Think of the path to pay per click conversions like a trail that leads your customers home. If you leave a trail of breadcrumbs like in Hansel and Gretel, chances are birds are going to eat your trail and your customers will get lost along the conversion path.
Make your pay per click conversion trail obvious! Big red flags that point your customers in the right direction are going to avoid having your customers lose their way, get scared and turn back, or get bored of looking for the signs and leave the conversion path altogether.
So how do you lay out a trail that is going to keep customers on the path to making a Pay Per Click Conversion?
When laying out a pay per click conversion trail, it is important to think about what your customers want to see next. On every page, you want to make sure the customer has something interesting to look at and that the next step in the conversion process is very clear. Make it very obvious what they need to do next.
By simply providing a place for them to go next you will have created a pay per click conversion trail for your customers to follow that ensures they don’t get lost.
Also, do not disappoint your visitors. Make very sure that the promise you have made them if they click on a link leads them to that page. When people click on a pay per click advertisement about a product then they should expect to see that product on the next page.
Try to anticipate what your visitors are looking for and make the trail to the conversion obvious. Visitors to your site have nothing to lose by clicking away from your site so make sure they don’t get lost in confusion when trying to make a pay per click conversion.
If you want to further increase your conversions, try providing different trails that attract different customers. While the pay per click conversion process on your website may remain the same, you can have different pay per click advertisements and landing pages that appeal to different audiences. You may find that this simple step increases pay per click conversions.
Webrageous Studios is an expert in pay per click management and optimization. So if you are thinking about optimizing your landing page and pay per click conversion path, talk to the experts. We can help take the stress away from you and get your Pay Per Click Advertisement and website converting.
For more tips on how to increase pay per click conversions and create loyal customers, see this article by Webrageous Studios on How to Keep Customers on your Pay Per Click Conversion Path.