you take full advantage of the new expanded ads and you are not left aside and losing deals to your competitors that got prepared quickly and have created amazing new expanded ads while you were just waiting for the last minute…

Our only hope is that Google will give enough time to advertisers to get prepared for this update. We assume that as for any AdWords change there will be a transition period during the which you will still be allowed to use your old ads while writing new expanded ads and a deadline date when your old ads won’t be allowed to run anymore, therefore you will start losing deals from that date if you don’t have expanded ads ready.

How to get prepared for the change?

Depending on your ads messaging, we can think of 2 different options for a smooth update. Either you update your current description line 1 to become your new headline 2 (reducing characters to maximum 30 if needed) as outlined in previous paragraph, either your merge your current description lines 1 and 2 to become your new 80 characters description line.

If you are already using extended headlines (where your description line 1 is combined with your headline – your ads need to be eligible to appear at the top of the page and your description line 1 needs to end with proper punctuation) we would advise you to choose option 1. The first and only thing you will absolutely need to do for the update is to reduce your new headline 2 if it exceeds the 30 characters limit.

You will also need to rework your current description line 2 and add extra messaging (filling the at least 45 characters empty space) to take full advantage of the new format, as the limit for the new description line is now 80 characters.

You might also want to rework your new headline 1 to add 5 extra characters, but this is just a small change and it can wait until later as your new ad will still look good without those 5 extra characters.

For those who don’t use extended headlines, we would strongly advise to use option 2 as you will keep the same ad structure and messaging and it will be pretty straightforward. You will just need to merge your current description lines 1 and 2 into the new 80 characters limit description line. Then you will need to think of a new 30 characters headline 2. You might also want to rework your new headline 1 to add 5 extra characters and your new description line to add 10 extra characters, but as stated above it can wait until later as your new ad will still look good without those extra characters.

In order to summarize:

Option 1: make your current description line 1 your new headline 2, and your current description line 2 your new description line:

  • Eventually reduce your new headline 2 so it doesn’t exceed the 30 characters limit.
  • Update your current description line 2 and add 45 extra characters.
  • Optional: add 5 extra characters to your new headline 1.

See with an example:

Current ad:

24/7 Accident Recovery

Reliable & Fast Recovery Service.

24 Hours a Day, 7 Days a Week!

New extended ad:

24/7 Fast Accident Recovery

Reliable Recovery Service

24 Hours a Day and 7 Days a Week. Call Us at Any Time and We Will Come and Help!

Option 2: merge your current description lines 1 and 2 into your new description line, and create a new headline 2:

  • Create a new 30 characters headline 2.
  • Optional: add 5 extra characters to your new headline 1 and 10 characters to your new description line.

With the same ad example as above:

New extended ad:

24/7 Quick Accident Recovery

Certified Professional Towing

Reliable & Fast Recovery Service. 24 Hours a Day and 7 Days a Week, Call Us Now!

 

Whatever option you choose, you can see that you will still need a bit of extra work to get ready for the update and your new expanded ads won’t be written in 1 hour, unless you only have a very small account with 10 ads. That’s why you need to get prepared for the update as soon as possible, starting today.

Another question that might cross your mind if you are dealing with several huge accounts with thousands of ads is where to start to be ready on time and make sure you don’t lose deals. You need to schedule and prioritize. Start with the top campaigns bringing the most leads/sales. Inside of each campaign select the ad groups bringing the more conversions and start working on them first, so that if you are running out of time and you are not 100% ready for the update, your top ad groups and campaigns will contain expanded ads and only secondary campaigns/ad groups will be left aside and you won’t lose your main deals to competitors. If you don’t have the time to create several expanded ads per ad group now, just create 1 for now, so that your campaigns can still run when the change rolls out.

Once again, don’t wait to get ready for the change, the earlier you start the smoother this huge change will happen for you. Allocate 1 hour of your time today to start thinking about it and elaborate your own plan of actions:

  • Depending on your current ads messaging, choose either to follow update option 1 or 2 stated above.
  • Run reports/download statistics and select your top performing campaigns, and top performing ad groups within them.
  • Select your current top performing ad within those ad groups.
  • Copy that data (the top performing ad, along with the ad group and campaign names containing this ad) in excel and start writing 1 new expanded ad, with the messaging inspired by your current top performing ad. Please make sure you add a formula to calculate the number of characters for each line in order to respect the new characters limit:

30 characters for headline 1

30 characters for headline 2

80 characters for description line

 

 

Images source: Pixabay

How the AdWords Redesign Impacts Your PPC Campaigns

If you’ve been following news about AdWords, you might have heard that Google recently rolled out a whole new look for their AdWords dashboard. But the latest Adwords redesign can mean more than just a slick new interface for you to enjoy. The updated platform might just have a positive impact on your campaigns — if you know how to leverage it. Here’s what you need to know about AdWords new look, and how it will impact your PPC campaign strategy.

