Do you remember when Google AdWords announced that its new Product Listing Advertisements were available to all Pay Per Click Advertisers to use within their Google AdWords Campaigns?
If not, let’s give you a quick recap…
Understanding Google AdWords Product Listing Advertisements
Product Listing Advertisements via Google AdWords are advertisements which allow Pay Per Click Advertisers to bid on product-related keywords. Therefore, if you are a florist and you specialize in flower arrangements for funerals, you might want to bid on keywords such as “funeral flowers,” “funeral Bouquets,” or even “funeral wreaths,” as an example.
When you bid on these keywords and you create your Google AdWords Advertisement, the Google Adwords Product Listing Feature will allow you to place a picture of your product next to the text section of the advertisement, which is clearly even more enticing for a potential customer. Google AdWords Product Listing Advertisements can help a business to generate higher CTRs thanks to their particular style and layout.
Now that we are up to date with what the Google AdWords Product Listing Advertisement actually is, it will make even more sense as to why the ability to be able to use negative keywords alongside these advertisements will allow Pay Per Click Advertisers to optimize their Pay Per Click Campaigns even further.
Using Negative Keywords with Google AdWords Product Listing Advertisements
Naturally, if you are a florist specializing in funeral flowers, possible negative keywords that you might want to invest in would be “wedding flowers,” “valentines flowers” or maybe even “thank you bouquets.”
Clearly, the thought that goes into the choice of negative keywords demands a lot of consideration and time, but the fact that Google AdWords has made this feature readily available is already a step in the right optimization direction for all Google AdWords Pay Per Click Campaigns.
If you need some help in the selection of negative keywords for your Google AdWords Product Listing Advertisements, or for any kind of Google AdWords Pay Per Click Advertisement come to that, do not hesitate in contacting Webrageous Studios directly today as we will be able to help you. All of our Pay Per Click Managers are highly experienced and Google AdWords Certified.
Finally, if you want to find out more about using Google AdWords Product Listing Advertisements in your Pay Per Click Campaign, Webrageous Studios would again be more than happy to hear from you to talk you through the various options available.