As you have likely heard, Google has recently announced that it is changing the way it approaches keywords in its AdWords campaigns. The new changes are related to the way that exact and broad matches are made.
These new changes are promising, and they are designed to reduce issues associated with misspellings, plurals, accents and abbreviations. In the past, only exact matches would trigger the ad. Beginning in mid-May, exact match can be used to match broad variants. This new approach is designed to match user intent with the appropriate AdWords.
*Address User Differences
The new changes are designed to address the fact that different people may enter variants of the same keyword during their searches. This has caused lots of marketers trouble in the past, and it often led many firms to create multiple AdWords using various keywords. Now, they can simply choose to include close variants in their campaigns. This will attract more shoppers and promises to make marketing easier.
If Pay Per Click Advertisers should understand anything about Google AdWords Pay Per Click, they should understand that new Pay Per Click tools and features are developed constantly to improve both Pay Per Click Advertiser and Pay Per Click Customer experience. In recent weeks, Google AdWords Pay Per Click Developments have focused predominantly on Google AdWords Product Listing Advertisements.
Webrageous Studios stays abreast of all developments in Google AdWords Pay Per Click Management and makes a point of keeping its Pay Per Click Advertising Clients up to date too through this Pay Per Click Blog and various articles published daily on its website. Webrageous knows that constant updates in Pay Per Click Management are important to its clients and readers because Google AdWords makes a lot of changes to its service and it can be difficult to keep up without the support of a Pay Per Click Expert.
The updates to the Google AdWords Product Listing Advertisements are very useful to all Pay Per Click Advertisers in the US and Webrageous Studios wants to make sure that its Pay Per Click Clients are fully aware of the different tools and features that are available as soon as possible. The updates highlighted in this post today have been selected because Webrageous Studios feels that they would be useful to many of its clients and their respective Google AdWords Pay Per Click Campaigns.
The developments to Google AdWords Product Listing Advertisements are as follows: (more…)
The first Google AdWords API Upgrade of the year has been released and the developments listed look, as always, extremely promising.
The one thing that Google always does well is to listen to the needs of Google AdWords Pay Per Click Managers and Google AdWords Pay Per Click Advertisers and then act upon those needs. Google AdWords Pay Per Click, thanks to this most recent Google AdWords API Upgrade, is about to get even better. Allow Webrageous Studios to give you all a quick low-down on the recent developments.
Google AdWords API v201101 is going to include the following Pay Per Click Management features and tools:
- A feature to allow reports to be run across clients
- Improved filtering features and Pay Per Click monitoring tools
- Better geo-targeting features (Google AdWords Pay Per Click will now allow Pay Per Click Advertisers to specify if they want to geo-target the internet user based on their IP location or on the location that they enter into the search… very useful!)
- A/B split testing tools (the Google AdWords API upgrade is going to support Campaign Experiments which means that A/B Pay Per Click Campaign Testing can be easily put in place and every Pay Per Click Manager can monitor the little changes that they make to their campaigns in real time).
Out of all of the developments that Google has made to the Google AdWords API, Webrageous Studios would like to focus on and highlight somewhat those changes made to the Google AdWords Pay Per Click Cross-Client Reporting feature, outlined in bullet point number one above.
The new Google AdWords Reports will allow the Pay Per Click Manager to spot the various trends occurring across his/her client base from many different perspectives and angles. The Pay Per Click Manager will be able to evaluate and analyze trends across:
- Geo Performance
- Demographic Performance
- Ad Extensions Performance
- Destination URL
There are some other ways in which the reports can be used to analyze data, but Webrageous Studios believes the areas listed above to be the most useful overall. Indeed, for US Law Firms which use Google AdWords Pay Per Click as part of their online advertising campaigns, Ad Extensions will be very useful. These Pay Per Click Advertisers will find the data generated in these reports helpful because they will be able to see which areas of their legal services are generating the most interest from their online customers.
For more information on the recent Google AdWords API Upgrade and how these developments can be manipulated to improve your particular Pay Per Click Campaign, contact Webrageous Studios directly and a Google AdWords Certified representative will be able to help you.
