How to Create Google Ads Lead Conversions

Inbound marketing with Google Ads is a relatively new term in the marketing community and marketers are still fine-tuning their systems to fully use it to their advantage. The most essential element of the inbound marketing toolkit is the lead conversion process. The...

Why Running Broad Keywords on Bing Ads is a Bad Idea

For many advertisers, their PPC efforts begin and end with Google AdWords. But as the most popular search advertising platform, AdWords can end up being costly and time-consuming, especially in competitive markets like the legal and insurance industries. With up to...

Is Bing’s Syndicated Traffic Hurting Your PPC Campaigns in 2024?

Let’s talk about Bing Ads for a spell; they have some nuances that warrant a closer investigation. But before we do I want to mention our cardinal rule managing Google Ads for many years: Avoid Bing and run Google Ads instead. This is especially true if you have...

Why It’s Time to Go Mobile with Your Google Ads Campaigns

Mobile devices may be small, but there’s no doubt about it: they are mighty. Last year, for the first time ever, desktop ad spending dropped .8 percent, thanks to the small screen surge, and this year it’s expected to dip over 9 percent –...

Google Ads and Social Media: The Dynamic Duo

At the heart of every PPC (pay per click/Google Ads) and social media campaign is a marketer’s desire to increase traffic, brand awareness, conversions, and profit margins. Once considered mutually exclusive, paid search and social media are now accepted as partners...