When a law firm decides to enter the world of online paid advertising, it radically transforms its business opportunities by expanding its reach into a whole new market.
Online marketing, particularly the world of PPC campaigns via Google AdWords, has enabled many law firms to accurately and conveniently target potential clients and achieve high returns on investments. However, there are still many law firms which believe that they can navigate the world of Google AdWords alone.
Here at Webrageous, we believe that while it is possible for a law firm to manage campaigns, outsourcing your law firm’s ppc management is still the best option for a number of reasons… (more…)
Pay Per Click advertising campaigns are an excellent way for lawyers to reach potential customers via the Internet. At Webrageous, we have over a 10 years of experience in leading successful PPC campaigns for lawyers, which makes us the best choice in lawyer PPC management across the whole of the US..
Almost 90% of our clients are in the legal industry, and we have amassed a generous amount of knowledge about the unique ways of managing paid search advertising for law firms over the years. Listed below are a few things that every lawyer should consider before outsourcing the management of a PPC campaign to a PPC management company.
What’s the company’s track record for managing lawyer ppc advertising campaigns?
Don’t just hire your run of the mill PPC advertising management company. The legal industry has a unique set of demands and characteristics that require specialist support. (more…)
Are you a practicing US Law Firm looking to expand business and increase client base? Have you tried all the different forms of advertising you can think of without success?
Do you find it difficult to compete with other US Law Firms in your neighboring area? Invest time and money into Google AdWords Pay Per Click for law firms and Outsource your Pay Per Click Management to an experienced and reputable company full of experts.
If you are unaware of what Google AdWords Pay Per Click Advertising actually is and what Google AdWords Pay per Click for law firms can actually do, there’s no need to worry as the answer is fairly straightforward.
Pay Per Click Advertising is a form of online advertising which allows you to create advertisements that will appear on the search listings (the SERP) of a major online search engine. This means that when anyone on the Internet is looking for anything and they enter some keywords into the search engine’s search bar, that internet user is then presented with a series of online advertisements which they can choose from at their leisure.
The thing that many people don’t realize is that some of the advertisements listed on the SERP are organic, natural listings; listings that have been naturally found by that search engine for free as it quickly scours the entire online network to find the best listings that reflect the keywords entered. However, some of the listings present on the SERP are Paid Search Listings; they are the Pay Per Click Advertisements that companies are paying for.
Most people who work in the Pay Per Click Advertising Industry would agree that Google AdWords Pay Per Click Advertising is the best form of Pay Per Click Advertising because Google is the largest search engine in operation and therefore corners the majority of the online advertising market. If you want your online Pay Per Click Advertisements to be successful and draw customers in through your doors, Google AdWords Pay Per Click for law firms is the best option in existence today. This is why lots of pay per click firms now work in Google AdWords Pay Per Click for Law Firms.
If you outsource your Pay Per Click Management, it means that you employ a group of experts to run your Google AdWords Pay Per Click Advertising Campaign for you. Many US Law Firms prefer this option as opposed to managing their Pay Per Click Advertising independently because they see much better results.
Like any line of business, Google AdWords Pay Per Click Management can be complex for someone without experience to get a handle on. US Lawyers need to be fully qualified to be successful for their clients. Google AdWords Pay Per Click Managers are fully qualified in making online advertising a success.
There are a number of different advantages in outsourcing Google AdWords Pay Per Click for law firms, but the principal factors that spring to mind immediately are listed below:
- Google AdWords Pay Per Click Managers have experience and training in the field which means you will not run the risk of wasting advertising budget and time thanks to making silly mistakes because of your lack of knowledge in Google AdWords Pay Per Click for law firms.
- All Google AdWords Pay Per Click Managers keep fully up to date with all developments to Google AdWords Pay Per Click tools and features in order to offer you the most up-to-date service possible at all times.
- You can concentrate on your business while someone else concentrates on advertising the services or products that you offer for you.
- Google AdWords Pay Per Click is going to reach the largest online audience available and is therefore the best network for Pay Per Click Advertising to invest in.
A Google AdWords Pay Per Click Consultant is an advisor you can consult with while still managing your Google AdWords Pay Per Click campaign yourself.
This might well be a tempting option for US Lawyers who are interested in improving their online advertising but want to maintain more control.
If you know anything about pay per click advertising and if you have had experience in running pay per click advertising campaigns, it is probable that you have also heard of Google Remarketing and how it can be used to improve pay per click advertising in a number of ways.
Webrageous, pay per click management expert for US law firms, was able to begin using Google Remarketing even when it was still part of the BETA testing stage at Google thanks to the superb relationship that Webrageous has with Google AdWords.
Therefore, our knowledge of Google Remarketing and the way in which it can be used to improve pay per click for US law firms is extensive and difficult to beat.
However, perhaps you have not yet found success via Google Remarketing and you are wondering why.
You hear lots of other US lawyers talking about how their pay per click campaigns are soaring thanks to Google Remarketing and you just don’t seem to be able to achieve the same kind of success. What are you doing wrong? (more…)