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As a general idea, Enhanced Campaigns make it possible for PPC advertisers to run a single campaign across all devices: mobiles, tablets and desktops. Desktops and tablets are merged as one controlling device while mobile is set to make adjustments to the base metrics of the campaigns.
Advertisers will now have an easier time managing campaigns as one campaign can already be created to target desktop, tablet and mobile as compared to creating three separate campaigns before. (more…)
Google AdWords mobile Pay Per Click advertising campaigns can give your website the push it needs to capitalize on the growing smartphone market. Mobiles offer us previously unknown opportunities to create and consume content, purchase products and utilize services at sometimes lightning-fast speeds. However, should mobile device users be specially targeted through mobile advertisements?
Mobile search is growing at a rapid rate and with it equal opportunities for businesses to break into this highly valuable paid search advertising. Google AdWords Pay Per Click advertising experts are encouraging businesses to get ahead of the competition and start their mobile advertisements immediately. If this were the stock market, the time to buy-in would definitely be now.
How is Mobile Search Special?
Currently the market for popular keywords on desktop search is extremely competitive and can be a challenge for less established PPC campaigns. More than likely, a lot of your competition is not yet utilizing mobile advertisements, so why not strike while the iron’s hot? The proof is in the balance sheet — creating mobile PPC campaigns can increase your business’s exposure at a lower cost to you (generally lower CPC rates) while shoring up your return on investment. (more…)
Google AdWords has come up with an amazing new feature once again. Find out more about Google AdWords Mobile Instant Preview and what it can do for you.
What is the Google AdWords Mobile Instant Preview?
The Google AdWords Mobile Instant Preview is a fantastic little feature that has recently been officially rolled out to all Android phones by Google AdWords to enable mobile internet users to view thumbnails of the landing pages that they would be directed to were they to click on any given Pay Per Click Advertisement.
Why is this a great feature for Google AdWords PPC Advertisers?
It’s amazingly helpful to the internet user, that’s why.
Mobile devices have much smaller screens in comparison to PCs, MACs and laptops. Therefore, it can sometimes be difficult to make a decision about which advertisement you want to click on when browsing through a Google search. It can also be extremely annoying for the internet user to keep clicking on advertisements only to hit the back button in the end because they’re not happy with your selection.
If the internet user’s life becomes difficult, they are always going to be tempted into just giving up. Internet users on the mobile network are even easier to annoy and so Pay Per Click Advertising Features like the Google AdWords Mobile Instant Preview really do help everyone concerned. Every internet user that gives up in the middle of a search is a potential lost customer for your Pay Per Click Campaign.
The Google AdWords Mobile Instant Preview feature is but another way of keeping the internet user happy and easier to convince to go to your website.
On the right hand side of every Google Search Advertisement, there now appears a small magnifying glass icon. When the internet user hovers over that icon an enlarged preview screen of that landing page pops up and gives the mobile internet user a better idea of what it is they are going to be redirected to.
This means that they don’t have to keep clicking on advertisements and then returning to the SERP until they find what they are looking for. The experience is likely to be a lot more enjoyable and less annoying for the internet user while being less expensive for the Pay Per Click Advertiser as the Google AdWords Mobile Instant Preview should help avoid high CTRs that do not lead to conversions.
When a mobile internet user looks at the preview of your landing page before they click, they can make a more informed choice about which Google AdWords Pay Per Click Advertisement they want to click on. It is more likely that when they land on your website, it is because they definitely want to be there and are definitely interested in your services.
Well done Google AdWords! Another fantastic Pay Per Click Advertising feature for the ever expanding Google AdWords Mobile Network that everyone can benefit from.
For more information about how to start utilizing the growing power of the Google AdWords Mobile Network as part of your overall Google AdWords Pay Per Click Campaign, contact Webrageous Studios directly today. Our Google AdWords Qualified Pay Per Click Managers will be able to go through all the options with you.