What’s New with AdWords?

AdWords Has a Clean, New Look

The first thing you’ll notice about the new interface is how sleek and clean it is. The new AdWords interface is an expression of Material Design, Google’s design language. The principles of Material Design stress the importance of usability. As a result, Google has focused on creating responsive layouts and highly visual designs to help users get the information they want at a glance.

adwords-redesign

This is a big change from the cluttered, busy interface that AdWords currently has. Since it first launched 15 years ago, AdWords has gathered up a large number of features, and the original interface wasn’t designed for the breadth of features and functionality. These new additions have slowly created a more and more cluttered dashboard. The new AdWords features a stripped down and reorganized layout, with the intent to make it easier for advertisers to find what they need quickly.

It’s Mobile-First and Customer-Focused

So what was the motivation behind the new look? The focus has been to make AdWords a more useful tool for the businesses who rely on it the most. To do so, Google carefully studied how their users were interacting with the existing platform. In an interview with Fast Company, Greg Rosenberg, Head of UX at Google, discussed the customer-focused approach that Google took to redesigning AdWords: “It goes far beyond polls or surveys. It’s literally being at a business with our users, watching them use AdWords for hours on end.” 

The dashboard has been redesigned to help advertisers gain faster, more valuable insights into their data. The redesign takes into account how people browse on mobile devices – in browsing sessions that tend to be quick and frequent, rather than longer ones. Finding data on browser location and device will be easier to find and interpret on the new dashboard.

How Will AdWords Redesign Affect My Campaigns?

Your Existing AdWords Campaigns Are Safe

It’s not unusual that when AdWords rolls out an update, it can have drastic effects on campaigns. Fortunately for advertisers, this is largely an interface redesign. There’s no reason to worry that AdWords will have a negative effect on the performance of your campaigns. Additionally, all of the great features and functionality of AdWords won’t change with the redesign. All your favorite AdWords features will still be available. However, how you access them may change slightly.

Making Your Mobile Campaigns Stronger

If the new AdWords has any impact on your campaigns, it will likely be to make your mobile campaigns stronger. The redesign focuses on making the mobile PPC campaigns easier to manage and interpret. If you feel overwhelmed by the existing AdWords experience, or if you want to focus more heavily on your mobile PPC campaigns moving forward, you can look forward to the AdWords redesign making it easier on you in the future.

When Can I Start Using the New AdWords Experience?

Google has already started rolling out the new AdWords experience. However, this rollout is being done on an invitation-only basis for right now, and will probably proceed slowly. While this may have impatient advertisers itching to see the new layout, this slow introduction will benefit all users in the long run. Google has stated that they will focus on gathering feedback on the new design during 2016-2017 to see how their users like the new experience, and what can be improved. By the time the new AdWords experience reaches everyone, we can expect a well-honed version of the new AdWords.

Webrageous for Mobile

The AdWords redesign might just help you gain more insight into your mobile PPC campaigns. But if you’re looking to truly reinvent your mobile PPC strategy, you’ll need to do more than wait for AdWords to catch up with your needs. Webrageous works closely with AdWords representatives to keep our campaign management strategies up to date with the latest. Our experience with managing campaigns and our expertise at maximizing campaign results ensures that we can leverage the latest version of AdWords as effectively as possible for our customers. To learn how we can help you get the most out of your campaigns and the new AdWords interface, contact Webrageous today for a consultation.

Image Source: Google

Why is Google AdWords the best PPC advertising network for mobiles and tablets?

Google AdWords launched its Enhanced Campaigns which makes them the best PPC advertising network for mobile and tablet advertisements.

 
Before we delve further into this subject with you we want to see if maybe you are just looking for full service pay per click management? This way you can have an expert by your side every day who can improve the results you see from PPC. If so please fill out our contact form or give us a call or visit our homepage.

 

laptop-workerAs a general idea, Enhanced Campaigns make it possible for PPC advertisers to run a single campaign across all devices: mobiles, tablets and desktops. Desktops and tablets are merged as one controlling device while mobile is set to make adjustments to the base metrics of the campaigns.

