by David | Mar 22, 2013
When it comes to Pay Per Click (PPC) campaign management, Google AdWords is by far the leading product offered in the industry. With a thriving Display Network composed of hundreds of thousands of websites and blogs, Google AdWords is the ideal platform and the best...
by David | Mar 15, 2013
Advertising on the Google Search Network through Google Adwords can help your business to generate traffic and conversions on your website while building brand power. Google uses an algorithm to determine the PageRank of your website which, among other factors, is...
by David | Jan 31, 2013
Before we touch on any of the reasons as to why PPC Advertising is better for almost any kind of online marketing campaign than SEO, let us just say that SEO is not a complete waste of time. Our intention is not to bad mouth SEO. SEO can be very effective,...
by David | Jan 30, 2013
“I get by with a little Google AdWords Help from my friends,” is how the real Beatles hit song goes – a few years into the future that is – and the phrase really couldn’t be truer if it wished to be with the help of a genie and fairy godmother...
by David | Dec 6, 2012
It’s easy to set up an AdWords account in order to run ads on Google, but it’s even easier to fail AdWords campaigns, especially if you manage them poorly. Paul Downs is a small business owner who manages his own AdWords campaigns and realizes that his campaign...
by David | Apr 9, 2012
Which companies are the most likely to benefit from pay per click advertising? You’ve got it. SMBs. They have the most to gain, such as local clients, while working on a small budget not suited for most other forms of advertising apart from in the local newspaper or...
