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Google Ads Performance Max Campaigns: How to Run Them for Your Firm

Google’s recent decision to roll out a range of new advertising features is good news for businesses. These include assets […]

How Do You Overcome These 3 Common Challenges of Online Marketing for Drug and Alcohol Rehab Centers?

Drug and alcohol rehab centers need to market their facilities just like any other business. But unlike other businesses, these […]

Google Discovery Ads: Should You Use Them for Your Law Firm?

Getting clicks on your ads but people aren’t buying into your service? Google Discovery Ads could be the solution you […]

Google’s Local Service Ads for Attorneys: Should You Use Them? (Pssst…Hell Yes!)

Google’s new Local Service Ads (LSAs) could be one of the most powerful ways to bring leads to your law […]

How to Use Google Ads Reach Planner for Your Law Firm

Google Ads Reach Planner is one of many valuable tools in the Google Ads ecosystem. Designed to help you plan […]

Setting Up YouTube Video Ads for Your Law Firm

YouTube video ads have lots of potential for a law company. Think about it: do you feel more connected to […]

How to Retain Clients Using PPC Advertising

Because clients in the legal industry build deep relationships with the professionals who assist them, they’re more likely to prefer […]

NEVER Blindly Follow Google Ads Recommendations

Google Ads assigns your account an optimization score. It’s easy to feel like you can do better when you see a 72% […]

DON’T Create Responsive Search Ads!

Google recently announced a sunsetting of expanded text ads (ETA’s) at the end of June 2022. Google recommended “To prepare […]

Offline Conversion Tracking for Google Ads: Are You Taking Advantage?

Google Ads allows you to optimize for both online and offline conversions. Online conversions such as a prospect filling out […]

How to Integrate PPC and SEO to Achieve Better ROI for Your Digital Marketing

PPC and SEO are two of the most powerful digital marketing tools. With pay-per-click advertising (PPC), you boost your chances […]

PPC vs. SEO: Which Gets You Results Faster?

Pay per click advertising is one of the fastest ways to generate attention for your law firm online. With the […]

Google Ads Auto Applied Recommendations: Should You Use Them?

Figuring out how to optimize your online ads can be a complicated process for law firms. Google Ad suggestions aim […]

Best Google Ads Optimization For Declining Performance

Seeing Worse Results In Google Ads Compared With a Few Months or Years Ago? Here’s the best optimization hack to […]

EASY Google Ads Management Budget Hack

Drop your cost per lead with this quick and easy tip. Watch the video below.

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