September 28th, 2016

AdWords new expanded ads performance

With new expanded ads being live in AdWords accounts since 26th July, I decided now is a good time two months after to start analyzing results and see how they perform.

Several people have tried to analyze the performance of expanded ads at an early stage (only a few weeks after the new format was released), struggling to find clear tendencies and common ground. I thought maybe this lack of uniformity was due to early analysis and not enough reliable statistics.

So I decided to give it a go myself and have a look at the data for the last 2 months from various accounts covering different industries, hoping to be able to find some common ground. And I have to admit that was no easy task.

As advised I created new expanded ads in all those accounts as early as possible, letting them run along old ads to see how they perform in comparison.

Expanded ads first common impression

The first feeling I had generally speaking before starting my in-depth analysis was that new expanded ads were performing quite well with a higher CTR. I even ended up pausing old ads on a particular account as the old ads were bringing the CTR down: 0.20% CTR on old ads compared to 1.33% on new expanded ads!

But when I started digging out deeper, although I had the feeling that on some accounts the new expanded ads were shown slightly more than old ads, I realized that for a particular account (the one I mentioned above, which is the account of a company selling collectible legos figures) it was the opposite way around: 43756 impressions and 581 clicks on expanded ads and 87346 impressions (with impressions particularly increased on old ads for exact and phrase ad groups compared to broad) with only 179 clicks on old ads!

See impressions screenshots for one ad group in this account between new ETA and old ads:

expanded ads performance

old ads pefrormance

When I analyzed that account even further I also realized that the position on new expanded ads was lower than on old ads, with a similar CPC. So in the end in that account expanded ads were working better bringing more clicks with lower impressions and lower position. I have to say this account was quite a particular case as I haven’t noticed so much difference in impressions (from single to double!) between expanded ads and old ads in any other account.

When I encountered the first discrepancies between accounts, I decided to look at comparable statistics, splitting by brand/non brand, ad groups, and even match type (I usually create one ad group for each match type).

No common ground for branding

I analyzed the first branding campaign on a waste management company account and noticed that for brand terms, old ads seemed to perform slightly better (25% CTR on old ads compared to 23.03% on new ETA) – except for broad ad group where old ads were not shown at all. The positions were the same for old ads and new ETA and when I looked at the average CPC it seemed to be lower for new ETA in exact ad group, but then for the phrase ad group the tendency was the other way around.

So I had a look at another branding campaign for a company selling this time irrigation products. And I realized that the tendency I had noticed in the previous account for branding was the exact way around in this new account and that the CTR seemed to be higher on new expanded ads (with a higher position) than on old ones (18.21% CTR on new ETA compared to 11.88% on old ads). So I decided to go deeper and analyze this branding campaign by match type and although it was true that CTR was higher on new expanded ads in broad and phrase, the CTR was higher on old ads for exact ad group.

See performance screenshots for one broad ad group in this account between new ETA and old ads:

expanded ads performance

old ads performance

The only tendency that seems to appear in branding campaigns is the following:

Exact ad groups branding: old ads seem to perform better

Broad ad groups branding: new ETA seem to perform better

Phrase ad groups branding: performance seems to vary

No clear tendency for non-branding

I then decided to have a closer look at non-branding campaigns and see if I could find a tendency there.

When it came to non-branding it seemed expanded ads had generally speaking more impressions than old ones, with a higher CTR. But then again there was this particular account (collectible legos figures) were impressions were doubled on old ads, especially on exact and phrase ad groups (not so noticeable on broad ad group).

When I analyzed non-branding campaigns for the waste management company, the tendency was true: higher CTR on ETA, except for BMM ad groups. But then I analyzed non-branding campaigns for that company selling irrigation products: higher CTR on ETA for broad and phrase, but lower for exact.

I decided to have a look at non-branding campaigns for an adventure travel company: impressions were always higher on new ads, with a CTR here clearly always better (on broad, phrase and exact ad groups) on new expanded ads (up to 6% higher!).

See performance screenshots in this account between new ETA and old ads:

expanded ads performance

old ads performance

To sum up

After analyzing this 2 month data, I have to accept a fact: it is really hard to find a common ground in expanded text ads performance. Some branding campaigns might have a lower CTR on new ads, some others won’t. While it is true that ETA will perform at a lower CPC than old ads on some ad groups, it might be the other way around for other ad groups. New ETA might have a higher CTR on exact for some products, and a lower one on broad. Position might sometimes be better on new expanded ads…or not.

There is no clear tendency and it is all relative to each single account.

Maybe it is still early to try and analyze new expanded ads, and more than likely their performance will change again as more and more advertisers start using them and certainly when Google will get rid of old ads forever.

What I do recommend is that you perform your own analysis, but don’t forget to segment by branding/non branding, match types, ad groups etc as new ETA might perform very differently for each segment. And if you notice as I did that for some accounts new ETA already perform way better than old ones, don’t wait to pause old ads and do that now. The most important thing right now is to monitor performance and if you see a sudden decrease in performance after implementing ETA go deeper in your account and try and find out what is working or not. As always in PPC it is all about testing, testing and testing again.

Some good news to end

The good news is that Google might have heard the complaint of several account managers that were probably struggling to create a high amount of new expanded text ads, as they extended the transition period during which you can still create and edit old format ads. The initial deadline of 26th October has now been extended to 31st January 2017, so that advertisers have 3 more months to create expanded text ads and test them along old ones.

