Google’s recent decision to roll out a range of new advertising features is good news for businesses. These include assets […]
How Do You Overcome These 3 Common Challenges of Online Marketing for Drug and Alcohol Rehab Centers?
Drug and alcohol rehab centers need to market their facilities just like any other business. But unlike other businesses, these […]
by David on
Google Discovery Ads: Should You Use Them for Your Law Firm?
Getting clicks on your ads but people aren’t buying into your service? Google Discovery Ads could be the solution you […]
by David on
Google’s Local Service Ads for Attorneys: Should You Use Them? (Pssst…Hell Yes!)
Google’s new Local Service Ads (LSAs) could be one of the most powerful ways to bring leads to your law […]
by David on
How to Use Google Ads Reach Planner for Your Law Firm
Google Ads Reach Planner is one of many valuable tools in the Google Ads ecosystem. Designed to help you plan […]
by David on
Setting Up YouTube Video Ads for Your Law Firm
YouTube video ads have lots of potential for a law company. Think about it: do you feel more connected to […]
by David on
How to Retain Clients Using PPC Advertising
Because clients in the legal industry build deep relationships with the professionals who assist them, they’re more likely to prefer […]
by David on
NEVER Blindly Follow Google Ads Recommendations
Google Ads assigns your account an optimization score. It’s easy to feel like you can do better when you see a 72% […]
by David on
DON’T Create Responsive Search Ads!
Google recently announced a sunsetting of expanded text ads (ETA’s) at the end of June 2022. Google recommended “To prepare […]
by David on
Offline Conversion Tracking for Google Ads: Are You Taking Advantage?
Google Ads allows you to optimize for both online and offline conversions. Online conversions such as a prospect filling out […]
by David on
How to Integrate PPC and SEO to Achieve Better ROI for Your Digital Marketing
PPC and SEO are two of the most powerful digital marketing tools. With pay-per-click advertising (PPC), you boost your chances […]
by David on
PPC vs. SEO: Which Gets You Results Faster?
Pay per click advertising is one of the fastest ways to generate attention for your law firm online. With the […]
by David on
Google Ads Auto Applied Recommendations: Should You Use Them?
Figuring out how to optimize your online ads can be a complicated process for law firms. Google Ad suggestions aim […]
by David on
Best Google Ads Optimization For Declining Performance
Seeing Worse Results In Google Ads Compared With a Few Months or Years Ago? Here’s the best optimization hack to […]
by David on
EASY Google Ads Management Budget Hack
Drop your cost per lead with this quick and easy tip. Watch the video below.
by David on