March 22nd, 2013
When it comes to Pay Per Click (PPC) campaign management, Google AdWords is by far the leading product offered in the industry. With a thriving Display Network composed of hundreds of thousands of websites and blogs, Google AdWords is the ideal platform for any business interested in exposure and long term online marketing success.
With global search engine market share at 88.2% as of February 2013, Google is a global giant in paid search engine advertising. The company’s AdWords PPC campaign management product is home to hundreds of thousands of advertisers and offers lots of ways to capitalize on fluid market trends.
Users have the capacity to reach an audience anywhere online while getting the support required to drive conversions. The platform offers text, image and video formats to best enable users to communicate their message to potential customers. Read the rest of this entry »
March 19th, 2013
While 2013 is considered the Year of the Snake by Chinese astrologers, for Pay Per Click (PPC) campaign managers advertising on the Google Display and Search Networks, it may as well be known as the Year of the Tablet.
Last year 128 million of these devices were shipped, an increase of 78% since 2011. PPC campaign managers must engage these as well as mobile users in 2013 as they represent a large and promising slice of potential conversions.
Integration of devices
Google has recognized the importance of the tablet market as well as the similarities between tablets and desktop computers. In both cases, the display settings are quite comparable as website surfing on tablets offers the same look and feel as the desktop computer experience. The similarities also mean that people search the same way on both devices, often utilizing the same type and number of keywords. In the future the two will become one, with tablet bidding merging seamlessly into desktop campaigns. Read the rest of this entry »
March 15th, 2013
Advertising on the Google Search Network through Google Adwords can help your business to generate traffic and conversions on your website while building brand power. Google uses an algorithm to determine the PageRank of your website which, among other factors, is determined by the quantity, quality and relevance of the links other websites make to yours.
Recently Google announced that it would be streamlining activities it deemed as “unnatural links schemes”. Essentially, this is any behavior that manipulates links to your website or outgoing links from your site. It’s a broad definition but the company clarified by giving users a detailed list of these activities.
As expected, practices that were considered unfavorable included exchanging money, services or products for links, using excessive link exchanging or “link to me and I’ll link to you”, linking to spammers or unrelated websites to improve PageRank and utilizing automated programmes to create links to your website.
If these links are not removed, your company risks being banned from the Google Search Network and paid search with Google Adwords. Though removing these links can be a challenging process, it is a necessary one if you are to safeguard your PPC campaign. Read the rest of this entry »
March 14th, 2013
Effective Pay Per Click branding campaigns should be supported by what marketers refer to as “link-building”. This is the dynamic process of driving traffic to your website via links from other website sources.
You can create links in many ways. Popular methods include: contributing content to other websites operating in your industry, posting information on online forums and message boards and writing replies in the comment sections of blogs.
The higher the quality, quantity and relevance of links leading to your website, the higher your website’s PageRank or appearance in Google search results. A high PageRank will positively affect your Quality Score and since the success of your PPC branding campaign is in part tied to Quality Score, link-building is just as essential for the PPC manager as it is for the SEO specialist.
PPC campaign benefits of having a high Quality Score include; Read the rest of this entry »
March 13th, 2013
Google AdWords mobile Pay Per Click advertising campaigns can give your website the push it needs to capitalize on the growing smartphone market. Mobiles offer us previously unknown opportunities to create and consume content, purchase products and utilize services at sometimes lightning-fast speeds. However, should mobile device users be specially targeted?
Mobile search is growing at a rapid rate and with it equal opportunities for businesses to break into this highly valuable paid search advertising. Google AdWords Pay Per Click advertising experts are encouraging businesses to get ahead of the competition and to start their mobile campaigns immediately. If this were the stock market, the time to buy-in would definitely be now.
How is Mobile Search Special?
Currently the market for popular keywords on desktop search is extremely competitive and can be a challenge for less established PPC campaigns. More than likely, a lot of your competition isn’t tuned into mobile advertising, so why not strike while the iron’s hot? The proof is in the balance sheet, creating mobile PPC campaigns can increase your business’s exposure at a lower cost to you (generally lower CPC rates) while shoring up your return on investment.
Read the rest of this entry »
January 29th, 2013
PPC Management is full of tricks and ideas and strategies and effective approaches. We cannot cover them all, especially if we are a small, local business, without the time and energy to do so. Therefore, what are the two essential online marketing strategies for local retailers to focus on above all else to ensure online marketing success?
Keep reading to find out… Read the rest of this entry »
January 29th, 2013
Most experienced pay per click advertisers know that long tail keywords offer high conversion rates for less money and as such they help to generate a much healthier return on investment at the end of every month.
Experienced pay per click advertisers know this about long tail keywords because they understand that people searching for “cheap hostel accommodation Cusco Peru” has been doing a lot more research than someone who types in “hostel Peru” and is therefore more likely to convert.
Therefore, it is abundantly clear that investing in long tail keywords is an effective step in the right direction for any pay per click advertiser. Long tail keywords should feature in every single pay per click management campaign in some way. The point of focus, however, is to work out how best to incorporate these keywords and how to manage them without letting your keyword lists and ad groups get way out of control. Read the rest of this entry »
January 29th, 2013
What do online advertisers want more than anything? Lots of conversions. When we get conversions, we pat ourselves on the back and add them to the success pile so that we can keep count.
As our successful conversion number rises, we feel happier, but conversion analysis should really go a lot deeper than this if we are looking to find ways of making more people convert on a regular basis and turn our happiness into online marketing euphoria.
If we only ever measure the amount of successful conversions, we only ever get access to half of the data and this kind of analysis is seriously lacking in so many respects. Analyzing and having access to the amount of “almost conversions” that occur on your site is even more valuable in some ways than knowing how many people have actually converted.
If you know how many people almost converted, you can use this data to develop ways of remarketing and making those people follow through to full conversion the next time. Read the rest of this entry »
January 28th, 2013
It is essential to understand that keyword research for PPC is very different to the kind of research that is done to find new keywords in SEO. It is also vital to understand that the margin for error with keyword research in PPC is much less forgiving than the error margin for SEO.
This is why so many advertisers seek out the expert advice and management skills of PPC specialists when looking to better optimize their use and choice of keywords. If you take your time investigating into SEO keywords and you make continual changes to the keywords that you focus on, you do not run the risk of losing out financially.
On the contrary, PPC keyword research can be costly. You need to be very clear about the kind of keywords you invest in, how much money you invest in them and what you are hoping they will do for you in return.
Breaking down the differences between keywords research in PPC and keyword research in SEO for better online advertising success all round. Read the rest of this entry »
January 26th, 2013
Page Quality and Quality Score are two of the most important things for a website owner to focus on when advertising online or when trying to drive natural and paid search traffic to their website. The higher your page quality in the eyes of Google, the less you pay for your paid search advertising and the higher you rank on the organic search listings.
In recent weeks, Google has been updating the training of its Google Search Quality Raters and the updates provide some useful key points of focus for online advertisers.
One of the main changes is that Google Search Quality Raters will now be responsible for giving individual landing pages their own specific rating. The changes occupy an extensive 32 pages, which have been added to the original Google Search Quality Raters’ Handbook, and conveniently leaked, via related industry forums online for all to see. Read the rest of this entry »