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AdWords new expanded ads performance

With new expanded ads being live in AdWords accounts since 26th July, I decided now is a good time two months after to start analyzing results and see how they perform. Several people have tried to analyze the performance of expanded ads at an early stage (only a few...

Google releases campaign groups in AdWords

Earlier this month Google released a new feature that makes it easier for advertisers to monitor the performance of their campaigns against their advertising goals: campaign groups. What are campaign groups? Campaign groups allow advertisers to aggregate data from...

AdWords new expanded ads are now live!

  It happened sooner than expected while no account manager was really aware of it: you have now the ability to create new expanded ads in AdWords. How to create new expanded ads? As you probably know already, those new expanded ads contain: Two 30 characters...

Price extensions for mobile ads: AdWords new feature

Google has just released new ad extensions: price extensions. What are price extensions? They are new extensions that advertisers can use in their AdWords mobile ads. It allows them to easily and quickly show prices for different services or products. What are the...