 

Images’ source: Google AdWords Editor

September 28th, 2016

Google releases campaign groups in AdWords

Earlier this month Google released a new feature that makes it easier for advertisers to monitor the performance of their campaigns against their advertising goals: campaign groups.

What are campaign groups?

Campaign groups allow advertisers to aggregate data from separate campaigns based on a common theme. It allows them to select campaigns that share a same objective and group them so they have a quick look at performance, what works and what doesn’t.

Let’s say you just created 2 new separate search and display campaigns for the coming Christmas season. It would be interesting to create a campaign group for them as they have the same goal.

How to set up campaign groups?

Campaign groups are available in the AdWords interface, on the left menu:

campaign-groups

 

Once you click on the button to add a campaign group, you are redirected to a page where you can:

  • Name your campaign group.
  • Select the existing campaigns you want to add to this campaign group.
  • Select a performance target: you can choose clicks or conversions.
  • Eventually select a specific date range to view more accurate projections. If you choose this option you can then select the number of clicks or conversions you want to receive, the budget you want to spend, the average CPC or CPA you want to reach.

campaign-groups-set-up

 

You will then have a quick glimpse of your current performance and what you may achieve by the end of the campaign period.

What are the benefits of campaign groups?

  • With campaign groups it is easier to monitor performance across multiple campaigns.
  • You have a quick glimpse of how your campaigns perform relative to your goals. Of course campaign groups are not to be compared to some powerful third party tools but they allow advertisers to have a quick access to that data without having to create pivot tables or export data in separate spreadsheets (therefore saving some time and energy).
  • The set up is simple and you will have access to monitored performance in minutes.

 

Images’ source: Google AdWords interface

August 5th, 2016

AdWords new expanded ads are now live!

 

It happened sooner than expected while no account manager was really aware of it: you have now the ability to create new expanded ads in AdWords.

How to create new expanded ads?

As you probably know already, those new expanded ads contain:

  • Two 30 characters headline (compared to one 25 characters headline before) so 60 characters in total, that’s more than the double amount of characters allowed before!
  • One 80 characters description line (compared to two 35 characters description lines before), that’s 10 more characters allowed than old ads.

You can now create new expanded ads directly through your AdWords interface. If you go on the “Ads” tab on your AdWords account and choose to create a new ad by clicking on the red button “+ AD” and you then select “Text ad” in the drop-down menu, this will automatically give you the opportunity to create a new expanded ad as you can see in the screenshot hereunder. If you want to create an ad with the old format instead, you will need to click on the option “Switch back to standard text ads”.

Create Expanded Ads AdWords

Google has also released a new version of AdWords Editor for the occasion, and if you download the latest update of Editor you will be able to create new expanded ads straight away (I have to say that Google really made a huge effort here to make it easy for account managers as you usually need to wait a few weeks or even months for any new change to be supported in AdWords Editor). Once the latest version is installed, you will see “Expanded text ads” listed under the “Ads” menu as you can see in the screenshot hereunder.

Create Expanded Ads AdWords Editor

What is the deadline to create new expanded ads and what is going to happen during the transition period?

We are now in a transition period where you can still create and edit old AdWords text ads until 26th October. After that date, you won’t be able to create or edit those old ads anymore, so it will be mandatory to use expanded ads if you want to change messaging or create new ads. However, it doesn’t mean that your old ads will stop showing after 26th October, they might still run for a while along new expanded ads (no extra information has been given yet about what will happen to old ads after 26th October, except that you won’t be able to update them anymore).

What is sure is that if you do create new expanded ads now, you can still keep your old ads running along with them, and I would advise you to do that so you can test new expanded ads and see what could be improved.

When should you create your new expanded ads?

Even if you technically can wait until 26th October to create new expanded ads, I would advise you to start creating them now and as soon as possible, for several reasons:

  • If you are an account manager dealing with several accounts, you might need to rewrite hundreds or thousands of ads. This is not going to be done in one day. If you start now, you will have the time to come with a plan and a schedule, which will make things smoother and less stressful that if you leave everything until the very last day.
  • As stated above, if you create new expanded ads now, you can also keep your old ads running during that transition period and take advantage of that period to test your new ads, as it might need time and lot of adjustments before your new expanded ads work as good as your old ad texts.
  • A lot of advertisers will leave creating new expanded ads until September or so, as we are now in a transition period where both old ads and new expanded ads are allowed to run along each other. Which format do you think will get the more attention between the new expanded ads with their 140 characters and the old ads with their 90 characters? That’s right, now is the right time to get your expanded ads ready and gain advantage over your competitors who are not using them yet!

What are the best practices to write new expanded ads?

