Who Can Law Firms Target with Google Ads Remarketing Campaigns?

Most law firms convert only 3 to 4 percent of the traffic they receive on their websites. With Google Ads […]

Troubleshooting the Most Common Google Ad Account Problems

This is a post about the things that commonly mess up the Google Ads experience. It’s a result of analyzing […]

How to Audit Your Ad Agency’s Work & Get the Most from your Google Ads Campaigns

  If you are supervising an employee or have outsourced management to an advertising agency then this webinar is for […]

Getting the Most Out of Keyword Match Types

Essentially, keyword match types let you define which search queries should trigger your ads to display in the SERP (search […]

An Overview of Google Ads Auction System

Google Ads lives up to its name. The platform is committed to making advertising as easy as possible and helping […]

What Law Firms Need to Know About Dynamic Keyword Insertion

Does your law firm use Google Ads? Have you fiddled around with Dynamic Keyword Insertion but are unsure of its […]

Ways Law Firms Can Utilize Google Ads Geotargeting

Google Ads can be extremely profitable for your law firm if all the geotargeting parameters are utilized correctly. Most firms […]

The Lowdown on Google Ads’ Conversion Action Sets

Google announced several updates to its Ads platform at the company’s 2019 Marketing Live conference. One of the most interesting […]

How to Avoid Low Volume Keywords in Specific Niches

What would you do if you found that the keywords you picked for your law firm’s PPC campaign have the […]

Diagnosing and Fixing Poor Conversion Rates in Google Ads

Your law firm isn’t getting the desired leads, despite your competitive bids and the swanky ads you’re running. Your email […]

The Fundamentals of Pay-per-Click Ad Copy for Lawyers

Crafting great copy for ads is one of the most critical aspects of PPC for attorneys. Unfortunately, it’s also one […]

The Most Powerful Google Ads Metrics for 2020

Maybe your law firm is paying a freelancer or a marketing agency to optimize your Google Ads campaign. Or perhaps […]

Common Google Ads Automated Bidding Mistakes and How to Prevent Them

When setting up a Google Ads campaign, you’ll be asked about bidding. Specifically, Google wants to know what type of […]

How to Choose the Right PPC Agency for Your Law Firm

There are a lot of law firms that use PPC advertising, and there are plenty of agencies pitching PPC management […]