by Geraldine |
If you are using an external agency to manage your Google AdWords account, chances are your knowledge of AdWords is limited. Therefore, how can you know that your PPC manager is doing a great job? Of course you can have a glimpse at your account performance with the...
by Geraldine |
Google is releasing a new ad extension: message extension. What are message extensions? Message extensions allow users to connect with your business through messaging. How do message extensions work? When users tap the texting icon in your ad from their mobiles, their...
by Geraldine |
Another change announced by Google during their May performance summit was individual device bid adjustments. Although this change is not as big as the new expanded text ads, you definitely need to start thinking about it and how you are going to assess and set bids...
by Ashley |
AdWords recently introduced demographics for search ads (DFSA), making it easier for advertisers to reach their market. This new AdWords functionality should prove to be a huge asset to advertisers looking to improve their ad campaigns, especially those who are...
by Ashley |
The buyer’s path to conversion isn’t always straight and narrow. According to Google, as many as 60% of buyers start their purchasing journey on one device and finish on another. Tracking your prospective customers throughout their journey and...
by Ashley |
Earlier this year, AdWords introduced expanded text ads. With more space for ad text and some changes to ad format, the introduction of expanded text ads represents a significant change to the way advertisers will write ad copy. Google has announced that by January...