Here are a few tips to create new expanded ads:

  • You should take advantage of the new full characters limit. Don’t just use your former description line 1 and use it as headline 2. You should rethink your entire ads and write new versions, creating deeper messages. Try and focus on needs and benefits, including concepts important to your customers that will make you stand out among your competitors.
  • You should focus on the headlines as they will appear in blue and be the most viewable part of your ads. Write your most important messages in your headlines. You should particularly focus on headline 1 as there might be a line break between your two headlines, especially on mobile devices, or your headline 2 might appear on same line as headline 1 but be truncated (during the tests a lot of users already complained about that and Google advised to limit both headlines to 33 characters maximum to be sure headlines are not truncated, which is a bit extreme!).
  • Use the path fields and add your top keywords to display URL to make it clear for users that they will end on a relevant landing page.
  • Mobile preferred ads are no longer supported with new expanded text ads, so you should use messaging that speak to users on all devices. You can also choose to add a mobile specific URL, so if you have landing pages that are best optimized for mobiles, don’t forget to use that feature.
  • You should create multiple versions of expanded ads and test them. Remember how it took you years to figure out what messaging was working best in your old ads? You are back to square one now, and you should start A/B testing different versions of your new expanded ads.
  • You should keep your old ads running along with new expanded ones, and not pause your old ads directly. As stated above the current transition period is ideal for testing. Keep your old ads running so if your new expanded ads don’t perform as well at the beginning you have time to adjust and test between different versions of expanded ads to see what works best.
  • You should check your ad extensions and update them if necessary. Now that you are allowed more characters in the new expanded ads, you might add messages that you were before using in your ads extensions because you were limited by characters in old ads. You therefore have to make sure that the message you now use in your new ads don’t repeat in your old ad extensions.

What about display?

Following the release of new expanded ads on the search network, Google has also announced that a new ad format will be ready for display soon: responsive ads.

As for the expanded ads on the search network, the new responsive ads on the display network will have more characters:

  • Two headlines: the first headline will contain up to 25 characters and the second one 90 characters (compared to only one 25 characters headline before). That’s 90 characters more.
  • One 90 characters description line (compared to two 35 characters description lines before). That’s 20 more characters allowed.

 

Those new responsive ads are rolling out at the moment, if they are not available in your account yet just be patient a few more weeks.

 

Images’ source: Google AdWords interface / Editor

July 29th, 2016

Price extensions for mobile ads: AdWords new feature

price-extensions

Google has just released new ad extensions: price extensions.

What are price extensions?

They are new extensions that advertisers can use in their AdWords mobile ads. It allows them to easily and quickly show prices for different services or products.

What are the price extensions’ requirements?

  • They are only available on mobile ads for now (so you need to have a mobile friendly website).
  • You need to set up a minimum of 3 price extensions and a maximum of 8.
  • Your mobile ad needs to appear in the top ad position (otherwise it won’t be eligible for this new extension).
  • They are only available in English at the moment.

How to set up price extensions?

Just as other ad extensions, price extensions are easily set up in AdWords.

They can be set at account, campaign or ad group level.

You will find them in the ad extensions tab, under “Price extensions” in the drop-down menu.

Price extensions set up

To create a price extension you will need to add:

  • A header (clickable title, up to 25 characters).
  • A description (up to 25 characters).
  • The actual price.
  • A final URL (the landing page related to the extension – the same landing page can be used for a set of ad extensions).

Price extensions for mobile ads: AdWords new feature

What are the benefits of price extensions?

  • They give extra information to potential customers with minimal work. You don’t need to include your price in your ad anymore and you can use that extra space to focus on other unique selling points in your ads.
  • They are one click away to conversions: when users click on your price extension, they are redirected to your website straight away.
  • They are easily set up, updated and can be used for special offers.
  • They are flexible and customizable.

 

Images source: Pixabay

June 22nd, 2016

AdWords new expanded ads: how to get prepared for the change – optimization tricks and strategies

expanded-ads

 

Google announced several AdWords changes during their 2016 performance summit last month, the most important one probably being the increase of characters limits with new expanded text ads.

Google has been working on this for years (the side ads removal in February happened for this reason) and this might be the biggest change since the creation of AdWords! Finally marketers will have a bit more space for their creativity and will be less frustrated by the very restrictive characters limit they had to deal with until now. But unfortunately such important changes usually don’t happen smoothly and there is a high price to pay for improvement… If you are part of an agency dealing with several huge AdWords accounts, you might need to cancel your forthcoming holidays and work your whole summer on new ads to be ready for the change. And if you are not an AdWords expert and you only run a campaign for your small local business, you might be lost and not sure where to start. The goal of this post is to give any advertiser tricks to get ready for that huge change as quick as possible so you have your campaigns updated and don’t lose deals when the new ads format rolls out.

But first let’s have a look at what is changing.

What are the new expanded ads characters limits?

The new expanded ads will now contain:

  • Two 30 characters headline (compared to one 25 characters headline before) so 60 characters in total, that’s more than the double amount of characters allowed!
  • One 80 characters description line (compared to two 35 characters description lines before), that’s 10 more characters allowed.

So the new ads will be allowed to contain 140 characters in total, that’s 47% more than the current 95 characters!

What are the benefits of this change for advertisers?

Google has announced that the new expanded ads will work better across screens, especially mobiles, and that this change was designed especially for today’s mobile-first world, where more and more searches are done on mobile devices.

With the number of characters expanded, there is no doubt that advertisers will get more visibility, and you can therefore more than likely expect a higher CTR.

When and how will this change happen?

Google didn’t communicate any exact date yet, they just gave a vague indication of “later this year”. That’s why we advise you to get ready as soon as possible, and we will keep you updated on how and when exactly the change will happen when more information is given.

