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The 4 Top Benefits of Using a Google Ads Management Agency

When it comes to getting serious about your PPC strategies, should you opt for an in-house manager or a PPC agency? Many companies opt to manage their own PPC initially. But as campaigns gain momentum, it usually becomes clear that they need to dedicate more resources...

The Top 5 Google Ads Management Sales Scams

Managing PPC campaigns that are budget-friendly and high-converting can be a challenging endeavor. This is especially true for business and individuals who don’t have a PPC advertising background or a dedicated marketing team. For many small businesses looking...

The 10 Most Common Misconceptions About Google Ads

There’s no question that PPC advertising is a lucrative space right now; the Interactive Advertising Bureau (IAB) reported that search ads accounted for over $9 billion in revenue in the first half of 2014– that’s almost 40% of total Internet-based...

Instagram Advertising Basics

Instagram advertising has been a great medium for small businesses in many verticals and especially in the fashion world from what I have seen. Small businesses have been able to make sales organically from Instagram and want to increase their exposure. Lucky for...

How to Create Google Ads Lead Conversions

Inbound marketing with Google Ads is a relatively new term in the marketing community and marketers are still fine-tuning their systems to fully use it to their advantage. The most essential element of the inbound marketing toolkit is the lead conversion process. The...