Google AdWords Improves the Bid Simulator Tool Features
The Google AdWords Bid Simulator Tool just keeps getting better. Google has been working on the features of this PPC Management Tool for a number of months without stopping recently and the developments have been extremely useful for PPC Managers in general.
The most recent development concerning the Bid Simulator Tool applies to bidding at the ad group-level. Instead of always bidding on keywords at the keyword-level, this new feature of the Bid Simulator Tool encourages PPC Advertisers to begin setting bids at the ad group-level and working with keyword bids in an aggregated manner.
Perhaps you are one of the many PPC Managers or PPC Advertisers who is used to bidding at keyword-level because in this way it seems that you can control the way in which your advertising money is spent to better effect?
It is true that this is the case for many PPC Campaigns of many purposes. Webrageous Studios certainly does not want to negate this fact in any way. However, the new feature of the Bid Simulator Tool reveals that in some instances the control of bids at the ad group-level can be more cost-effective and can result in a better ROI.
The moral of this article is to be a little more open to change. Even if you are accustomed to bidding at keyword level, take a look at the estimations of bidding at the ad group-level and see if your money could be better spent thanks to the new feature within the Bid Simulator Tool.