Why you should invest in a PPC mobile campaign ASAP

If you’re an online advertiser, it is a fantastic idea to invest in a PPC mobile campaign. While it is not absolutely necessary, doing so can benefit your company greatly. Marin software recently released a report stating that mobile devices will drive one third of...

Are mobile advertisements worth it for your PPC campaign?

Google AdWords mobile Pay Per Click advertising campaigns can give your website the push it needs to capitalize on the growing smartphone market. Mobiles offer us previously unknown opportunities to create and consume content, purchase products and utilize services at...

Mobile Keyword Tool from Google: An Introduction

The time has come for advertisers to go all out when it comes to mobile. The use of smartphones and having continuous access to the internet via your mobile while you’re on the move is changing the face of online marketing once again, and Google has responded...