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The Google AdWords Campaign Management Advantage

If you had an old relic, an antique worth a lot of money, you would do anything you could to keep it in mint condition, right? Well, the same thing applies with Google AdWords. Google AdWords campaign management, that is, good Google AdWords campaign management, aims...

Avoiding Pay Per Click Fraud

What can you do if pay per click fraud constantly weighs on your mind? The benefits of pay per click advertising are great but what happens if pay per click fraud was to rear its ugly head? What would you do?   The good news is that pay per click fraud is not as...

The Four Keys for Click Fraud Prevention

Click fraud is often hyped up in the world of pay per click advertising. There is no doubt that there are many advertisers who experience click fraud. But is it really as big a problem as it is made out to be? Before we delve further into this subject with you we want...

Why Seek a Google AdWords Qualified Manager?

If you break your arm you probably wouldn’t go to an unqualified doctor, would you? If someone smashed into your car you wouldn’t go to an unqualified lawyer. So why do advertisers continue to seek Google AdWords help from unqualified people?   When...

How to Stop Click Fraud

It is an unfortunate fact that click fraud continues to impose on the returns of advertisers using pay per click. While it is not as massive a problem as recent media hype has suggested, there is no denying that there are some pay per click advertisers who continue to...