Email Address
Phone Number
Monthly Budget

Please type the number 111 in the box below. This is an anti-spam measure. *

Click for the BBB Business Review of this Web Design in Reno NV

Google Adwords Logo

facebook twitterbird googleplus rss

5 Tips for Creating the Best Image Advertisements

May 16th, 2013

Compared to other forms of advertisements,

AdWords’ best image advertisements generates a higher click-through-rate and higher conversion value through their impression rate. After all, people are automatically drawn to images compared to texts. Although it is true that a marketer creating an image advertisement would have to pay a little more for it, the benefits that the best image advertisements can bring to the campaign are more than worth it.

best image advertisementSince an image advertisement will cost a few extra cents, it is best to take note of these 5 tips that will help create the best image advertisements a marketer can make out of a tight budget:


1. Create image advertisements like a movie poster.

It’s not about getting a popular star posing for the advertisement. It’s as simple as using a picture of someone with a pretty face using the product, a happy family enjoying the services, or good-looking peers sharing what the company is offering. Most of the best image advertisements you’ll see bears an image of a person or scene that users can relate with instantly.
In the same way that a movie poster is in tune with its TV trailer and print advertisements, your online AdWords image advertisements should also be aligned with what is advertised offline. Be consistent with your message and branding. If the offline advertisement establishes recall, then this can translate to the image advertisement online.

2. Craft it like a book cover.

The cover of a book usually has a compelling title that urges the reader to turn to the first page of the book. In the case of an image advertisement, a marketer should be witty and keen to use call-to-action phrases that will compel the user to click on the advertisement.
Choose a color scheme compatible with the font color of the texts in the entire image. Think twice before using extremely bright colors that can make reading the text difficult. Try possible color combinations until you get an overall effect that is pleasing to the eye.

3. Play with tools.

Utilize Google AdWords Display Ad Builder. With Display Ad Builder, AdWords image advertisements can be done with images in different sizes keenly put together. Also, there are a lot of templates and animations made available through the Display Ad Builder that a marketer can utilize, allowing you to make some of the best image advertisements that anyone has ever seen.
If you are designing a display image advertisement for desktop browsers, images should be formatted using GIF, JPG, JPEG, PNG, and SWF, and sizes of all files should be limited to 50KB.
The following sizes are supported:

  • 250×250 for a square advertisement.
  • 468×60 for a banner advertisement
  • 728×90 for a leaderboard
  • 300×250 for an inline rectangle advertisement
  • 120×600 for a skyscraper
  • 160×600 for a wide skyscraper
  • 300×600 for a half-page advertisement

Mobile browsers require different sizes and specs. When designing advertisements for mobile browsers, images formatted in GIF, JPG, JPEG and PNG are the only ones accepted.
The following sizes are supported:

  • 320×50 for a leaderboard advertisement
  • 200×250 for a small square advertisement
  • 250×25 for a square image
  • 300×250 for an inline rectangle image

Be sure to choose the correct device setting for the campaign if the advertisement is meant to show on mobile devices. Otherwise, the quality of the image and the way it is displayed will be compromised.

4. Be Positive about Remarketing.

Remarketing is one feature of paid search marketing where advertisements are only shown to people who have previously visited the advertiser’s website and are currently visiting a page on the Google Display Network.
Remarketing is done through tagging an AdWords code to the entire image advertisement on the website. As soon as the images are tagged with this code, AdWords is prompted to save whoever visited the site to its “Homepage List”. Consequently, when this visitor visits another page in the Google Display Network, the image advertisement will re-appear. An image advertisement tagged with a Remarketing code will surely promote awareness and recall for the campaign.

5. Know the Rules.

In creating the best image advertisements, it is very important to abide by the rules and policies. Google AdWords’ rules on image advertisements are as follows:

  • The text on the image advertisements must adhere to editorial policy guidelines
  • A display URL is NOT necessary in an upload image.
  • Image advertisements are NOT allowed to be rotated or inverted
  • Image advertisements must be rated family-safe only.
  • Image advertisements must be clear and readable
  • NO mock animated features may be included in an image ad

For people interested in creating some of the best image advertisements for their company, they can contact Webrageous Studios. Webrageous is the most dependable paid search management company for people who want the best image advertisements for the Google Display Network.

What are the main advantages of Local-Mobile advertising via Google AdWords?

April 6th, 2013

According to xAD 2012 year-in-review report almost 95% of advertisers are now using location targeting with their advertisements. The year-in-review presented interesting statistics as follows:

  • Place-based targeting was the most popular form of audience targeting, leveraged in 67% of campaigns.

  • Only 20% of advertisers use behavioral targeting although it grew 212% between Q1 and Q4, faster than any other form.