It would be great if those new expanded ads could be somehow automated, as it was the case for Upgraded URL’s. When that changed happened last year, Google set up an upgrade option in the AdWords interface that helped advertisers along the way, simply copying their current destination URL’s to the final URL’s fields. That made upgrading pretty straightforward and advertisers with small and simple accounts were able to be ready for the update in just a few minutes and clicks through the AdWords interface (it was also very easy to upgrade through AdWords Editor).

However an automated system is unlikely to happen with the new expanded ads, as the changes here have more consequences and the whole ads structure will be changed with now 2 headlines and 1 description line. Things would certainly be easier if there was an automated option in the AdWords interface that could just copy your existing description line 1 and use it as your new second headline, and keep your existing description line 2 and use it as your new description line. But the problem with that would occur with the characters limit: your first headline would remain the same and only contains 25 characters while your second headline would contain up to 35 characters and might exceed the new 30 characters limit if you used them all, and your new description line would only contain the 35 characters of your previous description line 2, instead of the new 80 characters allowed. Besides that, you might not want to use a previous description line as headline, depending on its content. So we just don’t see a way for this change to be automated, and if it is somehow anyway, it won’t be a perfect solution. Extra work will definitely be needed on your side to make sure you take full advantage of the new expanded ads and you are not left aside and losing deals to your competitors that got prepared quickly and have created amazing new expanded ads while you were just waiting for the last minute…

Our only hope is that Google will give enough time to advertisers to get prepared for this update. We assume that as for any AdWords change there will be a transition period during the which you will still be allowed to use your old ads while writing new expanded ads and a deadline date when your old ads won’t be allowed to run anymore, therefore you will start losing deals from that date if you don’t have expanded ads ready.

How to get prepared for the change?

Depending on your ads messaging, we can think of 2 different options for a smooth update. Either you update your current description line 1 to become your new headline 2 (reducing characters to maximum 30 if needed) as outlined in previous paragraph, either your merge your current description lines 1 and 2 to become your new 80 characters description line.

If you are already using extended headlines (where your description line 1 is combined with your headline – your ads need to be eligible to appear at the top of the page and your description line 1 needs to end with proper punctuation) we would advise you to choose option 1. The first and only thing you will absolutely need to do for the update is to reduce your new headline 2 if it exceeds the 30 characters limit.

You will also need to rework your current description line 2 and add extra messaging (filling the at least 45 characters empty space) to take full advantage of the new format, as the limit for the new description line is now 80 characters.

You might also want to rework your new headline 1 to add 5 extra characters, but this is just a small change and it can wait until later as your new ad will still look good without those 5 extra characters.

For those who don’t use extended headlines, we would strongly advise to use option 2 as you will keep the same ad structure and messaging and it will be pretty straightforward. You will just need to merge your current description lines 1 and 2 into the new 80 characters limit description line. Then you will need to think of a new 30 characters headline 2. You might also want to rework your new headline 1 to add 5 extra characters and your new description line to add 10 extra characters, but as stated above it can wait until later as your new ad will still look good without those extra characters.

In order to summarize:

Option 1: make your current description line 1 your new headline 2, and your current description line 2 your new description line:

  • Eventually reduce your new headline 2 so it doesn’t exceed the 30 characters limit.
  • Update your current description line 2 and add 45 extra characters.
  • Optional: add 5 extra characters to your new headline 1.

See with an example:

Current ad:

24/7 Accident Recovery

Reliable & Fast Recovery Service.

24 Hours a Day, 7 Days a Week!

New extended ad:

24/7 Fast Accident Recovery

Reliable Recovery Service

24 Hours a Day and 7 Days a Week. Call Us at Any Time and We Will Come and Help!

Option 2: merge your current description lines 1 and 2 into your new description line, and create a new headline 2:

  • Create a new 30 characters headline 2.
  • Optional: add 5 extra characters to your new headline 1 and 10 characters to your new description line.

With the same ad example as above:

New extended ad:

24/7 Quick Accident Recovery

Certified Professional Towing

Reliable & Fast Recovery Service. 24 Hours a Day and 7 Days a Week, Call Us Now!

 

Whatever option you choose, you can see that you will still need a bit of extra work to get ready for the update and your new expanded ads won’t be written in 1 hour, unless you only have a very small account with 10 ads. That’s why you need to get prepared for the update as soon as possible, starting today.

Another question that might cross your mind if you are dealing with several huge accounts with thousands of ads is where to start to be ready on time and make sure you don’t lose deals. You need to schedule and prioritize. Start with the top campaigns bringing the most leads/sales. Inside of each campaign select the ad groups bringing the more conversions and start working on them first, so that if you are running out of time and you are not 100% ready for the update, your top ad groups and campaigns will contain expanded ads and only secondary campaigns/ad groups will be left aside and you won’t lose your main deals to competitors. If you don’t have the time to create several expanded ads per ad group now, just create 1 for now, so that your campaigns can still run when the change rolls out.

Once again, don’t wait to get ready for the change, the earlier you start the smoother this huge change will happen for you. Allocate 1 hour of your time today to start thinking about it and elaborate your own plan of actions:

  • Depending on your current ads messaging, choose either to follow update option 1 or 2 stated above.
  • Run reports/download statistics and select your top performing campaigns, and top performing ad groups within them.
  • Select your current top performing ad within those ad groups.
  • Copy that data (the top performing ad, along with the ad group and campaign names containing this ad) in excel and start writing 1 new expanded ad, with the messaging inspired by your current top performing ad. Please make sure you add a formula to calculate the number of characters for each line in order to respect the new characters limit:

30 characters for headline 1

30 characters for headline 2

80 characters for description line

 

 

Images source: Pixabay

May 8th, 2013

How will the new Google venture known as “Art, Copy and Code” benefit PPC Advertisers?

