by Geraldine |
With new expanded ads being live in AdWords accounts since 26th July, I decided now is a good time two months after to start analyzing results and see how they perform. Several people have tried to analyze the performance of expanded ads at an early stage (only a few...
by Geraldine |
Earlier this month Google released a new feature that makes it easier for advertisers to monitor the performance of their campaigns against their advertising goals: campaign groups. What are campaign groups? Campaign groups allow advertisers to aggregate data from...
by Geraldine |
It happened sooner than expected while no account manager was really aware of it: you have now the ability to create new expanded ads in AdWords. How to create new expanded ads? As you probably know already, those new expanded ads contain: Two 30 characters...
by Geraldine |
Google has just released new ad extensions: price extensions. What are price extensions? They are new extensions that advertisers can use in their AdWords mobile ads. It allows them to easily and quickly show prices for different services or products. What are the...
by Geraldine |
Google announced several AdWords changes during their 2016 performance summit last month, the most important one probably being the increase of characters limits with new expanded text ads. Google has been working on this for years (the side ads removal in...
by David |
“Art, Copy and Code” is Google’s new project which marries the classic storytelling rich in human insights with today’s highly technological digital advertising. “Art, Copy and Code” benefits PPC advertisers in crucial ways. It can provide a...
