Google’s new Local Service Ads (LSAs) could be one of the most powerful ways to bring leads to your law […]
How does Google PPC help manage the reputation of a business?
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How to Use Google Ads Reach Planner for Your Law Firm
Google Ads Reach Planner is one of many valuable tools in the Google Ads ecosystem. Designed to help you plan […]
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Setting Up YouTube Video Ads for Your Law Firm
YouTube video ads have lots of potential for a law company. Think about it: do you feel more connected to […]
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How can practicing lawyers use Google Maps to find new clients?
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How to Retain Clients Using PPC Advertising
Because clients in the legal industry build deep relationships with the professionals who assist them, they’re more likely to prefer […]
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NEVER Blindly Follow Google Ads Recommendations
Google Ads assigns your account an optimization score. It’s easy to feel like you can do better when you see a 72% […]
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DON’T Create Responsive Search Ads!
Google recently announced a sunsetting of expanded text ads (ETA’s) at the end of June 2022. Google recommended “To prepare […]
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Offline Conversion Tracking for Google Ads: Are You Taking Advantage?
Google Ads allows you to optimize for both online and offline conversions. Online conversions such as a prospect filling out […]
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What metrics are important for split testing an ad?
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How to Integrate PPC and SEO to Achieve Better ROI for Your Digital Marketing
PPC and SEO are two of the most powerful digital marketing tools. With pay-per-click advertising (PPC), you boost your chances […]
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PPC vs. SEO: Which Gets You Results Faster?
Pay per click advertising is one of the fastest ways to generate attention for your law firm online. With the […]
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Google Ads Auto Applied Recommendations: Should You Use Them?
Figuring out how to optimize your online ads can be a complicated process for law firms. Google Ad suggestions aim […]
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Best Google Ads Optimization For Declining Performance
Seeing Worse Results In Google Ads Compared With a Few Months or Years Ago? Here’s the best optimization hack to […]
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EASY Google Ads Management Budget Hack
Drop your cost per lead with this quick and easy tip. Watch the video below.
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Tips for Running an International PPC Campaign for Your Law Firm
Your legal firm may have started small, but high-profile cases, excellent customers, and exponential growth can easily take your operations […]
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Optimize by Devices-Super Easy Optimization Hack
One of my easiest optimization hacks is looking at the cost per lead for desktop, mobile and tablets , then […]
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Free Optimization Help From Google
I just posted this on my linkedin profile. “Has anyone gotten calls from Google Ads offering free optimization help on […]
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