If you are living on a beautiful island resort, surrounded by crystal clear water and pristine beaches, the last thing you are probably going to want to do is spend all day on your computer managing a pay per click advertising campaign.
Also, you probably have a resort to run. And you want to focus on giving the best resort experience possible to your guests so they come back and recommend the resort to other people, not just focus on getting them to the resort. You can leave that up to someone who is experienced in resort pay per click advertising.
After all, you do need to get people to your resort and there are thousands of resorts advertised online. However, pay per click advertising is a fabulous way to get your resort out there to people searching for their next holiday location. And so you need to take advantage of it.
Hire a resort pay per click advertising manager
A resort pay per click advertising manager understands what it takes not only to successfully manage a pay per click advertising campaign but also how to design a campaign that caters for the needs of resorts. This is an important point because the needs of resort owners are very different from other advertisers.
First of all, there are likely to be many more people competing for the same keywords. You might want to attract someone using the name of the location or you might be after people who do not know the location but are looking for the type of vacation that you are offering, such as a beach holiday or a romantic tropical getaway.
Your resort needs to stand out from the rest on pay per click
Your resort pay per click advertising manager will be able to advise what keywords are likely to work best for the specific goals you have in mind. They will also be able to advise what type of advertisement text is more likely to attract your target audience.
You will then have to ensure that you link the advertisement to the relevant landing page and that it is clear what conversion you are seeking. It is very important that your potential customers have a clear conversion path so that your advertising dollars are not wasted. You also want to ensure that people are making conversions, whether that is just filling out a form for you to call them back later.
Website optimization is key in a resort pay per click advertising campaign
Either way, it is very important that your website appeals to visitors. It might be that they are unsure of what vacation they want and they might make a shortlist of resort sites that were attractive and come back to each with further questions or ready to book.
Therefore, website and landing page optimization is a very important part of resort pay per click advertising. You need to make your website not only appealing to the eye but also use the necessary tools so that it complements a successful resort pay per click advertising campaign.
For this reason, it is always best if you outsource management of your resort campaigns to a pay per click advertising management firm that has web optimization capabilities. That way you will be able to get the advice necessary in order to optimize your websites so that they are appealing to customers but also so they fit in with your resort pay per click advertising campaign, with relevant landing pages and clear and easily accessible conversion paths.
Seasonal campaigns are a good way of sticking to your budget and bringing in more guests during the busy periods
The other thing that is a very important aspect of any resort pay per click advertising account is having seasonal campaigns. This is one of the great things about pay per click advertising, that you can target particular holiday goers who are searching for a seasonal trip, such as Christmas, Valentine’s Day, long weekends, or Easter. You can make specific resort pay per click advertising campaigns for particular holidays, perhaps running for just a few weeks before the holiday.
A resort pay per click advertising manager understands the importance of these holidays and can advise on budget decisions, such as raising bids on keywords during these seasonal periods and then lowering bids on quieter periods. These are all the things that pay per click managers specializing in resort advertising will be able to advise.
Talk to the resort pay per click advertising team at Webrageous
The team at pay per click management company Webrageous has resort pay per click advertising managers who can specialize in your specific needs. While also offering pay per click advertising management services, Webrageous started off as a web development company which means we can help out with your web optimization needs.
For more information on what Webrageous offers and how our resort pay per click advertising managers can help you with your resort and seasonal campaigns, you can have a read of this article.
You might also want to give us a call directly to get a quote or to discover how we have managed to turn nameless resorts into some of the world’s top destinations. We are more than happy to share our secrets so give us a call today.