 

Advertisers will now have an easier time managing campaigns as one campaign can already be created to target desktop, tablet and mobile as compared to creating three separate campaigns before. (more…)

How will the new Google venture known as “Art, Copy and Code” benefit PPC Advertisers?

“Art, Copy and Code” is Google’s new project which marries the classic storytelling rich in human insights with today’s highly technological digital advertising.

jumping“Art, Copy and Code” benefits PPC advertisers in crucial ways.  It can provide a higher visibility rate for PPC advertisements, drive large qualified traffic to a site, which thereby increases the site’s click-through-rate resulting in a higher Quality Score.

PPC is purely built on data, tools and software. With “Art, Copy and Code” PPC advertisers can utilize the intelligence of Google AdWords, and at the same time bank on what is real, what could touch the audience and what could really grab the audience.

Having both forms of advertising working together, Google provides an all new platform which PPC advertisers can utilize. (more…)

Important Changes to Google AdWords Free Call Extensions

It is likely that most people who remain up-to-date with the movements and changes at Google AdWords on a daily basis will already be aware of the changes to Google AdWords Free Call Extensions. However, if the recent news has slipped you by, take note of the following facts today in this post:

1. Real Phone Numbers via Call Extensions

Recent developments now reveal that Google has made advancements with its technology so that pay per click advertisers can now use real telephone numbers in the call extension sections of their advertisements. The system for including real numbers is already in place and working fine. (more…)

How Useful is Google + for Online Paid Advertisers?

Google +. What is all the fuss? Is it a useful networking tool for online advertisers? If so, how useful?

Google + is going to be very useful to online paid advertisers in the future for one specific reason… The way in which it helps to create circles of contacts that are clearly divided into specific groups and demographics which will make targeting potential customers that much easier.

What is Google +?

Google + is the social networking idea created by the masterminds at Google. It comes complete with a variety of different features which make it an excellent resource for advertisers of many diverse businesses who want to expand on their paid online advertising and reach out via social networking too.

The most important feature of Google + that makes it slightly different to other social media networks (such as Facebook and LinkedIn, for example) is the feature known as Google Circles. This feature allows you to link your contacts in “circles” so that they can be organized by Friends, Work Colleagues, People of Love the Same Music as You, etc.

“Circle” titles are up to you and you simply drag and drop your contacts into the different groups so that it makes sharing information with each group that much quicker and better targeted. The targeting nature of Google Circles is what makes it such a useful tool for online marketing campaigns. (We discuss this in depth further on in the article).
In addition to Google Circles, Google + gives the user the following: (more…)

Google Says Advertisers Don’t Spend Enough on Mobile Advertising

Google reveals that only 5% of search advertisers are taking full advantage of the benefits of mobile advertising and investing the right amount of cash into their mobile advertising campaigns. This was based on an interesting article recently featured on Search Engine Land about mobile advertising data gathered by the search engine giant.
 
According to the data released by Google, 95% of advertisers are losing out on sales and high ROIs because they continue to manage their mobile advertising campaigns in the same way as their PC and laptop campaigns, and because they refuse to invest more money in this area of online marketing.
 
Author of the article, Greg Sterling, explains that only 55% of online advertisers invest in mobile advertising campaigns and only 5% of this 55% use phone extensions as part of their mobile advertisements. This, according to Google, Wordstream and DataPop, is one of the biggest online marketing errors of 2012.
 

What does Google have to say about mobile advertising?

Google has made it clear on a number of occasions that all advertisers should:

  • invest in mobile advertising campaigns if they want to increase sales
  • separate PC pay per click campaigns from mobile network campaigns
  • use call extensions on all mobile network advertisements

What do internet users want to do when searching on mobile devices?

It’s really important to take into account the different desires and interests of the internet user who sits behind a desk on a PC, and compare it with the user who stands in a busy bus, connecting through their mobile phone.
 
In general, the research that Google sponsored and shared by Sterling on Search Engine Land shows that when using mobile devices, internet users always want to be able to perform the following actions:

  • 76% want to get information on store location or opening hours
  • 61% want to be able to just click to call the store in one swift move
  • 54% want to be able to send an email
  • 53% want to download an app
  • 48% want to be able to click and land on the store’s social networking page
  • 41% want to be able to play video clips

Few people want to actually make a purchase online via a mobile device, but that doesn’t mean that mobile advertising does not drive customers down the conversion path so that they can then convert at a later date.
 