“Art, Copy and Code” is Google’s new project which marries the classic storytelling rich in human insights with today’s highly technological digital advertising.

jumping“Art, Copy and Code” benefits PPC advertisers in crucial ways.  It can provide a higher visibility rate for PPC advertisements, drive large qualified traffic to a site, which thereby increases the site’s click-through-rate resulting in a higher Quality Score.

PPC is purely built on data, tools and software. With “Art, Copy and Code” PPC advertisers can utilize the intelligence of Google AdWords, and at the same time bank on what is real, what could touch the audience and what could really grab the audience.

Having both forms of advertising working together, Google provides an all new platform which PPC advertisers can utilize. (more…)

April 6th, 2013

PPC remarketing campaigns… what are the top three things to consider?

Google Adwords technology offers advertisers the unique opportunity to “remarket” or continue to target individuals who have already visited their website. Skillful remarketing can help your PPC campaign generate more conversions in a number of ways.

4485767292_49723d9f84_oIn the world of Pay Per Click, impressions (or views of your advertisements) are the foundation of any successful conversion rate. Remarketing is an excellent strategy to increase conversions through repeatedly displaying advertisements to someone who demonstrated interest by visiting your website.

The remarketing feature gives you the power to further connect with an individual who, for whatever reason, did not complete a purchase. Remarketing helps you to share special offers and other relevant advertisements even when they have turned to other websites on the Google Display Network. Potentially, you can even remarket to prospective clients while they browse the website of your stiffest competition (granted they are members of the Google Display Network).

A skillful Pay Per Click advertising expert will create a special series of advertisements just for remarketing campaigns. Quite often they include compelling offers and further encouragement to go back to his or her website and make a purchase.

Read the connecting article about ppc remarketing strategies for more information and advice about running a remarketing campaign before you actually go to launch.

 

June 4th, 2012

The Google AdWords Campaign Management Advantage

If you had an old relic, an antique worth a lot of money, you would do anything you could to keep it in mint condition, right? Well, the same thing applies with Google AdWords. Google AdWords campaign management, that is, good Google AdWords campaign management, aims to keep your Google AdWords campaigns in mint condition.
 
Google AdWords Campaign ManagementThat is why, just like when you seek the right expert to clean and polish your antiques, you must also find the right kind of Google AdWords management. This is important as management by people who don’t know what they’re doing or who don’t have adequate experience or qualifications risk damaging your Google AdWords campaigns and losing you a lot of money, just like a mistreated antique could render it worthless.

The Advantage of Using Google AdWords Campaign Management

Any of this could happen in as short a time period as a day so it is very important to find the best Google AdWords campaign management with years of experience handling AdWords campaigns and up-to-date Google AdWords qualifications.
 
Here are a few more reasons why you should be seeking the top Google AdWords management in the market:
 

Think of Google AdWords as a prized artifact that everyone is bidding on.

 
Google continues to be the most widely accessed Internet search engine in the world, with hundreds of millions of people searching online for any number of things on Google every day. With the huge number of people accessing the popular search engine, it is only logical that Google AdWords is the biggest paid search marketing tool.
 
With this in mind, it also makes sense that Google AdWords is going to be very competitive. In order to get a spot on the top of the list you will need a Google AdWords management expert to handle exactly how you handle your bidding campaign as well as market what it is that you are selling. When it comes to any aspect of Google AdWords, the experts in Google AdWords management will have it covered.
 

Google AdWords campaign management will keep your relics well-maintained without costing you an arm and a leg.

 
The best Google AdWords management experts know how to keep your Google AdWords campaigns performing without charging you extra for it. In fact, they should be able to save you money, potentially a lot of money. Any great Google AdWords management company should have the experience to be able to stay within your budget and still see results.
 
By using a series of techniques to make the best of Google AdWords accounts, your manager should be able to keep your campaigns in great shape without you having to put in extra money. In the long run, Google AdWords campaign management not only increases the value of your campaigns, it also costs you less in the long run. Therefore, when it comes to Google AdWords it is always better to outsource. It is then just a matter of finding the best Google AdWords management company to meet your online advertising needs.
 

Google AdWords management will keep you in the bidding war.

 
It shouldn’t matter how small or large your company is when it comes to Google AdWords. Anyone can make Google AdWords work with the right management. So if you are in a position where you are being outbid by larger companies then it is time to outsource Google AdWords management to an expert. Google AdWords was designed as a way of making Google accessible to all advertisers so achieving excellent results through your campaigns is achievable.
 
With Google AdWords management, the keyword bidding war should no longer be a concern as good management should work on a number of things across your campaigns so that your quality score is greatly improved. This could range from optimizing your advertisement text and making sure your advertisements are relevant to your landing pages to improving links and optimizing websites. Google AdWords ranks advertisements based on their quality score so this is an important point.
 

The best Google AdWords management will see your campaigns outperforming the rest.

 
With the right Google AdWords campaign management, you can sit back and watch as your campaigns achieve the success they deserve. Google AdWords managers use a number of techniques to optimize your campaigns and ensure they aren’t performing poorly while also focusing those campaigns on those people who you are aiming your product or service at.
 
