September 21st, 2015

How to Create Lead Conversions

Inbound marketing is a relatively new term in the marketing community and marketers are still fine-tuning their systems to fully use it to their advantage. The most essential element of the inbound marketing toolkit is the lead conversion process.

The conversion process is the bread and butter of any inbound marketing program. Without a seamless and fully-integrated conversion process you are basically wasting your time and money on efforts that will never convert into revenue. So it is essential that you take the time to convert those leads that you work so hard to bring to your landing pages. Once you get them to the web page that you want them on, this brings them to the conversion process so you can capture those lead conversions.

There are various methods you can utilize to bring your prospects to your desired landing pages prior to getting them to complete the conversion. You will want to subscribe to this blog as I will go in depth on each marketing channel in the weeks to come. For now, let’s make sure you understand how to complete the conversion process so you can capture those leads when they visit your landing page!

  1. Create an offer that is relevant to your contacts. Pay attention to where your contacts are in the funnel. Are they cold contacts? Then an eBook would be good to gain interest. Are they a current customer that you are trying to upsell? A relevant checklist would be good. Have they already showed interest in your product offerings? Offer them a demo or a coupon for enrollment!
  2. Host that offer on a thank you page and/or with a follow-up email. You must deliver the promised content once they submit their information to you. You can host your content on a thank you page or deliver it in a follow-up email. You could also deliver the content upon conversion by including a content link in the associated form in step 3.
  3. Create the landing page with an integrated form. There are many programs that you can create a landing page with, but the most important part is to integrate a form with the landing page that will capture those submissions! This submission form will direct the contact to the content whether it is hosted on a thank you page, delivered automatically through a content link, or delivered in an automated email.
  4. Then you will want to segment your acquired lead lists for email marketing purposes!

Now that you have completed and refined your conversion process you are ready to begin driving traffic to your website to generate those leads you worked so hard to convert. Webrageous can help you maximize campaign performance and avoid wasting your ad spend on ineffective keyword techniques. Our team of search marketing experts stay continually up to date on the latest advancements with both Google AdWords and Bing Ads, so you can be sure that you’re getting the best results possible from your ad campaigns under our management. Contact us today for a consultation to see how you can grow your PPC advertising efforts successfully.

May 9th, 2011

How to get Customers on the Pay Per Click Conversion Trail

Think of the path to pay per click conversions like a trail that leads your customers home. If you leave a trail of breadcrumbs like in Hansel and Gretel, chances are birds are going to eat your trail and your customers will get lost along the conversion path.
Make your pay per click conversion trail obvious! Big red flags that point your customers in the right direction are going to avoid having your customers lose their way, get scared and turn back, or get bored of looking for the signs and leave the conversion path altogether.
Link to article: Turn Pay Per Click Conversions into Loyal Customers
So how do you lay out a trail that is going to keep customers on the path to making a Pay Per Click Conversion?
When laying out a pay per click conversion trail, it is important to think about what your customers want to see next. On every page, you want to make sure the customer has something interesting to look at and that the next step in the conversion process is very clear. Make it very obvious what they need to do next.
By simply providing a place for them to go next you will have created a pay per click conversion trail for your customers to follow that ensures they don’t get lost.
Also, do not disappoint your visitors. Make very sure that the promise you have made them if they click on a link leads them to that page. When people click on a pay per click advertisement about a product then they should expect to see that product on the next page.
Try to anticipate what your visitors are looking for and make the trail to the conversion obvious. Visitors to your site have nothing to lose by clicking away from your site so make sure they don’t get lost in confusion when trying to make a pay per click conversion.
If you want to further increase your conversions, try providing different trails that attract different customers. While the pay per click conversion process on your website may remain the same, you can have different pay per click advertisements and landing pages that appeal to different audiences. You may find that this simple step increases pay per click conversions.
Webrageous Studios is an expert in pay per click management and optimization. So if you are thinking about optimizing your landing page and pay per click conversion path, talk to the experts. We can help take the stress away from you and get your Pay Per Click Advertisement and website converting.
Link to Best PPC Management Page
For more tips on how to increase pay per click conversions and create loyal customers, see this article by Webrageous Studios on How to Keep Customers on your Pay Per Click Conversion Path.

Think of the path to pay per click conversions like a trail that leads your customers home. If you leave a trail of breadcrumbs like in Hansel and Gretel, chances are birds are going to eat your trail and your customers will get lost along the conversion path.