What mistakes are most advertisers making when analyzing mobile network campaigns?

Just because internet users don’t convert that often on mobile devices doesn’t mean investment in mobile advertising should be curtailed.
 
Dave Schwartz from DataPop believes that few marketers “connect a transaction to a mobile click.” He continues to explain that when they cannot link conversions to clicks “they’re not willing to pay as much for mobile clicks.”
 
The lack of clarity in seeing the true advantages of mobile advertising, and how these campaigns generate more conversions on PCs or in stores at a later date than most people give them credit for, will be the downfall of many advertisers in 2013 and the winning trump card for the few advertisers who are seeing things clearly.
 

What kind of damage is caused?

If you make no time for your mobile network campaign because you look at the conversion rates, and you foolishly believe that low conversions mean internet users are not being persuaded to buy via the mobile network, you might be causing terrible damage to your brand’s online reputation without knowing it.
 
Because you see no conversions from your mobile network campaign, you probably reduce the amount of money you spend on it and fewer people see your advertisements. This means that fewer people visit your site to find about your products and services.
 
However, this is not the worst that could happen…
 
You invest little time and energy in mobile advertising too, and this means that you are unaware of problems like slow page loading times, breaks in URL links, or out-of-date copy on your mobile network landing pages. In short, your mobile network campaign and site starts to look like a deserted building, with squatters moving in and interested buyers going elsewhere.
 
The mobile network is HOT and if your mobile pages affect the customer’s user experience, your brand’s image is terribly damaged in an instant.
 
The Google-sponsored research reveals that:

  • 96% of internet users visit sites that aren’t mobile-friendly
  • 74% say that they’re more likely to return to a site if it is mobile-friendly
  • 55% confirm that a frustrating mobile experience damages their opinion of the brand in question

The facts are there. Mobile advertising contributes to online and offline sales, and internet users love to go mobile. High conversions are not the only way of proving the worth of a paid search campaign. Think outside the box a little. Think mobile! Contact us for more information on mobile website design and mobile network pay per click campaign management.
 

How do Google Search Quality Raters Judge Website Page Quality?

Page Quality and Quality Score are two of the most important things for a website owner to focus on when advertising online or when trying to drive natural and paid search traffic to their website. The higher your page quality in the eyes of Google, the less you pay for your paid search advertising and the higher you rank on the organic search listings.

In recent weeks, Google has been updating the training of its Google Search Quality Raters and the updates provide some useful key points of focus for online advertisers.

One of the main changes is that Google Search Quality Raters will now be responsible for giving individual landing pages their own specific rating. The changes occupy an extensive 32 pages, which have been added to the original Google Search Quality Raters’ Handbook, and conveniently leaked, via related industry forums online for all to see. (more…)

Great News for Advertisers: Internet Users Mute Google Display Advertisements

Wait a minute! How can it be that giving Internet users the option to mute or turn off my advertisements is a good thing?

Stop thinking about things from the advertiser’s perspective and consider them from the consumer’s point of view. When you have more control over what you buy and the level of advertising you are bombarded with on the Internet, the better you feel.

Imagine signing up to an e-newsletter that you cannot unsubscribe from. Imagine how irritating it would be to keep receiving an email from a company that you had no interest in. Imagine how annoyed you would become with that company and imagine all the terrible things you might end up saying about them to friends, family and other random people on the Internet.

Giving consumers more control over the advertising that they are presented with is one of the best ideas Google has put in place over the past two months because it gives consumers peace of mind and advertisers a much better chance at controlling advertising spend and increasing sales at the same time. (more…)

Guess What? Google Ignores Bad Links!

You might be penalized for buying links or organizing any kind of venture which culminates in what Google describes as a “bad link,” but the newest news on Google’s approach to linking is that not all bad links will end up damaging your site’s rating or quality score.
 
Why? How? When? What!
 

Google states that it ignores bad links

You did read correctly. Google has recently gone on record for saying that website owners don’t have to worry about every single bad link that they might have associated with their site as, in actual fact, Google is sometimes in the habit of simply ignoring bad links and moving on. Google ignores links on Updowner.com, for instance, which as most people are aware is considered to be the source of a bad link.
 
Therefore, even though good links and bad links do exist, website owners don’t need to be so worried about the bad links that they have driving traffic towards their sites from now on. Google has spoken and confirmed its stance on the matter quite clearly. (more…)

Google Changes its Algorithm… Why Care?

