A major development to pay per click advertising via Google AdWords over the next few weeks will be caused by the introduction of the Google + 1 button feature.
It is commonly known, I believe, that the Google + 1 button feature will appear next to the Google organic listings on the search page and will help Google to continue improving the quality and relevance of the search results that it provides. But who knew that the Google + 1 button was also going to be used alongside the pay per click advertising listings too? (more…)
Yes, you did read correctly. Google has created a feature which enables any internet user to block particular sites from showing up in Google Search Results.
The feature is very simple. There is a small hyperlink attached to every single Google Search Advertisement which says, “Block all sites” which will block all Pay Per Click Advertisements and Organic Search Advertisements from appearing in the Google SERP for that person. The only thing left for a Google internet searcher to do is to click on the link and block the sites of their choice.
This Google feature comes as a result of the continued promise that Google makes to all internet users; to ensure that the internet user experience on its search engine is the best that it can possibly be. The new Google Search Block feature gives the internet user even more control over what Pay Per Click Advertisements are shown in their Google Search than ever before. (more…)
The Google Adsense Blog recently announced it is testing an extended version of category blocking which is called general category blocking. What that basically means is that any internet user who is a part of the Google Adsense Content Network and shows advertisements on their site will now be able to begin blocking advertisements from a larger and more refined list of categories. This is definitely relevant news for AdSense advertisers and the common internet user.
Google Adsense will be testing a total of 170 additional specific categories as part of the general category blocking feature, including categories such as finance, travel, job and automotive, for example.
According to the details on this news for AdSense advertisers, the internet user can now select to block up to 50 different advertisement categories from appearing on their website out of the 170 plus that exist. Google Adsense also provides these same internet users with a breakdown of their total revenue percentages and the total number of impressions that fall under each category for that website so that internet users who display Google Adsense advertisements can make good financial decisions regarding the blocking and selecting of the advertisement categories thanks to this new Adsense feature.
As explained above, the general category blocking feature is in beta testing at present, but the principals behind the feature bode well for PPC Advertising for a number of different reasons.
Why is this good news for internet users in general?
When internet users are surfing the internet on sites that they like, they will be more likely to encounter Adsense advertisements that bear better relevance to them and their interests thanks to this feature, as the owners of the websites that form a part of the Content Network will have more control over what their readers see.
Why is this good news for AdSense advertisers?
It will be more likely that your PPC advertisement will be shown to internet users who are more interested in your products and services. This means better chances of conversion each and every time.
With this piece of news for AdSense advertisers, we know that Google is still working hard to improve the PPC Advertising experience of everyone all-round, yet again. What more can be said?
All of the top three listings of the Google AdWords PPC advertisements on a SERP will now be displayed with a pale purple background.
It is hoped that the choice of color will continue to make these paid advertisements more successful and improve CTR across the board in these spots.
Various colors have been experimented with over the past few months, but this pale purple seems to be the best choice for PPC advertisements and therefore the only thing left to do now is sit back and see what the data reveals. (more…)
This is an interesting little number from Google regarding the way in which the Google SERP will function.
As you all should know by now, because it is fairly common knowledge, Google is running between 50 – 200 different experiments or tests if you will, concerning new ideas, applications and new tools at any given time. One of the most recent is this new search style feature that we are highlighting in this post today.
Webrageous Studios is interested in knowing what the implications of a feature like this might be to the internet user in general. There have been a number of comments made already by those of us who have spotted the experiments; comments that cite this feature as being just a little bit of an overkill and a little distracting on the eye to say the least.
What are your thoughts?
Take a look at the video and tell us what you think.
Do you think it might be useful to see different search results pop as you type so that something you hadn’t thought of might be shown to you and suddenly become relevant? Or do you think that search results which pop up as you type is actually a good idea and means that you are presented with a quicker search experience?
Basically, Google has just recently announced that if you are using location extensions as part of your advertisement campaign structure on the Google AdWords Network, that you are now able to have up to FOUR different locations listed as part of the regular advertisement set-up. (more…)