Make your pay per click conversion trail obvious! Big red flags that point your customers in the right direction are going to avoid having your customers lose their way, get scared and turn back, or get bored of looking for the signs and leave the conversion path altogether.

Pay Per Click Conversion TrailSo how do you lay out a trail that is going to keep customers on the path to making a Pay Per Click Conversion?

When laying out a pay per click conversion trail, it is important to think about what your customers want to see next. On every page, you want to make sure the customer has something interesting to look at and that the next step in the conversion process is very clear. Make it very obvious what they need to do next.

By simply providing a place for them to go next you will have created a pay per click conversion trail for your customers to follow that ensures they don’t get lost.

Also, do not disappoint your visitors. Make very sure that the promise you have made them if they click on a link leads them to that page. When people click on a pay per click advertisement about a product then they should expect to see that product on the next page. (more…)

September 29th, 2010

How to Improve Your Conversion Rate

“How do I improve my conversion rate?” is a question asked by PPC Advertisers all the time.

It is true that conversion rates can be improved greatly by concentrating on landing pages.. Landing pages in PPC campaigns are excellent places in which to begin placing more time and effort because the better the landing page, the more likely the internet user is to convert.

Poor landing pages exhibit characteristics including the following: (more…)

August 20th, 2010

Error Message Conversions: How to Make It Happen

One of the main problems with the Internet is that it cannot be relied upon to work every time. Anything technological always runs the risk of breaking down or malfunctioning and websites are no exception. This is where the need for error message conversions come in.

Making Error Message Conversions Happen

It is undoubtedly important to learn how to make error message conversions happen. It is important that when a possible converter clicks on your Google advertisement and then arrives on the designated landing page, you (the PPC Advertiser) are already prepared for the possibility of an error occurring and have devised ways to achieve error message conversions despite the problem.

We´ve all been there, as common internet users, many a time. You click on a link, the page begins to load, all is looking good and then you are presented with a small box which tells you that an error has occurred. At this point you are perhaps frustrated, but are definitely not quite sure what you are going to do next. You were intending to actually buy the product you were searching for. You had already researched a lot and today was going to be the day when you were going to close the deal.

And now an error has occurred.

So what do you do?

Is there an option to continue in some other way?

Or will you have to start all over again with another website?

The key here for the website owner or PPC Advertiser is to turn this negative moment into a positive one. Errors should not be seen as the end of the road; they should not be looked at hopelessly. They should be treated in such a way as to encourage error message conversions regardless of the technological hiccup that has presented itself.

The question is…

How do you make that error message conversion happen? Follow this link to an article full of tips on the subject available to read on the Webrageous Studios Website.

April 8th, 2010

Heard about Google Remarketing???? If not…. why not????

It’s new, it’s easy to set-up and it’s one of the best ways to increase the conversions on your site. Google remarketing is one of the hottest topics on the lips of all PPC savvy geniuses and has proven an invaluable tool for Webrageous clients, some of whom are now achieving close to 25% of their entire conversions from this single advertising service. (more…)

April 8th, 2010

Conversions: Understanding What They Really Are About

Conversion is THE word in PPC advertising. It is, quite simply, the bread and butter of PPC Management and if you still don´t know what it means, read on!

A conversion is the way in which any PPC advertising campaign is judged and measured. Without conversions, money is being wasted. Without conversions, nobody is buying your product or wanting to use your service. Without conversions, you need to find yourself a PPC Account Manager fast (why not start by contacting us at Webrageous Studios?) because everything that you are trying to do in terms of advertising is a pointless use of your time.

Understanding Conversions

Webrageous Studios knows that many of you reading this post know what a conversion is. “How basic!” you are probably saying to yourselves. But there are some people out there who are new to PPC advertising and won´t know what conversions are. Tragic but true, and therefore, we feel it is our duty to send immediate aid to these PPC hopefuls without delay.

In a nutshell, a conversion happens when someone clicks on your advert and follows through with the purchase of an item you are selling, fills out the contact form that you want them to fill out, or signs up to receive that newsletter that you want them to receive. Basically, conversions happen when a potential internet browser is attracted by your ad to such a degree that they “convert.”

Stayed tuned to this blog for more basic step-by-step PPC information and advice for beginner PPC advertisers. Webrageous is here to help everyone, regardless of your current PPC knowledge.