Inbound marketing is a relatively new term in the marketing community and marketers are still fine-tuning their systems to fully use it to their advantage. The most essential element of the inbound marketing toolkit is the lead conversion process.
The conversion process is the bread and butter of any inbound marketing program. Without a seamless and fully-integrated conversion process you are basically wasting your time and money on efforts that will never convert into revenue. So it is essential that you take the time to convert those leads that you work so hard to bring to your landing pages. Once you get them to the web page that you want them on, this brings them to the conversion process so you can capture those lead conversions.
There are various methods you can utilize to bring your prospects to your desired landing pages prior to getting them to complete the conversion. You will want to subscribe to this blog as I will go in depth on each marketing channel in the weeks to come. For now, let’s make sure you understand how to complete the conversion process so you can capture those leads when they visit your landing page!
- Create an offer that is relevant to your contacts. Pay attention to where your contacts are in the funnel. Are they cold contacts? Then an eBook would be good to gain interest. Are they a current customer that you are trying to upsell? A relevant checklist would be good. Have they already showed interest in your product offerings? Offer them a demo or a coupon for enrollment!
- Host that offer on a thank you page and/or with a follow-up email. You must deliver the promised content once they submit their information to you. You can host your content on a thank you page or deliver it in a follow-up email. You could also deliver the content upon conversion by including a content link in the associated form in step 3.
- Create the landing page with an integrated form. There are many programs that you can create a landing page with, but the most important part is to integrate a form with the landing page that will capture those submissions! This submission form will direct the contact to the content whether it is hosted on a thank you page, delivered automatically through a content link, or delivered in an automated email.
- Then you will want to segment your acquired lead lists for email marketing purposes!
Now that you have completed and refined your conversion process you are ready to begin driving traffic to your website to generate those leads you worked so hard to convert. Webrageous can help you maximize campaign performance and avoid wasting your ad spend on ineffective keyword techniques. Our team of search marketing experts stay continually up to date on the latest advancements with both Google AdWords and Bing Ads, so you can be sure that you’re getting the best results possible from your ad campaigns under our management. Contact us today for a consultation to see how you can grow your PPC advertising efforts successfully.
Think of the path to pay per click conversions like a trail that leads your customers home. If you leave a trail of breadcrumbs like in Hansel and Gretel, chances are birds are going to eat your trail and your customers will get lost along the conversion path.
Make your pay per click conversion trail obvious! Big red flags that point your customers in the right direction are going to avoid having your customers lose their way, get scared and turn back, or get bored of looking for the signs and leave the conversion path altogether.
So how do you lay out a trail that is going to keep customers on the path to making a Pay Per Click Conversion?
When laying out a pay per click conversion trail, it is important to think about what your customers want to see next. On every page, you want to make sure the customer has something interesting to look at and that the next step in the conversion process is very clear. Make it very obvious what they need to do next.
By simply providing a place for them to go next you will have created a pay per click conversion trail for your customers to follow that ensures they don’t get lost.
Also, do not disappoint your visitors. Make very sure that the promise you have made them if they click on a link leads them to that page. When people click on a pay per click advertisement about a product then they should expect to see that product on the next page. (more…)
“How do I improve my conversion rate?” is a question asked by PPC Advertisers all the time.
It is true that conversion rates can be improved greatly by concentrating on landing pages.. Landing pages in PPC campaigns are excellent places in which to begin placing more time and effort because the better the landing page, the more likely the internet user is to convert.
Poor landing pages exhibit characteristics including the following: (more…)
It’s new, it’s easy to set-up and it’s one of the best ways to increase the conversions on your site. Google remarketing is one of the hottest topics on the lips of all PPC savvy geniuses and has proven an invaluable tool for Webrageous clients, some of whom are now achieving close to 25% of their entire conversions from this single advertising service. (more…)
Conversion is THE word in PPC advertising. It is, quite simply, the bread and butter of PPC Management and if you still don´t know what it means, read on!
A conversion is the way in which any PPC advertising campaign is judged and measured. Without conversions, money is being wasted. Without conversions, nobody is buying your product or wanting to use your service. Without conversions, you need to find yourself a PPC Account Manager fast (why not start by contacting us at Webrageous Studios?) because everything that you are trying to do in terms of advertising is a pointless use of your time.
Webrageous Studios knows that many of you reading this post know what a conversion is. “How basic!” you are probably saying to yourselves. But there are some people out there who are new to PPC advertising and won´t know what conversions are. Tragic but true, and therefore, we feel it is our duty to send immediate aid to these PPC hopefuls without delay.
In a nutshell, a conversion happens when someone clicks on your advert and follows through with the purchase of an item you are selling, fills out the contact form that you want them to fill out, or signs up to receive that newsletter that you want them to receive. Basically, conversions happen when a potential internet browser is attracted by your ad to such a degree that they “convert.”
Stayed tuned to this blog for more basic step-by-step PPC information and advice for beginner PPC advertisers. Webrageous is here to help everyone, regardless of your current PPC knowledge.