Sadly, many PPC Managers and Advertisers ignore the power of Content Network online marketing because they simply have not done enough research into the matter, or they do not make the most out of what it can actually do. When used at its optimum however, it can actually help work wonders on any campaign.
The Truth About Content Network Online Marketing
The Content Network has received a fair bit of negative press in the past. Rumors wander the Internet about the quality and effectiveness of Content Network online marketing. However, a lot of this information are sadly untrue and are mere misrepresentations of a form of online marketing that can generate excellent results for the PPC Advertiser.
Webrageous Studios, for instance, has generated a great deal of success for its clients through the Content Network and it has found this forum to be an excellent form of online marketing for clients from a number of different backgrounds. It is well worth doing a little more research into the notion of Content Network online marketing and for this reason, two detailed articles on the subject are listed below for further reading:
In addition, if you have additional questions about how you can make the most out of Content Network online marketing that have not been answered in either of the two articles above, be sure to contact Webrageous Studios directly. Webrageous has had a lot of successful experience in using the Content Network as a form of online marketing with a number of its clients. Therefore, any questions that you may have would be very welcome indeed.
There are a number of different ways in which to better measure the effectiveness of any Branding Campaign that you are running on the Content Network. Many of these metrics are often overlooked by PPC Managers who are Content Network novices and therefore this article aims to highlight the important factors to take into consideration when measuring the success of Branding Campaigns in the future.
Most PPC Managers already know that measuring reach and frequency is a useful way of analyzing the impact of Branding Campaigns at any given time. However, this article hopes to explain how these two factors cannot possibly form the overall picture of a Branding Campaign’s effectiveness.
There are many techniques that should be employed in order to analyze the complete effect of your Branding Campaigns on a much deeper level. The understanding generated by looking at a Branding Campaign from the perspectives listed below is the kind of understanding you need in order to know whether your Branding Campaign is really having a positive effect or not.
Effectively Measuring the Effectiveness of Branding Campaigns
Instead of only measuring the reach and frequency of your Branding Campaigns, try these different approaches. Take note of the changes that occur within the following and you may find that you are managing a much higher quality campaign than you had previously thought.
Webrageous Studios suggests that you measure the following:
Changes in brand searches
Changes in the amount of visitors to your website overall
The length of time that an internet user remains on your website
How many pages an internet user visits when they are on your site
An increase in traffic from specific geographical areas
Changes in the CTR and conversions on Search Network campaigns
Information gathered using Google’s View-Through Tracking Feature
Every single PPC campaign that is managed is different and it is important that all PPC Managers remember this fact in order to remain successful in what they do. The Content Network, despite popular and misinformed belief, is an excellent PPC forum for creating enhanced campaigns that really focus in on the target audience of a particular campaign.
When using the Content Network to run a PPC campaign there are three basic ways in which your advertisement can be triggered to appear on any website that is part of the Content Network. These three basic ways are as follows: (more…)
One of the tools that is available for all PPC Managers and Advertisers to use when working on developing and optimizing PPC campaigns within the Content Network is the Placement Reports Tool. This tool essentially enables you to see which websites your advertisements were placed on and in which categories Google AdWords decided to place those advertisements too.
Overall, about 5% of the page views that happen on the Internet are search page views. That means that only 5% of internet users at any given time are actually looking at a search listings page generated by a search engine like Google, for example. Therefore, basic math proves that 95% of the time internet users are actually looking at internet sites. They are looking at content sites.
If this is the case, why is it that so many PPC Managers and PPC Advertisers alike continue to ignore the benefits and possibilities of working with the Content Network and its ready made forum for successful PPC?
To ignore the Content Network simply makes no sense.
What the Content Network Is
The Content Network is an area that most people tend to shy away from, however not because it doesn’t work. This is the most common idea attributed to the reason behind the fact that the Content Network is not utilized as much as the Search Network, but it is a misinformed idea that has somehow developed over time.
Contrary to popular belief, the Content Network does work and the only reason why a lot of PPC Managers and PPC Advertisers shy away from using it is because they know very little about it. Less people write and blog about the Content Network too and so the focus in PPC Management for a long time has been on Search Network SEO and how to increase Google Search Rankings. This has meant that the powers of the Content Network have simply passed many people by.
Webrageous Studios Stands By the Content Network
Webrageous Studios is writing today in order to ensure that the Content Network is ignored no more. The Content Network does wonders for a number of Webrageous Studios’ PPC clients and the effective qualities of the Content Network are not that difficult to tap into after receiving a little bit of sound advice.
Therefore, Webrageous Studios has created a full length article on the subject of the Content Network for PPC and how it can be utilized alongside an effective Search Network campaign to optimize PPC results and improve the overall effects of any PPC campaign you happen to be managing at this time.
By focusing on distinctive areas and approaching your campaign from a slightly different perspective, the Content Network could prove to be a strong element in developing the success of your business. Also, by utilizing various different tools in order to measure the progress and data of your Content Network campaign correctly, your PPC efforts can be even further optimized and focused. This will then in turn reveal visibly improved results and will hopefully lead to a larger ROI at the same time.