by David | May 28, 2013
Pay Per Click (PPC) advertising campaigns provide businesses with fresh, engaging and innovative ways to attract consumers they would not otherwise be able to engage. This paid search method requires campaign managers to bid on search phrases called keywords....
by David | May 24, 2013
So you’ve done some research and are ready to create a pay per click campaign for your business. Excellent choice. Now comes the hard part of making sure your PPC campaign is working for you. How do you make good optimization decisions if you’re new to PPC? While it...
by David | May 7, 2013
This year, Google AdWords continues to change the game in the world of paid search marketing through its competitive keyword tools, Enhanced Mobile Ad Campaign and Remarketing, thus making it the best PPC advertising network in the US. Competitive Keyword Tools Google...
by David | May 3, 2013
The PPC Manager can improve his or her keyword bidding techniques through these 7 simple ways: Pay attention to the users’ queries and bid consequently. PPC Managers should know when to increase or decrease bids on a particular keyword or ad group to...
by David | May 1, 2013
PPC Managers need to effectively generate reports, most importantly because they are usually solely responsible for the PPC campaigns they manage and they have to track and analyze their campaigns in order to make the best decisions for the advertising success of...
by David | Mar 25, 2013
The journey into paid search advertising or bidding on display networks can be a little frustrating to many new AdWords users. Beginners keen on making progress in their advertising should focus on several key areas in PPC campaign development. Below are four tips to...
