Google +. What is all the fuss? Is it a useful networking tool for online advertisers? If so, how useful?
Google + is going to be very useful to online paid advertisers in the future for one specific reason… The way in which it helps to create circles of contacts that are clearly divided into specific groups and demographics which will make targeting potential customers that much easier.
What is Google +?
Google + is the social networking idea created by the masterminds at Google. It comes complete with a variety of different features which make it an excellent resource for advertisers of many diverse businesses who want to expand on their paid online advertising and reach out via social networking too.
The most important feature of Google + that makes it slightly different to other social media networks (such as Facebook and LinkedIn, for example) is the feature known as Google Circles. This feature allows you to link your contacts in “circles” so that they can be organized by Friends, Work Colleagues, People of Love the Same Music as You, etc.
“Circle” titles are up to you and you simply drag and drop your contacts into the different groups so that it makes sharing information with each group that much quicker and better targeted. The targeting nature of Google Circles is what makes it such a useful tool for online marketing campaigns. (We discuss this in depth further on in the article).
In addition to Google Circles, Google + gives the user the following: (more…)
The world’s largest search engine promises a host of advertising opportunities via Google AdWords. Its scope for potential customers is enormous. And best of all, Google Advertising is not restricted to just multinational corporations and big conglomerates.
Even the smallest businesses, such as home businesses, authors, consultants, niche marketers and local retailers, can have great successes with the right Google Advertising campaign. When it comes to making the most of your online advertising budget, Google Advertising is the way to go.
Here is a list of some the Advantages of Google Advertising:
Huge customer base from all over the world
One of the advantages of AdWords advertising is it allows you to target your advertisements to anyone, anywhere in the world. By tweaking your campaign you can choose to have your Google Ads seen by a whole continent, a specific region, or an area of just a few streets wide. With AdWords, you can run your entire campaign – targeting people from anywhere in the world – from your own home or office. You can micro target the region you want-almost down to the lamppost! You can draw the area you want on a map, or select just certain cities or counties, or ZIP Codes. It’s that easy! (more…)
Being a top notch AdWords account manager is a hard job sometimes. It may not seem very stressful to people outside of the profession, but in reality it can get really, really stressful at times. Lots of people who have never worked in PPC Management make comments like, “Yeah, but you get to work at home. You get up when you want, you don’t have to leave the house if you don’t want to and you don’t have all those stresses of public transport to get to work every day.”
While all that may be true (for those that work at home anyway), the reality of a day in the life of a PPC account manager s just a little less rosy than the above picture would like to paint. For a start, working at home is not without its issues. It is very easy to go a little mad, living, working and sleeping in the same space day in, day out. It is also very difficult to maintain a real grip over when the working day begins and when it ends. Many account managers are till working away way into the night and then they roll over in the morning to hit the “on” button on the laptop that they left on the side of their pillow only a couple of hours beforehand.
Therefore, in celebration of the fact that most adwords account managers are, by default, slightly mad, the following little list hopes to reveal the true horror of a life in PPC Management. It is a list full of things that every Google Advertising Professional hopes will never happen to him / her, but that they worry about constantly. Hopefully the list will equally inform, amuse, lament and give cheers to all that it means to be a Google Advertising Professional who just can’t stop worrying… (more…)