Most people are aware that Google is one of, if not the most influential and powerful search engines of all time. Therefore, anything that Google chooses to do (like when Google changes its algorithm, for instance) is of immediate interest and importance to all online marketers in every industry all over the world.
 
When Google changes its algorithm, everyone needs to buck up and pay attention to the effects that these changes will have on the marketing campaigns that they manage. The recent changes to the Google algorithm, known as Penguin, have affected the marketing campaigns of a number of companies (good enough to share their findings with fellow advertisers) and these changes may well have affected your campaigns too. Have you checked?

Why should you care when Google changes its algorithm?

There are no hard, fast, golden rules when it comes to Google. There isn’t a Google Marketing Pamphlet that is handed out to everyone, making it easy to see how to climb up in the rankings. Where would the fun be in that? However, with careful study and the support of professional online marketing experts on your side, you will be able to see whether or not your online marketing campaigns need to adjust to the new Google algorithm or not.
 
In addition, the rest of this article lays out a few tips and findings from what has already been uncovered in recent weeks. Make sure you take a few notes and use our help and guidance to lead you through the next few months of campaign optimization that lay ahead.

Why are the changes to Google’s algorithm positive?

When it comes to online marketing, the worst thing that can happen is for the marketing expert or marketing team to go stale and wander around in routine mode.
 
When Google decides to make changes, it is always because it believes that those changes are going to be in the interests of its advertisers and its users. It makes changes for the good of everyone involved. These constant changes help to keep marketers on their toes and this means that the quality of the content available on the Internet continues to improve by the day.
 
When Google changes its algorithm, it will simply force you to take a close look at your website, monitor even minor fluctuations in conversions or click-through-rate, etc.
 
Constant and unpredictable changes by Google are also great ways of ensuring that business owners understand a little more that online marketing is a complex industry. Every time Google changes its algorithm, a better relationship is developed between the business owner and the online marketing expert when that owner sees that advertising online really is a long process full of developments and changes. The business owners are encouraged to change more things, be more spontaneous and to roll with the punches a little more, which makes the life of the online marketing expert a lot easier in general.

Some Recent Findings

Online marketing companies, including Master Google and Prodentite have already registered some of the ways in which they believe the new Google algorithm has affected the online marketing campaigns that they manage.
 
It is suspected that there is even less competition on geographical keywords at present than before. If you are using generic, non-geotargeted keywords in your campaign, you might not notice much of a difference, but be on the lookout to see what is happening with regards to those keywords which identify a particular geographical location whenever you can.
 
The importance of developing fresh content is again another really important note to bear in mind, considering the results that a number of marketing companies have received since they found out how Google changes its algorithm. Identify what is hot in your industry and blog about it. One new post every week is better than nothing and the consistency will be something that Google rewards you for over time.
 
The final point to bear in mind relates to shady link-building techniques. This is the main reason why Google changes its algorithm regularly.
 
Write great content for other well respected sites and earn natural links for your site over time. If you try to get links on the quick, not all those links are going to look good and the rate at which your links increase will not appear natural either. Unnatural link-building is not favored and it seems that as Google changes its algorithm, it is looking even less fondly on the people who link in this way.
 
Naturally, no real definitive conclusions can be given. Google has not stated that any of the ideas above are true. These are assumed findings based on first hand research gathered from within the industry. However, these findings are at least a good place to begin reassessing your online marketing success over the next few weeks. Good luck!
 

The Internship: Google’s Chance to Shine in Hollywood with Vince Vaughn

Presumably Google must have given permission for its company to feature as the main backdrop to the new film, “The Internship,” starring Vince Vaughn and Owen Wilson and due to be released in cinemas next year. Google AdWords Advertisers are naturally on the edge of their seats to see how the online marketing mother ship fairs on the red carpet in the months to come.

The question is will “The Internship” be as successful as Facebook’s representation in the glittering Hollywood production, “The Social Network,” or will it fall strangely flat on its face?

The basic plot features Vaughn and Wilson as two 40-somethings, looking to start their careers over from scratch by joining the internship team at Google in an effort to begin working their way from the bottom up for one of the world’s most beloved search engine giants.

The problem is that Vaughn and Wilson’s representation of intern life at Google – free food, endless hours of ping pong games and nap-taking – is not at all accurate. It is doubtful that the real Google interns, who are also at the top of their game before they even get to the Google intern stage, are going to be too impressed with the poor consistency that the film intends to project.