That is the beauty of Google AdWords, you can target people who are directly seeking what you are offering and therefore are much more likely to make a conversion. Google AdWords campaign management works towards getting your advertisements into a spot where they will be seen, while also encouraging searchers to click on your advertisement and make a conversion while they’re there, whether that’s signing up for a newsletter or making a purchase.
 

Join the hunt for priceless valuables.

 
Google AdWords campaign management turns your old and dusty furniture into priceless valuables, metaphorically speaking. Poorly performing campaigns can be turned into online super sellers with the right help. It is simply a matter of finding the best Google AdWords campaign management out there.
 
We offer that at pay per click management firm Webrageous, a specialist in Google AdWords campaign management.
 
For more information on just how we can turn your campaigns around and make them into top sellers, feel free to give us a call at any time. We can also provide you with a free quote and a time to talk to one of our specialist Google AdWords managers.
 
Alternatively, you can read this article about the great success Webrageous has had in Google AdWords campaign management for our clients.
 

June 2nd, 2012

5 Reasons to Choose a Conversion Optimizer Manager

When PPC Campaigns and other elements of your online advertising strategy in general start to really develop, you might need to consider hiring different PPC Managers to fulfill different roles. One of those roles might be a conversion optimization manager, or simply a conversion optimizer.
 
4485767292_49723d9f84_oA conversion optimizer is someone who focuses entirely on generating more conversions for you from your PPC Campaigns, while other members of the online advertising team devote their attention to separate issues.
 
Choosing the right conversion optimization manager is an essential and important task. It pays to take the time to investigate into the best ways of hiring a conversion optimizer, which is why this article is designed to highlight five specific areas to analyze when going through the hiring process with a number of candidates.
 

How to Choose a Conversion Optimization Manager

Imagine that you are in the process of hiring a conversion optimizer and you are looking for some advice about how to approach the interview and select the right candidate for the position. Use the following five pointers as a way of choosing the right man/woman for the job…
 

1. Find out what your conversion optimizer would choose to optimize first.

One of the first things to do in an interview with a prospective conversion optimizer is to find out how they go about choosing what to optimize first when working on a new PPC Campaign with a new company.
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January 9th, 2012

Getting the Best Online Advertising Analysis and Reports

best online advertising analysisIf you have an online advertising campaign of any kind, you will know that the most fundamental thing that you need is to get the best online advertising analysis and reports that allows you to optimize your campaign as effectively as possible.
 
If you are looking for the best online advertising analysis and online advertising reporting, you must run your online advertising campaign through Google AdWords. Google AdWords´ reporting tools never cease to improve and develop and this means that analyzing the effects of your online advertising campaign continues to become even more effective as a result.
 

How Google AdWords Comes Up with the Best Online Advertising Analysis and Reports

One of the most recent developments to the reporting and analyzing features of Google AdWords campaigns has improved the style and productivity of the Google AdWords landing page report.
 
The recent changes that Google AdWords has made now means that online advertisers are able to gather the following data about their landing pages:

  • Pages per visit
  • Average time on site
  • Percentage of new visitors to the site
  • We can also now view the Google AdWords landing page report by goals and e-commerce

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    The Impact of These Changes to Online Advertisers

    Thanks to the improvements to the Google AdWords landing page report listed above, online advertisers now have a much thorough idea of the impact that their landing pages is having on their advertising campaigns in general.
     
    Online advertisers are now able to see whether or not landing pages are receiving new traffic and whether or not these landing pages are helping to meet advertising goals or in fact preventing us from meeting those targets.
     
    This data is so much more informed and thorough than it was in the past and this is why you only get the best online advertising analysis and reports.
     
    Google AdWords never stops developing and improving its online advertising services for all the people who use its product and this is why its advertisers are some of the most successful online advertisers in the world.
     

    More About Advertising Online via Google AdWords

    The online advertising experts at Webrageous are ready and willing to answer any questions you might have regarding the development of an online advertising campaign via Google AdWords at any time.

     
    Contact one of our Google AdWords experts     today and we will explain how Google AdWords can be used to generate more clients for your business and more traffic for your website within no time. Finally, you can get the best online advertising analysis and reports you deserve.
     

    December 23rd, 2011

    An Overview of Recent Google Analytics Improvements

    Google Analytics has undergone some interesting and useful changes recently and these recent improvements will, without a doubt, make the management of your Google AdWords campaigns a lot more effective.
     
    Google Analytics ImprovementsOptimization will be even more successful thanks to the recent Google Analytics improvements that we want to share with you today.

    An Overview of Recent Google Analytics Improvements

    So what are these Google Analytics improvements and what difference will they make to your management strategies?
     

    Google Analytics Real-Time


    Real-Time reporting is one of the newest Google Analytics improvements and it shows you what’s happening on your site – right at that very moment! The reports are updated non-stop, which means that you will be able to see each page view report only seconds after there has been activity on your site.
     
    To access the Real-Time reports feature, simply go to the Home tab. (more…)

    September 13th, 2011

    Top Advice on Lawyer Google AdWords Management

    If you are looking at outsourcing lawyer Google AdWords management then you want to find a firm that is going to give you the best pay per click management advice.