  • Advertisers’ use of standard geo-targeting (zip, city, DMA) dropped from 64% in Q1 to just 13% in Q4.

  • Advertisers using geo-fencing and geo-specific behavior targeting tripled from 27% to 81%.

Google AdWords is very much aware of these changes with the user behavior and the need for advertisers to have more options when designing local-mobile campaigns. With this, Google launched its AdWords Enhanced Campaigns. Read the rest of this entry »

PPC remarketing campaigns… what are the top three things to consider?

April 6th, 2013

Google Adwords technology offers advertisers the unique opportunity to “remarket” or continue to target individuals who have already visited their website. Skillful remarketing can help your PPC campaign generate more conversions in a number of ways.

In the world of Pay Per Click, impressions (or views of your advertisements) are the foundation of any successful conversion rate. Remarketing is an excellent strategy to increase conversions through repeatedly displaying advertisements to someone who demonstrated interest by visiting your website.

The remarketing feature gives you the power to further connect with an individual who, for whatever reason, did not complete a purchase. Remarketing helps you to share special offers and other relevant advertisements even when they have turned to other websites on the Google Display Network. Potentially, you can even remarket to prospective clients while they browse the website of your stiffest competition (granted they are members of the Google Display Network).

A skillful Pay Per Click advertising expert will create a special series of advertisements just for remarketing campaigns. Quite often they include compelling offers and further encouragement to go back to his or her website and make a purchase.

Read the connecting article about ppc remarketing strategies for more information and advice about running a remarketing campaign before you actually go to launch.


3 PPC Marketing Improvements for Your Website that Google Loves

April 5th, 2013

If there’s one common catch phrase you’ll hear from Pay Per Click (PPC) advertisers everywhere, it’s ‘Optimize your Website’. After all, everybody is after the same thing — higher page rank and quality scores. Therefore, creating the kind of website that Google algorithms would love has become one of the most important aspects of PPC. With this said, people are always on the lookout for PPC marketing improvements that could turn their websites around so that they can eventually get lower costs per click and start working towards better rankings on search engine results pages.
So do you do all these? What PPC marketing improvements could you apply to help you start meeting your goals? Improving your website to make your PPC campaign work better would mean getting rid of bad links that may possibly be on your pages. This also means updating your website regularly, something you can do by adding fresh content or revamping the old ones. Of course, optimization is always going to be part of the process, and this covers almost everything in your website, from the text on your landing page to the tags that you use.
ppc marketing improvementsA more thorough explanation on these PPC marketing improvements can be accessed through this link . These steps would help get you into Google’s good graces and allow you to boost your PPC campaign’s performance.

Local and National Pay Per Click campaigns are different because…

April 5th, 2013

When deciding what kind of Pay Per Click (PPC) campaign is best for your business,  whether local or national, it’s critical that you analyze your  target audience. Where are your customers coming from? What is the best platform  that will enable you to engage them?  Is it best to advertise at the district, state or regional level?

Local and national campaigns give paid search experts the room to make these decisions. Local campaigns offer advertisers the option of showing their advertisements  in a narrower geographic area, such as a city.

Where these advertisements are shown is fully determined by the advertisers. National campaigns are PPC campaigns that are shown across the country. These campaigns do not target specific states or regions. Find out more about the differences between local and national pay per click campaigns by reading the article, Important Differences between Local and National PPC Campaigns, on the Webrageous website.


Multilingual PPC campaigns: 5 things to avoid!

April 3rd, 2013

Creating multilingual ppc campaigns can allow your business to enter new and profitable markets.
However, there are many critical issues to keep in mind when you make the linguistic jump. Read about the top five things to avoid when aiming to run an effective multilingual PPC campaign in the connecting article, 5 Common Errors found in Foreign Language PPC Campaigns, on the Webrageous website.

How does a PPC advertising beginner make good optimization decisions?

March 25th, 2013

The journey into paid search advertising or bidding on display networks can be a little frustrating to many new AdWords users. Beginners keen on making progress in their advertising should focus on several key areas in PPC campaign development.

Below are four tips to help even the most inexperienced PPC advertisers optimize their accounts.

Optimize advertisement text

Though PPC campaigns on the Display Network can also include video and image advertisements, it is the accompanying text that contains the call to action. PPC advertisements should be crafted in a creative way that drives the user towards your website. The words used should be attractive to your ideal customers and unappealing to everyone else. Including prices or descriptive words such as “affordable or premium” can give your audience an idea of whether or not the product or service is suitable for them. This is a fine art, so start practicing your pitch. Read the rest of this entry »

Why Google AdWords is the best form of PPC Advertising

March 22nd, 2013

When it comes to Pay Per Click (PPC) campaign management, Google AdWords is by far the leading product offered in the industry. With a thriving Display Network composed of hundreds of thousands of websites and blogs, Google AdWords is the ideal platform and the best form of PPC Advertising for any business interested in exposure and long term online marketing success.

