HELP! I Am Under House Arrest! (Sort of….)

Thankfully I’m not under house arrest because I did anything wrong. There’s just a lot of snow here at the […]

Phrase Match & Broad Match Modifier Changes with Google Ads – part 2

Here we go more into depth on just how to make changes to your Google Ads account with regards to […]

How To Prepare and Cope With Phrase Match & Broad Match Modifier Changes with Google Ads – part 1

This video gives an overview of how you can react to this change. The next video in our blog goes […]

Upcoming Google Ads Match Type Changes – Broad Match Modifier is Going Away

We just put together this infographic. We will follow-up with some video blogs to explain further: essentially broad match modifier […]

Google Ads’ Detailed Demographic Targeting: Is It Useful for Law Firms?

Demographic targeting is one of the oldest PPC features. PPC platforms have allowed their users to split audiences using details […]

PPC Trends for 2021: What Law Firms Need to Know

Pay-per-click continues to be a great way for law firms to boost their online reach and get customers without any […]

Top 10 PPC Tools (in 2021) Every Law Firm Should Use

Pay-per-click advertising is one of the most effective ways to boost brand reach in the digital world. SEO strategies and […]

How to Do Google Ads Mobile Right: 4 Tips for PPC Management for Attorneys

Is your Google Ads campaign optimized for mobile users? In today’s smartphone-saturated culture, it’s crucial to cater to this segment […]

Are You Getting the Most From Your PPC Campaign? Watch our Webinar and Find Out

We do a lot of webinars, but we’re particularly excited about the webinar we did for Smith.ai earlier this month. […]

Attorneys: Stop Showing Ads When Searchers are Really Searching For Competitor Firms

If you use anything other than exact match then your ads may show up when someone is searching for a […]

Who Can Law Firms Target with Google Ads Remarketing Campaigns?

Most law firms convert only 3 to 4 percent of the traffic they receive on their websites. With Google Ads […]

Troubleshooting the Most Common Google Ad Account Problems

This is a post about the things that commonly mess up the Google Ads experience. It’s a result of analyzing […]

How to Audit Your Ad Agency’s Work & Get the Most from your Google Ads Campaigns

  If you are supervising an employee or have outsourced management to an advertising agency then this webinar is for […]

Getting the Most Out of Keyword Match Types

Essentially, keyword match types let you define which search queries should trigger your ads to display in the SERP (search […]

An Overview of Google Ads Auction System

Google Ads lives up to its name. The platform is committed to making advertising as easy as possible and helping […]

What Law Firms Need to Know About Dynamic Keyword Insertion

Does your law firm use Google Ads? Have you fiddled around with Dynamic Keyword Insertion but are unsure of its […]