by Ashley |
When it comes to getting serious about your PPC strategies, should you opt for an in-house manager or a PPC agency? Many companies opt to manage their own PPC initially. But as campaigns gain momentum, it usually becomes clear that they need to dedicate more resources...
by Ashley |
Managing PPC campaigns that are budget-friendly and high-converting can be a challenging endeavor. This is especially true for business and individuals who don’t have a PPC advertising background or a dedicated marketing team. For many small businesses looking...
by Ashley |
There’s no question that PPC advertising is a lucrative space right now; the Interactive Advertising Bureau (IAB) reported that search ads accounted for over $9 billion in revenue in the first half of 2014– that’s almost 40% of total Internet-based...
by Ashley |
There’s an often quoted saying in the advertising world, coined by John Wanamaker, a famed early 20th-century advertising tycoon: “I know that half my ad dollars are wasted, I just don’t know which half.” Wanamaker’s words still ring true...
by David Chapman |
Instagram advertising has been a great medium for small businesses in many verticals and especially in the fashion world from what I have seen. Small businesses have been able to make sales organically from Instagram and want to increase their exposure. Lucky for...
by David |
Inbound marketing is a relatively new term in the marketing community and marketers are still fine-tuning their systems to fully use it to their advantage. The most essential element of the inbound marketing toolkit is the lead conversion process. The conversion...