The Best Form of PPC Advertising

best form of PPC AdvertisingWith global search engine market share at 88.2% as of February 2013, Google is a global giant in paid search engine advertising. The company’s AdWords PPC campaign management product is home to hundreds of thousands of advertisers and offers lots of ways to capitalize on fluid market trends, making it, undoubtedly, the best form of PPC Advertising.
Users have the capacity to reach an audience anywhere online while getting the support required to drive conversions. The platform offers text, image and video formats to best enable users to communicate their message to potential customers.

Context and targeting

With the right PPC management experts at your side, your firm will be able to utilize Google’s contextual targeting technology which can match your advertisements to the most relevant web pages in the Google Display Network. For more autonomy, Google allows advertisers the option to bid for spaces on specific websites that they would like their advertisements to appear. For example, if your business sells household items, you may select an online magazine popular among your customers.

More Opportunities for Analysis

The Google Adwords product also gives advertisers many avenues to test the performance of their campaign and in the ‘Opportunities’ tab there are a slew of suggestions on how to optimize. Google’s Placement Performance Report can give your business the chance to review advertising performance on every single site you choose. You can view impressions, clicks, costs, and conversion data and therefore determine where to target more or less aggressively. You can’t get that anywhere else outside the best form of PPC advertising.
Google AdWords is also extremely flexible when it comes to your budget restrictions. For starters, there is no minimum spending requirement to restrict you at any point; you completely determine the financial direction you want to take. It is important to note that you can change your daily budget at any time. Google will suggest a recommended daily budget based on a number of factors including the strength of your keyword selection. This recommended budget is a mere guideline and is not compulsory.
On the Google Search Network charges are made only if someone clicks on the advertisement. The charge is called your ‘cost per click’. Advertisers can also opt into the Google Display Network where their advertisements are shown on an array of newspaper websites, blogs and other popular web pages. Advertisers here are charged per thousand impression (views) or CPM. Both CPC and CPM can be lowered by using a set of strategies that include optimizing landing page and keyword selection. Seeing huge results at lower costs, that definitely the mark of the best form of PPC advertising there is.

Lower Costs, Higher Rankings

If you want to enter the world of PPC advertising it pays to do so on a firm foundation. This means finding the most lucrative, dynamic and engaging platform to interact with users and increase your exposure.
Here at Webrageous we can guarantee you 100% that this platform is Google Adwords. Because we know that we can’t let any of your clients down, we work only with the best form of PPC advertising, the only way for our clients to stay happy with what they see. And when we’re talking about the best form of PPC advertising, you know that it has to be Google AdWords.

The iPad, the cell phone or the laptop? Which is the best device for your PPC campaign?

March 19th, 2013

While 2013 is considered the Year of the Snake by Chinese astrologers, for Pay Per Click (PPC) campaign managers advertising on the Google Display and Search Networks, it may as well be known as  the Year of the Tablet.

Last year  128 million of these devices were shipped, an increase of 78% since 2011. PPC campaign managers must engage these as well as mobile users in 2013 as they represent a large and promising  slice of potential conversions.

Integration of devices

Google has recognized the importance of the tablet market as well as the similarities between tablets and desktop computers. In both cases, the display settings are quite comparable as website surfing on tablets offers the same look and feel as the desktop computer experience. The similarities also mean that people search the same way on both devices, often utilizing the same type and number of keywords. In the future the two will become one, with tablet bidding merging seamlessly into desktop campaigns. Read the rest of this entry »

3 Ways PPC Campaigns are Destroyed Using Unnatural Links

March 15th, 2013

Advertising on the Google Search Network through Google Adwords can help your business to generate traffic and conversions on your website while building brand power. Google uses an algorithm to determine the PageRank of your website which, among other factors, is determined by the quantity, quality and relevance of the links other websites make to yours.
unnatural linksRecently Google announced that it would be streamlining activities it deemed as “unnatural links schemes”. Essentially, this is any behavior that manipulates links to your website or outgoing links from your site. It’s a broad definition but the company clarified by giving users a detailed list of these activities.
As expected, practices that were considered unfavorable included exchanging money, services or products for links, using excessive link exchanging or “link to me and I’ll link to you”, linking to spammers or unrelated websites to improve PageRank and utilizing automated programmes to create links to your website.
If these links are not removed, your company risks being banned from the Google Search Network and paid search with Google Adwords. Though removing these links can be a challenging process, it is a necessary one if you are to safeguard your PPC campaign. Read the rest of this entry »