How To Add Negative Keywords for Pmax (Performance Max) Campaigns

Unfortunately, you can’t directly add negative keywords at the campaign level for PMax campaigns. However, this is a common question […]

How to Use Google Ads Call Recording Feature

Calls are an important client touchpoint for attorneys and legal firms. Conversations over the phone can include everything from initial […]

The Low-down on Google Ads Enhanced Conversions

For law firms, understanding how a lead converts into a full-fledged client is crucial to offering a tailored experience. However, […]

Google Ads Location Targeting: The Latest Tips & Tricks for Law Firms

When you create a campaign in Google Ads for your law firm, it covers all regions and countries by default. […]

Google Tag Manager: How to Use It for Your Law Firm

Google Tag Manager (GTM) can be a powerful tool for law firms. With GTM, your firm can track submissions on […]

10 Google Ads Shortcuts to Save Time and Improve Performance (2022)

Mastering the art of pay per click as a law firm requires considerable time and experimentation. To achieve the best […]

Expert Wanted: $3/hour pay

I came across this post today….too funny. They want an EXPERT for $3/hour !!!! haha

Troubleshooting High PPC Bounce Rates

The best pay per click management services for law firms look at a wide variety of metrics to track the […]

Potential Causes of a Sudden Drop in Google Ads Impressions

There’s nothing more frustrating than dealing with a drop in PPC results you can’t immediately explain. While the reason for […]

How Often Should You Update the Content of Your Display Ads?

PPC (Pay Per Click) advertising on Google is an excellent way to draw leads to your law firm. With each […]

Google Ads Dynamic Exclusion Lists: Should You Use Them for Your Campaigns?

When setting up a Google Ads account with YouTube or Display campaigns, one of the most important things you’ll need […]

PPC Competitor Analysis: Best Practices and Tools for 2022

PPC (Pay Per Click) is an excellent way for law firms to attract attention in the digital age. With carefully […]

Google Ads Performance Max Campaigns: How to Run Them for Your Firm

Google’s recent decision to roll out a range of new advertising features is good news for businesses. These include assets […]

How Do You Overcome These 3 Common Challenges of Online Marketing for Drug and Alcohol Rehab Centers?

Drug and alcohol rehab centers need to market their facilities just like any other business. But unlike other businesses, these […]

Google Discovery Ads: Should You Use Them for Your Law Firm?

Getting clicks on your ads but people aren’t buying into your service? Google Discovery Ads could be the solution you […]

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