     
    Lawyer Google AdWords Management AdviceBut how exactly are you going to find a lawyer Google AdWords management firm that offers quality advice on your law firm’s pay per click management campaigns and more?
     
    Webrageous, which specializes in attorney Google AdWords management, has developed and invested in a range of services that specifically help lawyers over our 10 years in the business. This is nearly as long as Google AdWords has been around. So when it comes to lawyer Google AdWords management we know what we are talking about.
     
    To help you assess just how effective your attorney pay per click management is and to help you find expert lawyer Google AdWords management, here is some advice on just what a lawyer pay per click management firm should offer. (more…)

    August 24th, 2011

    Making Your Google AdWords Resort Campaign a Success

    If you are a resort owner then you know just how luxurious and relaxing your resort is. You might even be looking at your backyard of white sand and crystal clear water. But just because you know it doesn’t mean everyone else will.
     
    You need to market your resort to people planning their next vacation and Google AdWords is the best way of doing that.

    Attract People through a Google AdWords Resort Campaign

    Through Google AdWords, you can choose exactly who you are trying to attract to your resort. Through Google AdWords Resorthighly optimized Google AdWords resort campaign you can make sure that people typing in keyword combinations that you choose will see your advertisements. You can also choose to advertise on the Google Display Network and have your Google AdWords resort advertisements show up on relevant pages.
     
    People may be looking for a resort for a variety of reasons. It might be for a family holiday, a romantic getaway, a honeymoon or a business conference. They might have an idea of what they want – such as a tropical beach getaway – but not have chosen where exactly in the world they want to go.
     
    With Google AdWords you can help put your resort in front of their eyes and offer up your resort as a viable option to whatever search term they had entered. With the right pay per click help you can optimize your advertisements so people feel compelled to click on them. A good Google AdWords management company will also offer landing page optimization so when a potential guest sees your site they will be compelled to stick around and look for more information.

    Ensuring Success for Your Google AdWords Resort Campaign

    Google AdWords combined with expert management is the best way of ensuring that these searchers do not only see your Google AdWords resort advertisement in the first place but click it and peruse your website. The whole point of Google AdWords is to encourage people to make a conversion and seek more information about your resort or even book a room.
     
    Through Google AdWords you have the best chance of this happening. Google AdWords offers targeting tools, reporting tools, bidding tools and keyword research tools to give you the best chance of displaying your resort to only those people who most likely going to make a conversion. Professional Google AdWords management will be able to take advantage of all of these tools to bring the best possible results for your Google AdWords resort campaign.
     
    Webrageous is a Google AdWords management company that has a lot of experience in providing pay per click management for hotels and resorts. Our Google AdWords managers are all qualified in the basic and advanced features of Google AdWords. They also always keep up to date with the latest Google AdWords developments.
     
    We have wonderful success in getting Google AdWords resort campaigns converting for clients. Have a look at their testimonials on just how much more business they have had to their resort after signing up for Webrageous’ help with their Google AdWords resort advertising campaigns.
     
    For Google AdWords management from a company that has already had great success with the campaigns of clients who own resorts then contact Webrageous today. We are the experts in Google AdWords management for resort owners and are available to offer our advice based on our years of experience to your Google AdWords resort campaign.
     
    Find out how Webrageous can get more people enjoying everything you have to offer at your resort through Google AdWords by reading this article on Webrageous, Google AdWords and you.
     

    July 19th, 2011

    Google AdWords Sitelinks Advertisements: Getting Better

    If you are thinking about advertising online, the best way to market your business, products or services is to begin advertising via Google AdWords. It is even more effective to begin advertising via Google AdWords at present because of the recent developments to the Google AdWords Sitelinks Advertisements format.
     
    google adwords sitelinks advertisementsFirst of all, it might be necessary for us to explain a little more about what the Google AdWords Sitelink Advertisement actually is before we continue explaining why the current developments help to make Google AdWords Advertising so effective. (more…)

    July 19th, 2011

    Google AdWords Management – Taking the Leap from Small to Large Campaigns

    If you are handling the Google AdWords Management of a small campaign within your business, you might find that things have been running smoothly.

    Google AdWords ManagementWhen your business is doing well thanks to your Google AdWords campaign, you might be thinking of setting up a larger campaign. If it was smooth sailing for the other campaign why shouldn’t it be the same for this one?

    You might even have someone who is not a Google AdWords Management expert managing your campaign and are thinking of putting the larger campaign in their hands.

    Be careful. The Google AdWords Management of large campaigns is not as easy as it might seem. Here’s why: (more…)

    June 30th, 2011

    Google AdWords Consultants Manage Online Advertising Superpower

    When you think of the Superpowers of the world, you think of the states with the most power to influence events on a worldwide scale.
     
    When it comes to Online Advertising, Google AdWords is the obvious Superpower. There is no other provider of pay per click that holds as much influence on advertising via the Internet as Google AdWords.
     
    As a Superpower, Google can’t be everywhere at once. So it is up to Google AdWords Consultants to help advertisers have access to the Superpower of Online Advertising.
    Google AdWords Consultants

    How Google AdWords and Google AdWords Consultants Can Help You

    Here are some reasons why Google AdWords is an Online Advertising Superpower and how Google AdWords Consultants can help:
     

    Google AdWords has a broad customer base.

