Most law firms convert only 3 to 4 percent of the traffic they receive on their websites. With Google Ads […]

This is a post about the things that commonly mess up the Google Ads experience. It’s a result of analyzing […]

  If you are supervising an employee or have outsourced management to an advertising agency then this webinar is for […]

Essentially, keyword match types let you define which search queries should trigger your ads to display in the SERP (search […]

Google Ads lives up to its name. The platform is committed to making advertising as easy as possible and helping […]

Does your law firm use Google Ads? Have you fiddled around with Dynamic Keyword Insertion but are unsure of its […]

Google Ads can be extremely profitable for your law firm if all the geotargeting parameters are utilized correctly. Most firms […]

Google announced several updates to its Ads platform at the company’s 2019 Marketing Live conference. One of the most interesting […]

What would you do if you found that the keywords you picked for your law firm’s PPC campaign have the […]

Your law firm isn’t getting the desired leads, despite your competitive bids and the swanky ads you’re running. Your email […]

Crafting great copy for ads is one of the most critical aspects of PPC for attorneys. Unfortunately, it’s also one […]

Maybe your law firm is paying a freelancer or a marketing agency to optimize your Google Ads campaign. Or perhaps […]

When setting up a Google Ads campaign, you’ll be asked about bidding. Specifically, Google wants to know what type of […]

There are a lot of law firms that use PPC advertising, and there are plenty of agencies pitching PPC management […]