by David | Jan 26, 2013
Wait a minute! How can it be that giving Internet users the option to mute or turn off my advertisements is a good thing? Stop thinking about things from the advertiser’s perspective and consider them from the consumer’s point of view. When you have more control over...
by David | Oct 27, 2010
The Google Adsense Blog recently announced it is testing an extended version of category blocking which is called general category blocking. What that basically means is that any internet user who is a part of the Google Adsense Content Network and shows...
by David | Jul 9, 2010
Any experienced PPC Account Manager or PPC Advertiser knows that one of the most important things to consider when creating a PPC campaign is the demographic of your target audience. Demographics play a crucial role in the creation of advertisement text, keyword...
by David | Jun 24, 2010
Google masterminds seem to work nonstop to develop tool after tool and application after application that would make PPC Management easier and more effective. Of course, all these new PPC management tools also add challenges for those that work within the Google...
