Google invents new tools for AdWords PPC by the dozen and each one is useful to somebody in the field of AdWords PPC Management. Indeed, Webrageous Studios makes use of a number of Google AdWords tools when managing the PPC Campaigns of its various PPC Clients and enjoys the speed and analytical sharpness that the tools offer.
One of the newest Google AdWords Tools on the block is the Google AdWords Click-Type Tool, which is very useful for determining how an internet user arrived to your website and which links or advertisements elsewhere on the Internet are driving the majority of the traffic your way.
If you can study how internet users arrive to your site with more accuracy and speed, as the Google AdWords Click-Type Tool allows, you can become a more efficient PPC Manager and you can create a more effective PPC Campaign that uses advertising budget for the areas of PPC that are most successful for your client.
If you already enjoy the benefits of other Google AdWords Tools such as Product Ads Sitelinks and click-to-call, then the new Google AdWords Click-Type Tool is going to be very useful. The Google AdWords Click-Type Tool will show you in a very simple format just how well each of these tools is independently performing in reality within your PPC Campaign overall. This makes it perfect if you want to keep close track of your progress by making sure that every single step you take complements all the other tools and processes that are in action.
Check out Google AdWords Click-Type Tool in action and see what the huge difference is. Pay particularly close attention to the Click-Type Report that you would see from your Google Account and compare it with what you have at the moment.
Perhaps you are already aware of the Google AdWords tool entitled, “Bid Simulator.” The Bid Simulator is an AdWords tool that has been in operation for the past year and allows the PPC Manager to see how many clicks and impressions any given advertisement could have had over the past seven days if a different maximum CPC had been in place.
Recently, Google AdWords announced an addition to the Bid Simulator tool. The additional feature is called “Estimated Top Impressions”.
The AdWords Estimated Top Impressions tool is a feature that shows you how many times any given advertisement appears above the search results on the SERP over a period of seven days. Now this is definitely the kind of data that would help PPC managers everywhere create more effective strategies and approaches so that they can make the most out of every single campaign they launch.
In addition, the new Estimated Top Impressions feature also shows the PPC Manager how many times the same advertisement could have appeared above the search results on the SERP had a different keyword level maximum CPC bid been in place. This opens up a whole world of options for every PPC manager, and gives them alternatives in case their current campaign is not giving them the results they need.
This tool is excellent for learning how to better spend your PPC Advertising budget.
In order to access the Bid Simulator and the new Estimated Top Impressions feature of this PPC Management Google AdWords tool, click on the icon next to your maximum CPC bid in your Google AdWords Campaign. From there, you could start exploring all the other possibilities and opportunities that this amazing tool has opened up for you and your PPC campaign, making your approach produce even bigger and better results.
In late June, it was announced that there are some important changes to the Google AdWords reporting features.
Since then, Google has been listening to the feedback given by PPC Account Managers and PPC Advertisers who have either been happy with the changes on these Google AdWords reporting features or who have been finding the changes difficult to operate.
For example, Google AdWords has been gradually moving the reports out of the Report Center entirely. This means that account, campaign and ad group reports can no longer be created from the Reports Tab.
If you have been finding all of these changes in Google AdWords reporting features more than a little difficult to adjust to, the good news is that Google has been listening and they have finally responded. Google AdWords has developed a number of new resource materials to ensure that their Google AdWords users are able to create reports and analyze their PPC Campaigns without difficulty. (more…)
Google AdWords has recently launched a new website purely devised to support and advise small to medium sized business owners about the best ways in which to run a successful Google AdWords account and get the most from your PPC Advertising.
This new website is called the AdWords Small Business Center and Webrageous Studios suggests that you all take a look and see how much you can gain from it.
There are a number of different topics to explore in the AdWords Small Business Center. This means that no matter how new you are to Google AdWords or how long you have been in the field, there is definitely so much that you can use in this website.
For instance you can:
- learn how to improve the writing of your advertisement text
- learn how to optimize your website further to improve PPC results
- learn how to make the most out of all the Google AdWords PPC features and tools to optimize the efforts of your PPC even further
- visit the Inside AdWords Blog directly from this new site in order to remain up to date with all Google AdWords developments
- make use of a discussion forum in the site where you can talk to other small business owners like yourself about how they feel about this new AdWords Business Center, among other topics
One of the best things about the AdWords Small Business Center is the layout. The website is extremely easy to navigate and includes very clean and clutter free web pages. This makes it perfect for those who are still trying to find their way around.
If you haven’t taken a look at the new AdWords Small Business Centre website yet, you may do so now by following this link. Try to explore and make the most out of its features and content and use your new found knowledge in growing your campaign even further.
Enhanced PPC is a new bidding method recently made available by Google. It is a useful tool which can help all PPC Advertisers to improve the effectiveness of their pay per click bidding management strategies.
The Google AdWords Blog announced the development of Enhanced PPC via a recent post and this post explains everything in excellent detail.
In basic terms the Enhanced PPC bidding management method uses conversion data from your conversions and automatically adjusts your maximum CPC figure based on the analysis of that specific data.
This pay per click bidding management method is therefore incredibly useful for those people who handle or manage a lot of PPC Campaigns all at the same time. The method recognizes when specific keywords convert well and adjusts your bid accordingly based on these terms.
Enhanced PPC also recognizes different internet searcher attributes, including location, language setting and browser choice, for example, and then uses this data to make future automatic adjustments to your maximum CPC. It is exactly this keen focus on the small details that makes enhanced PC potentially one of the best tools that you can use to make every campaign a lot more successful than originally expected. Of course, this level of success would still be dependent on the execution of all other aspects, but there is no doubt that enhanced PPC can boost the chances of success.
To use the Enhanced PPC bidding management method, you can easily find the feature on a drop down tab in the “Bidding and Budgeting” section of your campaign account.
For more advice on Enhanced PPC, Webrageous Studios is more than willing to help you out. We can help you understand how huge the impact that enhanced PPC really has on your campaign and show you what changes you should expect once you start taking advantage of the benefits it brings. Contact us now.
Since September 2009, Google has been working to produce a new AdWords Keyword Tool that promises to be better in a number of ways. The news is that this new AdWords Keyword Tool is now finally out of the beta testing stage and within a couple of months it will have replaced the old AdWords Keyword Tool completely.
By 1st September 2010, it is predicted that the old keyword tool will be redirecting all users to the new keyword tool and in this way the old keyword tool will eventually be phased out. At this point the beta label will be dropped from the new keyword tool and all internet users will be able to make use of Google’s recent AdWords update in full. (more…)