It is becoming even more difficult to find basic contact information on websites these days. At times it appears that inconveniencing the online customer is actually fashionable and this is of course only going to alienate your clients unnecessarily.
It seems ridiculous that when someone clicks on a link which they expect to take them to a simple page with clear contact details on it that they get sent somewhere else first in order to fill in a form or sign up for something for free but that you still don’t want. If you want to increase conversions your website links and access to contact details must be user-friendly.
No matter how good your pay per click manager is and no matter how well your pay per click campaign is doing, your business could be attracting more conversions if you paid more attention to your links and to your website’s usability and navigation.
This is primarily important in order to improve pay per click results, of course, but it is also essential in order to strengthen your online presence as a whole, specifically through organic search. (more…)