Unfortunately, you can’t directly add negative keywords at the campaign level for PMax campaigns. However, this is a common question and I’ve detailed below some of the best workarounds and alternatives: * Add Account-Level Negative Keywords: * Where to...
Calls are an important client touchpoint for attorneys and legal firms. Conversations over the phone can include everything from initial consultations to follow-up calls with a client as their case progresses. As such a valuable tool in the client journey, it only...
For law firms, understanding how a lead converts into a full-fledged client is crucial to offering a tailored experience. However, tracking the customer journey isn’t easy due to the complexities associated with digital platforms. With various privacy policies like...
Undoubtedly you’ve come across a website on your phone that is difficult to read, hard to navigate, and a headache overall. Chances are, that website was not optimized for mobile use. We reached out to some experts about mobile site optimization to help you better...
When you create a campaign in Google Ads for your law firm, it covers all regions and countries by default. But since most firms can only serve clients in a specific area, any targeting outside of this space can result in wasted clicks and ad spend. Google Ads...
Google Tag Manager (GTM) can be a powerful tool for law firms. With GTM, your firm can track submissions on a new form, add pixels to specific pages on your website, extract data about your customers, and more. “Tags” in the context of Google ad campaigns are little...
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