AdWords individual device bidding: what is going to change and how to get prepared
Another change announced by Google during their May performance summit was individual device bid adjustments. Although this change is not as big as the new expanded text ads, you definitely need to start thinking about it and how you are going to assess and set bids...Reaching Your Target Audience with AdWords Demographics for Search Ads
AdWords recently introduced demographics for search ads (DFSA), making it easier for advertisers to reach their market. This new AdWords functionality should prove to be a huge asset to advertisers looking to improve their ad campaigns, especially those who are...Getting More Out of Cross-Device Attribution Reports on AdWords
The buyer’s path to conversion isn’t always straight and narrow. According to Google, as many as 60% of buyers start their purchasing journey on one device and finish on another. Tracking your prospective customers throughout their journey and understanding how...Using Expanded Text Ads Effectively
Earlier this year, AdWords introduced expanded text ads. With more space for ad text and some changes to ad format, the introduction of expanded text ads represents a significant change to the way advertisers will write ad copy. Google has announced that by January...AdWords new expanded ads performance
With new expanded ads being live in AdWords accounts since 26th July, I decided now is a good time two months after to start analyzing results and see how they perform. Several people have tried to analyze the performance of expanded ads at an early stage (only a few...Get a FREE Consultation Now
Privacy Pledge:
Webrageous Commercials
See The Results We Have Achieved For Other Clients
Watch Webrageous Client Testimonials
What Sets Us Apart?
How We Work
Audit Your Own Google Ads Account