Do you remember when Google AdWords announced that its new Product Listing Advertisements were available to all Pay Per Click Advertisers to use within their Google AdWords Campaigns?
If not, let’s give you a quick recap…
Product Listing Advertisements via Google AdWords are advertisements which allow Pay Per Click Advertisers to bid on product-related keywords. Therefore, if you are a florist and you specialize in flower arrangements for funerals, you might want to bid on keywords such as “funeral flowers,” “funeral Bouquets,” or even “funeral wreaths,” as an example.
When you bid on these keywords and you create your Google AdWords Advertisement, the Google Adwords Product Listing Feature will allow you to place a picture of your product next to the text section of the advertisement, which is clearly even more enticing for a potential customer. Google AdWords Product Listing Advertisements can help a business to generate higher CTRs thanks to their particular style and layout.
Now that we are up to date with what the Google AdWords Product Listing Advertisement actually is, it will make even more sense as to why the ability to be able to use negative keywords alongside these advertisements will allow Pay Per Click Advertisers to optimize their Pay Per Click Campaigns even further.
Naturally, if you are a florist specializing in funeral flowers, possible negative keywords that you might want to invest in would be “wedding flowers,” “valentines flowers” or maybe even “thank you bouquets.”
Clearly, the thought that goes into the choice of negative keywords demands a lot of consideration and time, but the fact that Google AdWords has made this feature readily available is already a step in the right optimization direction for all Google AdWords Pay Per Click Campaigns.
If you need some help in the selection of negative keywords for your Google AdWords Product Listing Advertisements, or for any kind of Google AdWords Pay Per Click Advertisement come to that, do not hesitate in contacting Webrageous Studios directly today as we will be able to help you. All of our Pay Per Click Managers are highly experienced and Google AdWords Certified.
Finally, if you want to find out more about using Google AdWords Product Listing Advertisements in your Pay Per Click Campaign, Webrageous Studios would again be more than happy to hear from you to talk you through the various options available.
Are you sure that you keeping track of all the Google AdWords important updates?
Google likes to move quickly and work constantly to improve its PPC services for the benefit of its PPC Advertisers and general internet users, too. For that reason we must all make sure that we keep on our toes and stay tuned to Google AdWords important updates.
Just in case you have missed something, Webrageous Studios has decided to publish some of the Google AdWords important updates without delay. Before you even begin thinking about planning for this future year, take into consideration the one that we have only just left behind and get on the right track from the start.
Not all of the Google AdWords important updates are going to be relevant for everyone. Each PPC Campaign is different from the rest and any good PPC Manager will know this anyway. However, it is still important to be aware of what is out there because you never know when changes to a campaign are going to be needed and new approaches to Google AdWords PPC might be necessary.
In addition, you may find yourself managing the PPC Campaigns of a new client as the months roll on and you’ll need to be in the best of positions regarding your Google AdWords knowledge so that you can be ready for any kind of PPC requirement that is asked of you out of the blue.
Therefore, in short, the following Google AdWords important updates from last year are the ones that Webrageous Studios wants to make sure you are fully aware of:
- AdWords Editor Upgrades
- Enhanced CPC Bidding
- AdWords Campaign Experiments
- AdWords Extensions
- Google Remarketing
- New Features to the Google Analytics Reports
- Broad Match Modifier
For more information about any of the above Google AdWords important updates, read the more detailed article entitled The Most Important Google AdWords PPC Updates. Take a look at the sections that are most relevant to you and your campaigns and take a note of the article’s URL so that you can come back to it and use it as a resource time and time again.
Google has been working hard again on the services and features available for its AdWords PPC Clients in recent months. There have been important and useful developments made to the Google AdWords opportunities tab within the AdWords Console, which means that the following features now exist for PPC Managers and PPC Advertisers to take advantage of:
- First page CPC ideas
- More robust statistics for your keyword ideas
- Bid ideas for ad groups
- New ways to export your ideas
Webrageous Studios will take you through each of these developments one by one to ensure that you are fully aware of all the different services and features available to you. (more…)