Pay Per Click Advertising is affected by Google + 1

A major development to pay per click advertising via Google AdWords over the next few weeks will be caused by the introduction of the Google + 1 button feature. It is commonly known, I believe, that the Google + 1 button feature will appear next to the Google organic...

Google Allows Searchers to Block Sites from SERPs

Yes, you did read correctly. Google has created a feature which enables any internet user to block particular sites from showing up in Google Search Results.   The feature is very simple. There is a small hyperlink attached to every single Google Search...

Good News for Adsense Advertisers and the Internet User

The Google Adsense Blog recently announced it is testing an extended version of category blocking which is called general category blocking. What that basically means is that any internet user who is a part of the Google Adsense Content Network and shows...

Google PPC Advertisements are a different color

All of the top three listings of the Google AdWords PPC advertisements on a SERP will now be displayed with a pale purple background. It is hoped that the choice of color will continue to make these paid advertisements more successful and improve CTR across the board...

Google Updating SERP as you type

This is an interesting little number from Google regarding the way in which the Google SERP will function.   As you all should know by now, because it is fairly common knowledge, Google is running between 50 – 200 different experiments or tests if you will,...