However, maybe it might be an opportunity for those of us who love Google to just sit back and have a good old laugh at what we all know is just the regular Vaughn and Wilson cinema fun. Only time will tell.

What is for certain is that Google’s popularity knows no bounds. PPC domination is now a thing of the past. Google is now aiming to get its face firmly planted at the Oscars.

Recent Google AdWords Changes and How They Will Impact You

As you have likely heard, Google has recently announced that it is changing the way it approaches keywords in its AdWords campaigns. The new changes are related to the way that exact and broad matches are made.

These new changes are promising, and they are designed to reduce issues associated with misspellings, plurals, accents and abbreviations. In the past, only exact matches would trigger the ad. Beginning in mid-May, exact match can be used to match broad variants. This new approach is designed to match user intent with the appropriate AdWords.

*Address User Differences
The new changes are designed to address the fact that different people may enter variants of the same keyword during their searches. This has caused lots of marketers trouble in the past, and it often led many firms to create multiple AdWords using various keywords. Now, they can simply choose to include close variants in their campaigns. This will attract more shoppers and promises to make marketing easier.
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Google Quality Score Rater Talks to Search Engine Land

Search Engine Land has published a really interesting interview on its site with a Google Quality Score Rater, something that a lot of Webrageous readers would probably be interested in looking into further.

On the one hand, some of the interview is not all that useful for online advertisers who use Google in its various forms to market their businesses (via Google Organic Search or PPC Advertising and Google AdWords, for example) because the first part of the interview covered what it is like to work as a Google Quality Score Rater, how to approach the interview and selection process and what the conditions of work are like on the job.

However, the second half of the interview is useful to online advertisers and Webrageous readers in many ways, because it relates directly to the ways in which Google Quality Score Raters work and how they determine what kind of Quality Scores to give to different websites depending on the various factors involved.

This kind of information is gold dust in the world of online marketing and for this reason we have chosen to highlight the interview today in this post and glean out the best bits for the most important online advertising reading.

Feel free to read the entire interview by clicking on the link at the very top of this post, but for saving time purposes, here are the Google Quality Score Rater Interview Highlights and the sections of the Search Engine Land interview that we believe to be the most pertinent to online advertisers at present… (more…)

Google Quality Score Rater Talks to Search Engine Land

Search Engine Land published a really interesting interview on its site this month with a Google Quality Score Rater, something that a lot of Webrageous readers would probably be interested in looking into further.

On the one hand, some of the interview is not all that useful for online advertisers who use Google in its various forms to market their businesses (via Google Organic Search or PPC Advertising and Google AdWords, for example) because the first part of the interview covered what it is like to work as a Google Quality Score Rater, how to approach the interview and selection process and what the conditions of work are like on the job.

However, the second half of the interview is useful to online advertisers and Webrageous readers in many ways, because it relates directly to the ways in which Google Quality Score Raters work and how they determine what kind of Quality Scores to give to different websites depending on the various factors involved.

This kind of information is gold dust in the world of online marketing and for this reason we have chosen to highlight the interview today in this post and glean out the best bits for the most important online advertising reading.

Feel free to read the entire interview by clicking on the link at the very top of this post, but for saving time purposes, here are the Google Quality Score Rater Interview Highlights and the sections of the Search Engine Land interview that we believe to be the most pertinent to online advertisers at present… (more…)

The minds behind Google AdWords now give you Google X

Google never disappoints. If you want to find something on the Internet, you go to the best online search engine in the world (Google) and you type in a keyword phrase and you are given the best of the best in terms of search results.

If you want to advertise online with success, you create a Google AdWords pay per click advertising campaign and you market your business with the help of Google AdWords Experts, online Google AdWords advertising tools and Google AdWords Support.

If you want to be a part of the forever developing world of technology, you keep up to date with what is happening at Google and you take full advantage of their discoveries and inventions as and when possible. At present, all eyes and ears are on Google´s most recent, undercover project, known as Google X.

What is Google X? (more…)

Google AdWords Success: How to Achieve It

Success in Google AdWords means much more than just being able to get a campaign together. Keywords and advertisement text are just part of what it takes to make a Google AdWords campaign truly successful.
 
When working towards Google AdWords success, the first thing you want to think about is outsourcing Google google adwords successAdWords management to a pay per click management team with proven success.
 
While there can be benefits of doing it on your own if you know what you’re doing, generally the best way to ensure Google AdWords success is to outsource.
 
So how are you going to ensure that the Google AdWords management team you pick is going to achieve success for your campaigns? (more…)