Subject: Please adjust our ppc budget
Date: Tue, 1 Aug 2023 16:31:41 -0500
From: Jared Wilson <moc.l1774506697iamg@1774506697nosli1774506697wnder1774506697aj1774506697>
To: David – Webrageous <moc.s1774506697uoega1774506697rbew@1774506697divad1774506697>

Please adjust our ppc budget all the way down to $4000 for the month of August. We have houses coming out of our ears.

FYI: These results are from when Tyler Kimbriel was spending  $8,000/month on Google Ads. He is now spending more.  No one starts off with an ad spend that high….you build up to it over time. With an $11,000 budget he bought $300,000 in equity in May 2023. While these results are amazing, Tyler also spent $5,500 on ads in the first half of June and got 0 deals, so ups and downs are to be expected. In late June 2023 his results recovered.David,

Thank you for your time on the call today. Below are the leads from December/January/February that are turning out to be great deals. Campaign type, lead motivation, and equity captured is shown for each lead.

As you can see below, I had 6 deals come from the “Webrageous NEW LOCATIONS” (including the monster $117k deal in December, since it’s the same style of campaign I think?) campaign with a total equity capture amount of $209,000.

From the “#1 Webrageous Newest January 2023” campaign, I’ve had 4 deals with a total equity capture amount of $170,000 (plus another potentially $40k).

It is pretty split on which one seems the best? I’d love to hop on a quick call this week to get your thoughts on this breakdown of data.