
Tips for Running an International PPC Campaign for Your Law Firm
Your legal firm may have started small, but high-profile cases, excellent customers, and exponential growth can easily take your operations […]
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Optimize by Devices-Super Easy Optimization Hack
One of my easiest optimization hacks is looking at the cost per lead for desktop, mobile and tablets , then […]
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Free Optimization Help From Google
I just posted this on my linkedin profile. “Has anyone gotten calls from Google Ads offering free optimization help on […]
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Branded Keywords: What Are They and Should I Be Advertising Them?
If you’ve ever searched for the name of your law firm on Google, you’ve conducted a branded keyword search. Branded […]
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Easiest Google Ads Optimization Ever
The simplest of suggestions is paying big dividends for one of our Google Ads clients. I told him to ditch […]
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Google Lead Form Extensions: How to Use Them For Your Firm
For a law firm to thrive, it needs to generate a constant flow of potential clients. The more leads you […]
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The Perks and Pitfalls of Dynamic Search Ads
Choosing the right strategy for advertising your law firm online can be a tricky process. There are countless ways to […]
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5 Steps for Creating a Great Google Ads Account Structure
You’ve heard of Google Ads (previously Google AdWords), but what about Google Ads account structures? Like most marketing strategies, Google […]
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Why are dynamic ads sometimes NOT a good idea?
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Is Your PPC Campaign Equipped to Account for Voice Search?
Clients are more digitally savvy today than ever before. When someone needs support from an attorney, they don’t start flipping […]
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5 Common Reasons for Disapproved Google Ads & How to Solve Them
Google Ads offers attorneys and law firms an excellent opportunity to stand out online. Google processes around 3.5 billion searches […]
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Google Ads Editor: What It Is and How It Can Change Your Game?
Frustrated by having to make individual edits to your Google Ads campaigns? Wish there was a way to tweak your […]
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