     
    Google AdWords gives you the ability to target your advertising campaigns to people from all over the world. The options on who you can market your advertisements to are infinite.
     
    Google AdWords Consultants help keep this under control by fine tuning your campaigns so they only target people in the locations, languages, age range and gender that you are after. (more…)

    April 22nd, 2011

    Hit The Bull’s Eye By Google Adwords Topic Targeting

    If you are a Google AdWords user and want to strike the Google Display Network right where you’re aiming, a few keyword arrows would usually do the trick.

    But if you want to select the topic field without going too specific, Google AdWords is ensuring that your aim will meet its target. It is now allowing you to specify topics in order to contextually target your AdWords advertisements to pages within the Google Display Network through Google AdWords Topic Targeting.

    What is Google AdWords Topic Targeting?

    The Google AdWords topic targeting option allows users to choose from more than 1,750 topics and sub-topics to target your ads. This is a great option for a Pay Per Click Advertiser who is focused on brand awareness, generating sales and reaching a broad audience already seeking their product. (more…)

    April 1st, 2011

    Pay Per Click Management Alert Systems

    Pay Per Click Management AlertsRunning one Google AdWords Pay Per Click Campaign can be a complicated and time-consuming process. Running 10 or 20 Google AdWords Pay Per Click Campaigns can be almost impossible, but some Pay Per Click Managers do manage to do it and they do it well.
     
    The question is, how?
     
    Webrageous Studios believes that one of the most important things a Pay Per Click Manager can do if they know that they have many accounts to manage is to figure out a system that they can put in place on a daily basis which ensures that they will cover everything they need to do for those Pay Per Click Campaigns in question. Google AdWords Pay Per Click Management needs to be approached systematically if you wish to be successful.
     
    With that in mind, there are a number of Pay Per Click Management Alert Tools which send notifications of changes to your Pay Per Click Campaigns directly to your inbox. They send you Pay Per Click love notes and help you maintain a constant and up-to-date knowledge of what is going on in each of the accounts that you manage.
     
    We all need help in these areas, concerning everything we do… (more…)

    March 31st, 2011

    Google AdWords Video Preview: An Overview

    google adwords video previewIn general, the internet audience prefers to watch and listen to videos than read articles. In our visually influenced society (film, TV and online internet channels being some of our favorite past times), businesses that are still not making full use of video as a way of advertising their services or products are going to continue to fall even further behind their competitors.
     
    Indeed, it is not only important to incorporate video into your Google AdWords Pay Per Click Advertising Campaign, but it is important to incorporate video into your website and to promote your online profile in general.
     
    Most human beings love video and as your target audience is definitely going to be human, video must form a significant part of your business online. Just look at the success of YouTube, one of the biggest and most visited websites in the world.
     
    Google AdWords Pay Per Click Advertisers must tap into this video-loving audience in order to stay one step ahead of advertising competitors. For this reason, Webrageous Studios wants to draw your attention to the Google AdWords Video Preview feature. (more…)

    March 29th, 2011

    Google AdWords API Upgrade

    Google AdWords API UpgradeThe first Google AdWords API Upgrade of the year has been released and the developments listed look, as always, extremely promising.
     
    The one thing that Google always does well is to listen to the needs of Google AdWords Pay Per Click Managers and Google AdWords Pay Per Click Advertisers and then act upon those needs. Google AdWords Pay Per Click, thanks to this most recent Google AdWords API Upgrade, is about to get even better. Allow Webrageous Studios to give you all a quick low-down on the recent developments.

    What’s New with the Google AdWords API Upgrade

    Google AdWords API v201101 is going to include the following Pay Per Click Management features and tools:
     

    1. A feature to allow reports to be run across clients
    2. Improved filtering features and Pay Per Click monitoring tools
    3. Better geo-targeting features (Google AdWords Pay Per Click will now allow Pay Per Click Advertisers to specify if they want to geo-target the internet user based on their IP location or on the location that they enter into the search… very useful!)
    4. A/B split testing tools (the Google AdWords API upgrade is going to support Campaign Experiments which means that A/B Pay Per Click Campaign Testing can be easily put in place and every Pay Per Click Manager can monitor the little changes that they make to their campaigns in real time).

    Out of all of the developments that Google has made to the Google AdWords API, Webrageous Studios would like to focus on and highlight somewhat those changes made to the Google AdWords Pay Per Click Cross-Client Reporting feature, outlined in bullet point number one above.

    Google AdWords Pay Per Click Cross-Client Reporting

    The new Google AdWords Reports will allow the Pay Per Click Manager to spot the various trends occurring across his/her client base from many different perspectives and angles. The Pay Per Click Manager will be able to evaluate and analyze trends across:
     

    • Geo Performance
    • Demographic Performance
    • Ad Extensions Performance
    • Destination URL

    There are some other ways in which the reports can be used to analyze data, but Webrageous Studios believes the areas listed above to be the most useful overall. Indeed, for US Law Firms which use Google AdWords Pay Per Click as part of their online advertising campaigns, Ad Extensions will be very useful. These Pay Per Click Advertisers will find the data generated in these reports helpful because they will be able to see which areas of their legal services are generating the most interest from their online customers.
     
    For more information on the recent Google AdWords API Upgrade and how these developments can be manipulated to improve your particular Pay Per Click Campaign, contact Webrageous Studios directly and a Google AdWords Certified representative will be able to help you.
     

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